Jurgen Klaric

What Jurgen Klaric does

Jurgen Klaric is a Spanish-language digital education business operated through New Global Knowledge Inc. (Florida, USA) with operations centered in Medellín, Colombia. The company sells more than 25 video courses, four bestselling books published by Editorial Planeta, audiobooks, and an annual Klarić Academy membership, all delivered through the LeadGods course platform. Its core methodology, "Neuroventas" (Neuro-Sales) and the related "Código Simbólico" (Symbolic Code) framework, combines behavioral psychology and neuroscience to teach clients how to trigger instinctive purchasing decisions. The primary audience is Spanish-speaking entrepreneurs, founders, and small-business owners across Latin America (Colombia, Mexico, Spain) and the US Hispanic market, with secondary segments in real estate, insurance, network marketing, and aspiring public speakers/coaches.

The revenue model is direct-to-consumer and multi-tiered. Individual courses sell at promotional prices starting around $790 USD (full prices $1,127-$1,998), digital books at $10, and an annual Klarić Academy membership at $3,000 grants access to the full catalog valued individually at over $2,200. Distribution is anchored by an organic social media following of more than 8.2 million across Facebook, YouTube, Instagram, Twitter, and LinkedIn, with WhatsApp serving as a direct sales and customer support channel that the founder claims has generated $4.19M in personal sales. The business is bootstrapped, founder-owned, and self-reports $10M USD in annual billing; the legal entity (New Global Knowledge Inc., Florida, EIN 81-1233411) was incorporated in 2018.

The technology stack is intentionally lean: LeadGods handles course delivery, video hosting, checkout, and membership management; ManyChat and WhatsApp Business power chat-marketing automation; Heygen is taught within the AI curriculum for avatar video generation; and Google Analytics supports advertising. BiiA LAB, an educational subsidiary launched around 2020, distributes scholarships and free Spanish-language courses reaching 1M+ people annually across 35 countries. The founder, Jürgen Klarić, is the sole principal, content creator, and public face of the business, which is both the company's primary asset and its principal concentration risk.

Name

Jurgen Klaric

Legal name

New Global Knowledge Inc.

Website

https://jurgenklaric.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Jurgen Klaric is a Spanish-language digital education platform selling 25+ neuro-sales and marketing courses, four bestselling books, and a $3,000/year academy membership. It serves Latin American entrepreneurs, real estate and insurance professionals, and aspiring speakers via the LeadGods platform and an 8M+ social following.

Ownership category

akta.pro rank

Product category

Online Professional Education and Training

NAICS

Educational Services (611), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Workshops, Webinars & Live Masterclasses (MPACALAD), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online education courses
• Digital marketing training
• Neuroscience sales methodology
• Personal branding courses
• Behavioral psychology training

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Individual Course Sales: Courses are sold individually at $790 USD each, with the full catalog spanning neuroventas, marketing, real estate, AI tools, personal development, and more. Individual courses include video content, downloadable materials, and certificates. The model is entirely digital with immediate delivery upon purchase.
2. Digital Books / E-books: Digital books sold at $10 USD each. Titles include 'Véndele a la Mente No a la Gente', 'Conéctate con el Dinero', and 'Estamos Ciegos'. Also available as audiobook versions at higher price points ($1,120-$1,160 USD).
3. Klarić Academy Annual Membership: Annual subscription providing access to all courses valued at over $2,200 USD individually. The membership is priced at $3,000 USD per year and provides unlimited access to the entire course catalog, certificates, and evaluation tools. This is the premium recurring revenue tier.
4. Affiliate Marketing Revenue: Affiliate marketing is incorporated into the platform, with dedicated courses and webinars teaching affiliate marketing strategies. The platform hosts affiliate partner promotions as part of course content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Jurgen Klaric sells a Spanish-language digital education platform comprising 25+ online video courses, digital books, audiobooks, and an annual Klarić Academy membership subscription. The core curriculum is built on the proprietary "Neuroventas" methodology combining neuroscience, behavioral psychology, and symbolic codes to teach entrepreneurs, real estate agents, insurance professionals, speakers, and network marketers how to sell more effectively. Course prices range from $790 to $1,998 USD individually; the annual membership is priced at $3,000 USD.

Product overview

Jurgen Klaric operates a multi-product digital education platform centered on neuro sales, behavioral psychology, and AI-powered marketing methodologies. The core offering consists of over 25 video courses under the Klaric Academy brand, including flagship programs like Neuroventas Para Chat Marketing, Inteligencia Artificial Que Vende, Master Training Neuroventas 3.0, and BootCamp programs. The product portfolio also includes specialized certification programs (Marca Personal, Marketing de Seguros, Marketing Inmobiliario), digital books published by Planeta (VÉNDELE A LA MENTE NO A LA GENTE, Conéctate con el Dinero, ESTAMOS CIEGOS), audiobooks, and an annual membership subscription providing access to all courses. The platform leverages AI capabilities including generative AI for content creation, process automation through chat marketing (ManyChat, WhatsApp), and autonomous writing agents. Courses are delivered in Spanish with content focused on entrepreneurs, business owners, real estate professionals, and network marketers across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuroventas Para Chat Marketing A 37-session course (28:11:22 duration) teaching WhatsApp-based sales methodology, including human relationship building, lead generation, neuromarketing models, neuro sales scripts, ManyChat automation, and traffic generation for WhatsApp. Priced at USD 1,600 (promotional USD 790). For Spanish-speaking entrepreneurs and sales professionals.
• Inteligencia Artificial Que Vende AI sales course with 15 modules, 103 classes, 13:48:47 duration, covering ManyChat automation, Meta integration, AI content creation with Heygen, and advertising tactics. Rated 5.0 by 868 enrolled students. Priced USD 790 promotional / USD 1,497 full price. For entrepreneurs seeking AI-powered sales acceleration.
• BootCamp - Código Simbólico Course on the Symbolic Code methodology covering 10 video sessions (10:49:11) on symbolic code discovery, implementation, ethics, archetypes, instincts, and tactical adaptive sales discourse. Priced USD 1,390. For marketers and sales professionals.
• BootCamp - Conferencista Exitoso 3-day intensive bootcamp for building an international speaker or coach business. 10 video sessions (16:39:40) covering branding, public speaking, neuro-oratory, SEO, landing pages, social media advertising, and event production. Priced USD 1,299. For aspiring professional speakers and coaches.
• NeuroCopy Neuroscience-applied copywriting course with 8 modules, 64 sessions (04:56:17), including 5 course templates and 4 bonus e-books. Covers writing for consumer goods to high-value real estate and AI writing bots. Priced USD 1,127. For copywriters and marketers.
• Master Training Neuroventas 3.0

Quantifiable outcome

• Sold $4,192,592 USD via WhatsApp using neuroventas and chat marketing methodology
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• AtmavillasminorOthersJürgen Klarić has a personal hotel investment in Guatapé, Colombia, branded under 'Atmavillas' (atmavillas.com). This is not a formal business partnership but a personal real estate venture that appears in the site navigation. It is mentioned as a separate personal project rather than a strategic business alliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotmart: Major course-creation and distribution platform powering thousands of creator courses, with strong LatAm presence. Comparable as the broader infrastructure layer on which many creator course businesses (including potential Klarić-style educators) operate.
• Mindvalley: Multi-instructor personal development learning platform offering all-access memberships and creator-led courses across wellness, business, and mindset. Comparable as an all-access subscription model with creator-led content.

Direct peers

• Tony Robbins: Founder-led personal-brand business educator selling premium courses, masterminds, and live events on personal development, business, and sales. Directly comparable as a multi-decade creator with global audiences and high-priced digital programs.
• Russell Brunson: Co-founder of ClickFunnels and creator of digital marketing education programs (funnel building, online courses). Comparable as a direct-response marketing educator selling bundled digital courses and high-ticket programs to entrepreneurs.
• Alex Hormozi: Founder of Acquisition.com who monetizes a massive social following (5M+) with premium courses on business scaling, sales, and offers. Highly comparable business model: B2C high-ticket courses driven by organic social, distributed via own platform.
• Grant Cardone: Sales and real estate educator with massive social following, premium courses ($1K-$5K), certification programs, and live events. Comparable in product mix (sales training + real estate focus) and high-ticket pricing model targeting entrepreneurs.
• Pat Flynn: Online business educator teaching passive income, affiliate marketing, and online course creation. Comparable as an individual creator selling bundled courses and membership to aspiring digital entrepreneurs and content creators.
• Ed Mylett: Personal development and peak performance creator selling books, courses, podcasts, and live events to entrepreneurs. Comparable as an individual-brand educator monetizing a large social following through bundled digital products and a recurring community.

Regional players

• Platzi: Largest Spanish-language professional education platform offering subscriptions to tech, business, and marketing courses. Comparable as a Spanish-language all-access learning subscription competing for the same LatAm professional/entrepreneur segment with a multi-instructor catalog.

Emerging players

• Carlos Muñoz: Spanish-speaking business and leadership influencer selling premium courses and masterminds to Latin American entrepreneurs. Comparable as a regional creator-led education brand with similar high-ticket B2C course model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JurgenKlaric
• YouTubeyoutube.com/channel/UCglkkIyNzYBOFOR5gp5Yt3Q
• Facebookfacebook.com/neurojk
• LinkedInco.linkedin.com/company/j%C3%BCrgen-klaric
• Instagraminstagram.com/jurgenklaric

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurgen Klaric