What Loni Paige Consulting does

Loni Paige Consulting is a Miami Beach-based strategic experiential advisory and brand activation consultancy founded in 2004. The firm operates as a strategy-first decision partner to marketing leaders, brand directors, and agency teams, advising national brands on where and how they should show up physically across the marketing calendar rather than executing individual events in isolation. Its three-tier engagement model spans Advisory Only (strategy and positioning counsel), Strategy and Oversight (strategic direction plus executive production oversight), and Full Production (concept through strike).

Core services include Strategic Experiential Advisory, Full Service Event Production delivered through the Loni Paige Events controlled execution division, Brand Activations using hospitality-credentialed brand ambassadors, Corporate and Social Events, and specialized Beverage Services covering account partnerships, sponsorship management, and mixology strategy across events such as F1 Miami Grand Prix, Art Basel, SOBEWFF, and Tales of the Cocktail. The firm is WBENC-certified as a woman-owned business and maintains a marquee client roster spanning Bacardi, Moet Hennessy, Pernod Ricard, Red Bull, Southern Glazer's Wine & Spirits, Nike, and Paramount+.

Revenue is generated through quote-based professional services engagements with no publicly disclosed pricing. The go-to-market combines enterprise field sales targeting brand leaders with an event-driven motion capitalizing on Miami's cultural calendar. Ancillary lines include Mixology Mixer, a sister company offering at-home cocktail kits and virtual mixology classes (launched 2020 during the pandemic), and Loniland, a philanthropy and community initiative program. The firm operates with 1-10 employees from Miami Beach and serves brands locally, nationally, and globally, with no institutional funding or external ownership identified.

Name

Loni Paige Consulting

Legal name

Loni Paige Consulting

Website

https://lonipaige.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Loni Paige Consulting is a Miami Beach-based strategic experiential advisory and brand activation consultancy founded in 2004, serving enterprise beverage, hospitality, lifestyle, and consumer brands across the South Florida cultural calendar. It operates a three-tier model spanning advisory, strategy and oversight, and full production.

Ownership category

akta.pro rank

Product category

Experiential Marketing Consulting

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Experiential marketing services
• Brand activation consulting
• Event production services
• Strategic advisory services
• Beverage marketing services

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: Strategy consulting engagements providing market entry guidance, geographic positioning, sponsorship evaluation, and executive-level oversight. Operates as decision partner to marketing leaders and brand directors.
2. Event Production Services: Full-scale production aligned to business objectives including end-to-end event production, vendor management, on-site leadership, staffing strategy, venue sourcing, guest experience design, and post-event reporting.
3. Beverage Services: Connecting beverage brands with national strategic accounts through event integration, sponsorship management, cocktail event strategy, and brand activations. Services include mixology and cocktail services, custom POS, and promotional event coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Strategic experiential advisory and full-service event production consultancy advising brands and agencies on experiential strategy, brand presence, and market entry with a strategy-first approach. Operates three engagement models — Advisory Only, Strategy and Oversight, and Full Production (via the Loni Paige Events execution division) — covering market entry, sponsorship evaluation, vendor management, on-site leadership, brand activations, beverage services, and post-event performance reporting. Specializes in Miami/South Florida cultural moments including F1 Miami Grand Prix, Art Basel, SOBEWFF, and Miami Music Week.

Product overview

Loni Paige Consulting is a strategic experiential advisory and event production consultancy offering three engagement models: Advisory Only (strategy and positioning counsel), Strategy and Oversight (strategic direction plus executive production oversight), and Full Production (concept through strike). The portfolio includes strategic experiential advisory, full service event production via the Loni Paige Events execution division, brand activations with hospitality-experienced brand ambassadors, corporate and social events, and specialized beverage services including account partnerships and mixology. Ancillary offerings include Loniland (philanthropy initiatives) and a partner company Mixology Mixer (virtual cocktail experiences). The firm operates from Miami Beach serving brands locally and nationally.

Differentiator

Problem solved

Functional benefit

Brands

• Mixology Mixer: At-home cocktail kits and virtual mixology classes for remote happy hours, launched during the COVID-19 pandemic.
• Mixology Mixer

Products and services

• Strategic Experiential Advisory Advisory service advising brands and agencies on experiential strategy and overall brand presence, beginning with the full marketing calendar. Covers market entry, sponsorship evaluation, retail integration, cultural positioning, and executive-level oversight for marketing leaders, brand directors, and agency teams.
• Full Service Event Production End-to-end event production delivered through the controlled execution division Loni Paige Events, including vendor management, on-site leadership, staffing strategy, venue sourcing, guest experience design, and post-event reporting aligned to defined business objectives.
• Brand Activations Off-premise and on-premise brand activation services recruiting high-quality brand ambassadors with hospitality credentials to represent client brands at events and experiential moments.
• Corporate & Social Events Event services spanning tradeshows, destination conferences, holiday parties, galas, fundraisers, product launches, music festivals, and multi-city tours for corporate and social clients.
• Beverage Services Specialized services for beverage brands including account partnerships, event integration at Tales of the Cocktail, NYWFF, SOBEWFF, WSWA, Formula 1, Art Basel, sponsorship management, cocktail event strategy, brand activations, custom POS creation, and mixology services.

Quantifiable outcome

• 2,000 branded impressions, 6 corridors activated, $2K budget, 5.5 hour activation window for BrightStar Credit Union Miami Beach activation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mixology MixercoreStrategic or Co-development PartnerSister company providing at-home cocktail kits and virtual mixology classes. Allows brands to extend activation reach into consumer homes when physical presence is not possible. Founded by Loni Paige during the pandemic, both companies operate synergistically in the hospitality and beverage space.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: Experiential marketing and brand activation agency producing cultural programs for major brands — comparable strategy-led engagement model and similar corporate client overlap.
• AgencyEA: Mid-sized experiential marketing and corporate events agency producing large-scale programs for Fortune 500 brands — directly comparable strategic + execution service model serving enterprise marketing teams.
• MAS Event Design: Boutique corporate event production and design firm delivering high-touch brand experiences for enterprise clients — comparable in scale, philosophy, and direct execution model to Loni Paige's Loni Paige Events arm.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and events for global enterprise brands — directly comparable in offering mix and serving similar Fortune 500 marketing buyers.
• BeCore: Experiential marketing agency focused on brand activations and consumer engagement programs — comparable production-led service model targeting similar enterprise marketing organizations.

Broad incumbents

• George P. Johnson (GPJ): Global experiential marketing agency and incumbent leader — broad overlap with LPC's strategy + production scope, but operates at much larger scale with global offices and multi-market capabilities.
• Jack Morton Worldwide: Global brand experience agency under IPG — overlaps directly with LPC's corporate event and brand activation work, with far larger production infrastructure and client footprint.

Emerging players

• Factory 360: Mid-sized experiential and event marketing agency serving national brand clients — comparable in scale and offering mix, focused on retail and brand activation programs.
• Awe Collective: Boutique experiential marketing agency producing brand activations and pop-up experiences for enterprise brands — comparable in boutique positioning and direct execution model.

Others

• Time Out Group / Eventive: Event technology platform serving event producers and experiential agencies — adjacent ecosystem participant enabling ticketing and event operations for companies like LPC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LoniPaige21
• Facebookfacebook.com/lonipaigeconsulting
• LinkedInlinkedin.com/company/loni-paige-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loni Paige Consulting