What OEH does

OEH (Ottawa Equipment & Hydraulic Inc.) is a private Canadian dealer and custom truck manufacturer headquartered at 2628 Edinburgh Place, Ottawa, Ontario, founded approximately in 2001 per the company's own "25+ years" positioning. The company is an authorized dealer for four premium lifting-equipment OEMs — Manitou (telehandlers, forklifts, rotating telehandlers, aerial work platforms, skid steers), Palfinger (cranes, hooklifts, articulated arms), Rotobec (truck/trailer mount loaders), and Gehl (rough-terrain telehandlers) — and complements new and used equipment sales with an in-house custom truck build service that integrates Palfinger, Rotobec, and Brandon components onto customer chassis (boom trucks, roll-offs, hooklifts, drywall cranes, specialty bodies). The custom-build service is the company's clear differentiation versus pure resellers, with 78 distinct configurations catalogued.

The business model combines four revenue streams: new equipment sales (hardware), used equipment sales (hardware), equipment rentals (usage-based, serviced through a dedicated phone line), custom-built truck sales (project-based hardware), and repair/maintenance/parts (professional services). Pricing is uniformly quote-based, with no published price tiers other than a single example ($25,000 for a used Manitou MLT 1035 L LSU Turbo). Go-to-market is enterprise field sales via a direct sales force (named reps Joel Sinclair and Raynald) anchored by the single Ottawa showroom, supplemented by an online "Request a quote" workflow on a bilingual WordPress website (English/French via WPML). Service hours run Mon–Fri 6:30AM–4:00PM and sales hours Mon–Fri 8:00AM–5:00PM.

OEH serves seven industry verticals — Construction & Materials, Forestry, Maintenance & Arboriculture, Waste & Recycling, Municipal & Governmental, Agriculture, and Industrial — primarily via SMB buyers in the Ottawa and Eastern Ontario region, with bilingual capability extending reach to francophone customers. The technology stack is conventional (WordPress, WPML, WPForms, Google Analytics, PostHog, Call Tracking Metrics, Complianz); there are no AI/ML, no public API, and no software products. The company is independent, with no parent, subsidiaries, institutional investors, or funding rounds disclosed, and is a member of CTEA, NCHCA, CWB, and OCA industry associations.

Name

OEH

Legal name

Ottawa Equipment & Hydraulic Inc.

Website

https://oehinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

OEH (Ottawa Equipment & Hydraulic Inc.) is a private Ottawa-based authorized dealer for Manitou, Palfinger, Rotobec, and Gehl lifting equipment, selling new and used machines, renting telehandlers, manufacturing custom boom/hooklift trucks, and providing repair and parts service to SMB buyers across construction, forestry, agriculture, waste, municipal, arboriculture, and industrial sectors in Eastern Ontario.

Ownership category

akta.pro rank

Product category

Lifting and Material-Handling Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Heavy equipment dealer
• Telehandler sales
• Custom truck manufacturing
• Lifting equipment rental
• Hydraulic equipment services

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New equipment sales: Sale of new Manitou telehandlers/forklifts/aerial work platforms, new Palfinger cranes and hooklifts, new Rotobec truck and trailer mount loaders, and new Gehl equipment. Includes both in-stock units and units to order.
2. Used equipment sales: Sale of pre-owned Manitou telehandlers (MT, MLT, MRT, M50-4, TJ65+, ATJ series) with documented hours and stock numbers; example listed price of $25,000.00 for a used Manitou MLT 1035 L LSU Turbo.
3. Equipment rentals: Rental of Manitou telehandlers and forklifts to commercial customers via dedicated rental phone line (613-748-0009) and "Manitou Equipment Rentals" service.
4. Custom-built truck sales: Design, engineering, fabrication, and sale of custom boom trucks, hooklift trucks, articulated-arm trucks, roll-offs, rear-mount forklift kits, drywall cranes, work platforms, and specialty truck builds integrating Palfinger, Rotobec, and hooklift components.
5. Repair, maintenance, and parts service: After-sales service department with in-house technicians performing reparation and maintenance on all lifting equipment OEH sells (Mon–Fri 6:30AM–4:00PM), plus parts sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

OEH is an authorized dealer and custom manufacturer of lifting and material-handling equipment, selling new and used Manitou telehandlers/forklifts, Palfinger cranes and hooklifts, Rotobec loaders, and Gehl telehandlers, and renting Manitou equipment. The company additionally designs and fabricates custom boom trucks, roll-offs, hooklift trucks, and articulated-arm specialty vehicles integrating Palfinger and Rotobec components onto customer chassis. All offerings are backed by in-house repair, maintenance, and parts service from a single Ottawa dealership.

Product overview

OEH operates as a single integrated dealer-and-custom-manufacturer platform rather than a multi-module software product. Its core offering is the official Manitou and Palfinger dealer franchise plus Rotobec and Gehl sub-lines, organized into three commercial pillars: (1) Manitou telehandler and forklift solutions — new, used, and rentals (MT, MRT, MLT, M-series, TJ65+, ATJ 46+, 1850 RT skid steer, etc.), (2) Custom-built truck solutions that mount Palfinger cranes/hooklifts and Rotobec loaders onto chassis, and (3) Repair, maintenance, and parts service supporting every brand OEH sells. These pillars are anchored by a personalized design service that adapts lifting equipment or designs fully custom solutions, and by industry-specific applications across construction & materials, forestry, maintenance & arboriculture, waste & recycling, municipal & governmental, agriculture, and industrial sectors. The custom-built trucks pillar integrates directly with the new Palfinger and Rotobec offerings to deliver turnkey specialty vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Manitou Telehandlers & Forklifts (New, Used, and Rentals)
• Palfinger Cranes & Hooklifts (New)
• Rotobec Truck & Trailer Mount Loaders
• Gehl Telehandlers
• Custom-Built Trucks (Boom Trucks, Roll-offs, Articulated Arms)
• Manitou Equipment Rentals
• Repair and Maintenance Service
• Parts

Quantifiable outcome

• 25+ years of continuous operation specializing in lifting equipment sales, rentals, and repairs
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ManitouflagshipOEM/ Whitelabel/ Licensing PartnerOEH is an Official Manitou Dealer in Ottawa. Manitou is listed as one of OEH's four authorized premium brand partners alongside Palfinger, Rotobec, and Gehl. OEH sells new Manitou telehandlers (MT, MLT, MRT, TJ65+, M50-4, ATJ series), provides used Manitou equipment, rents Manitou machines, and services all Manitou equipment. The website has dedicated brand pages and inventory filters for Manitou.
• PalfingerflagshipOEM/ Whitelabel/ Licensing PartnerOEH is an Official Palfinger Dealer. Palfinger cranes, hooklifts, and articulated arms are the core components used in OEH's custom-built truck offerings (PW, PK, PHT, ART, HT series). Palfinger products span 72/67 custom-built truck configurations and dedicated brand listing pages. OEH integrates Palfinger hydraulic systems into forestry, waste/recycling, municipal, and construction truck builds.
• RotobeccoreOEM/ Whitelabel/ Licensing PartnerOEH is an Official Rotobec Dealer, supplying Rotobec truck and trailer mount loaders. Featured as a custom-truck solution for cable roll-offs and loaders in OEH's portfolio.
• GehlcoreOEM/ Whitelabel/ Licensing PartnerOEH is an Official Gehl Dealer, with Gehl-branded new equipment (RS6-34, RS10-55) in inventory. Gehl products are listed in the New Equipment filter with 2 items.
• Canadian Transportation Equipment Association (CTEA)minorOthersOEH is a "Proud member" of the Canadian Transportation Equipment Association, with logo and link shown on the website footer to ctea.ca. Industry association membership.
• National Capital Heavy Construction Association (NCHCA)minorOthersOEH is a "Proud member" of the National Capital Heavy Construction Association, with logo and link shown on the website footer to nchca.ca. Regional industry association for the Ottawa/National Capital heavy construction sector.
• Canadian Welding Bureau (CWB)minorOthersOEH is a "Proud member" of the Canadian Welding Bureau, with logo and link shown on the website footer to cwbgroup.org. Relevant to OEH's custom truck welding and fabrication work.
• OCA (likely Ottawa Construction Association)minorOthersOEH is a "Proud member" of OCA (link to oca.ca), a regional construction industry association. Logo displayed on website footer.
• King CommunicationsminorGTM or Marketing PartnerKing Communications is credited as the website developer for OEH (oehinc.com and the French /fr/ site), with UTM-tracked links from the OEH footer. Marketing/website vendor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strongco: Canadian multi-line heavy equipment dealer (Volvo CE, Manitou, and other brands) with branches across Ontario, Quebec, and the Atlantic provinces. Directly comparable as a multi-brand equipment dealer serving construction, infrastructure, and materials-handling buyers in the same Eastern Canadian geography, though Strongco operates at significantly larger scale.

Broad incumbents

• Toromont (Caterpillar dealer network): Toronto-listed Canadian dealer of Caterpillar heavy equipment, also operating as the Caterpillar lift truck dealer through Hewitt Material Handling. Comparable as a full-line lifting and material-handling equipment dealer in Eastern Canada, but Toromont is a public, multi-billion-dollar incumbent with a far broader product and service portfolio than OEH.
• Wajax Corporation: TSX-listed Canadian distributor of mobile equipment, engines, and industrial components with branches across Canada. Overlaps with OEH in heavy equipment distribution and after-sales service to construction, forestry, and industrial customers, though Wajax operates at materially larger scale and across more verticals and geographies.
• Brandt Tractor: Canada's largest privately held equipment dealer network, the exclusive Canadian Caterpillar dealer in Western Canada with growing Eastern Canada presence. Comparable as a multi-line heavy equipment dealer serving construction, forestry, and agricultural customers, though Brandt is much larger and headquartered in Saskatchewan rather than Ontario.
• Palfinger: Global OEM manufacturer of loader cranes, hooklifts, and lifting equipment — and one of OEH's four authorized brand partners. Comparable because Palfinger products are core to OEH's custom truck program, and Palfinger's broader dealer-vs-direct competition in the region could affect OEH's pricing and franchise position.
• Manitou Group: French OEM manufacturer of telehandlers, forklifts, and aerial work platforms — OEH's flagship Manitou dealer in Ottawa. Comparable because Manitou's strategic dealer decisions (coverage map, pricing, inventory allocation) directly determine OEH's product portfolio and margins in the region.
• United Rentals (Canada): Largest equipment rental company in the world with Canadian operations across telehandlers, forklifts, and aerial work platforms. Comparable because United Rentals competes directly with OEH's rental business for short-duration Manitou and material-handling rentals in Eastern Ontario, though at vastly larger fleet scale.

Regional players

• SMS Equipment: Canadian heavy equipment dealer for Komatsu and other OEMs with branches across Canada. Comparable as a multi-line construction and forestry equipment dealer, though SMS focuses on mining and large-scale earthmoving more than lifting/telehandler solutions and operates at significantly larger scale than OEH.
• Cooper Equipment Rentals: Canadian equipment rental company with branches across Ontario, Quebec, and Western Canada. Comparable as a competing source of telehandler and material-handling rentals in the Ottawa market, overlapping with OEH's dedicated rental desk.
• Bobcat of Ottawa (Hewitt Equipment / Brandt-aligned dealers): Bobcat compact equipment dealers serving the Ottawa region for skid steers, compact loaders, and telehandlers. Comparable as a competing brand dealer in the same geography for overlapping equipment categories, especially compact loaders where Manitou 1850 RT competes with Bobcat skid steers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEH