Stribling Equipment

What Stribling Equipment does

Stribling Equipment is a family-owned, authorized John Deere heavy equipment dealership operating 20-plus locations across Mississippi (10), Tennessee (2) and Arkansas (8). Founded as Stribling Equipment, Inc. in 1983 through the acquisition of Hughes/Henry Equipment Company and built atop Roger Stribling's earlier Ford and Caterpillar dealership heritage (dating to 1925 and 1944 respectively), the company sells, rents, and services John Deere construction equipment (excavators, wheel loaders, crawler dozers, motor graders, articulated dump trucks, backhoe loaders), John Deere forestry equipment (feller bunchers, harvesters, forwarders, skidders, knuckleboom loaders), and John Deere compact equipment (skid steers, compact track loaders, compact excavators). It complements the John Deere line with Wirtgen Group brands (Wirtgen, Hamm, Vogele, Kleemann road construction and crushing products) exclusive to Arkansas, plus Harlo rough-terrain forklifts across the network.

The business operates five revenue streams: new equipment sales, used equipment sales (pre-owned inventory across Biloxi, Brookhaven, Jackson, Memphis, Monticello, Natchez, Richland, Springdale, Texarkana and Winona), short- and long-term equipment rentals, genuine John Deere parts, and service (in-shop plus dispatched field service trucks with diagnostic, lubrication and overhead-lift capabilities). Pricing is quote-based with configuration, financing and trade-in variables, and financing is facilitated through John Deere Financial including an online credit application. Underlying technology platforms include SmartGrade factory-integrated grade control (Topcon 3D-MC2 combined with Deere load-sensing) on dozers and graders, JD Link Connected Support for remote diagnostics and uptime management, and integration partnerships with Leica Geosystems and Topcon Positioning.

The go-to-market motion is enterprise field sales through physical dealerships, with the stated objective that customers remain within one hour of a location. Customer segments span construction contractors, forestry/timber operators and compact-equipment buyers (landscapers, utility contractors, residential builders). The company sits within the Greener & Swanson Enterprises holding structure alongside sister company Empire Truck Sales, shares several facilities with that entity (Meridian, Columbus, Hattiesburg), and jointly recruits technicians from Hinds Community College's Diesel Technology Academy. CEO and principal shareholder Jerry Swanson, alongside co-shareholder Sherry Greener and their families, has overseen a roll-up strategy of 17+ dealer acquisitions since 1983, the largest being the 2012 acquisition of seven John Deere stores across Arkansas.

Name

Stribling Equipment

Legal name

Stribling Equipment LLC

Website

https://striblingequipment.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Family-owned authorized John Deere heavy equipment dealership operating 20+ locations across Mississippi, Tennessee, and Arkansas, selling, renting, parts-and-servicing construction, forestry, and compact equipment for regional construction and forestry contractors.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Backhoe Loaders (IMAHAAAB), Skid Steer & Compact Track Loaders (IMAHAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Heavy equipment dealership
• Construction equipment sales
• Forestry machinery dealer
• Equipment rental services
• Parts and service support

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new heavy equipment including construction equipment (excavators, wheel loaders, crawler dozers, motor graders, backhoe loaders, articulated dump trucks), forestry equipment (feller bunchers, forwarders, harvesters, skidders), and compact equipment (skid steers, compact track loaders, compact excavators). Primary brand is John Deere with Wirtgen Group products in Arkansas.
2. Used Equipment Sales: Pre-owned heavy equipment sales with inventory available across multiple locations including Biloxi, Brookhaven, Jackson, Memphis, Monticello, Natchez, Richland, Springdale, Texarkana, and Winona.
3. Equipment Rentals: Rental equipment available for short-term and long-term needs across the dealership network.
4. Parts Sales: Genuine John Deere filters, parts, and accessories. Corporate Parts & Service Managers overseeing parts operations across regions.
5. Service and Repair: Full-service maintenance and repair including in-house shop services and field maintenance. Well-trained technicians with continuous training investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stribling Equipment is an authorized John Deere heavy equipment dealership selling new and used construction, forestry, and compact equipment. The company also represents Wirtgen Group road construction brands and Harlo rough-terrain forklifts (in Arkansas). It operates 20+ dealership locations across Mississippi, Tennessee, and Arkansas offering sales, rentals, genuine parts, in-shop and field service, and John Deere Financial financing.

Product overview

Stribling Equipment operates as a heavy equipment dealer offering a comprehensive portfolio of products and services across construction, forestry, and compact equipment segments. The core offering centers on John Deere equipment (construction, forestry, and compact lines), complemented by Wirtgen Group brands (Wirtgen, Hamm, Vogele, Kleemann) for road construction and material processing, and Harlo forklifts. The product range spans from large-scale construction machinery like excavators, wheel loaders, and motor graders to specialized forestry equipment and compact construction machines, all supported by a full suite of services including parts, service, rental, and financing. SmartGrade technology provides factory-integrated grade control for dozers and motor graders. The company serves Mississippi, Tennessee, and Arkansas through 20 dealership locations.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Construction Equipment
• John Deere Forestry Equipment
• John Deere Compact Equipment
• Wirtgen Group Products
• Hamm Compaction Equipment
• Vogele Paving Equipment
• Kleemann Crushing Equipment
• Harlo Forklifts
• Parts Department
• Service Department
• Equipment Rental
• Used Equipment
• John Deere Connected Support (JD Link)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer for construction, forestry, and compact equipment. Offers full line of John Deere products including excavators, wheel loaders, crawler dozers, motor graders, backhoe loaders, articulated dump trucks, feller bunchers, harvesters, forwarders, skidders, and compact equipment. Major acquisition of John Deere stores in 2012 covering Arkansas.
• Wirtgen GroupcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wirtgen Group products including Wirtgen surface miners, cold milling machines, Vogele pavers, Kleemann crushers, and Hamm compaction equipment. Products offered exclusively at Arkansas locations.
• Harlo ProductsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Harlo rough terrain forklifts including HP5000, HP6500, and HP8500 models.
• Hinds Community College - Diesel Technology AcademycoreStrategic or Co-development PartnerPartnership with Hinds Community College Diesel Technology Academy for technician recruitment and training. Stribling Equipment and sister company Empire Truck Sales recruit graduates from the program. Hinds works with companies to ensure students learn skills needed in today's high-tech equipment service environment.
• Empire Truck SalescoreStrategic or Co-development PartnerSister company under Greener & Swanson Enterprises holding company. Both companies share facilities in some locations (e.g., Meridian, Columbus with Empire Truck Sales) and jointly recruit from Hinds Diesel Technology Academy.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. One of the largest authorized John Deere construction and forestry dealers in North America, operating a multi-state dealership network with new/used equipment, parts, service, and technology solutions. Closely comparable to Stribling in OEM alignment, business model, and scale.
• Thompson Machinery: Authorized Caterpillar dealer serving Tennessee and surrounding states with new/used heavy equipment, parts, service, and rental. Directly comparable to Stribling in dealership model and direct geographic overlap in Tennessee.
• Greenway Equipment: Authorized John Deere dealer operating across Arkansas and Missouri, offering construction, forestry, and agricultural equipment with parts and service. Direct competitor in the Arkansas territory that Stribling entered via its 2012 acquisition.
• Stotz Equipment: Multi-state authorized John Deere construction and agricultural equipment dealer with full-line new/used sales, parts, service, and rental. Highly comparable operating model and OEM relationship to Stribling.
• Papé Group: Authorized John Deere construction and forestry dealer across the Pacific Northwest and Western U.S., with full-line equipment, parts, service, and rental offerings. Comparable multi-state John Deere dealership model, though geographically distant.
• 4 Rivers Equipment: Authorized John Deere construction and forestry dealer operating across Texas, Oklahoma, Kansas, and Colorado with new/used equipment, parts, service, and technology solutions. Direct comparable as a multi-state John Deere dealer.

Broad incumbents

• Sunbelt Rentals: Largest equipment rental company in North America with a broad fleet including heavy construction equipment, aerial work platforms, and specialty machines. Competes with Stribling's rental business and represents an alternative channel for fleet operators.
• United Rentals: Largest equipment rental company in the world with a comprehensive heavy-equipment and aerial fleet. Competes with Stribling on the rental side and increasingly offers used-equipment sales that overlap with dealership offerings.
• Caterpillar Inc. Dominant global OEM of construction, mining, and forestry equipment competing head-to-head with John Deere product lines. Indirectly comparable via the dealer ecosystem and end-customer relationships Stribling competes for.

Regional players

• Holt Cat: Largest Caterpillar dealer in the U.S., serving Texas with new/used construction equipment, parts, service, and rental. Comparable full-line heavy-equipment dealership model outside Stribling's three-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/striblingequip
• YouTubeyoutube.com/user/StriblingEquipment
• Facebookfacebook.com/striblingequipment
• LinkedInlinkedin.com/company/stribling-equipment-llc
• Instagraminstagram.com/stribling_equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stribling Equipment