Serralunga
Serralunga is a 200-year-old Italian manufacturer in Biella producing rotational-molded polyethylene design furniture, planters, lighting, and accessories for indoor and outdoor use. The company sells directly to residential consumers globally via e-commerce and to commercial clients through its Serralunga Contract division.
- Company typePrivate
- Founded1825
- HeadquartersBiella, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Serralunga does
Serralunga (legally 1825 S.R.L.) is a privately held Italian design furniture manufacturer headquartered in Biella, Italy, founded in 1825 and operating continuously for over 200 years. The company produces indoor and outdoor furniture, planters, lighting, and accessories using rotational molding (rotomolding) of linear low-density polyethylene (LLDPE) — a manufacturing process that enables complex sculptural shapes with weather resistance, UV protection, temperature tolerance from -35°C to +80°C, and 100% recyclability. Its portfolio spans four core categories (Planters, Furniture, Lighting, Accessories) plus curated finish lines such as the proprietary Moleskin textural finish and Corten weathered-steel aesthetic, with products designed by international collaborators including Patricia Urquiola, Fumie Shibata, and BrichetZiegler.
Serralunga sells through two channels: a global direct-to-consumer e-commerce storefront (serralunga.com) shipping internationally, and a dedicated Serralunga Contract division serving B2B hospitality, hotel, restaurant, and public-space projects with custom finishes, bulk production, and dedicated account service. Pricing is one-time transactional, ranging from €9 for small accessories to €9,470 for Art Collection planters, with made-to-order production (10 working days standard, 20–25 days for special finishes). The company offers 45+ standard color options and supports custom color requests, targeting private residential customers seeking design-grade durability and commercial clients requiring brand-aligned customization for outdoor and indoor environments.
The business is privately held with no disclosed funding rounds, no public listing, and no named institutional investors, consistent with traditional family-style ownership structures common to long-heritage Italian manufacturers. Geographic reach is primarily European (Italy and the United Kingdom explicitly identified), with global shipping via the e-commerce platform. In 2026 the company launched six new collections — including the RIVIERA modular sofa (a new indoor/outdoor upholstery category), the CASSERO 60 by Patricia Urquiola with sustainable rice husk and recycled polyethylene materials, and the RIVAGE sun lounger — and exhibited at Salone del Mobile 2026 and Milano Design Week.
Serralunga firmographics
Firmographics- Name
- Serralunga
- Legal name
- 1825 S.R.L.
- Website
- https://serralunga.com
- Company type
- Private
- Founded year
- 1825
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serralunga is a 200-year-old Italian manufacturer in Biella producing rotational-molded polyethylene design furniture, planters, lighting, and accessories for indoor and outdoor use. The company sells directly to residential consumers globally via e-commerce and to commercial clients through its Serralunga Contract division.
- Ownership category
- akta.pro rank
Serralunga industry classification
Industry- Product category
- Designer Outdoor and Indoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Residential Electric Lighting Fixture Manufacturing (335131), Furniture and Related Product Manufacturing (337)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Serralunga is headquartered
LocationHeadquarters
- HQ city
- Biella
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Serralunga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time sales of design furniture, planters, lighting, and accessories through e-commerce platform. Products are made to order with custom color and finish options. Revenue is generated through individual product transactions with no recurring subscription component.
- Contract/Commercial Sales: B2B sales of products for hospitality, commercial, and contract projects through dedicated Serralunga Contract division. Customization and bulk orders for projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessory products: €9 - €500 |
| Unit Pricing | Pay-as-you-go | Standard furniture and planters: €150 - €2,500 |
| Unit Pricing | Pay-as-you-go | Premium/Art collection: €950 - €9,470 |
| Other | Multi-year contract | Contract/Custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Serralunga product offering
Product offeringCore offering
Serralunga manufactures and sells rotomolded LLDPE (linear low-density polyethylene) design objects across four core categories: planters, furniture (armchairs, sofas, tables, benches, stools), lighting (pendant, floor, and portable LED lamps), and accessories. Products are designed for both indoor and outdoor use, featuring proprietary finishes (Moleskin, Corten), 45+ color options, integrated lighting, and weather resistance from -35°C to +80°C. Items are made to order with global DTC e-commerce sales and a dedicated B2B Serralunga Contract division for hospitality and commercial projects.
Product overview
Serralunga is a 100% Italian-made design furniture company founded in 1825, specializing in rotational-molded polyethylene products for indoor and outdoor use. The product portfolio comprises four core categories: Planters (including traditional Italian styles, illuminated versions, and Corten finishes), Furniture (seating, sofas, benches, and tables), Lighting (pendant, floor, and portable lamps), and Accessories (decorative objects, coat racks, wine coolers). Products are offered across multiple finish collections including Moleskin (textured), Corten (weathered steel effect), and a color palette of 45+ standard colors. The company serves both residential and contract/hospitality markets with custom sizing and volume production capabilities. Key designer collaborations include Patricia Urquiola (Cassero), Fumie Shibata (Waffle), BrichetZiegler (Rivage), and Marta Sansoni (Fiore di Loto).
Differentiator
Problem solved
Functional benefit
Products and services
- Planters (Vasi) Rotational-molded LLDPE planters for indoor and outdoor use, including traditional Italian styles, modern designs, illuminated versions with integrated lighting, and Corten weathered-steel-effect finishes. Sold to residential and commercial customers via e-commerce and Serralunga Contract.
- Furniture (Arredo) Seating, sofas, armchairs, benches, tables, stools, and sun loungers for indoor and outdoor use, featuring designs by international designers (Patricia Urquiola, Fumie Shibata, BrichetZiegler, Marta Sansoni).
- Lighting (Illuminazione)
Companies that use Serralunga
Customer profileSegments2 records
Ideal customer profiles2 records
Serralunga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Serralunga partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Serralunga competitors and assessment
Company assessmentDirect peers
- Vondom: Spanish premium outdoor and indoor furniture manufacturer specializing in rotational-molded plastic products. Directly comparable as the closest competitor using the same rotomolding production technology for designer outdoor furniture, planters, and lighting.
- Slide: Italian design furniture and lighting company producing rotational-molded polyethylene products for indoor and outdoor use. Highly comparable as an Italian-based peer using the same core manufacturing technology and serving overlapping designer-led hospitality and residential markets.
- Magis: Italian premium design furniture brand producing indoor and outdoor furniture using plastic and other innovative materials. Comparable as a designer-driven Italian furniture company emphasizing material innovation and international designer collaborations.
- Kartell: Iconic Italian design furniture and lighting manufacturer known for premium plastic and polycarbonate products. Comparable as an Italian design brand specializing in plastic-based designer furniture with global brand recognition similar to Serralunga's positioning.
- Talenti: Italian premium outdoor furniture and accessories manufacturer. Comparable as a direct competitor in the high-end outdoor furniture segment with overlapping designer collaborations and material finishes targeting both residential and contract/hospitality customers.
- Plust Collection: Italian design brand producing rotational-molded polyethylene furniture, planters, and lighting. Comparable as a smaller Italian specialist using the same rotomolding technique for designer outdoor and indoor products in a similar premium positioning.
- Ethimo: Italian outdoor furniture and accessories brand specializing in premium weather-resistant furniture for residential and contract markets. Comparable as a direct competitor in the high-end outdoor furniture segment with similar designer collaborations and hospitality focus.
Emerging players
- Diabla Outdoor: Spanish outdoor furniture brand focused on design-forward, colorful, and weather-resistant products for hospitality and residential use. Comparable as a peer in the premium outdoor design segment with overlapping target customers in the contract/hospitality channel.
Broad incumbents
- Minotti: Established Italian luxury indoor and outdoor furniture manufacturer with deep international distribution. Comparable as a premium Italian design furniture competitor at the higher price tier, though broader in scope and using more traditional materials.
- Foscarini: Italian premium designer lighting manufacturer producing decorative and architectural lamps. Comparable as an Italian designer-lighting peer with overlapping product category, designer collaboration model, and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Serralunga social profiles
Digital presenceSerralunga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serralunga leadership team
Management profileNumber of profiles
Serralunga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serralunga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serralunga
What does Serralunga do?
Serralunga manufactures and sells rotomolded LLDPE (linear low-density polyethylene) design objects across four core categories: planters, furniture (armchairs, sofas, tables, benches, stools), lighting (pendant, floor, and portable LED lamps), and accessories. Products are designed for both indoor and outdoor use, featuring proprietary finishes (Moleskin, Corten), 45+ color options, integrated lighting, and weather resistance from -35°C to +80°C. Items are made to order with global DTC e-commerce sales and a dedicated B2B Serralunga Contract division for hospitality and commercial projects.
Is Serralunga a public or private company?
Serralunga is a private company. It is classified as family owned and is currently operating.
When was Serralunga founded?
Serralunga was founded in 1825. It employs 11 to 50 people.
Where is Serralunga based?
Serralunga is headquartered in Biella, Italy, in the Europe region.
How does Serralunga make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are contract/Commercial Sales.
Who are Serralunga's main competitors?
Direct peers on record are Vondom, Slide, Magis, Kartell, Talenti, Plust Collection and Ethimo. Diabla Outdoor is listed as an emerging player. Broad incumbents are Minotti and Foscarini.
Does Serralunga have an API?
No public API is recorded for Serralunga.
What industry is Serralunga in?
Serralunga's product category is Designer Outdoor and Indoor Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 33712 and its SIC code is 5700.