Quay 1 International Realty

What Quay 1 International Realty does

Quay 1 International Realty is a vertically integrated real estate brokerage headquartered in Cape Town, South Africa, founded in 2020 by Ryan Greeff (CEO) and Marthinus Botha (COO). The company operates a one-stop-shop model spanning residential, commercial, and industrial property sales; rental management (over 500 properties under management); bond/mortgage origination; and insurance. It also runs the Shared Value Brokering (Elevate) rewards program, which offers clients up to 75% off professional fees via partnerships with providers such as Shimansky, Boxman, and Home Valet.

The technology stack is built on a Prop Data-powered property listings and CRM platform, supplemented by HubSpot for email marketing and FrameVR for a metaverse hub. Differentiated digital features include AI-powered automated property valuations, multilingual virtual property tours, AI-driven virtual staging, and digital listing presentation. Quay 1 maintains a proprietary database of 150,000+ purchasers and homeowners in the Western Cape, which underpins targeted marketing and buyer-property matching.

The company earns revenue primarily through transaction-based commissions on property sales, with ancillary income from rental management, bond origination, insurance, and rewards-program partner economics. It is registered with the Property Practitioners Regulatory Authority (PPRA) and operates through area specialist brokers supported by a digital-first marketing strategy. Quay 1 reports R4bn in annual property transaction volume and R14bn cumulative turnover, has sold over 1,500 properties, and is pursuing national expansion through franchising as well as international lead-generation campaigns targeting Chicago, Miami, and San Francisco.

Name

Quay 1 International Realty

Legal name

Igcisa Investment Holdings Pty Ltd

Website

https://quay1.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Quay 1 International Realty is a Cape Town-based, vertically integrated real estate brokerage offering property sales, rentals, bond origination, and insurance, enhanced by AI-driven digital tools and a Shared Value Brokering rewards program serving primarily individual buyers, sellers, and landlords in the Western Cape.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Bond origination
• Property insurance

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Property Sales Commission: Commission earned on property sales transactions. The company facilitates approximately R4bn in property transactions annually through its vertically integrated model.
2. Rental Services: Commission from rental property transactions and property management services. Team added over 500 properties under management.
3. Bond Origination: Mortgage/bond origination services as part of vertically integrated real estate services
4. Insurance Services: Insurance products offered as part of comprehensive real estate services
5. Shared Value Brokering (Elevate Program): Rewards program offering sellers and buyers financial benefits and discounts on professional fees when transacting through Quay 1. Sellers can unlock direct and indirect financial benefits; buyers can unlock up to 75% off professional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Quay 1 International Realty is a vertically integrated real estate brokerage facilitating the buying, selling, renting and financing of residential, commercial, industrial and vacant-land properties across the Western Cape. Core transaction services include property sales (residential, commercial, new developments, vacant land, farms), property rentals and management (over 500 properties under management), bond/mortgage origination, and property insurance. Differentiating tools include AI-powered digital valuations, multilingual virtual tours, virtual staging, a Metaverse Hub, and the Shared Value Brokering (Elevate) rewards program offering up to 75% off professional fees.

Product overview

Quay 1 International Realty operates as a vertically integrated real estate brokerage offering a comprehensive suite of property transaction services. The core offering consists of property sales and rentals (residential, commercial, and industrial), supported by integrated financial services including bond/mortgage origination and insurance. The company differentiates through technology-enabled add-ons: Digital Valuations using AI-powered automated property estimates, Multilingual Property Tours for international buyers, Virtual Staging for property marketing, and a Metaverse Hub for immersive virtual property exploration. The flagship add-on is the Shared Value Brokering (Elevate) rewards program offering up to 75% off professional fees. The company also provides ancillary services including bond calculators, property email alerts, and neighborhood area profiles, all built on a Prop Data-powered listings platform with over 150,000 proprietary purchaser contacts. The model spans the full property transaction lifecycle from initial search through financing, closing, and ongoing property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage Full-service residential and commercial property sales brokerage facilitating the buying and selling of properties across Cape Town's Atlantic Seaboard, City Bowl, Western Seaboard and other Western Cape suburbs, handled by area specialist brokers.
• Property Rentals and Management Residential, commercial and industrial property rental brokerage and ongoing management services including tenant sourcing, lease administration and property management, with over 500 properties under management.
• Bond Finance Origination Home loan and mortgage origination services integrated into the vertically integrated brokerage model, helping buyers secure financing for property purchases.
• Property Insurance Property insurance services offered as part of the company's vertically integrated model spanning sales, rentals, bond origination and insurance.
• Shared Value Brokering (Elevate) Innovative rewards program offering sellers and buyers up to 75% off professional fees when transacting through Quay 1, including discounts on moving services, legal services, and other transaction-related costs, modeled after Discovery Vitality and FNB eBucks rewards programs.
• International Property Services International property services for foreign buyers and cross-border investors, including lead-generation campaigns in Chicago, Miami and San Francisco for buyers seeking South African property investments and national expansion partner recruitment within South Africa.
• Digital Valuations AI-powered automated property valuation tool allowing users to generate digital estimates of property values through online forms for confidential, data-rich valuations.

Quantifiable outcome

• R14bn in turnover with approximately R4bn in annual property transactions
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• StreetSmart South AfricaminorStrategic or Co-development PartnerPartnership with StreetSmart South Africa to support organisations aiding street children. Part of Quay 1's community commitment and responsible business practices.
• SPCA Cape of Good HopeminorStrategic or Co-development Partner'Deals that Heal' initiative in collaboration with SPCA Cape of Good Hope reflects dedication to animal welfare by supporting a veterinary hospital.
• BoxmanminorGTM or Marketing PartnerExclusive collaboration with Boxman for moving services, offering clients convenience during property transactions.
• ShimanskyminorGTM or Marketing PartnerExciting new addition to Shared Value Brokering program, offering jewellery benefits to clients transacting with Quay 1.
• Home ValetminorStrategic or Co-development PartnerPartnership offering home transformation services without upfront costs for Quay 1 clients.
• Prop DatacoreTechnology or IntegrationPowered by Prop Data for website and property listing technology infrastructure.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lew Geffen Sotheby's International Realty: Major South African luxury franchise network with deep Cape Town roots. Comparable as a competing luxury-focused independent model leveraging global brand affiliation.
• Engel & Völkers Southern Africa: Global luxury real estate franchise operating in Cape Town's premium suburbs. Directly comparable target market (HNW international buyers), premium positioning, and cross-border referral model.
• Seeff Properties: One of the largest residential real estate groups in South Africa with a strong Western Cape presence. Comparable as a full-service brokerage competing in the same Cape Town mid- and upper-market segments.
• RE/MAX Southern Africa: Large global franchise network operating in South Africa including Western Cape. Comparable franchise/associate model for national scale and mid-market residential brokerage.
• Century 21 South Africa: Global residential real estate franchise with significant South African footprint. Comparable as a competing national franchise-driven brokerage model.
• Pam Golding Properties: South Africa's leading luxury real estate brand with a national footprint and strong international marketing reach. Directly comparable as a premium Cape Town-focused brokerage competing for the same luxury and international buyer pool.
• Sotheby's International Realty South Africa: Operates in Cape Town's trophy-home market under a global luxury brand. Comparable on international buyer reach, ultra-luxury listing concentration and brand-led differentiation.
• Chas Everitt International Property Group: National South African real estate group with franchise model and luxury focus. Comparable in vertically integrated services (sales, rentals, bond origination) and franchise-driven expansion strategy.
• Fine & Country South Africa: Luxury real estate brand active in Cape Town. Comparable in premium positioning, international referral network and Cape Town luxury buyer focus.

Regional players

• Just Property: South African real estate group with rental and sales focus. Comparable for property management scale and rental services offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/capetownproperty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quay 1 International Realty