What Multiply does

Multiply is a London-based creative-performance advertising agency founded in 2020, serving high-growth fintech and AI brands (with a secondary healthtech focus) that need performance-driven ad creative and paid-social scaling on Meta and TikTok. The agency positions itself as a vertical specialist and works with a portfolio of category leaders including Monzo, Ramp, Gamma, Kalshi, Scale AI, Lemonade, Capital.com, Emirates NBD, and Creditspring. Its stated scale metrics include 15,000+ creatives tested annually, $500M+ in advised ad spend, and a network of 50,000+ vetted creators activatable within 72 hours.

The offering is a bundled service rather than a software product, spanning three layers: creative output (UGC, HQ video, motion, statics, memes) at 100+ tested assets per month; creative strategy (hook analysis, concept testing, category intelligence) informed by its annual testing corpus; and growth management (spend optimization, compliance scaling, full-funnel performance management) run on a proprietary platform called Andromeda for retrieval-engine fluency. Reported client outcomes include scaling Scale AI's monthly spend from $200k to $900k (4.5x) with a 95% reduction in Meta ad disapprovals, a 60% CAC reduction for Gamma alongside a $100M ARR milestone, a $63 CPA for Ramp, and 100+ ads produced in one week for Kalshi.

The business monetizes through professional-services and managed-services revenue: project- or retainer-based creative production fees, strategy/consulting, and performance-management engagements. Go-to-market is a CEO-led consultative direct-sales motion anchored on a "Book a call" 30-minute diagnostic, with no self-serve, marketplace, or reseller channels. Pricing is undisclosed and custom, with the intake form segmenting prospects by monthly ad spend tiers (Under $50k through $5M+), indicating pricing that scales with client spend and engagement scope. The company employs 11-50 people; ownership, funding, founding-team, and revenue figures are not disclosed.

Name

Multiply

Legal name

Multiply

Website

https://multiply.marketing

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Multiply is a London-based creative-performance advertising agency serving high-growth fintech and AI brands, producing performance-tested ad creative (UGC, video, motion, statics, memes) and managing paid-social scaling on Meta and TikTok for clients like Monzo, Ramp, Gamma, and Scale AI.

Ownership category

akta.pro rank

Product category

Creative-Performance Marketing Services

NAICS

Marketing Consulting Services (541613), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Creative performance agency
• Performance creative production
• Paid social advertising
• Fintech marketing services
• Creator network management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Services (UGC, HQ Video, Motion, Statics, Memes): The agency produces various creative formats (UGC, high-quality video, motion graphics, statics, and memes) for fintech and AI brands. Revenue is generated through creative production fees, likely project-based or retainer arrangements for ongoing creative services.
2. Creative Strategy & Consulting: Strategic services including hook analysis, concept testing, and category intelligence backed by data from 15,000+ creatives. Likely bundled with creative production or offered as standalone consulting.
3. Growth Management & Performance Optimization: Full-funnel performance management including spend optimization and compliance scaling. Andromeda-native operations for Meta and TikTok advertising management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Multiply is a creative-performance agency that produces paid social advertising creative (UGC, HQ video, motion graphics, static images, and memes) and delivers associated strategy and growth management services for fintech and AI brands on Meta and TikTok. Services include creative strategy (hook analysis, concept testing, category intelligence), full-funnel performance management (spend optimisation, compliance scaling), and access to a 50,000+ vetted creator network activated within 72 hours. All engagements are custom-priced based on client monthly ad spend and scope.

Product overview

Multiply is a creative-performance agency operating as a unified service offering rather than a software platform. The agency provides a portfolio of creative outputs (UGC, HQ Video, Motion, Statics, and Memes) supported by strategic services (Hook Analysis, Concept Testing, Category Intel) and growth management capabilities (Spend Optimisation, Compliance Scaling, Andromeda Platform). The offering is anchored by a Creator Network of 50,000+ vetted global creators. All services are focused specifically on fintech and AI brands seeking to scale on Meta and TikTok, with the agency claiming to test 15,000+ creatives annually to back decisions with data rather than intuition.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Output (UGC, HQ Video, Motion, Statics, Memes)

Quantifiable outcome

• Ad disapprovals reduced by 95% while scaling spend 4.5×
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators15 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Single Grain: Single Grain is a full-service digital marketing agency with deep specialization in SaaS and e-commerce, offering paid media, SEO, and creative services. Comparable to Multiply in serving high-growth tech clients with performance-focused creative strategies.
• KlientBoost: KlientBoost is a performance marketing agency offering paid media, creative, and CRO services with a strong emphasis on data-driven creative testing. Similar in combining creative production with conversion-focused optimization and serving SaaS/tech clients.
• Directive Consulting: Directive is a B2B and SaaS-focused performance marketing agency specializing in paid media and creative, with a similar enterprise client motion. Directly comparable in offering paid social creative and performance management to high-growth tech clients.
• Moburst: Moburst is a global mobile and digital marketing agency specializing in user acquisition, creative, and ASO for high-growth tech brands. Comparable in performance creative and paid social focus, though more concentrated on mobile-first channels.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency offering paid media management, creative, and lifecycle marketing. Comparable to Multiply in combining creative production with media buying and funnel optimization for growth-stage clients.
• Journey Further: Journey Further is a UK-based performance marketing agency focused on paid media and creative for high-growth brands. Comparable to Multiply in geographic base (London) and focus on data-driven creative for ambitious brands.
• AdVenture Media: AdVenture Media is a paid media and creative agency focused on paid social, paid search, and creative production for growth-stage companies. Comparable in combining performance creative with media buying and analytics for ambitious tech and DTC clients.

Broad incumbents

• Rise Interactive: Rise Interactive is a larger, established digital marketing agency offering media, creative, and analytics across paid channels. Overlaps with Multiply in performance creative and paid social management but serves a broader client base beyond fintech/AI.
• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid social, search, and programmatic with creative services. Comparable in offering performance creative and paid media management, though at much larger scale and broader vertical reach.

Regional players

• Bionic (formerly We Are Bionic): Bionic is a UK-based creative agency serving challenger brands and fintech with brand and performance creative. Comparable in geographic focus and fintech vertical specialization, though with more emphasis on brand identity than Multiply's performance-only positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiply