Sell & Parker

Name

Sell & Parker

Legal name

Sell & Parker Pty Ltd

Website

https://sellparker.com.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Scrap Metal Recycling

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Scrap Trading & Brokerage (Ferrous & Non-Ferrous) (IMAKAJAI)

akta.pro secondary industries

Non-Ferrous Scrap Processing & Brokerage (Aluminum, Copper, Brass/Bronze, Lead, Zinc, Nickel) (IMAKAMAB), Scrap Metal Collection, Logistics & Aggregation (Yards, Roll-off, Container Programs) (IMAKAMAK), Industrial & Manufacturing Scrap Recycling (Factory Scrap, Turnings, Offcuts) (IMAKAMAE)

Keywords

• Scrap metal recycling
• Ferrous metals trading
• Non-ferrous metals processing
• Precision steel cutting
• Container redemption services

Headquarters

HQ city

Banksmeadow

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Scrap Metal Trading: Buy and sell all grades and quantities of Ferrous and Non-Ferrous metals including steel, aluminium, copper, brass, stainless steel. Process scrap themselves and sell direct to end users, making them completely independent of other scrap merchants.
2. Metal Processing Services: Processing services including shredding, shearing, and sorting scrap metals for customers and for resale to end users.
3. Defence Vehicle Sales: Through Australian Frontline Machinery subsidiary, sells ex-military vehicles from Australian Defence to local and overseas buyers via online auctions.
4. Coffee Capsule Recycling: Specialised coffee capsule recycling plant in Nowra processes plastic and aluminium packaging, recovering coffee grounds for composting.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sell & Parker is a vertically integrated Australian metal recycling company that buys, processes, and sells all grades and quantities of ferrous and non-ferrous scrap metals including steel, aluminium, copper, brass, and stainless steel. The company operates 8 yards and over 400 employees across NSW, WA, and NT, processing scrap in-house with shredders, shears, and X-ray sorting technology before selling direct to end users such as Bluescope Steel. Its proprietary Scrap Assist system automates truck bookings, weighing, payments, invoicing, and cross-site reporting for all transactions.

Product overview

Sell & Parker Metal Recycling Services operates as a scrap metal recycling platform offering a unified suite of products and services. The core offering is metal recycling (buying and selling ferrous and non-ferrous metals) supported by the proprietary Scrap Assist™ transaction management system. The portfolio includes specialized recycling operations (Coffee Capsule Recycling plant), precision fabrication (Precision Oxycut under the Plates and Bolts Division), ex-military vehicle sales (Australian Frontline Machinery), container return services (Container Return), and charitable initiatives (Metal for Miracles). Transport and bin services enable scrap collection. The company processes scrap internally and sells direct to end users, maintaining independence from other scrap merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Frontline Machinery: Manages disposal of Australian Defence vehicles and equipment, selling ex-military vehicles via online auctions.
• Sell & Parker Coffee Capsule Recycling
• Precision Oxycut
• Plates and Bolts Division

Quantifiable outcome

• Over $5.58 million donated to Sydney Children's Hospital Foundation since 2003
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Plate and Steel IndustriesminorOthers · 1 January 2022Acquired in 2022 by Plate and Bolts Division, located in Victoria.
• Allthread IndustriesminorOthers · 1 January 2019Acquired in 2019, combined with Precision Oxycut to form Plates and Bolts Division. Allthread Industries provides threaded products.
• First Forge AustraliaminorOthers · 1 January 2019Acquired in 2019, combined with Precision Oxycut to form Plates and Bolts Division.
• Coffs Container Return / Blacktown Container ReturnminorOthers · 1 January 2018Container return depots established as large depots for public redemption of drink container deposits under NSW Return and Earn scheme. Opened in 2018, redeemed over 25 million containers in first 12 months.
• Royal Flying Doctor ServicecoreGTM or Marketing Partner · 1 January 2014Aiming for the Sky Program initiated in 2014 to support the Royal Flying Doctor Service in Northern Territory and Western Australia. Ongoing charitable partnership supporting healthcare services in remote areas.
• Sculpture by the SeaminorGTM or Marketing Partner · 1 January 1999Supporting artists in Sculpture By The Sea since 1999. Sell and Parker supplies materials for up to 12 artists each year for free public art exhibitions in Sydney and Perth (and biannually in Denmark). Hundreds of thousands of people enjoy these exhibitions.
• Bluescope SteelcoreStrategic or Co-development PartnerSell & Parker is one of only three accredited suppliers to Bluescope Steel, indicating a strategic quality certification and long-term supply relationship. This accreditation validates their scrap metal quality and reliability as a supplier to major steel manufacturers.
• China General Administration of CustomscoreOthersSell & Parker holds license number A036040008 issued by the General Administration of Customs of the People's Republic of China, allowing the export of scrap metal to China. This is a regulatory/licensing partnership enabling international trade.
• ISRIminorOthersActive member of the Institute of Scrap Recycling Industries, an international trade association for the scrap recycling industry.
• Bureau Of International Recycling (BIR)minorOthersActive member of BIR, the global federation of the recycling industry.
• China Non Ferrous Metals Industry Association (CMRA)minorOthersActive member of CMRA for non-ferrous metals industry connections.
• Material Recycling Association of India (MRAI)minorOthersActive member of MRAI for industry connections in India.
• SaveboardcoreStrategic or Co-development PartnerPartnership for plastic recycling from coffee capsules. Plastic packaging is shredded and repurposed into sustainable low-carbon building material called saveBOARD, with no additives, glues, chemicals, or adhesives. Off-cuts are reused in saveBOARD manufacturing.
• SoilcocoreStrategic or Co-development PartnerPartnership for coffee grounds composting. Soilco is a horticulturally-focused business that transforms coffee grounds into rich and nutritious compost, enriching soil and supporting plant growth. Coffee grounds are diverted from landfills.
• Australian DefencecoreStrategic or Co-development PartnerAustralian Frontline Machinery (subsidiary) manages the disposal process for Australian Defence for all B class vehicles (rubber-tyred road and off-road vehicles including Land Rovers, trailers, trucks, motorcycles, Unimogs and ATVs). Vehicles are sanitised, upgraded and thoroughly checked for hazardous materials before sale.
• GraysOnlinecoreChannel Partner/ Reseller/ DistributorAustralian Frontline Machinery sells vehicles locally via GraysOnline online auctions. GraysOnline supplies customer personal information (name, address, telephone) to process and complete orders for delivery and pick-up.
• Sydney Children's Hospital FoundationcoreGTM or Marketing PartnerLong-term charitable partnership through Metal for Miracles program. For every tonne of scrap steel recycled, Sell & Parker donates $1 to Sydney Children's Hospital. Has donated over $5.58 million since 2003. Partnership funds ICU Fellowship Program, Nursing Scholarships, ward refurbishments, and vital hospital equipment.
• Coffs Harbour City Unit State Emergency ServiceminorGTM or Marketing PartnerSell & Parker provided vehicles for Australasian Road Rescue Organisation iRescue Challenge 2010 training, where Coffs Harbour City Unit won the Directors' Shield for Best Performed SES Team.
• Oxycut OperationsminorOthersOxycut Operations Pty Ltd (ACN 085 011 310) is a related entity under the Sell and Parker Group, providing steel profile cutting services.
• Australian National DisposalsminorOthersAustralian National Disposals Pty Ltd (ACN 150 665 302) is a related entity under the Sell and Parker Group.
• Sell & Parker Secure DestructionminorOthersSell & Parker Secure Destruction Pty Ltd (ACN 146 827 134) is a related entity under the Sell and Parker Group, providing secure destruction services including the coffee capsule recycling plant.

Scale indicators14 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Sims Limited: ASX-listed global scrap metal recycler with major Australian operations buying and processing ferrous and non-ferrous scrap. Directly comparable to Sell & Parker on core trading, processing, and end-user supply model, but at materially larger scale.
• TOMRA ASA: Global provider of reverse vending machines that competes head-to-head with Sell & Parker's Container Return Services depots under the NSW Return and Earn scheme. Comparable on automated container redemption economics, though TOMRA supplies the machines while Sell & Parker operates the depots.
• Bingo Industries: Australian recycling and waste management operator (ASX: BIN, now private) with collections, sorting, and resource recovery infrastructure. Directly comparable to Sell & Parker on recycling operations and end-market supply, with overlapping NSW exposure.

Broad incumbents

• Cleanaway Waste Management: ASX-listed Australia's largest waste management and recycling company with national collections, sorting, and processing infrastructure. Overlaps with Sell & Parker's collection, sorting, and recycling capabilities but across a much broader waste portfolio including organics and general waste.
• Veolia Australia and New Zealand: Operates hazardous and non-hazardous waste, recycling, and resource recovery services across Australia following the SUEZ acquisition. Comparable as a broad incumbent recycler with metals recovery, but competes with Sell & Parker from a multinational resource services platform.

Regional players

• Re.Group: Privately held Australian recycling and resource recovery operator focused on NSW and Victoria. Comparable on recycling infrastructure and end-market supply model, but smaller scale and more regionally concentrated than Sell & Parker.
• David Moss Group: Privately held Australian demolition, civil, and recycling contractor with metals recovery operations. Comparable as a downstream scrap source (demolition) and a competing recycler, primarily in Queensland rather than NSW where Sell & Parker is dominant.

Emerging players

• Vulcan Steel: ASX/NZX-listed distributor and processor of steel and metals products including plate, bar, and structural products. Adjacent comparable because of overlap with Sell & Parker's Precision Oxycut/Plates and Bolts Division plate cutting and distribution activities.

Others

• Grays eCommerce Group (GraysOnline): Australian online auction house that partners with Sell & Parker's Australian Frontline Machinery subsidiary to sell ex-military vehicles. Adjacent because of the auction channel relationship and overlap in remarketing used industrial assets.
• Bisalloy Steel Group: ASX-listed Australian specialty steel manufacturer of quenched and tempered steel plate. Adjacent comparable through the Plates and Bolts Division overlap and as a domestic buyer of steel feedstock that competes with Bluescope for downstream plate demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sellparker
• LinkedInlinkedin.com/company/sellparker

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell & Parker