Five Star Golf Cars & Utility Vehicles

What Five Star Golf Cars & Utility Vehicles does

Five Star Golf Cars & Utility Vehicles is a privately held, family-owned golf cart and utility vehicle dealership operating four retail showroom locations in Buzzards Bay, MA; Windham, ME; Laconia, NH (headquarters); and Queensbury, NY. Founded circa 2010, the company serves individual consumers, golf course fleets, commercial and institutional buyers, and event organizers across New England and Eastern New York. It is the certified E-Z-GO distributor for the region and an authorized dealer for Cushman, Sierra LSV, and Tomberlin brands, offering new, pre-owned, and custom vehicles in gas, electric lead-acid, and ELiTE Lithium configurations, including street-legal low-speed vehicles.

The company's revenue is diversified across five streams: new and pre-owned vehicle sales, parts and accessories (including lift kits, LED lights, canopies, and special-order items), a factory-certified service and repair department with pickup/delivery and road service, a short-term event rental program, and financing services facilitated through Sheffield Financial (core), PNC Bank, Huntington Bank, and Verdant Commercial Capital. New vehicle financing is offered at 4.99% for 60 months on E-Z-GO units, and structured maintenance packages—$245 for gas and $195 for electric carts—formalize recurring service revenue. Marketing relies on the DX1-powered dealership website, organic search, paid search remarketing, and OEM co-marketing.

Five Star's competitive position rests on regional distribution rights, OEM-certified service capability, and an integrated lifecycle offering (sales, service, parts, financing, rentals, trade-in). The business is asset-light in intellectual property but operationally dense in physical footprint and technician credentialing. Strategic posture is that of a mature regional consolidator rather than a high-growth venture, with no disclosed external funding, acquisitions, or AI/technology initiatives; the most recent material change is a 2025 DBA rebranding from 'Five Star Golf Cars & Utility Vehicles' to 'Five Star Golf Cars.'

Name

Five Star Golf Cars & Utility Vehicles

Legal name

Five Star Golf Cars - Laconia

Website

https://fivestargolfcars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Golf Cars is a privately held, multi-location golf cart and utility vehicle dealership in New England, serving consumers, golf courses, and commercial buyers with new and pre-owned E-Z-GO, Cushman, and Sierra LSV vehicles, plus service, parts, rentals, and financing.

Ownership category

akta.pro rank

Product category

Golf Cart & Utility Vehicle Dealership

NAICS

Recreational Vehicle Dealers (441210), Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYIMAHAIAG

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Heavy Transportation & Off-Highway Vehicles

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Golf cart sales
• Utility vehicle dealership
• Golf cart service
• Low-speed vehicles
• E-Z-GO distributor

Headquarters

HQ city

Laconia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Vehicle Sales: Sale of new and pre-owned golf carts and utility vehicles, including custom builds and street-legal models. Products range from 2-seater to 6-seater golf carts and LSVs.
2. Parts & Accessories: Sale of aftermarket parts and accessories including lift kits, LED light kits, canopies, wheels, tires, and custom upgrades. Also offers special ordering for hard-to-find items.
3. Service & Repair: Factory-certified technicians provide routine maintenance, seasonal maintenance, engine repairs, electrical repairs. Includes pickup and delivery services and road service options.
4. Event Rentals: Short-term rental program for events including weddings, college events, graduations, fairs, and festivals. Provides transportation solutions for events of any size.
5. Financing Services: Partnership with Sheffield Financial and other lenders to provide fixed installment loans for vehicle purchases. Also offers commercial financing with monthly and seasonal payment structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Five Star Golf Cars & Utility Vehicles is a multi-brand golf cart and utility vehicle dealership that sells new and pre-owned E-Z-GO, Cushman, Sierra LSV, and Tomberlin vehicles (2-seater through 6-seater, plus utility haulers, shuttles, and low-speed vehicles) across four retail locations in New England and Eastern NY. The company provides factory-certified maintenance and repair service, aftermarket parts and accessories with installation, short-term event rentals, and financing through partner lenders including Sheffield Financial, PNC, Huntington Bank, and Verdant Commercial Capital.

Product overview

Five Star Golf Cars & Utility Vehicles operates as a multi-location golf cart and utility vehicle dealership network with a unified product portfolio built around three core vehicle brands—E-Z-GO (as certified distributor for New England), Cushman, and Sierra LSV—supplemented by pre-owned inventory. The business model combines these branded products with complementary service modules: a full-service maintenance department (offering routine, seasonal, engine, and electrical repairs), a parts and accessories division (with aftermarket upgrades and installation), a rental program for events, and financing services through partner lenders. The company serves both individual consumers and commercial/fleet customers across New England and upstate New York, positioning the core vehicle brands as the central offerings while the service modules drive recurring revenue and customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Z-GO Golf Carts Flagship line of new E-Z-GO golf carts (2-seater, 4-seater, 6-seater) in gas, electric lead-acid, and ELiTE Lithium configurations across multiple trims (Adventure, Commuter, Connect, Cruiser, Explorer, Summit, Touring, Valor), sold to individual consumers and fleet customers.
• Cushman Utility Vehicles Authorized Cushman lineup of commercial utility vehicles including burden carriers, food and beverage vehicles, personnel transport shuttles (2- to 8-passenger), tow tractors, turf maintenance vehicles (Truckster XD), and utility haulers (Hauler series) sold to commercial and institutional customers.
• Sierra LSV Low-Speed Vehicles Street-legal Sierra LSV low-speed vehicles in AX1 through AX6 variants equipped for on-road neighborhood-vehicle registration, aimed at consumers and small commercial buyers needing road-ready carts.
• Pre-Owned Golf Carts and Utility Vehicles Inventory of certified pre-owned and used golf carts and utility vehicles, including custom and street-legal builds, backed by warranties uncommon in the used-cart market.
• Service Department Factory-certified maintenance and repair services for gas and electric carts, including routine and seasonal maintenance, tune-ups, battery testing and replacement, oil and filter changes, annual inspections, engine repairs, electrical repairs, and mobile road service with pickup and delivery options.
• Parts and Accessories Aftermarket parts and accessories (electric and hydraulic dump assemblies, aluminum beds, LED light kits, lift kits, canopies, turn signal kits, wheels and tires, tow bars) with professional installation services and special ordering for hard-to-find items.
• Golf Cart Rentals Short-term golf cart rental program serving weddings, college events, graduations, parents weekends, game days, fairs, and festivals, with options for staff and vendor transportation at events of any size.
• Financing Services Referral-based financing through partner lenders (Sheffield Financial, PNC, Huntington Bank, Verdant Commercial Capital), offering consumer installment loans with promotional rates and commercial financing with monthly and seasonal payment structures.
• Gas and Electric Service Packages Structured flat-fee maintenance packages: Gas Golf Cart Service Package ($245) covering complete tune-up, road test, oil change, filter replacement, and spark plugs; Electric Golf Cart Service Package ($195) covering inspection, battery/cell service, charger inspection, alignment check, and safety feature inspection. Additional parts billed separately.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• E-Z-GO (Polaris)coreChannel Partner/ Reseller/ DistributorCertified E-Z-GO distributor for New England and northeastern New York. Offers full line of E-Z-GO vehicles including Express, Freedom RXV, Liberty, and RXV models.
• CushmancoreChannel Partner/ Reseller/ DistributorAuthorized Cushman dealer providing utility vehicles including Hauler, Shuttle, Minute Miser, Stock Chaser, Titan XD, Refresher Oasis, Tug, Truckster, and street-legal models.
• TomberlinminorChannel Partner/ Reseller/ DistributorAuthorized Tomberlin dealer for golf cars and utility vehicles as part of their brand portfolio.
• Sierra LSVminorChannel Partner/ Reseller/ DistributorAuthorized Sierra LSV dealer offering low-speed vehicles including AX1, AX2, AX3, AX4, AX5, and AX6 models.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Club Car: Club Car is one of the two largest golf car manufacturers in the U.S. and a direct competitor to Five Star's flagship E-Z-GO brand. Competing authorized Club Car dealers operate on a similar business model of sales, service, parts, and rentals, making Club Car the closest substitute manufacturer and dealer relationship for Five Star's customer base.
• Yamaha Golf Cars: Yamaha Golf Cars is the third major golf car manufacturer and a direct competitor to both E-Z-GO and Club Car. Authorized Yamaha dealers operate the same dealership model (sales, service, parts, rentals), and Yamaha represents a comparable alternative OEM that any regional golf car dealer could carry.

Emerging players

• Tomberlin: Tomberlin is a niche golf car and low-speed vehicle brand that Five Star already carries as an authorized dealer. As a smaller OEM, Tomberlin competes for shelf space and consumer mindshare against the major manufacturers in the same product category Five Star serves.
• Star EV: Star EV manufactures electric golf carts, utility vehicles, and LSVs and sells through a dealer network. As a competing OEM with overlapping product categories (golf, utility, low-speed), Star EV is comparable to Five Star's E-Z-GO/Cushman portfolio from a buyer-choice perspective.
• Bintelli Electric Vehicles: Bintelli manufactures and distributes electric golf carts, LSVs, and scooters through authorized dealers nationwide. As a newer OEM with a dealer-recruitment focus, Bintelli is a comparable emerging alternative for both Five Star's customer base and potential dealer-principal partners.
• Evolution Electric Vehicles: Evolution Electric Vehicles is an emerging electric golf cart and LSV manufacturer selling through dealer and online channels. It competes in the same product categories as Five Star's E-Z-GO and ICON-class vehicles, with comparable lithium technology and pricing.
• Advanced EV: Advanced EV manufactures lithium-ion golf carts and LSVs, positioned similarly to ICON EV. It represents an emerging alternative OEM that competes for both end customers and potential dealer relationships, particularly in the entry-level electric segment that Five Star addresses.
• ICON Electric Vehicles: ICON EV is a fast-growing electric golf cart and low-speed vehicle manufacturer that sells direct-to-consumer online. It competes with Five Star's E-Z-GO and Cushman lines by offering lithium-ion carts at lower price points with a digital-first purchase experience, pressuring both margins and the dealership model.

Broad incumbents

• E-Z-GO (Polaris): E-Z-GO is Five Star's primary OEM and the #1 golf car brand in the U.S. As Polaris Inc.'s golf division, E-Z-GO sets the distributor terms, warranty economics, and product roadmap that govern Five Star's core business. It is a broad incumbent because it could choose to bypass dealers and sell direct.
• Cushman: Cushman (part of Textron Specialized Vehicles) manufactures the commercial utility vehicle line that Five Star carries alongside E-Z-GO golf carts. As a sister-brand supplier with overlapping dealer economics, Cushman is a broad incumbent whose product line and dealer-program decisions directly shape Five Star's utility vehicle revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/five_star_golf
• Facebookfacebook.com/FiveStarGolfCarsME

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Golf Cars & Utility Vehicles