Fendt Builder's Supply

What Fendt Builder's Supply does

Fendt Builder's Supply, Inc. is a Farmington, Michigan-based manufacturer and supplier of concrete masonry and hardscape products, founded in 1924 originally as a gravel operation and now in its third generation of family ownership under Alan Fendt. The company produces a focused portfolio of four core product categories — concrete pavers, wall stones, concrete masonry units (CMUs), and segmental retaining walls — supplemented by an accessories line that includes masonry tools, mortar, foundation and fireplace supplies, and steel products. Its technical differentiation rests on proprietary formulations: a high pigment content process marketed as the 'Spectrum Collection' for color depth, and a high Portland cement content mix designed for cold-climate durability, with products exceeding ASTM standards for compressive strength, density, and freeze-thaw performance.

Fendt sells primarily through an authorized dealer network across Michigan, supported by direct sales from its manufacturing facility in Farmington and seasonal sales events at a secondary Ann Arbor location. Its customer base spans three persona segments — homeowners undertaking residential landscaping projects, landscape and masonry contractors serving both residential and commercial clients, and architects/specifiers sourcing CMUs and segmental retaining walls for new construction. Marketing is anchored by the company website, an annual hardscape catalog, blog content, photo contests, and project galleries, with the 'Made in Michigan' and 100+ year heritage narrative used to reinforce regional brand equity.

The business is privately held, family-operated, and bootstrapped, with no disclosed external investment, acquisitions, or public-market activity. Headcount is in the 11–50 range, product launches have continued at a steady cadence into 2025 and 2026, and a minor product compatibility relationship exists with Keystone Retaining Wall Systems. Revenue, growth rate, and detailed financial metrics are not publicly disclosed.

Name

Fendt Builder's Supply

Legal name

Fendt Builder's Supply, Inc.

Website

https://fendtproducts.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Fendt Builder's Supply is a family-owned Michigan manufacturer of concrete pavers, wall stones, masonry units, and retaining walls, selling to homeowners, contractors, and architects through regional dealers and direct sales.

Ownership category

akta.pro rank

Product category

Concrete Masonry and Hardscape Building Materials

NAICS

Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industries

Building Materials & Lumber Distribution (CRAOAFAD), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Concrete masonry products
• Hardscape building materials
• Concrete paver manufacturing
• Segmental retaining walls
• Architectural concrete block

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Concrete Masonry Product Sales: Fendt Builder's Supply generates revenue through the manufacture and sale of concrete block, brick pavers, wall stones, concrete masonry units, and segmental retaining walls. They also carry a complete line of accessories including masonry tools, mortar, foundation and fireplace supplies, and steel products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fendt Builder's Supply is a Michigan-based manufacturer and supplier of concrete masonry and hardscape products, producing concrete block, brick pavers, wall stones, concrete masonry units, and segmental retaining walls. The company sells its Michigan-made products through an authorized dealer network across Michigan and via direct sales to contractors, homeowners, architects, and specifiers, complemented by a complete line of accessories including masonry tools, mortar, foundation and fireplace supplies, and steel products.

Product overview

Fendt Builder's Supply is a Michigan-based manufacturer and supplier of concrete masonry and hardscape products operating since 1924. The company offers a unified portfolio centered on four core product lines: Pavers (concrete paving stones for outdoor surfaces), Wall Stones (landscaping stones), Concrete Masonry Units (for new construction), and Segmental Retaining Walls (earth retention systems). These core products are complemented by a complete line of Accessories including masonry tools, mortar, foundation and fireplace supplies, and steel products. The company sells Michigan-made products and provides resources including an annual catalog and project galleries for inspiration. The portfolio emphasizes quality construction materials with textures ranging from smooth to sandblasted, fluted, or split-face finishes, and colors developed with high pigment content.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavers Concrete pavers for outdoor hardscape projects including patios, walkways, and driveways, available in multiple colors and styles, sold to homeowners, contractors, and dealers.
• Wall Stones Wall stone products for landscaping and construction projects, available in various textures and finishes including smooth, tight, sandblasted, fluted, and split-face.
• Concrete Masonry Units Concrete masonry units (CMUs) for new construction applications, meeting architectural and structural requirements and exceeding ASTM standards for compressive strength, density, and freeze-thaw durability.
• Segmental Retaining Walls Segmental retaining wall systems for earth retention and landscaping applications, including the Lenza product line, designed for structural support and erosion control.
• Accessories Complete line of masonry accessories including masonry tools, mortar, foundation supplies, fireplace supplies, and steel products, sold to support masonry and hardscape installation work.

Quantifiable outcome

• Products exceed ASTM standards for compressive strength, density and freeze-thaw durability

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EP Henry: Mid-Atlantic-based concrete masonry and hardscape manufacturer with similar product mix (pavers, walls, masonry units) and contractor/homeowner customer base. Comparable regional manufacturer profile to Fendt.
• Belgard (Oldcastle APG): National hardscape brand owned by Oldcastle APG offering pavers, walls, and outdoor living products through an extensive dealer network. Operates at much larger scale but in the exact same product categories as Fendt.
• Keystone Retaining Wall Systems: Manufacturer of segmental retaining wall systems. Already a Fendt partner/retailer relationship — directly relevant peer for the retaining wall category where Fendt also offers competitive products like Lenza.
• Mutual Materials: Pacific Northwest-based concrete masonry and hardscape manufacturer. Closely comparable regional manufacturer profile and product mix to Fendt, albeit in a different geography.
• Techo-Bloc: Premium concrete paver and segmental retaining wall manufacturer primarily serving the Northeast and Mid-Atlantic US. Comparable product breadth and premium positioning strategy to Fendt's Spectrum Collection.
• Pavestone: Major US manufacturer of concrete pavers, retaining wall systems, and masonry products. Directly overlaps Fendt's product lines and contractor/dealer GTM motion.
• Unilock: North America's leading manufacturer of concrete pavers and segmental retaining walls. Closest direct competitor to Fendt in product, customer (contractors, homeowners, specifiers), and channel (dealer network).
• Rochester Concrete Products: Regional concrete masonry and hardscape manufacturer serving the Northeast and Midwest. Closely comparable operating model to Fendt in terms of product breadth, family/regional roots, and dealer distribution.
• County Materials: Midwest-headquartered concrete products manufacturer offering pavers, retaining walls, masonry, and ready-mix. Geographic overlap with Fendt and directly comparable product portfolio.

Regional players

• Consumers Concrete: Michigan-headquartered concrete products and ready-mix supplier. Direct geographic overlap with Fendt in Michigan and overlapping customer base of contractors and homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FendtProducts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fendt Builder's Supply