What VikingBad does

Vikingbad AS is a Norwegian privately held supplier of bathroom products and outdoor spas, founded in 2003 and headquartered at Østerskogen 35, Grimstad, Agder. The company's core offering is the baderomspakke (complete bathroom package), a coordinated bundle of tiles, furniture, fixtures, faucets, showers, and lighting curated under five VikingBad Mind style concepts (CityMind, SereneMind, ClassicMind, ElegantMind, NordicMind) designed by in-house interior architects. Beyond packages, it sells individual SKUs across sinks, mirrors and mirror cabinets, faucets (sink, kitchen, wall-mounted, rainshower), toilets, towel warmers, bathtubs, jacuzzis, steam showers, and tiles, plus two outdoor spa sub-brands (VikingSpa and Vikingbad Utespa). Products are designed and quality-controlled in Norway and the company emphasizes universal shower solutions (LIAM and EMIL series) and space-saving combinations such as the Fay Vaskebad, which merges a laundry room with a bathroom.

Vikingbad operates primarily through the Norwegian VVS faghandel (plumbing trade/wholesale) channel, employing approximately 80 staff across its Grimstad headquarters and a customer-facing VikingBad Studio in Sandvika that provides tegnetime (drawing appointments), inspiration tours, and add-on meetings. Distribution is single-country and domestic; no app, public API, or international footprint is disclosed. Sales are predominantly one-time purchase transactions coordinated through authorized dealers, with design and planning services operating as supporting (not separately monetized) layers of the package sale. Marketing is conducted via the company website, two studios, Instagram, Facebook, Pinterest, YouTube, email newsletters, and an online appointment booking system.

The company is independently owned with no disclosed parent, subsidiary, M&A, or external funding activity. It is GDPR-compliant for personal data processing and maintains a catalog of digital planning tools (Møbelvelger furniture selector, Dusjkalkulator shower calculator, Baderomsplanlegger bathroom planner) that assist customers in visualizing configurations. No AI/ML capabilities, patents, public awards, or regulatory actions are disclosed in the available source material.

Name

VikingBad

Legal name

Vikingbad AS

Website

https://vikingbad.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Vikingbad AS is a Norwegian privately held bathroom product supplier, founded in 2003 and headquartered in Grimstad. It designs and distributes complete bathroom packages plus individual fixtures through a nationwide VVS plumbing trade channel and two studios, serving Norwegian homeowners renovating bathrooms.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Bathroom products
• Bathroom packages
• Shower enclosures
• Bathroom fixtures
• Outdoor spas

Headquarters

HQ city

Grimstad

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Complete Bathroom Packages: VikingBad's primary revenue stream comes from selling complete bathroom packages through their dealer network. These are coordinated product bundles including tiles, furniture, fixtures, showers, and lighting designed by interior architects. Products are sold one-time with installation typically handled by the customer's plumber.
2. Design and Planning Services: Revenue generated through VikingBad Studios offering design consultation, free drawing appointments (teggetime), inspiration tours, and add-on meetings. These services support the product sales while providing customer guidance through the renovation process.
3. Individual Bathroom Products: Sale of individual bathroom products including shower enclosures, bathroom furniture, ceramics, faucets, toilets, bathtubs, outdoor spas, heated towel rails, and accessories through the dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

VikingBad designs, sources, and supplies complete bathroom packages (baderomspakker) and individual bathroom products including shower enclosures, bathroom furniture, ceramics, faucets, toilets, bathtubs, jacuzzis, steam showers, towel warmers, tiles, and outdoor spas. Products are sold through authorized VVS faghandel dealers across Norway and at company-owned studios in Grimstad and Sandvika, supported by interior-architect design services and online planning tools.

Product overview

VikingBad is a Norwegian bathroom products company founded in 2003 that offers complete bathroom solutions through its core product: baderomspakker (bathroom packages) - fully designed bathroom sets that include tiles, furniture, fixtures, faucets, showers, and lighting. The company also provides five distinct style concept lines under the VikingBad Mind brand (CityMind, SereneMind, ClassicMind, ElegantMind, NordicMind) for different aesthetic preferences. Beyond bathroom packages, VikingBad manufactures and sells individual products across categories including shower solutions (LIAM and EMIL shower series), sinks, mirrors/mirror cabinets, sink and kitchen faucets, wall-mounted faucets, toilets, towel warmers, bathtubs, jacuzzis, steam showers, and tiles. The company also offers outdoor spa products under the VikingSpa and Vikingbad Utespa brands. VikingBad provides digital planning tools including a furniture selector, shower calculator, and interactive bathroom planner, along with design services through its Vikingbad Studios in Sandvika and Grimstad.

Differentiator

Problem solved

Functional benefit

Brands

• MIND BY VIKINGBAD: A series of five complete bathroom package concepts (CityMind, SereneMind, ClassicMind, ElegantMind, NordicMind) developed by Vikingbad's interior architects to provide coordinated bathroom designs.

Products and services

• VikingBad Mind Style Concepts (Complete Bathroom Packages) Complete coordinated bathroom package solutions (baderomspakker) that include everything needed for a full bathroom renovation — from tiles and furniture to fixtures, faucets, showers, and lighting — designed by interior architects and offered in five distinct style concepts for Norwegian homeowners renovating or building a new bathroom.
• Fay Vaskebad (Wash Bathroom) A space-saving unit that combines a laundry room and bathroom in one, designed to maximize space utilization while maintaining VikingBad's coordinated design language, targeted at Norwegian homeowners with limited space.
• VikingSpa Outdoor Spas Outdoor spa product line including Heritage, Legend, Royale, and Viking II models, sold through VikingBad's Norwegian dealer network for residential outdoor wellness use.
• Vikingbad Utespa Outdoor Spas VikingBad-branded outdoor spa line including Isblink, Morild, Nordlys, Polaris, Solglimt, and Stella models, offered alongside VikingSpa through the same Norwegian dealer channel.
• LIAM Shower Series Shower door and glass panel series available in silver and black finishes, including fixed glass panels, hinged doors, and configurations for corner, niche, straight wall, and saloon installations.
• EMIL Shower Series Premium shower door and glass panel series in silver, black, and gold finishes, featuring 8mm tempered safety glass, nanotech-treated glass, and magnetic seal strips.
• Bathroom Sinks (Servanter) Bathroom sink range including Ada, Alma, Ane, Anja, Bea, Ebba, Ida, Ina, Lea, Lina, Mina, Mio, Nea, Nova, Siri, Tale, Tuva, Vera, and Ylva models, sold individually or as part of complete bathroom packages.
• Mirrors and Mirror Cabinets (Speil og Speilskap) Mirror and mirror cabinet products including Eva, Ida, Iris, Kaia, Maya, Noor, Nora, Oda, Pia, Una, Vida, and Voe, with LED lighting options, sold individually or as part of bathroom packages.
• Bathroom Sink Faucets (Servantbatterier) Bathroom sink faucet collections including Arla, Ask, Eira, Eiril, Embla, Evin, Frigg, Fryd, Miri, Mirieco, and Veni, distributed through the Norwegian VVS trade.
• Kitchen Faucets (Kjøkkenbatteri) Kitchen faucet products including Eida, Eira, Miri, Siril, and Vilje with timeless designs, sold through the same Norwegian dealer network.
• Wall-Mounted Faucets and Rain Showers (Veggbatteri og Rainshower) Wall-mounted faucet and rain shower products including Dis, Falk, Froeya, Hedda, Neri, Nore, Skage, Tenge, Tiril, and Vilde, for residential bathroom installations.
• Toilets (Toaletter) Toilet products including Aida, Ciba, Tece, Velo, and Vito models with various designs and features, available individually or as part of bathroom packages.
• Towel Warmers (Handklevarmere) Towel warming products including the Niva model, providing bathroom heating and comfort as part of VikingBad's coordinated offering.
• Bathtubs (Badekar) Bathtub products and accessories for bathroom installations, distributed through the VikingBad dealer network.
• Jacuzzis and Massage Baths (Massasjebad) Jacuzzi and massage bath products including various models with performance declarations, available individually through the dealer channel.
• Steam Showers and Steam Baths (Steamdusj/Steambad) Steam shower products including the Tokyo model and related steam bath solutions for residential bathrooms.
• Tiles (Fliser) Tile products for bathroom floors and walls with various designs and finishes, supplied as part of complete bathroom packages or individually.
• Design and Planning Services In-studio design consultation, free drawing appointments (teggetime), inspiration tours, and add-on meetings offered at VikingBad Studios in Sandvika and Grimstad, supporting customers through bathroom renovation planning.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hansgrohe: Hansgrohe is a leading European manufacturer of showers, shower systems, and faucets distributed through the same VVS trade and project channel, overlapping with VikingBad's premium shower and faucet product lines.
• Geberit: Geberit is a European sanitary-technology incumbent that owns Porsgrund Bad and sells plumbing systems, concealed cisterns, and bathroom fixtures across the same VVS trade channel, competing with VikingBad through both branded and private-label offerings.
• Grohe: Grohe is a major European faucet and shower systems brand sold through plumbing wholesalers, directly competing with VikingBad's faucet, rainshower, and shower-door categories in the Norwegian trade channel.
• Villeroy & Boch: Villeroy & Boch is a broad European bathroom incumbent offering ceramics, faucets, furniture, and wellness products through retail and trade channels, overlapping with VikingBad across most core bathroom categories.
• Duravit: Duravit is an international bathroom manufacturer with a designer-led portfolio of ceramics, furniture, bathtubs, and wellness products that competes for the same design-conscious Norwegian homeowner and project segment.

Direct peers

• Foss Bad: Foss Bad is a Norwegian bathroom brand distributing through the same VVS trade channel, offering showers, furniture, and bathroom products to Norwegian homeowners in direct competition with VikingBad.
• Porsgrund Bad: Porsgrund Bad is a Norwegian premium bathroom brand owned by Geberit that sells coordinated bathroom solutions including ceramics, furniture, and fixtures to Norwegian homeowners, directly overlapping VikingBad's premium-package positioning.
• INR: INR is a Norwegian complete-bathroom-interiors supplier with a comparable concept of coordinated bathroom packages sold through the Norwegian trade and consumer channels, making it the closest direct competitor to VikingBad in the domestic market.

Regional players

• Hafa: Hafa is a Swedish bathroom furniture and complete-bathroom supplier with overlapping product categories (furniture, showers, fixtures) and a comparable package-style offering, primarily serving Sweden and adjacent Nordic markets.
• Macro Design: Macro Design is a Swedish design-led bathroom furniture and interiors supplier with a comparable curated, designer-driven product philosophy, primarily serving Sweden and the Nordics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCamOSxvbzWW1RE4y8I_b3A
• Facebookfacebook.com/vikingbad.no
• Instagraminstagram.com/vikingbad.no
• Pinterestno.pinterest.com/vikingbad
• LinkedInlinkedin.com/company/vikingbad-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VikingBad