What Macro Design does

Macro Design AB is a Swedish manufacturer and designer of bathroom interiors, founded in 1985 and headquartered in Laholm, Halland, Sweden. The company produces a complete bathroom product portfolio including shower enclosures and cabins (Spirit, Grace, Flow Semi series), bathroom furniture, mixers, washbasins, countertops, towel warmers, bathtubs, and accessories. Its core technology stack consists of hardened safety glass for shower enclosures, cast marble shower trays and bathtubs, moisture-resistant wood for bathroom furniture, and a custom-measurement service for adapting showers to sloped ceilings and non-standard dimensions—backed by 30+ years of manufacturing experience. Products carry warranties of up to 20 years and are tested against SS-EN 14428 and SS-EN 15200 standards with CE marking.

The company generates revenue through one-time sales of bathroom interior products via three go-to-market channels: (1) a Nordic-wide network of authorized retailers searchable via a 'Hitta butik' store locator, (2) a dedicated ÅF dealer portal serving trade partners, and (3) a direct-to-consumer outlet store in Laholm, supplemented by direct project/B2B sales for construction and renovation customers. Pricing is per-unit (e.g., Spirit Duschhörna Vik Rak from ~10,845 SEK, Hide Duschhylla from ~2,445 SEK), with complete bathroom packages available as bundled offerings. Headcount is reported in the 11-50 range with many employees having 20+ year tenures in the bathroom industry.

Macro Design has been a wholly-owned subsidiary of Svedbergs Group since 2017, operating as one brand within a Nordic bathroom conglomerate that also includes Svedbergs, Cassøe, Roper Rhodes, Tavistock, and R2. The company serves the Nordic region (Sweden, Norway, Denmark, Finland) through both consumer and project/B2B customer segments and was certified as a Great Place to Work.

Name

Macro Design

Legal name

Macro Design AB

Website

https://macrodesign.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Macro Design is a Swedish manufacturer of bathroom interiors—showers, furniture, taps, bathtubs, and accessories—founded in 1985, serving Nordic retail consumers and B2B project customers through dealer networks since its 2017 acquisition by Svedbergs Group.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Furniture

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom furniture
• Shower enclosures
• Bathroom fixtures
• Cast marble bathtubs
• Towel warmers

Headquarters

HQ city

Laholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Interior Products: Macro Design generates revenue through the sale of bathroom furniture, showers, taps, bathtubs, towel warmers, and accessories. Products are sold through retail partners and directly to project/business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Macro Design manufactures and sells branded bathroom interior products including shower enclosures and cabins (Spirit, Grace, Sky, Flow series), bathroom furniture such as washbasins, mirror cabinets and countertops, bathroom mixers, towel warmers, cast marble bathtubs, and accessories. Products are sold to retail consumers through authorized dealers and to project/business customers through direct sales.

Product overview

Macro Design is a Swedish bathroom furniture and shower solutions manufacturer (since 1985) offering a comprehensive product portfolio for complete bathroom interiors. The core product lines include the Spirit and Grace shower series (customizable with various configurations like corner showers, folding doors, and niche solutions), Flow Semi shower cabins with cast marble trays, bathroom furniture made from moisture-resistant wood, bathroom mixers, washbasins (porcelain, glass, Woodio), countertops, towel warmers (electric and water-heated), bathtubs (cast marble), and bathroom accessories (shower shelves like Tidy and Hide, towel hooks, shower seats). The products are manufactured in Laholm, Sweden, and sold primarily through retailers. Custom sizing services are available for shower solutions, and the company is part of Svedbergs Group since 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit: A shower series with clean lines, large glass surfaces, and flexible design that can be customized for any bathroom. Available as shower walls, corner showers, and folding models.
• Grace
• Sky
• Flow

Products and services

• Spirit Shower Series A line of shower enclosures designed for residential and project bathroom installations, available in multiple configurations and sizes, manufactured using hardened safety glass.
• Grace Shower Series A shower enclosure product line offered in multiple sizes and configurations for residential bathroom projects.
• Sky Shower Storage A shower storage product designed to integrate into shower environments, complementing the Spirit and Grace shower lines.
• Flow Semi Shower Cabin A semi-enclosed shower cabin offering designed for compact bathroom installations, available with mixer options.
• Bathroom Furniture Bathroom furniture range including vanities, mirror cabinets, and storage units, produced using moisture-resistant wood and quality fittings.
• Bathroom Mixers A range of bathroom mixers and taps for washbasins and showers, designed to coordinate with the broader Macro Design product portfolio.
• Towel Rails Electric and non-electric towel warmers / towel rails for bathroom use, available in multiple designs and sizes.
• Bathtubs Cast marble bathtubs manufactured in-house, offered in a range of sizes and configurations for residential bathrooms.
• Washbasins Bathroom washbasins in various sizes and materials, designed to fit with Macro Design furniture and mixer ranges.
• Countertops Bathroom countertops offered as part of the furniture range, providing integrated tops for vanity units.
• Bathroom Accessories Coordinated bathroom accessories including shelves, hooks, towel hangers, seats, and other fittings designed to complement the main product lines.
• Custom-sized Shower Service A custom manufacturing service that produces shower solutions in sizes outside the standard catalogue, available through authorized dealers.
• Bathroom Packages Pre-configured complete bathroom packages combining multiple Macro Design products (e.g. furniture, washbasins, mixers, towel rails, accessories) into bundled offerings.

Quantifiable outcome

• Up to 20 years warranty on shower products
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Svedbergs GroupcoreOthers · 1 January 2017Macro Design AB has been a subsidiary of Svedbergs Group since 2017. Svedbergs Group is one of the Nordic region's leading bathroom interior companies with brands including Svedbergs, Macro Design, Cassøe, Roper Rhodes, Tavistock, and R2. The group offers a comprehensive range of bathroom products sold to both consumers and project customers.
• FTI (Förpacknings- och tidningsinsamlingen)minorOthersMacro Design is affiliated with FTI for packaging and newspaper collection, fulfilling producer responsibility requirements for packaging waste management including cardboard, paper, plastic, and metal packaging.
• ÅF DealerscoreChannel Partner/ Reseller/ DistributorMacro Design works with a network of ÅF (authorized) dealers who retail their products. Dealers have access to a dedicated portal for ordering and product information.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Villeroy & Boch: European premium bathroom ceramics, bathtubs and furniture brand; comparable premium positioning and overlapping product categories (bathtubs, washbasins, furniture) targeting the same Nordic renovation end-customer.
• Geberit: Large European sanitary systems and bathroom installation specialist; broad incumbent offering competing shower drainage, installation systems and bathroom ceramics across the Nordics and globally.
• Duravit: German sanitaryware manufacturer offering bathroom furniture, bathtubs, washbasins and shower trays; similarly premium European manufacturer with overlapping bathroom interior scope.
• Hansgrohe: German manufacturer of taps, showers and shower systems; competes primarily in the shower and mixer categories where Macro Design also operates (Spirit, Grace, Flow lines).
• IKEA (Bathroom): Nordic-headquartered mass-market bathroom furniture and fixtures retailer; an indirect but important competitive peer shaping the lower end of the Nordic bathroom interiors market that Macro Design also serves through dealers.
• Grohe (LIXIL): Global bathroom tap and shower brand within LIXIL; competes with Macro Design on taps, showers and complete bathroom packages through broad Nordic retail distribution.

Direct peers

• Svedbergs: Sister brand within the same Svedbergs Group conglomerate; Svedbergs offers an overlapping range of Nordic bathroom furniture, showers, and mixers and shares the same parent distribution and dealer infrastructure.
• FM Mattsson Mora Group: Swedish manufacturer of bathroom taps, mixers and shower systems sold across the Nordics; directly comparable in product (taps, showers), geography (Nordic) and channel (wholesale dealers/retailers).
• Vedum: Swedish manufacturer of bathroom and kitchen furniture with strong Nordic dealer presence; comparable in bathroom vanity/cabinetry product line and Scandinavian craftsmanship positioning.
• INR (Innovative Nordic Rooms): Swedish bathroom interiors specialist offering shower solutions, bathroom furniture, and wellness products to Nordic dealers — directly comparable product mix and go-to-market to Macro Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@macrolaholm7011/videos
• Facebookfacebook.com/MACRObathroom
• LinkedInlinkedin.com/company/macro-design-se
• Instagraminstagram.com/macro_design
• Pinterestpinterest.se/macro_design

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macro Design