East Jordan Plastics

What East Jordan Plastics does

East Jordan Plastics, Inc. is a private, family-owned US manufacturer of plastic horticultural containers founded circa 1946 and headquartered in East Jordan, Michigan. The company designs, thermoforms, and injection-molds pots, trays, hanging baskets, planters, bowls, flats, inserts, and plug/propagation trays for commercial greenhouse and nursery operators, garden centers, and horticultural distributors across the United States and Canada. Its proprietary SHUTTLE POT STADIUM line, protected by multiple US design and utility patents with corresponding Canadian coverage, features a hybrid round/flat/squared-side geometry that simultaneously supports offset-print graphics, label application, and space-efficient stacking. The product portfolio is complemented by in-house custom printing and labeling services and a closed-loop recycling program that yields trays and carriers made from up to 100% recycled horticultural content, certified by AM Testing under its Post-Consumer Recycled (PCR) Plastic Certification.

The company operates four US production facilities in East Jordan, Beaverton, and South Haven (Michigan) and Lyons, Georgia, supplying customers through eleven named authorized distributors across the US and Canada, plus a direct quote-based sales channel via its website and toll-free line. Pricing is uniformly quote-based with no public list, and revenue is generated entirely from hardware sales of manufactured containers and related printing/labeling services. Go-to-market is hybrid: distributor-led for reach into mid-market and SMB growers, supplemented by direct enterprise field sales for larger commercial greenhouse and nursery accounts, and reinforced by an annual booth presence at ten or more North American horticultural trade shows including Cultivate, TPIE, California Spring Trials, and the Canadian Greenhouse Conference. Leadership comprises members of the Diller family (Cal Diller, CEO; Scott Diller, President; Matt Diller, Vice President), consistent with the company's stated family-owned positioning.

The business model is best characterized as a niche specialty industrial manufacturer with a vertically-integrated sustainability angle rather than a technology platform. There is no public software, API, or AI/ML capability disclosed; competitive differentiation is grounded in IP-protected product geometry, validated recycled-content certification, multi-decade single-vertical expertise, and a deeply embedded North American distribution network. Revenue is not disclosed, ownership is fully private with no institutional investors referenced in the source material, and growth has been historically organic, funded internally through what appears to be four owned-and-operated manufacturing sites.

Name

East Jordan Plastics

Legal name

East Jordan Plastics, Inc.

Website

https://eastjordanplastics.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

East Jordan Plastics is a private, family-owned US manufacturer of patented plastic horticultural containers, selling SHUTTLE pots, trays, hanging baskets, and planters to commercial greenhouses, nurseries, garden centers, and horticultural distributors across the United States and Canada through an eleven-partner distributor network and direct quote-based sales.

Ownership category

akta.pro rank

Product category

Horticultural Plastic Containers

NAICS

Plastics Bottle Manufacturing (326160), All Other Plastics Product Manufacturing (326199)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Blow-Molded Agricultural Containers (Fertilizer, Pesticide) (IMANAGAM)

akta.pro secondary industries

Rigid Plastic Containers (Bottles, Jars, Jugs) Manufacturing (IMANAEAA), Thermoformed Agricultural Products (Trays, Pots, Grow Systems) (IMANAHAH)

Keywords

• Horticultural container manufacturing
• Plastic greenhouse pots
• Plant propagation trays
• Sustainable nursery packaging
• Horticultural printing services

Headquarters

HQ city

East Jordan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufactured Horticultural Container Sales: Primary revenue stream from the sale of manufactured plastic horticultural containers (pots, trays, hanging baskets, planters, flats, inserts, plug trays) to commercial growers, greenhouses, and nurseries. Products are sold through a distributor network across the US and Canada as well as direct quote-based sales. Includes custom printing and labeling services as an add-on offering.
2. Recycled Content Premium / Sustainability Offering: Trays and carriers made from up to 100% recycled horticultural containers, supported by a closed-loop recycling program with PCR Plastic Certification from AM Testing, allowing positioning of products as the sustainable choice in horticultural packaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

East Jordan Plastics designs and manufactures plastic horticultural containers (pots, trays, hanging baskets, planters, bowls, flats, inserts, and plug and propagation trays) under the SHUTTLE POT, SHUTTLE TRAY, SHUTTLE, and STADIUM brands for commercial greenhouses, nurseries, garden centers, and grower co-ops in North America. The company supports these products with in-house custom printing and labeling services and a closed-loop recycling program that converts used horticultural containers into new containers made from up to 100% recycled content with PCR Plastic Certification from AM Testing.

Product overview

East Jordan Plastics is a single unified product manufacturer organized as a multi-line portfolio rather than a software platform with modules. The company sells a comprehensive catalog of 100% recyclable plastic horticultural containers organized into six core product lines: SHUTTLE POT® STADIUM® Line (patented plastic grower pots and trays), SHUTTLE POT® & SHUTTLE TRAY® Line (standard injection-molded pots and trays), SHUTTLE™ Line (pots, hanging baskets, planters, and bowls), Trays & Carriers (for automated equipment and made from up to 100% recycled containers), Flats & Inserts (for seed germination), and Plug & Propagation Trays (precision-engineered for automated seeding). These product lines are supported by in-house Printing & Labeling services and a flagship Closed-Loop Recycling Process that takes back used containers to manufacture new sustainable products. Together the lines serve greenhouse and nursery growers, retailers, and garden centers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• SHUTTLE POT®: Proprietary line of injection-molded and thermoformed horticultural pots (round, square, stadium, deep, and planter variants) marketed under the SHUTTLE POT® brand.
• SHUTTLE TRAY®
• SHUTTLE™
• STADIUM®

Products and services

• SHUTTLE POT® STADIUM® Line Patented line of plastic grower pots and trays designed for horticulture marketing, production, and shipping. Features true round sides for offset print custom graphics, flat sides for easy label application and tag insertion, and squared-off sides that deliver space-saving advantages for growing and shipping densities. Targeted at commercial greenhouse and nursery operators who need automation-compatible containers with retail-ready presentation.
• SHUTTLE POT® & SHUTTLE TRAY® Line Standard injection-molded line of made-in-USA plastic pots and trays built with sturdy rims and shoulders for quick de-nesting and dispensing. SHUTTLE POT® flower pots are designed to move more plants more quickly through the production chain. Targeted at commercial greenhouse and nursery operations requiring durable, automation-friendly containers.
• SHUTTLE™ Line (Pots, Hanging Baskets, Planters & Bowls) Injection-molded line of SHUTTLE™ containers including pots, hanging baskets, planters, and bowls. Functional and attractive products with enhanced strength and stability, designed for long-term use in outdoor environments. Targeted at garden centers and retailers needing retail-ready decorative containers.
• Trays & Carriers Versatile trays and carriers designed for use on automated destacking, filling, transplanting, and transport equipment. Made from up to 100% recycled horticultural containers. Targeted at commercial greenhouse and nursery operators using automation equipment in their production operations.
• Flats & Inserts Flat and insert systems available in a wide variety of space-saving sizes, designed to create an ideal environment for seeds to germinate and grow into plants. Targeted at commercial growers and nurseries in the seedling production stage.
• Plug & Propagation Trays Precision-engineered trays built with uniform wall thickness and exact tolerances to support hand-sticking of rooted cuttings as well as automated seeding of millions of seeds. Delivers consistent precision and repeatable performance. Targeted at commercial greenhouse and nursery growers running propagation operations with both manual and automated equipment.
• Printing & Labeling In-house custom printing and labeling services for horticultural containers, supporting branding, offset print graphics, and label/tag application needs of growers. Provided on a quote basis and supports custom graphics on Stadium pots. Targeted at greenhouse and nursery customers needing branded retail-ready containers.
• Closed-Loop Recycling Process Streamlined closed-loop recycling program that recovers used horticultural containers from growers, retailers, and consumers to be reprocessed into new sustainable plant containers. Certified by AM Testing for Post-Consumer Recycled (PCR) plastic content. Targeted at greenhouse and nursery customers seeking sustainable horticultural packaging.
• SHUTTLE POT® 11" Planter Athena (SPP1100-ATH) New SHUTTLE POT® 11" Planter in the Athena design, an injection-molded retail-ready planter with structural stability and added soil capacity, sized at 11" outer diameter with 2.00 gallon U.S. liquid volume, available from the GA facility as a new item. Targeted at home garden and retail-ready decorative container customers.

Quantifiable outcome

• 12%-14% increase in growing space with the same soil volume using STADIUM pots
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Al-Par Peat Co.coreChannel Partner/ Reseller/ DistributorUS distributor based in Elsie, MI. Resells East Jordan Plastics horticultural containers to local growers; reachable at 989-661-7850 and alparonesource.com.
• Grower's Nursery Supply, Inc.coreChannel Partner/ Reseller/ DistributorUS distributor based in Salem, OR. Resells East Jordan Plastics products to growers in the Pacific Northwest; reachable at 503-393-6411 and growers-inc.com.
• HortmarkcoreChannel Partner/ Reseller/ DistributorUS distributor based in Capac, MI. Resells East Jordan Plastics horticultural containers; reachable at 810-395-2075 and hortmark.net.
• Michigan Grower ProductscoreChannel Partner/ Reseller/ DistributorUS distributor based in Galesburg, MI, also operating under the Surefill brand. Resells East Jordan Plastics products; reachable at 269-665-7071 and surefill.com.
• Mize Farm & Garden Supply, Inc.coreChannel Partner/ Reseller/ DistributorUS distributor based in Johnson City, TN. Resells East Jordan Plastics products across the southeastern US; reachable at 423-434-1810 and mizeonline.com.
• OBC Northwest, Inc.coreChannel Partner/ Reseller/ DistributorUS distributor based in Canby, OR. Resells East Jordan Plastics products to nursery operations in the Pacific Northwest; reachable at 503-651-5207 and obcnw.com.
• Vriesland Growers Co-Op, Inc.coreChannel Partner/ Reseller/ DistributorUS grower co-operative distributor based in Hudsonville, MI. Resells East Jordan Plastics containers to its co-op members; reachable at 616-669-3120 and vrieslandgrowers.com.
• Yoder's Produce Supplies, Inc.coreChannel Partner/ Reseller/ DistributorUS distributor based in Fredericksburg, OH. Resells East Jordan Plastics products in the Midwest; reachable at 330-695-5900 and yodersproduce.com.
• A.M.A. Horticulture, Inc.coreChannel Partner/ Reseller/ DistributorCanadian distributor based in Kingsville, ON. Resells East Jordan Plastics products across Canada; reachable at 800-338-1136 and amahort.com.
• Bradford Co-Op Storage Ltd.coreChannel Partner/ Reseller/ DistributorCanadian co-operative distributor based in Bradford, ON. Resells East Jordan Plastics containers to its grower members; reachable at 905-775-3317 and bradfordcoop.ca.
• CY Grower Supplies Ltd.coreChannel Partner/ Reseller/ DistributorCanadian distributor based in Abbotsford, BC. Resells East Jordan Plastics products in western Canada; reachable at 604-856-5186 and cygrowers.com.
• AM TestingcoreOthersThird-party testing and certification partner that issued East Jordan Plastics' Post-Consumer Recycled (PCR) Plastic Certification validating the company's closed-loop recycling program and use of recycled content in horticultural containers.
• National Garden BureauminorGTM or Marketing PartnerIndustry association partner that manages the California Spring Trials event where East Jordan Plastics exhibits annually.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landmark Plastics: Landmark Plastics produces horticultural and nursery containers, including pots, flats, inserts, and plug trays sold through horticultural distributors in the US and Canada. It is a direct competitor to East Jordan Plastics across flats, inserts, and plug/propagation tray categories.
• Desch Plantpak: Desch Plantpak is a European manufacturer of horticultural packaging including pots, trays, and propagation products. It competes with East Jordan Plastics in horticultural containers and propagation trays, though its primary footprint is in Europe rather than North America.
• Kord Products: Kord Products is a Canadian manufacturer of plastic horticultural containers, including pots, hanging baskets, and plug trays, serving Canadian and US growers. It competes with East Jordan Plastics in both injection-molded containers and plug trays across the Canadian market.
• Summit Plastic Company: Summit Plastic Company manufactures horticultural containers including nursery pots and plug trays for commercial growers in North America. It directly competes with East Jordan Plastics' SHUTTLE POT, SHUTTLE TRAY, and plug/propagation product lines.
• Nursery Supplies Inc. Nursery Supplies Inc. manufactures plastic nursery containers, pots, and trays for the North American greenhouse and nursery industry. It competes head-to-head with East Jordan Plastics in injection-molded and thermoformed horticultural containers sold through distributor networks.
• The HC Companies: The HC Companies is one of the largest North American manufacturers of horticultural containers (pots, planters, hanging baskets) serving growers, nurseries, and retail garden centers. It directly competes with East Jordan Plastics across the same SHUTTLE-line product categories and distribution channels.

Broad incumbents

• Pöppelmann (TEKU division): Pöppelmann is a large German plastics manufacturer whose TEKU division produces horticultural cultivation pots, trays, and carriers sold globally. It overlaps with East Jordan Plastics in injection-molded and thermoformed horticultural containers but operates at much greater scale and as a broad industrial plastics incumbent rather than a horticulture pure-play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Jordan Plastics