What Neumann&Müller does

Neumann & Müller (N&M), founded in 1981 in Düsseldorf by Jürgen Neumann and Eberhard Müller, is a privately held German full-service provider of event technology, structured as a GmbH & Co. KG. The company delivers end-to-end technical execution of events covering audio, lighting, video, rigging, staging, conferencing, event IT/networking, and digital media production, serving corporate events, trade-fair stands, conferences and congresses, venue operators, and music, cultural, and sports productions. Operations span 20+ locations across 15+ German cities plus a service-partner presence at Fira de Barcelona, with 900+ employees and approximately 100 apprentices trained in seven professions. The portfolio is modular: seven core service lines (Events, Trade Fair Stands, Venue Services, Service Partner at Trade Fairs, WiFi/Networks, Digital Media, Used Gear Sales) delivered through six integrated technical modules (Audio, Lighting, Video, Conferencing, Rigging, Staging) and supplemented by two proprietary technology products — Loadwatch (cloud-based rigging load monitoring) and come2present (conference presentation management). The company is the embedded service partner at six major German trade fair operators and at Fira de Barcelona, holding ISO/IEC 27001, TISAX, ISO 14001, ISO 45001, and EcoVadis certifications that pre-qualify it for automotive, pharmaceutical, and high-security-industry tenders. Revenue is generated through quote-based project fees for event execution, managed-service contracts for permanent venue technical management, and secondary revenue from sale of refurbished event equipment; the GTM model combines direct enterprise sales with dedicated business development managers alongside a channel-partner model via long-term trade-fair service-partner agreements. Three Geschäftsführer (Christoph Rupieper, Tom Epple, Torsten Jacobs) lead the firm, supported by divisional business managers for Event, Trade Fair, Venue Services, Digital Media, and ICT operations, and a wholly-owned subsidiary GO development GmbH handles special constructions for trade-fair stands.

Name

Neumann&Müller

Legal name

Neumann & Müller GmbH & Co. KG

Website

https://neumannmueller.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Neumann & Müller is a privately held German full-service event-technology provider, founded 1981, delivering audio, lighting, video, rigging, staging, IT, and digital-media services across 20+ German locations plus Barcelona for corporate, trade-fair, congress, and venue clients.

Ownership category

akta.pro rank

Product category

Event Technology Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industry

Virtual Production Stages & LED Volume Operators (MPAHADAA)

Keywords

• Event technology services
• Trade fair construction
• Venue technical management
• Conference AV production
• Rigging and staging

Headquarters

HQ city

Esslingen

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Technology Services: Full-service technical execution of events including audio, lighting, video, rigging, staging, and IT services. Billed as project-based fees for planning, execution, and equipment rental.
2. Venue Services: Technical management and operation of venue media technology on permanent or project basis. Includes consulting, equipment rental/purchase, and ongoing operational support.
3. Used Equipment Sales: Sale of refurbished and maintained event technology equipment including lighting, audio, video, and accessories to customers seeking cost-effective alternatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Neumann&Müller (N&M) is a German full-service provider of event technology, delivering complete technical execution of events, trade fair stands, conferences, and venue operations. The company plans, equips, and operates audio, lighting, video, rigging, staging, IT/networking, and digital media for corporate events, congresses, and exhibitions, supplemented by proprietary tools (Loadwatch, come2present) and a used equipment resale line.

Product overview

Neumann&Müller (N&M) operates as a full-service event technology provider with a modular portfolio of technical services and proprietary products. The core offering centers on Events (planning and technical execution of all event types), Trade Fair Stands, Venue Services, Service Partner relationships with major trade fair companies, WiFi and Networks, Digital Media, and Used Gear Sales. These core services are delivered through integrated technical modules including Audio, Lighting, Video, Conferencing, Rigging, and Staging. The portfolio is supplemented by two proprietary technology products: Loadwatch (cloud-based digital load monitoring system for rigging) and come2present (presentation management system for conferences). The company was founded in 1981 and operates across 15+ German cities with over 20 locations, serving international corporations, SMEs, trade fair companies, and agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Media: Digital content and media production services including creative concepts, motion design, realtime content, content management, exhibits, and film & social media production.
• Loadwatch

Products and services

• Events Technical planning and implementation of events of all types and sizes including galas, congresses, conferences, openings, and concerts. Services span from concept planning to on-site execution with complete technical coordination.
• Trade Fair Stands (Messestände) Technical equipment and execution for trade fair booths, from minimalist solutions to large-scale installations. Covers rigging, lighting, video technology, touch-screen applications, and LED walls for exhibitors at major German and international trade fairs.
• Venue Services Comprehensive technical support for event venues including consulting, corporate studio setup and operation, exclusive and preferred partnership models, and on-site venue technical management for event venues, congress centers, museums, stadiums, and corporate campuses.
• Service Partner at Trade Fairs Long-term service partnerships with trade fair companies covering rigging safety, load calculations, media technology, and sustainable operations. Partners include Messe Düsseldorf, Hamburg, Leipzig, München, Nürnberg, Stuttgart, and Fira de Barcelona.
• WiFi and Networks (Event-IT) Customized event network planning, setup, monitoring, and support. Includes WiFi for visitors, production networks, and video surveillance solutions with 24/7 Network Operations Centre monitoring and remote support.
• Digital Media Digital content solutions combining design, technology, and creativity. Services include creative concepts, motion design, realtime content, content management, interactive exhibits, and film/social media production for events.
• Used Gear Sales (Gebrauchtverkauf) Sale of maintained and technically verified used event equipment including microphones, speakers, spotlights, moving heads, mixers, dimmers, projectors, LED walls, cables, switches, and rigging accessories from brands such as MA Lighting, ETC, d&b audiotechnik, Yamaha, NEC, Panasonic, and Samsung.
• Loadwatch Proprietary digital and cloud-based solution for measuring and monitoring loads in event halls. Provides safety, transparency, flexibility, and efficiency for rigging operations at trade fair venues.
• come2present Proprietary presentation management system developed by N&M to facilitate presentations and conference management for speakers and organizers at conferences and congresses.

Quantifiable outcome

• 18,000 specialist attendees served at single congress (ESCMID Global 2026)
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Messe DüsseldorfcoreChannel Partner/ Reseller/ Distributor · 31 March 2026Longstanding service partner relationship at Messe Düsseldorf, providing technical services to exhibitors. Located at Stadionring 32, 40878 Ratingen.
• Messe HamburgcoreChannel Partner/ Reseller/ Distributor · 31 March 2026Service partner at Hamburg Messe + Congress Center, providing technical services to exhibitors and event organizers.
• Messe LeipzigcoreChannel Partner/ Reseller/ Distributor · 31 March 2026Service partner at Messe Leipzig, supporting exhibitors with technical services at trade fair events.
• Messe MünchencoreChannel Partner/ Reseller/ Distributor · 31 March 2026Service partner at Messe München, providing exhibitor technical services and venue support at ICM International Congress Center.
• Messe NürnbergcoreChannel Partner/ Reseller/ Distributor · 31 March 2026Service partner at Messe Nürnberg, delivering technical support services to trade fair exhibitors.
• Messe StuttgartcoreChannel Partner/ Reseller/ Distributor · 31 March 2026Service partner at Messe Stuttgart, providing exhibitor technical services and venue support at ICS Internationales Congresscenter.
• Fira de BarcelonacoreChannel Partner/ Reseller/ Distributor · 31 March 2026International service partner at Fira de Barcelona, providing technical services at one of Europe's largest trade fair venues. Partnership spans up to 20 years in some service areas.
• CoreumminorStrategic or Co-development PartnerVenue Services partner - technical management partnership for events at Coreum location in Stockstadt am Rhein.
• Porsche MuseumcoreStrategic or Co-development PartnerVenue Services partner - exclusive technical event partner at Porsche Museum Stuttgart for events including Ferry Porsche Challenge and 75 Jahre Porsche Sportwagen.
• VolksparkstadionminorStrategic or Co-development PartnerVenue Services partner - preferred technical partner for events at Volksparkstadion Hamburg.
• VOSS+FISCHER GmbHminorStrategic or Co-development PartnerAgency partner for ING Deutschland 60th anniversary event. 25+ year partnership relationship for event execution.
• GO development GmbHcoreStrategic or Co-development PartnerSubsidiary company specializing in special constructions for trade fair stands. Co-located with N&M at new Filderstadt facility.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Habegger: Swiss-headquartered event technology services provider with full-service event production capabilities. Comparable in scope and positioning to N&M, serving the German-speaking market.
• Aventem: German event services provider specializing in audio, video, lighting, and rigging for trade fairs and corporate events. Direct competitor in the German event technology services market.
• mediasoul: German event technology and media production company offering audio, video, lighting, and digital media services. Direct competitor in the German event services landscape.
• Black Box Events: German event technology and production services provider offering AV, lighting, staging, and digital media for corporate and trade fair events. Direct competitor in the German market.
• PRG (Production Resource Group): The world's largest provider of event technology services including audio, video, lighting, and rigging. Direct competitor to N&M in the full-service event production space, though PRG operates at significantly larger global scale.
• Show Equipment: German event technology provider serving trade fairs, congresses, and corporate events with audio, video, and lighting solutions. Direct mid-market competitor to N&M.
• Gahrens + Battermann: German AV and event technology provider with a similar full-service portfolio spanning audio, video, lighting, and conference technology. Closely comparable mid-market German competitor to N&M.
• Lang AG: German event technology specialist providing AV, lighting, video, and rigging for trade fairs, congresses, and corporate events. Direct competitor sharing the German trade fair ecosystem.

Regional players

• SATS Group: Scandinavia's leading event technology services provider with full-service AV, rigging, and staging capabilities. Comparable in scope and operating model, though focused on Nordic geographies.

Broad incumbents

• MCI Group: Global events and association management group offering full event strategy, production, and technology services. Overlaps with N&M in congress/conference execution but operates at a broader, more strategic level.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neumannmueller
• Xx.com/neumannmueller
• Facebookfacebook.com/neumannmueller

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neumann&Müller