Swan Plumbing, Heating & Air

What Swan Plumbing, Heating & Air does

Swan Plumbing, Heating & Air is a privately held, locally owned residential trades operator serving the Denver and Loveland, Colorado markets under the legal name SWAN Plumbing, Heating, Air Conditioning & Electric. Founded in 2006, the company provides plumbing, HVAC, electrical, drain, and indoor air quality services to homeowners, with 24/7 emergency response and a stated 93% first-visit repair completion rate. Its offering spans diagnostics and repair, new equipment installation, and a Comfort Club maintenance membership that introduces a recurring-revenue element typical of subscription services.

The business operates across two physical hubs covering Northern Colorado, supported by authorizations and partnerships with multiple OEMs including Lennox, Goodman, Amana, Fujitsu, Navien, and Generac, as well as smart-home platforms such as Ecobee. Equipment sales are complemented by in-house financing options to reduce purchase friction on larger replacement jobs. Service delivery is augmented by digital channels including online scheduling, local SEO, content marketing, and active social media.

The revenue model combines transactional service and install fees, hardware sales of HVAC/plumbing/electrical equipment, recurring Comfort Club membership dues, and financing income. Customers are direct residential homeowners distributed across the Denver and Loveland metros, with no disclosed enterprise or commercial anchor accounts. Headcount is stated in the 11–50 range. No M&A activity, outside funding rounds, or leadership changes are evident in the input data, consistent with a mature, organically funded small business.

Name

Swan Plumbing, Heating & Air

Legal name

SWAN Plumbing, Heating, Air Conditioning & Electric

Website

https://swanheating.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Swan Plumbing, Heating & Air is a privately held, locally owned residential trades company serving homeowners across Denver and Loveland, Colorado. It provides plumbing, HVAC, electrical, drain, and air quality services plus a Comfort Club maintenance membership.

Ownership category

akta.pro rank

Product category

Residential Home Services (Plumbing, HVAC, Electrical)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

akta.pro secondary industries

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Emergency Water Heater Repair & No-Hot-Water Service (HSAOAMAE)

Keywords

• Residential plumbing services
• HVAC repair installation
• Home electrical services
• Drain cleaning services
• Indoor air quality

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. HVAC Services: Heating, ventilation, and air conditioning repair, installation, and maintenance services for residential homeowners. Includes air conditioning, furnaces, boilers, heat pumps, and mini-split systems.
2. Plumbing Services: Full plumbing services including repair, installation, water heaters, tankless water heaters, sump pumps, gas lines, kitchen plumbing, water filtration, and leak detection.
3. Electrical Services: Electrical repair, installation, safety inspections, EV charging station installation, home generators, ceiling fans, circuit breakers, surge protection, lighting, and smoke/CO detectors.
4. Drain Services: Drain clearing, rooter services, camera inspection, hydro jetting, trenchless sewer repair, water lines, and sewer lines.
5. Equipment Sales and Installation: Sales and installation of HVAC equipment, water heaters, generators, and related home systems from brands including Lennox, Goodman, Amana, Fujitsu, Navien, and others.
6. Club Membership/Maintenance Plans: Club membership program offering priority emergency service, discounts on repairs, and maintenance benefits for enrolled customers.
7. Financing Services: Flexible financing options for equipment purchases and installations, enabling customers to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Swan Plumbing, Heating & Air provides residential plumbing, heating, cooling, electrical, drain, and indoor air quality services for homeowners in the Denver metro and Northern Colorado areas. The company sells and installs HVAC equipment, water heaters, generators, EV chargers, and smart thermostats from brands including Lennox, Goodman, Amana, Fujitsu, Navien, Generac, and Ecobee. Services are available 24/7 for emergencies with same-day service and next-day installation options.

Product overview

Swan Plumbing, Heating & Air is a home services company offering a unified suite of plumbing, drain, heating, cooling, electrical, and air quality services. The core service portfolio includes Plumbing Services (repair, installation, water heaters, tankless systems, sump pumps, gas lines, water filtration, leak detection), Drain Services (clearing, camera inspection, hydro jetting, trenchless repair), Heating Services (furnaces, boilers, heat pumps), Cooling Services (air conditioning, mini-splits, smart thermostats), Electrical Services (repair, EV charging, generators, surge protection), and Air Quality Services (assessments, duct cleaning, humidifiers). The company also offers add-on service plans including Club Membership (priority emergency service, discounts) and Financing Options. They service and install products from brands including Fujitsu mini-splits, Ecobee smart thermostats, and Generac home generators and EV chargers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services

Quantifiable outcome

• 93% of repairs completed on first visit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bell Plumbing & Heating: Long-established Denver-area plumbing, heating, and cooling company serving residential and light commercial customers. Direct competitor in the same geography with overlapping multi-trade service offerings.
• Mr. Rooter Plumbing: National plumbing franchise with same residential plumbing, drain, and water heater services. Competes in the same Denver/Northern Colorado market via local franchisee operations.
• Benjamin Franklin Plumbing: National residential plumbing franchise offering similar plumbing, water heater, and drain services. Competitor in the Denver metro via local franchise owner-operators.
• One Hour Heating & Air Conditioning: National HVAC service franchise focused on residential heating and cooling repair, installation, and maintenance. Directly comparable service offering and customer base in the Denver market.

Broad incumbents

• Roto-Rooter: National plumbing and drain service brand with a strong Denver presence. Overlaps in plumbing, drain clearing, and water heater services, with broader geographic reach and a national call center.
• ARS/Rescue Rooter: Large multi-state residential HVAC, plumbing, and drain services provider. Direct competitor in HVAC and plumbing with greater scale and broader geographic footprint.
• Neighborly (parent of Mr. Rooter, Benjamin Franklin, One Hour): Franchise platform owning multiple home services brands including Mr. Rooter, Benjamin Franklin, and One Hour. Represents the consolidated competitive platform Swan faces in the residential trades.

Regional players

• Cooper Heating & Cooling: Denver-area HVAC specialist providing residential heating, cooling, and indoor air quality services. Regional competitor with similar homeowner focus and service model.
• Frog Home Services: Denver-area residential plumbing, heating, cooling, and electrical services company. Closely comparable multi-trade offering and customer base in the same geography.

Others

• HomeServe: Home repair and maintenance services and warranty provider. Adjacent business model — fuels customer demand for service providers like Swan via home warranty contracts and is a channel partner for HVAC/plumbing lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SwanDenver
• YouTubeyoutube.com/@swanplumbingheatingaircond2358
• Facebookfacebook.com/swanplumbing
• Instagraminstagram.com/swanplumbingheating
• TikToktiktok.com/@swanheating
• LinkedInlinkedin.com/company/swan-plumbing-heating-air-of-denver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swan Plumbing, Heating & Air