Chat Board

What Chat Board does

Chat Board (legal entity: CHAT BOARD A/S) is a Danish designer and manufacturer of premium magnetic glass whiteboards and adjacent workspace products, headquartered in Ballerup outside Copenhagen. Founded in 2003 by glass specialist Hans Henning Jensen and his daughter Josefine Honoré, the company invented the original floating magnetic glass whiteboard with no visible hardware and remains the category originator under the registered CHAT BOARD® trademark. The product portfolio spans wall-mounted boards (Classic, Matt, Elements, Orbit, Ambit, GALLERY, Dynamic Flex), freestanding and mobile solutions (SQUAD, SQUAD Solid, COACH, Sprinter, Mobile, Dynamic, Move Acoustic), acoustic felt panels (AQsorb, co-developed with AQdeco), wooden-frame and felt pinboard extensions (Classic Crafted, BuzziFelt), and accessories (DOCK, DISCØ, Storage Unit, Classic Crafted Keeper). All products are hand-finished at the Danish factory using tempered safety glass (EN14434:2010 certified, 4mm thickness) with proprietary steel back-panel mounting, and carry Cradle to Cradle Certified® sustainability credentials.

The company operates a project-based B2B enterprise sales model, generating revenue primarily through one-time hardware sales (whiteboards, acoustic panels, accessories) with made-to-measure customization commanding premium pricing. Go-to-market is sales-led through dedicated regional sales agents covering 12+ European countries plus the Middle East, supported by an authorized dealer network (feco, pro office, Holmris B8, Haworth Schweiz, designfunktion, Koch GmbH, Les Batisseurs, and others) and by-appointment showrooms in Copenhagen, London, Berlin, and Munich. Customers are architects, interior designers, and corporate facilities managers who specify Chat Board into projects for end clients including Danske Bank, Getinge, Dentsu Aegis, SC Freiburg, Volksbank, Comwell Borupgaard, Haworth, and Dissing+Weitling. Pricing is not publicly disclosed; quotes are provided on a project basis through direct sales, agents, or dealers. The company remains in family ownership with no disclosed external funding, M&A activity, or public-market positioning.

Name

Chat Board

Legal name

CHAT BOARD A/S

Website

https://chat-board.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Chat Board is a Danish family-owned designer and manufacturer of premium magnetic glass whiteboards, acoustic panels, and freestanding workspace products, selling through regional sales agents, dealers, and showrooms to architects, interior designers, and corporate enterprises across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Office Furniture / Workspace Products (Magnetic Glass Whiteboards)

NAICS

Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Office Furniture (2520), Office Furniture (No Wood) (2522), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Whiteboarding & Visual Collaboration (BPAMAMAI)

Keywords

• Magnetic glass whiteboards
• Premium office furniture
• Collaborative workspace solutions
• Acoustic wall panels
• Made-to-measure whiteboards

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Magnetic Glass Whiteboard Sales: One-time sale of physical whiteboards and boards. Products are sold as finished goods (wall-mounted, freestanding, and mobile variants) through direct sales, dealers, and agents. Custom made-to-measure solutions command premium pricing.
2. Accessories Sales: Sale of complementary accessories including DOCK storage unit, DISCØ eraser/magnets, Classic Crafted Keeper pen holder, Storage Unit, Essential Accessories (markers, magnets, erasers, starter sets). Sold alongside main whiteboard products.
3. AQsorb Acoustic Panels: Acoustic wall panels sold as standalone or companion products to whiteboards. Nine standard sizes in three colours. Custom sizes and shapes available upon request.
4. Custom/Bespoke Solutions: Made-to-measure custom solutions including bespoke colours, sizes, printed glass panels, and special fittings. Premium pricing for customisation. Clients include Danske Bank, Dissing+Weitling Architects, Dentsu Aegis, and private residences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Chat Board designs, manufactures, and sells premium magnetic glass whiteboards and complementary workspace products including wall-mounted boards, freestanding and mobile boards, acoustic felt panels, and glass-specific accessories. The company also offers a made-to-measure customisation service that adapts its standard products — colours, sizes, printed graphics, fittings — to specific project requirements for corporate, architectural, and select private clients.

Product overview

Chat Board is a Danish company specializing in magnetic glass whiteboards and collaborative workspace solutions. The product portfolio is organized into three main categories: Wall-mounted products (including Classic, Matt, Elements, Orbit, Ambit, GALLERY, DYNAMIC FLEX, BUZZIFELT, CLASSIC CRAFTED, and AQSORB acoustic panels), Freestanding/mobile products (including COACH, SPRINTER, SPRINTER ROUNDED, MOBILE, DYNAMIC, MOVE ACOUSTIC, SQUAD, and SQUAD Solid), and Accessories (including DOCK, DISCØ, CLASSIC CRAFTED KEEPER, STORAGE UNIT, and Essential Accessories). The company also offers a MADE-TO-MEASURE customization service for bespoke solutions. All products share the core technology of tempered safety glass with magnetic properties, with variations in mounting style (wall vs. freestanding), frame materials (steel, oak wood), and specialized features (acoustic panels, felt pinboards). Products are designed in Denmark and hand-finished at the company's factory near Copenhagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic The original magnetic glass whiteboard that inspires and facilitates creative dialogue between people. Features a smooth, magnetic glass surface for writing and drawing, designed for offices, meeting rooms, and breakout spaces. Available in 25 standard glass colours and 13 standard sizes.
• Matt Velvety smooth counterpart to the Classic board, ideal for illustrating and communicating with minimal reflection or glare. Wall-mounted magnetic glass whiteboard.
• Elements Merges quality and function in a pared-back design, providing an ideal backdrop for visualising and communicating ideas in meeting, education, or brainstorming sessions.
• Orbit Circular magnetic and writable glass board with a playful and less formal interpretation, available in multiple sizes (Ø70, Ø90, Ø120 cm).
• Ambit Wall-mounted magnetic glass board in an elegant oval shape, offering a new approach to the traditional wall-mounted whiteboard design.
• GALLERY Minimalist wall-mounted frame system for CHAT BOARD glass whiteboards combining slim architectural design and flexible mounting.
• Dynamic Flex Wall Elegantly framed wall-mounted extension of the Dynamic range, crafted in touchable oak wood with complementary design.
• Dynamic Flex Floor Floor-mounted solution extending the Dynamic range, crafted in oak wood for integrating large writing surfaces into contemporary interiors.
• BuzziFelt Wall-mounted felt pinboard with magnetic and sound-dampening properties, designed as the ideal companion to any CHAT BOARD glass whiteboard.
• Classic Crafted Combines the soft warmth of wood veneer with CHAT BOARD's signature streamlined glass surface in one cohesive unit.
• AQsorb Acoustic felt panels developed in partnership with AQdeco. Made from 100% recyclable PET felt containing 75% post-consumer material, achieving sound absorption coefficient (NRC) of 0.85 for effective noise reduction. Nine standard sizes in three colours, with custom sizes and shapes available.
• Coach Mobile glass whiteboard with maximum writing space and a refined, stable frame, designed for flexible collaboration.
• Sprinter Freestanding mobile whiteboard with magnetic glass surface, designed for flexible collaboration in offices, creative spaces, and education.
• Sprinter Rounded Mobile glass whiteboard with elegant rounded corners, magnetic writing surface, and freestanding design for modern workspaces.
• Dynamic Created by Claus Brandt-Jakobsen, bridges the gap between essential workspace fittings and full-fledged furniture in an ingenious framework design for flexible, free-flowing, and multifunctional spaces.
• Move Acoustic Combines magnetic and writable glass board with a class A acoustic panel in two perfectly proportioned movable room dividers for shaping multi-functional spaces.
• Mobile Ultra-stable movable magnetic glass board delivering multi-purpose solutions for the dynamic workplace.
• SQUAD Three-piece capsule collection of freestanding boards, desk divider screen, and storage offering ultimate functionality and uncompromising aesthetics.
• SQUAD Solid Streamlined freestanding units collection with two complementary pieces that connect and separate as desired. Arrives flat packed for easy on-site assembly with optional brake casters. Cradle to Cradle Certified Bronze.
• Made-to-Measure Custom whiteboard solutions adapting CHAT BOARD products to client specifications including custom colours (NCS/RAL), logo prints, bespoke glass fittings, custom sizes up to 1,250 x 2,500 mm, printed glass panels, cropping and cut-outs for light switches/sockets, custom glass shapes, and bespoke interior fittings. Clients include Danske Bank, Dissing+Weitling Architects, Dentsu Aegis, and private residences.
• Dock Magnetic whiteboard accessory that stores pens and cleaner while integrating a magnetic eraser in a compact, design-led form.
• DiscØ Fresh and flirtatious collection of glass board accessories including erasers and magnets.
• Classic Crafted Keeper Magnetic pen holder exquisitely shaped in wood veneer to complete CHAT BOARD products.
• Storage Unit Functional two-compartment storage unit for CHAT BOARD accessories, available in magnetic and hanger versions. Made from injection-moulded ABS and powder-coated steel. Designed by ARDE Design Studio.
• Essential Accessories Broad selection of sleek and functional accessories designed for use across the entire CHAT BOARD collection including markers developed for glass (delivering clear lines on smooth glossy boards), extra-strong magnets (securing up to 15 sheets of A4 paper without slipping through glass), erasers, and starter sets.

Quantifiable outcome

• Extra-strong magnets work reliably through glass, securing up to 15 sheets of A4 paper without slipping
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AQdecocoreTechnology or IntegrationCHAT BOARD partnered with AQdeco to develop the AQsorb® collection of acoustic felt panels. The partnership combines CHAT BOARD's glass board expertise with AQdeco's specialist acoustic knowledge. The result is a collection of nine bespoke acoustic wall panel sizes scaled to complement CHAT BOARD glass boards. AQsorb panels are made from 100% recyclable PET felt containing 75% post-consumer material and achieve a sound absorption coefficient (NRC) of 0.85.
• RUMRUMminorStrategic or Co-development PartnerRUMRUM is a Danish design studio that designed the CHAT BOARD® SQUAD Solid collection. The partnership represents CHAT BOARD's collaborative approach with leading designers to develop products that balance aesthetics, functionality, and craftsmanship.
• ARDE Design StudiominorStrategic or Co-development PartnerARDE (founded 2014 by architect René Hougaard) designed the CHAT BOARD® Storage Unit. The Storage Unit is produced in ABS injection moulding and powder-coated steel with a timeless and elegant design. ARDE's manifesto emphasises creative conscience, circular processes, and forward-looking design.
• Claus Brandt-JakobsenminorStrategic or Co-development PartnerClaus Brandt-Jakobsen is the designer of the CHAT BOARD® Dynamic range. Dynamic bridges the gap between essential workspace fittings and full-fledged furniture in an ingenious framework design, providing flexible, free-flowing, and multifunctional dimensions to professional, educational, and creative spaces.
• fecocoreChannel Partner/ Reseller/ Distributorfeco is a key authorised dealer and project partner for CHAT BOARD in Germany. feco has completed numerous projects including Impact Studio (SteamWork coworking), Getinge Experience Center, gebaka Bau GmbH, and HWI IT. feco often works in collaboration with fluidlab architektur design on CHAT BOARD projects.
• Holmris B8coreChannel Partner/ Reseller/ DistributorHolmris B8 is an authorised dealer of CHAT BOARD in Denmark and Norway. Notable projects include Danske Bank Copenhagen Headquarters (with Signal Architects) and Handelshøyskolen BI Campus Oslo.
• pro office GmbHminorChannel Partner/ Reseller/ Distributorpro office GmbH is an authorised CHAT BOARD dealer in Germany, having completed projects including Volksbank Ideenwerkstatt at BraWo Park (Braunschweig) and Predigerseminar Loccum.
• WelltekminorChannel Partner/ Reseller/ DistributorWelltek operates the CHAT BOARD showroom in London (EC1A 7BH, Clerkenwell). Welltek serves as the point of contact for showroom appointments and is a key partner for UK market coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haworth: Haworth is a global office furniture manufacturer and is also a distribution partner of Chat Board in Switzerland. As a broad incumbent it offers overlapping workspace products and access to enterprise accounts at scale.
• Bisley: Bisley is a UK manufacturer of office and education furniture, including whiteboards and storage. It serves overlapping enterprise and education accounts in the same European geographies as Chat Board.
• Steelcase: Steelcase is one of the world's largest office furniture manufacturers. It serves overlapping enterprise customers and competes broadly in premium workspace fit-outs, including through its writable surface products (e.g., Verb, media:scape).
• Vitra: Vitra is a Swiss premium office and home furniture maker with deep design credentials. It targets the same architect- and designer-led premium fit-out customer base as Chat Board and competes for wall- and room-system budgets.
• Quartet (ACCO Brands): Quartet is a long-established mainstream whiteboard and visual communication brand owned by ACCO Brands. It competes with Chat Board in the broader whiteboard category, primarily in the mass and mid-market tiers.
• USM Modular Furniture: USM produces modular premium office and storage furniture specified by the same architect and interior design firms that buy Chat Board. It competes for the same project budgets in high-end commercial fit-outs.

Emerging players

• MasterVision (Bi-Silque): MasterVision is a Portuguese manufacturer of glass and porcelain whiteboards sold across Europe. It targets similar SME and mid-market office customers with a comparable magnetic glass board product at lower price points.

Direct peers

• Sigel: Sigel is a German manufacturer of glass whiteboards and office presentation products. It competes directly with Chat Board in the European premium glass-board segment, offering a similar magnetic glass surface product with comparable custom color options.
• Magnatag Visible Systems: Magnatag manufactures magnetic visual planning and whiteboard systems for offices and operations centers. It overlaps with Chat Board's magnetic glass board category with a more industrial / planning-led product range.
• Clarus Glassboards: Clarus is a US-based premium glass whiteboard manufacturer serving corporate and design-led office customers. It is the closest direct competitor to Chat Board in terms of finish, mounting systems, and bespoke configuration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chat.board
• LinkedInlinkedin.com/company/focus-products-a-s

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chat Board