Yireh

What Yireh does

Yireh is a Hawaii-based ethical fashion brand founded in 2014 and headquartered in Honolulu. The company designs limited-edition women's apparel (dresses, jumpsuits, rompers, tops, bottoms, active/swimwear) with original prints, and has expanded into men's styles, 'Ohana matching family looks, and lifestyle accessories. Products are designed in Hawaii and manufactured in Bali, Indonesia, using Oeko-Tex certified eco-friendly dyes, and the brand supports anti-trafficking charitable initiatives as part of its positioning.

The business operates a direct-to-consumer (DTC) model via a Shopify storefront with global shipping, supplemented by a physical showroom at South Shore Market in Hawaii and a wholesale program for third-party retailers. A loyalty program branded "Pua Points" supports repeat purchasing, and the company reaches consumers through Instagram, Facebook, Pinterest, YouTube, and email, plus recurring participation in the Made in Hawaii Festival.

Yireh cultivates a network of brand collaborations that extend reach and creative output, including Jana Lam (mutual print collaborations), MahinaMade (co-branded retail at South Shore Market), Aloha Cut & Cloth (manufacturing partner), The Iwai Company, Lei Stand (Honua), and Paniolo Paisley. The company graduated from the Mana Up Hawai'i-based accelerator cohort beginning in 2020. Customer segments are diversified across women, families, men, and tourists, with revenue distributed across a long-tail of individual consumers rather than concentrated enterprise accounts.

Name

Yireh

Legal name

Yireh

Website

https://shopyireh.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yireh is a Hawaii-based ethical fashion brand designing limited-edition women's, men's, and family apparel with Oeko-Tex certified dyes. Founded in 2014 and headquartered in Honolulu, the company sells DTC globally via Shopify and through a South Shore Market showroom.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Women's fashion apparel
• Hawaiian-inspired clothing
• Ethical fashion brand
• Small batch clothing
• Lifestyle accessories

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling apparel and lifestyle products directly to consumers through e-commerce and retail channels. Product categories include dresses, jumpsuits, rompers, tops, bottoms, activewear, swimwear, pareos, bags, accessories, fragrance, and home goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yireh is a Hawaii-based fashion brand that designs and sells ethically-made women's, men's, and family apparel featuring unique Hawaiian-inspired prints. Products are designed in Hawaii and produced in small, limited-edition batches in Bali, Indonesia, and sold through the brand's Shopify e-commerce site and a flagship retail store in Honolulu.

Product overview

YIREH is an ethically made fashion brand offering a comprehensive clothing and lifestyle product portfolio. The core offering consists of women's clothing including dresses, jumpsuits, rompers, tops, and bottoms featuring unique tropical Hawaiian-inspired prints. The brand extends to men's styles, 'Ohana (family matching) collections, active/swim wear, and lifestyle accessories such as bags, pareos, scrunchies, jewelry, home items, and fragrance products. All products are designed in Hawai'i and ethically made in Bali, Indonesia, using non-toxic Oeko-Tex certified dyes. The brand operates on a small-batch, limited edition model where prints are exclusive and only produced in limited quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Women's dresses featuring Hawaiian-inspired prints, sold as part of Yireh's small-batch ethical fashion collection for everyday casual wear and vacation styling.
• Jumpsuits & Rompers One-piece women's apparel in Yireh's signature Hawaiian-inspired prints, offered in limited small-batch drops.
• Tops Women's tops in ethically-produced, small-batch Hawaiian-inspired prints, designed for versatile everyday wear.
• Bottoms Women's bottoms including shorts, pants, and skirts produced in Bali in small limited-edition runs.
• Active & Swim Activewear and swimwear designed for women, featuring Hawaiian-inspired prints suitable for beach and water activities.
• Men's Styles Men's apparel including shirts and shorts in Yireh's distinctive Hawaiian-inspired prints, produced in small batches.
• 'Ohana Matching Styles Coordinating family apparel designed so parents and children can wear matching Hawaiian-inspired outfits.
• Lifestyle & Accessories Branded lifestyle goods including neoprene bags, totes, pareos, sarongs, scrunchies, hair claws, tumblers, water bottles, and lined notebooks.
• 'Alohi Fragrance Signature branded fragrance sold as a standalone lifestyle product.
• Gift Cards Yireh-branded gift cards redeemable across the brand's apparel and lifestyle product range.
• Wholesale Program B2B wholesale offering that supplies Yireh apparel to independent boutique retailers.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jana LamcoreStrategic or Co-development PartnerCollaboration on exclusive print designs including the 'Hibiscus at Dusk' collection. Jana Lam's distinctive tropical designs are incorporated into Yireh's clothing lines, combining both brands' aesthetics.
• Aloha Cut & ClothcoreStrategic or Co-development PartnerLocal Honolulu manufacturer that cuts and sews YireH's Coral Dress in Vintage Aloha collection. Each dress is custom made with 12-16 weeks lead time, featuring vintage fabric from the early 2000s.
• MahinaMademinorStrategic or Co-development PartnerCo-branded retail space at South Shore Market called 'Yireh + MahinaMade' where both brands share retail space for sales.
• The Iwai CompanyminorStrategic or Co-development PartnerCollaboration partner featured in the Made in Hawai'i collections.
• Lei Stand (Honua)minorStrategic or Co-development PartnerCollaboration partner featured in the Made in Hawai'i collections including Lei Stand Honua print.
• Paniolo PaisleyminorStrategic or Co-development PartnerCollaboration partner for the Paniolo Paisley collection featured in Made in Hawai'i festival.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mata Traders: Fair-trade, ethically-made women's apparel brand with mission-driven positioning around artisan producer communities. Comparable on ethical-sourcing story and modest, feminine prints, though smaller scale and primarily dresses/tops.

Broad incumbents

• Tommy Bahama: Large-scale Hawaiian-inspired lifestyle apparel brand operating broadly across men's, women's, home, and food/beverage. Comparable customer aesthetic and resort-wear product mix but materially larger scale and broader assortment.
• Reformation: Sustainable women's apparel brand with strong direct-to-consumer DNA, limited drops, and ethical production narrative. Comparable as a values-driven, ethically-produced women's fashion brand but at materially larger scale.
• Anthropologie: Large multi-category women's lifestyle brand featuring distinctive prints, dresses, and resort-leaning aesthetic. Comparable on women's apparel, bohemian/print-led product, and lifestyle expansion (home, accessories, fragrance).

Direct peers

• Tori Richard: Long-established Hawaii-based apparel maker producing aloha shirts, dresses, and resort wear with original prints. Directly comparable as a Hawaii-rooted women's apparel brand with print-led design and a wholesale + DTC model.
• Altar'd State: Faith-based women's fashion retailer built on modest, values-driven apparel with charitable giving. Comparable brand mission, modest-fashion positioning, and multi-channel retail + e-commerce footprint.
• Roberta Roller Rabbit: Bright-print driven women's apparel and lifestyle brand offering dresses, loungewear, and home goods with whimsical patterns. Directly comparable on limited-edition print aesthetic, women's apparel focus, and lifestyle extension into home/accessories.
• Lilly Pulitzer: Iconic resort-wear brand built around distinctive, colorful tropical prints and a Hawaiian/coastal lifestyle aesthetic. Highly comparable product categories (women's dresses, matching family collections, accessories) and similar premium-DTC + wholesale model.
• Karavan Clothing: Honolulu-based values-driven modest apparel brand featuring modest cuts and faith-friendly styling. Closest direct peer given shared modest-fashion positioning, Hawaii origin, and similar DTC + wholesale go-to-market.
• MahinaMade: Hawaii-based apparel brand sharing the South Shore Market retail space with Yireh as a co-branded 'Yireh + MahinaMade' store. Direct strategic partner and tightly aligned peer brand serving the same modest-Hawaiian-women niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJN0VYH4QOhIW0dUw5T-unQ
• Facebookfacebook.com/shopyireh
• Instagraminstagram.com/yireh_
• Pinterestpinterest.com/yireh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yireh