Agency Mavericks

What Agency Mavericks does

Agency Mavericks is a privately held Australian education and coaching company founded in 2013 and headquartered in Prahran, Australia. According to the firmographic profile, the company offers coaching and training programs targeted at freelancers, web developers, and early-stage start-ups, with a stated focus on supporting successful business growth among independent professionals and small agencies. Its co-founder and CEO is Troy Dean, the named principal of the firm.

The company operates with a small team in the 11–50 employee range. The core offering centers on educational content and group coaching rather than software products, and the available source material does not document a proprietary technology stack, integrations, AI/ML components, or platform architecture. The company website (agencymavericks.com) was inaccessible as substantive content during data collection, returning only a loader/verification screen; consequently, no product catalog, pricing, marketing channels, or partnership data could be verified.

Given the absence of disclosed revenue, funding history, customer counts, partnerships, awards, or product documentation in the available inputs, the company's monetization mechanics — including pricing model, course catalog structure, customer acquisition channels, and retention metrics — cannot be characterized with confidence. The data set supports only a high-level profile: a small, founder-led Australian training business serving the global freelancer and web-developer community, with the bulk of its commercial detail unverified.

Name

Agency Mavericks

Website

https://agencymavericks.com

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Agency Mavericks is a privately held Australian coaching and training company, founded in 2013 and led by co-founder and CEO Troy Dean, that serves freelancers, web developers, and early-stage start-ups with programs aimed at business growth.

Ownership category

akta.pro rank

Product category

Business Coaching and Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industry

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA)

Keywords

• Freelancer coaching programs
• Web developer training
• Startup business coaching
• Online education services
• Agency growth training

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Agency Mavericks provides coaching and training programs aimed at freelancers, web developers, and start-ups to support successful business growth. The company focuses on education and skill development for independent professionals and early-stage businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching and Training Programs Coaching and training programs designed to help freelancers, web developers, and start-ups achieve successful business growth. Targets independent professionals and early-stage businesses seeking structured guidance.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Double Your Freelancing (Brennan Dunn): Brennan Dunn runs a coaching, course, and community business aimed at freelancers who want to grow into agencies, with a near-identical audience of independent web developers and consultants as Agency Mavericks.
• Web Design Coach (Josh Hall): Josh Hall sells coaching programs and courses to web designers and small studio owners on pricing, sales, and operations — overlapping almost entirely with Agency Mavericks' web-developer/agency-owner niche.
• SuperFastBusiness (James Schramko): Founded by James Schramko in Australia, SuperFastBusiness sells coaching, training, and mastermind programs to service-business owners, freelancers, and small agency operators — essentially the same target customer and offer shape as Agency Mavericks.
• Youpreneur (Chris Ducker): Chris Ducker built Youpreneur as a coaching, community, and event brand for solopreneurs, freelancers, and personal-brand business owners, with the same business-growth coaching model and audience segment as Agency Mavericks.

Broad incumbents

• Amy Porterfield: Amy Porterfield sells online courses, coaching programs, and a membership for course creators and small business owners. While the audience is broader, the core offer — premium coaching and training products for independent business owners — is structurally similar to Agency Mavericks.
• Smart Passive Income (Pat Flynn): Pat Flynn's SPI is a much larger, established education and community brand for online business owners, including freelancers and agency operators. It overlaps with Agency Mavericks' audience but is broader and serves a wider range of online business models.

Regional players

• Foundr: Foundr is an Australia-founded education and media brand for entrepreneurs, with online courses, events, and a magazine. It shares Agency Mavericks' home geography and overlap into small business / start-up education, but sits at a different price point and product mix.

Emerging players

• HoneyBook (creator/educator arm, incl. Natalie Franke): HoneyBook combines software for creative small businesses with education and coaching content (notably from Natalie Franke) aimed at freelancers and studio owners. The audience and 'business growth for independent creatives' thesis match Agency Mavericks' wedge, even if the dominant product is SaaS rather than coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agencymavericks
• Facebookfacebook.com/agencymavs
• LinkedInlinkedin.com/company/agency-mavericks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Mavericks