Double Your Freelancing
Double Your Freelancing is a bootstrapped US-based digital education platform founded in 2011 that sells online courses, coaching communities, and proprietary software tools to individual freelancers and small agency owners seeking to raise rates, win clients, and build predictable revenue.
- Company typePrivate
- Founded2011
- HeadquartersNorfolk, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Double Your Freelancing does
Double Your Freelancing (DYF), operating as Double Your Freelancing, LLC, is a bootstrapped US-based digital education platform founded in 2011 by Brennan Dunn. The company sells online courses, coaching communities, and proprietary software tools to individual freelancers and small agency owners (1-10 people) seeking to raise their rates, build predictable client pipelines, and escape feast-or-famine income cycles. Core offerings include a free 9-lesson email course used as a lead magnet (50,000+ enrollees), a flagship $200k Freelancer cohort program at $1,597 with a 200% ROI guarantee, Double Your Rates Toolkit ($97), Double Your Freelancing Rate ($297, 8,000+ alumni), and The Blueprint ($997), plus a DYF University all-access subscription and a DYF Accelerator live coaching community.
The underlying technology is an online course platform with digital content delivery, complemented by proprietary software built in-house. The flagship $200k Freelancer program bundles LeadTables (a lead list builder with AI scoring, firmographics extraction, and ICP filtering) and ClientForge (a campaign strategy and forecasting hub), developed over more than 2,000 engineering hours in 2025. The platform also ships AI-powered assistants, including a Custom GPT proposal writer trained on the user's service offering and an AI Upwork Response Writer built on ChatGPT prompt templates. Ecosystem partnerships extend the surface area with tools such as Client Portal, Project Pack, Create & Sell, Design Academy, RightMessage, and Palladio.
DYF operates a direct-to-consumer go-to-market with global distribution exclusively through doubleyourfreelancing.com. Revenue mechanics are a hybrid of one-time course purchases (range $97-$1,597), a subscription-style DYF University all-access pass, recurring DYF Accelerator community memberships, a $295/month payment plan for the flagship cohort, and a freemium top-of-funnel email course. Marketing relies on owned content (blog, podcast, email list), founder-led social media, and earned media (Forbes, 99u, .net, Lifehacker, Mixergy). The business is founder-owned with two co-owners (Brennan Dunn and Zach Swinehart) and no disclosed institutional funding.
Double Your Freelancing firmographics
Firmographics- Name
- Double Your Freelancing
- Legal name
- Double Your Freelancing, LLC
- Website
- https://doubleyourfreelancing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Double Your Freelancing is a bootstrapped US-based digital education platform founded in 2011 that sells online courses, coaching communities, and proprietary software tools to individual freelancers and small agency owners seeking to raise rates, win clients, and build predictable revenue.
- Ownership category
- akta.pro rank
Double Your Freelancing industry classification
Industry- Product category
- Online Education for Freelancers
- NAICS
- Software Publishers (513210), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Entrepreneurship & Freelance Employability (Self-Employment Readiness) (EDAAAKAM)
- akta.pro secondary industry
- Live Class & Webinar Marketplaces/Directories (EDAFAIAE)
Keywords
Where Double Your Freelancing is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Markets served
Double Your Freelancing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Course Sales: Standalone courses ($97-$1,597) sold as one-time purchases with lifetime access. Includes Double Your Rates Toolkit ($97), Double Your Freelancing Rate ($297), The Blueprint ($997), and $200k Freelancer ($1,597).
- DYF University Membership: 'All access pass' membership providing unlimited access to all past and future courses. Subscription-style recurring revenue model.
- Free Email Course: Free 9-lesson email course as lead magnet to build email list and nurture prospects into purchasing paid courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 9-lesson email course |
| One time/ perpetual license | Pay-as-you-go | Double Your Rates Toolkit |
| One time/ perpetual license | Pay-as-you-go | Double Your Freelancing Rate Course |
| One time/ perpetual license | Pay-as-you-go | The Blueprint Course |
| One time/ perpetual license | Pay-as-you-go | $200k Freelancer - Full Payment |
| Other | Monthly | $200k Freelancer - Payment Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Double Your Freelancing product offering
Product offeringCore offering
Double Your Freelancing is an online education platform that sells self-paced courses, toolkits, and a paid community to independent freelancers and small agency owners. Its offerings teach rate raising, value-based pricing, proposal writing, and systematic client generation, anchored by the $200k Freelancer 6-month cohort program, which includes custom-built software tools (LeadTables, ClientForge), live coaching, and a 200% ROI guarantee.
Product overview
Double Your Freelancing is an education and training platform offering a portfolio of courses and tools for freelancers and agency owners. The core offerings include: the free 'Charge What You're Worth' email course; $200k Freelancer (a 6-month client-generation program with custom software tools); Double Your Rates Toolkit (a collection of tools and AI automations for raising rates); Double Your Freelancing Rate (a pricing and sales course); The Blueprint (an automated marketing systems course); and DYF University (an all-access membership). The platform also encompasses related tools and resources including Client Portal, Project Pack, Create & Sell, RightMessage, Design Academy, and Palladio, which are partner products available to the freelancer community.
Differentiator
Problem solved
Functional benefit
Brands
- $200k Freelancer: A 6-month implementation-focused program for building a predictable client-generation system; priced at $1,597 one-time or 6 payments of $295.
- Double Your Rates Toolkit
- Double Your Freelancing Rate
- The Blueprint
- DYF Accelerator
- DYF University
Products and services
- Charge What You're Worth (Free Email Course) A free 9-lesson email course designed for individual freelancers that teaches how to reframe their self-presentation, communicate the value they produce, ask the right discovery questions, and pitch on value to win higher-paying deals. Delivered via email sequence and includes a personalized plan of action.
- Double Your Freelancing Rate Self-paced online course for individual freelancers covering value-based pricing, sales process design, and proposal writing across 42 video lessons in 9 modules. Includes scripts, templates, student interviews, and lifetime access. Priced at $297 with a 30-day satisfaction guarantee.
- Double Your Rates Toolkit A toolkit for individual freelancers containing AI-powered writing assistants (Custom AI Freelance Coach & Proposal Writer, AI Upwork Response Writer), ChatGPT prompts, templates, sales scripts, scorecards, and bonus workshops across four phases covering service offering, client attraction, sales, and proposals. Priced at $97 with a 30-day money-back guarantee.
- The Blueprint Online course for freelancers and agency owners on building automated sales and marketing funnels for client acquisition. Comprises 10 modules and 62 HD video lessons with step-by-step walkthrough tutorials and lifetime access. Priced at $997 with a 60-day money-back guarantee.
- $200k Freelancer Premium 6-month cohort-based program for individual freelancers teaching how to build a predictable, scalable client-generation system via cold outreach. Includes custom software tools (LeadTables and ClientForge with 6 months of Pro Tier access), live coaching, private community, The Tool Vault, and lifetime course access. Priced at $1,597 one-time or 6 monthly payments of $295, with a 6-month 200% ROI guarantee and 30-day satisfaction guarantee.
- DYF University Subscription-style 'all access pass' membership for individual freelancers and agency owners providing unlimited access to all past and future DYF courses, including new releases, for growing a freelance business or agency.
- DYF Accelerator Recurring live video coaching community for individual freelancers and small agency owners offering office hours Q&A with Team DYF, targeted masterminds, text-based community discussion, and a vault of 140+ past recordings. Office hours held at two different times to accommodate USA, Europe, and Aus/Asia time zones.
Quantifiable outcome
- 50,000+ freelancers taught through free email course
- +5 more outcomes
Companies that use Double Your Freelancing
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Double Your Freelancing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Double Your Freelancing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Client PortalminorWordPress plugin which gives clients access to a portal housing all project information and deliverables. Listed as part of the DYF ecosystem of tools for freelancers, agencies, and consultants.
- Project PackminorSeries of documents and templates beautifully designed with killer copy that can be used in freelance business. Listed as part of the DYF ecosystem of tools.
- Create & SellminorTeaches creators and freelancers how to segment audience, personalize messaging, and leverage email automation. Listed as part of the DYF ecosystem.
- Design AcademyminorOnline training platform which teaches developers and non-designers web design in a straightforward manner. Listed as part of the DYF ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Double Your Freelancing competitors and assessment
Company assessmentDirect peers
- The Futur: Chris Do's The Futur sells premium courses and a community teaching creative professionals how to price, sell, and scale creative services. Directly comparable to DYF in audience (designers, developers, agencies), format (cohort programs, software tools like Frame.io/Teachable ecosystem), and value proposition (escape commodity pricing).
- SolidGigs: SolidGigs provides curated freelance job leads alongside educational content on client acquisition and freelance business growth. Comparable niche (freelancers seeking predictable lead flow) and overlapping curriculum themes (cold outreach, lead generation) with DYF's $200k Freelancer system.
- CreativeLive: CreativeLive is an online education platform focused on creative entrepreneurs and freelancers, offering courses on business, money, and creative skills. Comparable audience (creatives/freelancers), course-based revenue model, and similar pricing tiers.
- Millo: Millo offers courses, community, and resources specifically targeting freelancers who want to grow into agencies or sustainable solo practices. Overlapping target audience, course-based monetization, and freelancer-business curriculum make it one of DYF's closest direct peers.
- Fiverr Learn: Fiverr Learn provides courses teaching freelancers how to succeed on platforms and grow independent businesses. Direct overlap with DYF's freelance-business curriculum, particularly around Upwork proposal writing and client acquisition.
- 30X500 (Amy Hof): Amy Hof's 30X500 teaches freelancers and creators how to build productized services and audience-based businesses through cohort courses. Similar cohort-based premium pricing, freelancer/creator target market, and emphasis on escaping time-for-money tradeoffs make it a direct peer.
Broad incumbents
- Skillshare: Skillshare is a broad online learning marketplace for creatives with thousands of courses on business, design, and freelancing. Larger and more general than DYF, but competes for the same freelance/creative audience and offers overlapping business-of-freelancing content.
- LinkedIn Learning: LinkedIn Learning offers professional development courses including freelancing, pricing, and client management. Incumbent platform with broader scope but competes for the same professional upskilling wallet share among independent workers.
Others
- ConvertKit (Kit): ConvertKit (now Kit) is an email marketing platform built for creators and serves as both a recommended tool within DYF's curriculum and a competitor in the broader creator-economy tooling stack. Adjacent ecosystem participant with thematic overlap.
- Teachable: Teachable is a platform that enables creators to build and sell online courses. Rather than a direct competitor, it is the underlying infrastructure many freelancer-education businesses (including potential DYF-adjacent creators) use to monetize similar curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Double Your Freelancing social profiles
Digital presenceDouble Your Freelancing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double Your Freelancing leadership team
Management profileNumber of profiles
Profiles2 records
Double Your Freelancing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double Your Freelancing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double Your Freelancing
What does Double Your Freelancing do?
Double Your Freelancing is an online education platform that sells self-paced courses, toolkits, and a paid community to independent freelancers and small agency owners. Its offerings teach rate raising, value-based pricing, proposal writing, and systematic client generation, anchored by the $200k Freelancer 6-month cohort program, which includes custom-built software tools (LeadTables, ClientForge), live coaching, and a 200% ROI guarantee.
Is Double Your Freelancing a public or private company?
Double Your Freelancing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double Your Freelancing founded?
Double Your Freelancing was founded in 2011. It employs 1 to 10 people.
Where is Double Your Freelancing based?
Double Your Freelancing is headquartered in Norfolk, United States, in the North America region.
How does Double Your Freelancing make money?
Three revenue lines are on record. Individual Course Sales are the primary driver. The others are DYF University Membership and free Email Course.
Who are Double Your Freelancing's main competitors?
Direct peers on record are The Futur, SolidGigs, CreativeLive, Millo, Fiverr Learn and 30X500 (Amy Hof). Broad incumbents are Skillshare and LinkedIn Learning. Others are ConvertKit (Kit) and Teachable.
Does Double Your Freelancing have an API?
No public API is recorded for Double Your Freelancing.
What industry is Double Your Freelancing in?
Double Your Freelancing's product category is Online Education for Freelancers. Its primary akta.pro industry code is EDAAAKAM, Entrepreneurship & Freelance Employability (Self-Employment Readiness), with a secondary code of EDAFAIAE, Live Class & Webinar Marketplaces/Directories. Its NAICS code is 513210 and its SIC code is 7372.