Pineapple Public Relations
Pineapple Public Relations is a founder-owned, integrated communications agency founded in 1996 and headquartered in Chamblee, Georgia. It delivers PR, social media, digital marketing, influencer, content, and crisis communications services exclusively to tourism boards, economic development agencies, CVBs, and hospitality clients across the U.S. Southeast.
- Company typePrivate
- Founded1996
- HeadquartersChamblee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pineapple Public Relations does
Pineapple Public Relations is a founder-owned, integrated communications agency headquartered in Chamblee, Georgia, founded in 1996 by Deborah Stone and operating as "Pineapple PR." The firm specializes exclusively in tourism, hospitality, travel, and economic development verticals, serving destination marketing organizations (DMOs), state tourism boards, convention and visitors bureaus (CVBs), tourism development authorities, resorts, and state economic development agencies across the U.S. Southeast. With approximately nine team members, the agency delivers a full suite of services — media relations, influencer marketing, social media management, digital marketing, content marketing, brand awareness, crisis communications, and economic development PR — alongside a sub-brand, Fresh Content Studio (launched 2021), which provides dedicated digital content production including video production, web design, graphic design, blog writing, and email marketing.
The underlying technology is minimal in the SaaS sense: this is a professional services firm whose principal intellectual property is a proprietary "Art of the Pitch" media relations methodology and a "Story Mapping" editorial development process, both of which rely on human editorial judgment. The team includes Google Ads certified digital practitioners, social strategists, and former journalists, and operates standard category tooling for media outreach, social publishing, and analytics. Differentiated assets are concentrated in twenty-plus years of cultivated relationships with national, regional, and local travel media (institutionalized via the annual Travel Media Meetup in partnership with the Southeast Tourism Society) and in case-study outcomes such as 500 million audience reach for North Carolina's Brunswick Islands, 248 million impressions for Georgia State Parks, and a 156% social following gain for South Carolina's Hammock Coast.
The business model is professional services with custom-crafted solutions delivered through dedicated account teams on a direct sales motion. Pricing is not publicly disclosed; engagements are billed on a custom basis with multi-year contracts implied, particularly for government and DMO clients. Go-to-market is relationship-led, driven by industry reputation, published case studies, direct outreach, and proprietary events. The company is privately held with no disclosed external investors or parent entity, has been growing organically at approximately 20% annually since 2015, and operates as Agency of Record for the Georgia Department of Economic Development. Customer concentration is moderate, skewed toward state and regional government clients.
Pineapple Public Relations firmographics
Firmographics- Name
- Pineapple Public Relations
- Legal name
- Pineapple Public Relations
- Website
- https://pineapple-pr.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pineapple Public Relations is a founder-owned, integrated communications agency founded in 1996 and headquartered in Chamblee, Georgia. It delivers PR, social media, digital marketing, influencer, content, and crisis communications services exclusively to tourism boards, economic development agencies, CVBs, and hospitality clients across the U.S. Southeast.
- Ownership category
- akta.pro rank
Pineapple Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Reputation Management & Online PR (BPAFADAN), Public Affairs & Government Relations (MPAAADAE)
Keywords
Where Pineapple Public Relations is headquartered
LocationHeadquarters
- HQ city
- Chamblee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pineapple Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Public Relations Services: Traditional PR services including media relations, press release writing, media outreach, and editorial coverage development. Delivered through account teams with dedicated PR professionals.
- Social Media Management: Strategic management of social platforms including content creation, posting, community management, and paid social advertising campaigns for clients.
- Digital Marketing: Digital advertising services including Google Ads campaign creation and management, display advertising, digital TV and radio ad placement, and email marketing campaigns.
- Influencer Marketing: Campaign development and management connecting destinations with relevant influencers to drive traffic and engagement with detailed ROI reporting.
- Content Marketing: Blog management, copywriting, SEO research, and content creation services to establish clients as thought leaders.
- Media Events and Press Trips: Organization and management of media familiarization trips, deskside missions, and media events for clients.
- Crisis Communications: Strategic crisis communication services for rapid response and issue management.
- Fresh Content Studio: Full-service content creation including blog writing, graphic design, web design, video production, and email marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Pineapple Public Relations product offering
Product offeringCore offering
Pineapple Public Relations is an integrated communications agency that delivers public relations, social media management, digital marketing, content marketing, influencer marketing, brand awareness, crisis communications, and economic development communications services. Services are delivered through dedicated account teams as custom-crafted solutions for tourism destinations, convention and visitors bureaus, state economic development agencies, and hospitality businesses across the Southeastern United States.
Product overview
Pineapple Public Relations is an integrated marketing agency specializing in tourism and economic development. The company operates as a unified service offering rather than a platform-plus-modules architecture, providing a comprehensive suite of PR and marketing services including Media Relations, Influencer Marketing, Social Media, Brand Awareness, Digital Marketing, Content Marketing, Crisis Communications, and Economic Development. The agency also offers a sub-brand called Fresh Content Studio, which provides specialized content creation services including blog writing, graphic design, web design and optimization, video production, and email marketing. Services are delivered by a team of media experts, digital marketers, social strategists, and creative professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Content Studio: A content marketing studio offering blog writing, graphic design, web design and optimization, video production, email marketing, and social media marketing services.
Products and services
- Media Relations Strategic media relations service including media message development, press release writing, media outreach, story pitching, and editorial coverage development across national, regional, and local outlets for tourism, hospitality, and economic development clients.
- Influencer Marketing End-to-end influencer campaign development and management for destinations and hospitality clients, connecting them with relevant influencers and providing detailed ROI reporting on traffic and engagement.
- Social Media Management Social platform management for clients including multi-platform strategy, content calendars, content creation, paid social media campaigns, and community management.
- Brand Awareness Personalized brand awareness service combining traditional PR, integrated campaigns, and digital marketing to elevate established client brands.
- Digital Marketing Digital marketing service covering search and display advertising (Google Ads), email campaigns, and digital TV and radio ad placement to increase visibility across digital platforms.
- Content Marketing Content marketing service using client expertise to establish them as thought leaders in travel and tourism while increasing brand awareness, including blog management, copywriting, and SEO-driven content creation.
- Crisis Communications Strategic crisis communication service for rapid response and issue management, helping clients mitigate negative coverage and address issues head-on.
- Economic Development Communications Communications service partnering with state officials and communities to support job creation and economic opportunity across industry sectors, including promotion of state-level Centers of Innovation and programs such as Georgia Made.
- Fresh Content Studio Full-service content studio providing blog writing, graphic design, web design and optimization, video production, email marketing, and social media marketing services.
- Media Events and Press Trips Organization and management of media familiarization trips, deskside missions, and media events to secure coverage for tourism, hospitality, and economic development clients.
Quantifiable outcome
- 500 million audience reach for NC Brunswick Islands Best Beaches campaign
- +5 more outcomes
Companies that use Pineapple Public Relations
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
Pineapple Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pineapple Public Relations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southeast Tourism SocietycoreTravel Media Meetup grew out of partnership with Southeast Tourism Society. The annual multi-stage media event brings together tourism destinations and top-tier media in a 'speed-dating' format. Pineapple PR creates, produces, and manages this event from start to finish. The partnership has enabled events across the Southeast including Atlanta, Birmingham, Charlotte, Nashville, Baton Rouge, and Washington D.C.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Pineapple Public Relations competitors and assessment
Company assessmentDirect peers
- MMGY Global: Integrated marketing firm dedicated to the travel, tourism, and hospitality industry with a deep roster of destination, hospitality, and entertainment clients. Competes with Pineapple for tourism marketing mandates at the larger end.
- Miles Partnership: Largest US agency dedicated to travel and tourism marketing, serving state tourism offices, DMOs, and hospitality brands. Most direct competitor to Pineapple PR in tourism PR.
- Swanson Russell: Mid-size agency with a dedicated tourism practice serving state tourism offices and DMOs. Comparable agency-of-record competitor in the tourism PR category.
- Development Counsellors International (DCI): Specializes in economic development marketing for state and regional economic development organizations, directly mirroring Pineapple's economic development practice.
- Hemsworth Communications: Boutique PR and social media agency specializing in travel, tourism, and hospitality, based in Fort Lauderdale. Closely comparable specialty and size to Pineapple PR.
- Two by Two Hospitality PR: Specialty hospitality, travel, and lifestyle PR agency. Comparable boutique-scale, niche-focused competitor to Pineapple PR.
- Lou Hammond Group: Hospitality and travel-focused PR firm with offices in NYC and Charleston, serving hotels, resorts, and tourism boards. Direct competitor in tourism/hospitality PR.
Regional players
- Jackson Spalding: Atlanta-based integrated marketing and PR firm with a travel and tourism practice. Regional competitor with overlapping Southeast client base and similar vertical mix.
Broad incumbents
- FINN Partners: Large global PR firm with a dedicated Travel & Lifestyle practice. Broad incumbent that Pineapple competes with for larger tourism and hospitality clients.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pineapple Public Relations social profiles
Digital presencePineapple Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pineapple Public Relations leadership team
Management profileNumber of profiles
Profiles9 records
Pineapple Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pineapple Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pineapple Public Relations
What does Pineapple Public Relations do?
Pineapple Public Relations is an integrated communications agency that delivers public relations, social media management, digital marketing, content marketing, influencer marketing, brand awareness, crisis communications, and economic development communications services. Services are delivered through dedicated account teams as custom-crafted solutions for tourism destinations, convention and visitors bureaus, state economic development agencies, and hospitality businesses across the Southeastern United States.
Is Pineapple Public Relations a public or private company?
Pineapple Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pineapple Public Relations founded?
Pineapple Public Relations was founded in 1996. It employs 1 to 10 people.
Where is Pineapple Public Relations based?
Pineapple Public Relations is headquartered in Chamblee, United States, in the North America region.
How does Pineapple Public Relations make money?
Eight revenue lines are on record. Public Relations Services are the primary driver. The others are social Media Management, digital Marketing, influencer Marketing, content Marketing, media Events and Press Trips, crisis Communications and fresh Content Studio.
Who are Pineapple Public Relations's main competitors?
Direct peers on record are MMGY Global, Miles Partnership, Swanson Russell, Development Counsellors International (DCI), Hemsworth Communications, Two by Two Hospitality PR and Lou Hammond Group. Jackson Spalding is listed as a regional player. FINN Partners is listed as a broad incumbent. Edelman is listed as an others.
Does Pineapple Public Relations have an API?
No public API is recorded for Pineapple Public Relations.
What industry is Pineapple Public Relations in?
Pineapple Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7310.