Team 10

What Team 10 does

Team 10 is a privately held social media talent incubator founded in 2015 and headquartered in Los Angeles, California. It describes itself as 'the first ever social media label for the talent, by the talent,' positioning against traditional MCN-style models by offering a structured development environment for aspiring influencers rather than pushing creators out for marginal profit. The company targets aspiring social media influencers as its primary customer segment, providing talent management, creative strategy, content creation support, and multi-platform presence across YouTube, Instagram, Snapchat, and music/video production.

The company's revenue model is built on three streams: talent management and representation (professional services), digital content creation monetized through views, sponsorships, and brand partnerships (advertising), and branded merchandise sold via a third-party e-commerce partnership with Fanjoy. There is no proprietary technology platform described — the offering is a service-led incubator wrapped around social media distribution. Marketing and distribution rely on owned social channels (YouTube, Twitter/X, Instagram) for top-of-funnel reach, with merchandise distributed through the Fanjoy reseller channel.

The operating footprint is US-domestic with 11–50 employees and no disclosed funding, revenue, or institutional ownership. The current public website shows a Squad page labeled 'NEW ERA COMING SOON…' with gallery assets dating to 2019, signaling an ongoing transition or restructuring rather than active roster expansion. Strategic moves visible from the data are limited to the 2015 founding, the Fanjoy partnership, and the recent rebrand/preparation effort.

Name

Team 10

Legal name

Team 10

Website

https://team10official.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Team 10 is a Los Angeles-based social media talent incubator founded in 2015 that develops aspiring influencers through management, content creation, and merchandise, monetizing via talent representation, advertising, and branded merchandise sold through partner Fanjoy.

Ownership category

akta.pro rank

Product category

Talent Management & Influencer Marketing

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Community Management & Creator Community Building (MPAAAHAH), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Talent management
• Influencer marketing
• Social media content
• Creator management
• Digital content production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Talent Management and Representation: The company manages and represents social media talent, helping them develop content and grow their personal brands across digital platforms.
2. E-Commerce Merchandise Sales: Team 10 generates revenue through branded merchandise sales, utilizing partnerships with merchandise platforms like Fanjoy to sell official Team 10 merchandise to fans and followers.
3. Digital Content Creation: The company creates and distributes digital video content across YouTube, Instagram, and SnapChat platforms, monetizing through views, sponsorships, and brand partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Team 10 is a social media label and talent incubator that develops aspiring social influencers by providing talent management, creative strategy, digital content creation across YouTube, Instagram, SnapChat, and music/video platforms, and e-commerce merchandise distribution via Fanjoy. Its structure is positioned as nurturing talent into polished content creators rather than extracting marginal value from their existing audiences.

Product overview

Team 10 is a unified talent incubator/social media label that provides end-to-end services for developing social media influencers. The company offers talent management, digital content creation, creative strategy, and e-commerce/merchandise services as an integrated offering rather than discrete modular products. No separate branded product names, sub-products, or modules were identified in the available source material — the company itself appears to be the primary offering, with FANJOY serving as a merchandise fulfillment partner rather than a distinct product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management and Representation End-to-end talent management and representation service for aspiring social media influencers, including creative strategy, content creation support, brand building, and multi-platform digital management across YouTube, Instagram, SnapChat, and music/video. Designed for individual creators seeking structured incubator-style support.
• Digital Content Creation Video and multimedia content production service producing and distributing content across YouTube, Instagram, SnapChat, Twitter, and music platforms. Monetized through views, sponsorships, and brand partnerships. For talent under Team 10 representation and the fans and advertisers who consume that content.
• Branded Team 10 Merchandise Official Team 10 branded merchandise collection sold through the Fanjoy e-commerce platform. Targeted at fans and followers of Team 10 talent. Team 10 provides the brand and product; Fanjoy operates the storefront and fulfillment.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FanjoyminorChannel Partner/ Reseller/ DistributorFanjoy serves as the merchandise distribution partner for Team 10, hosting the official Team 10 merchandise collection on their e-commerce platform. The partnership enables Team 10 to sell branded merchandise without maintaining its own e-commerce infrastructure.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hype House: Hype House is a creator collective / TikTok-based social media label that incubates and houses creators for cross-platform content. It is the most direct analog to Team 10's label / incubator model, targeting the same "aspiring social influencer" segment with a community-led GTM approach.
• Vlog Squad: David Dobrik's Vlog Squad is a YouTube-native creator collective and house model with the same group-of-creators, multi-platform fan base, and LA-centric operating geography as Team 10. They share both the talent-incubator value proposition and the structural model of monetizing through ad revenue, sponsorships, and brand partnerships.
• AMP (Above Ground Project / Mom & Dad): AMP is a creator collective featuring YouTube family-channel creators operating in the same influencer group/house model with multi-platform fan engagement. Directly comparable in business model (collaborative creator group) and target market (aspiring and established digital-native creators).
• 2Hype: 2Hype is a YouTube creator collective focused on basketball and lifestyle content, structured as a group/label model with revenue streams from ad revenue, merchandise, and sponsorships. Closely comparable in operating model — small group of creators producing collaborative content and monetizing across multiple streams.

Broad incumbents

• Fullscreen (AT&T): Fullscreen is a digital media company and multi-channel network that manages and represents digital creators at scale, offering talent management alongside broader content services. Comparable as a creator management/representation business for the same target market of digital-native talent, though it operates at significantly larger scale and as part of AT&T's media portfolio.
• Studio71 (Paramount): Studio71 is a content studio and talent network representing digital creators, with revenue streams across YouTube ad revenue, branded content, and merchandise. Directly comparable as a creator representation and management business, with an analogous multi-platform talent label model — but backed by Paramount and operating at significantly larger scale.
• AwesomenessTV: AwesomenessTV is a digital media company producing and distributing youth-oriented creator content across YouTube and other platforms, with a label-style talent model. Comparable as a creator-economy business targeting the same Gen Z audience, though it operates more as a content studio and MCN than a tight-knit talent house.
• Jellysmack: Jellysmack is a global creator economy company that partners with digital creators to distribute and monetize their content across multiple platforms. Comparable as a creator-management and content-monetization partner with similar multi-platform ambitions, though it operates with a more software/data-driven approach rather than the live talent-house model.
• Creative Artists Agency (CAA): CAA is one of the largest talent and sports agencies, representing creators, athletes, and entertainers across traditional and digital entertainment. Comparable as a talent representation business serving the same high-visibility public figures, though it operates at vastly larger scale and across broader entertainment verticals rather than as a digital-native creator label.

Emerging players

• Spotter: Spotter is a creator-economy platform that provides capital and services to digital creators in exchange for future royalty streams on their content catalogs. Comparable in serving digital-native talent with non-traditional management/financing support, though its model is financial-instrument-based rather than label/house-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Team10official
• YouTubeyoutube.com/channel/UCbEn1kwHr0TPmC9VPWIA_Mw
• Instagraminstagram.com/team10official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team 10