AwesomenessTV
AwesomenessTV is a Los Angeles-based digital media company founded in 2012 that builds and distributes Gen Z entertainment across YouTube, branded channels, and original scripted/unscripted content, operating as part of the Paramount media ecosystem.
- Company typePublic
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What AwesomenessTV does
AwesomenessTV is a Los Angeles-based, privately held digital media company founded in 2012 that produces and distributes entertainment content targeted at the global Generation Z audience. The company operates as a multi-channel network across YouTube and other social platforms, building branded video IP, scripted series, and creator-driven properties aimed at teen and young-adult viewers. Headcount is reported in the 251–500 range, and the company is positioned within the broader Paramount media ecosystem (with Paramount Skydance Corporation named in the corporate record), though no upstream ownership percentages are disclosed.
The business model combines the classic MCN revenue stack — YouTube ad revenue sharing, branded integrations, content licensing, and talent management — with production of original scripted and unscripted series and films. Two acquisitions are on record: Big Frame (April 2014, ~$15M), which consolidated a major YouTube MCN, and Clover Letter (May 2018, undisclosed), which extended capabilities in the creator/scripted space. Capital formation is documented via a single $3.5M round in August 2012 led by MK Capital with Greycroft, Pilot, Pritzker Group Venture Capital, UTA Ventures, and Coffin Capital participating.
The company's strategic posture is that of a digital-native youth media brand operating inside a legacy media parent. Adjacent streaming properties in the same corporate group (Paramount+ at $8.99–$13.99/month with SHOWTIME bundling and CBS sports rights) imply cross-distribution optionality, though the data does not isolate which revenue lines flow specifically to AwesomenessTV versus the broader Paramount streaming P&L. Direct revenue, ARR, or geographic split for AwesomenessTV itself is not disclosed in the source material.
AwesomenessTV firmographics
Firmographics- Name
- AwesomenessTV
- Legal name
- Paramount Skydance Corporation
- Website
- https://awesomenesstv.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AwesomenessTV is a Los Angeles-based digital media company founded in 2012 that builds and distributes Gen Z entertainment across YouTube, branded channels, and original scripted/unscripted content, operating as part of the Paramount media ecosystem.
- Ownership category
- akta.pro rank
AwesomenessTV industry classification
Industry- Product category
- Digital Youth Media and Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Industries (5121)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
- akta.pro secondary industry
- Kids & Family Streaming Platforms (MPACAAAG)
Keywords
Where AwesomenessTV is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
AwesomenessTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ Premium - Ad-free streaming with full SHOWTIME access, 4K UHD, and offline downloads |
| Subscription | Monthly | Paramount+ Essential - Ad-supported streaming with core content access |
Distribution channels6 records
Marketing channels1 record
AwesomenessTV product offering
Product offeringCore offering
AwesomenessTV is a digital media company that creates, curates, and distributes entertainment content aimed at the global Generation Z audience. It operates as a multi-channel network (MCN), aggregating creators and producing original scripted and unscripted programming for teens and young adults across digital video platforms. The company monetizes this content through advertising, branded integrations, and licensing to digital distribution partners.
Differentiator
Problem solved
Functional benefit
Companies that use AwesomenessTV
Customer profileSegments1 record
Ideal customer profiles1 record
AwesomenessTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AwesomenessTV partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
AwesomenessTV competitors and assessment
Company assessmentDirect peers
- Fullscreen: Otter Media/AT&T-owned MCN and creator management company serving Gen Z and millennial audiences with multi-platform content and brand partnerships, directly comparable to AwesomenessTV's YouTube-led MCN origins.
- Maker Studios: Disney-acquired multi-channel network that, like AwesomenessTV, organized YouTube creators around verticalized content and brand deals for advertisers; it is the closest historical analog to AwesomenessTV's MCN business model.
- Brat TV: Gen Z-focused digital content and production company producing scripted series and creator-led content for a teen audience; competes head-on with AwesomenessTV for youth storytelling IP and streaming platform distribution.
- Pocket.watch: Kids and family digital media company that aggregates popular YouTube creator IP into premium franchises (linear, SVOD, consumer products); targets the same youth/Gen Z creator economy as AwesomenessTV.
- Defy Media: Former MCN and digital media company (The Nerdist, Smosh) that operated youth-focused creator networks and original channels, a near-direct historical peer to AwesomenessTV's MCN-plus-originals strategy.
- Moonbug Entertainment: Digital kids and family media company (Cocomelon, Blippi) that operates creator-led children's IP across streaming platforms; competes with AwesomenessTV for Gen Z and tween streaming viewership and advertiser dollars.
- Collective Digital Studio: Multi-channel network and branded entertainment studio focused on social video creators; built the same YouTube-era MCN model as AwesomenessTV around brand integrations and original content.
Emerging players
- Rooster Teeth: Digital-first content studio producing original video, animation, and creator-led programming for young-adult audiences; comparable to AwesomenessTV in building owned IP around digital-native fandoms.
- ATTN: Social-first media company producing short-form video for millennial and Gen Z audiences across platforms; comparable to AwesomenessTV in targeting younger audiences through socially distributed storytelling.
Broad incumbents
- WildBrain: Canadian-based kids' entertainment company (Peppa Pig, Teletubbies) managing creator and character IP on YouTube and streaming; broader incumbent that overlaps AwesomenessTV on youth creator IP management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AwesomenessTV social profiles
Digital presenceAwesomenessTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
AwesomenessTV leadership team
Management profileNumber of profiles
Profiles2 records
AwesomenessTV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AwesomenessTV M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AwesomenessTV
What does AwesomenessTV do?
AwesomenessTV is a digital media company that creates, curates, and distributes entertainment content aimed at the global Generation Z audience. It operates as a multi-channel network (MCN), aggregating creators and producing original scripted and unscripted programming for teens and young adults across digital video platforms. The company monetizes this content through advertising, branded integrations, and licensing to digital distribution partners.
Is AwesomenessTV a public or private company?
AwesomenessTV is a public company. It is classified as venture growth investor backed and is currently operating.
When was AwesomenessTV founded?
AwesomenessTV was founded in 2022. It employs 251 to 500 people.
Where is AwesomenessTV based?
AwesomenessTV is headquartered in Los Angeles, United States, in the North America region.
Who are AwesomenessTV's main competitors?
Direct peers on record are Fullscreen, Maker Studios, Brat TV, Pocket.watch, Defy Media, Moonbug Entertainment and Collective Digital Studio. Emerging players are Rooster Teeth and ATTN:. WildBrain is listed as a broad incumbent.
Does AwesomenessTV have an API?
No public API is recorded for AwesomenessTV.
What industry is AwesomenessTV in?
AwesomenessTV's product category is Digital Youth Media and Entertainment. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks), with a secondary code of MPACAAAG, Kids & Family Streaming Platforms. Its NAICS code is 5162 and its SIC code is 4833.