Conversion

Name

Conversion

Legal name

Conversion

Website

https://conversion.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

Keywords

• Search engine optimization
• Generative engine optimization
• Digital PR services
• Content marketing agency
• Link building services

Headquarters

HQ city

São Paulo

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Consulting & Advisory Services: Strategic SEO consulting engagements for medium and large enterprises, including SEO Squad dedicated teams, E-commerce SEO, Inbound SEO, and SEO implementation services.
2. Generative Engine Optimization (GEO): Strategies to increase brand mentions and visibility in generative AI platforms (ChatGPT, Gemini, AI Overviews). Includes AI Content Builder and Batch Content production services.
3. Digital PR & Link Building: Data-driven PR, Newsjacking PR, and Link Building 4.0 services focused on acquiring high-authority backlinks from major media outlets through data-driven storytelling.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Conversion is a Brazilian SEO, GEO, and Digital PR agency that provides strategic organic search consulting, AI-powered content production, data-driven PR, and dedicated SEO squads for medium and large enterprises. It sells outcomes-oriented services designed to transform organic and AI-driven search visibility into a primary customer acquisition and sales channel. Offerings span technical SEO, content strategy, link building, Generative Engine Optimization (GEO), and enterprise-level squad engagements, supported by its proprietary SearchHub platform and AI Content Builder.

Product overview

Conversion is a full-service SEO, GEO, and PR agency that operates as a unified portfolio of services rather than a single product. The core offering centers on strategic SEO consulting and Generative Engine Optimization (GEO), supported by proprietary technology (SearchHub) and AI-powered content production (AI Content Builder, Batch Content). The agency differentiates through data-driven Digital PR services (Data PR, Newsjacking PR, Link Building 4.0) and dedicated enterprise squads. Services span the full organic marketing spectrum: technical SEO implementation, content creation, link building, and business intelligence/trend analysis.

Differentiator

Problem solved

Functional benefit

Brands

• SearchHub: Proprietary technology platform developed by Conversion for SEO operations and analytics.
• Conversion Academy
• Open SEO

Products and services

• Consultoria SEO (SEO Consulting)

Quantifiable outcome

• Over R$ 12 billion in sales generated for clients
• +7 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• iFoodcoreStrategic or Co-development Partner · 9 March 2026Conversion announced as the new SEO partner of iFood in March 2026. The partnership positions Conversion as iFood's strategic SEO agency for improving organic search visibility and AI-driven search presence for Brazil's leading food delivery platform.

Scale indicators6 records

Recent moves5 records

Others

• Semrush: US-based SEO/SEM software platform with content marketing and competitive intelligence suites. Comparable as a global SEO tooling provider whose platform overlaps with the BI & SEO Trends and SearchHub capabilities Conversion sells to clients.
• Ahrefs: Singapore-based SEO software platform providing backlink, keyword, and content intelligence tools. Comparable as a category-defining SEO technology vendor that Conversion's SearchHub competes against conceptually for SEO intelligence workflows.

Direct peers

• Ignite Visibility: US-based SEO and digital marketing agency serving mid-to-large enterprises. Comparable because it operates a similar full-funnel SEO/content/PR model and competes for the same enterprise retention engagements as Conversion.
• Straight North: US-based SEO and digital marketing agency focused on lead generation for mid-market and enterprise B2B. Comparable because it sells integrated SEO, content, and link building services with measurable ROI-oriented outcomes.
• Rock Content: Brazil-based content marketing and SEO services firm with a similar mid-to-large enterprise focus. Comparable because it competes for the same Brazilian enterprise content, SEO, and digital marketing budgets that Conversion targets.
• Higher Visibility: US SEO agency focused on enterprise and mid-market clients with integrated content, link building, and local SEO. Comparable in service mix and target customer profile to Conversion's enterprise SEO Squad engagements.
• WebFX: US-based full-service digital marketing agency with strong SEO, content, and CRO practices. Comparable because it serves mid-market and enterprise clients with integrated SEO and conversion-focused services at similar scale.
• Neil Patel Digital: Global SEO and digital marketing agency founded by Neil Patel. Comparable because it sells SEO consulting, content, and digital strategy services to mid-to-large enterprises under a thought-leadership-led brand — the same model Conversion operates in Brazil.
• Resultados Digitais (RD Station): Brazilian marketing technology and services platform serving SMBs and mid-market. Comparable because it operates in the Brazilian digital marketing ecosystem with overlapping SEO/inbound services and shares the same enterprise customer base.

Broad incumbents

• iProspect: Global performance and digital marketing agency within Dentsu, offering SEO among a broader performance media portfolio. Comparable as a larger incumbent competing for enterprise SEO budgets across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agenciaconversion
• LinkedInlinkedin.com/company/agenciaconversion
• Instagraminstagram.com/agenciaconversion
• Xx.com/conversion_br

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion