SEO vrienden

What SEO vrienden does

SEO vrienden B.V. is a privately held Dutch full-service digital marketing agency headquartered at Bruynvisweg 18 in Wormer (Zaanstreek region, North Holland). The company originated in 2004 from a market-leading international e-commerce operation in the European telecom sector that spanned more than 60 countries in B2B and B2C channels, and now operates as an independent agency serving SMBs, regional enterprises, and webshops primarily in the Netherlands with selected international reach into Germany, France, Italy, Spain, and the UK.

The agency's offering is organized around three interconnected pillars: organic growth (Zoekmachine Optimalisatie SEO plus the proprietary Autoriteit Booster linkbuilding Programma), paid acquisition (SEA across Google Ads, Microsoft Advertising, Marktplaats, and LinkedIn), and web development/e-commerce (custom WordPress builds using Elementor, WPBakery, and Divi; webshops on WooCommerce, Lightspeed, Shopify, and Magento). Supporting services include managed hosting and domain registration, Google Analytics 4 migration, a tiered Data & Analytics product (Consent Mode V2, Enhanced Conversions, server-side tagging via TAGGRS.io partner integration), conversion rate optimization, and multilingual international campaigns staffed by native speakers. The technology stack is built on mainstream martech: GA4, Google Tag Manager, Search Console, SE-ranking, Channable, and the BigQuery export layer, with no proprietary platform or AI/ML pipeline.

The business model blends recurring revenue (monthly SEO retainers with a 4-hour/month minimum, annual hosting contracts, Data & Analytics monthly licenses from EUR 12-37/month) with project-based fees (custom web builds, GA4 setup from EUR 450-EUR 1,900, migration work). Client acquisition is sales-led through the company website, organic search, referrals, and social channels; the agency markets itself on its own SEO performance (ranking #1 for competitive local terms with a self-built domain authority of 50) and maintains Google Partner and TAGGRS.io partner certifications. The team comprises 1-10 employees, and the company operates without disclosed outside funding or parent ownership, consistent with a bootstrapped, founder-led agency model.

Name

SEO vrienden

Legal name

SEO Vrienden B.V.

Website

https://seovrienden.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SEO vrienden B.V. is a bootstrapped Dutch full-service digital marketing agency in Wormer, Netherlands, delivering SEO, SEA, web development, hosting, GA4 migration, and Data & Analytics services to Dutch SMBs, webshops, and select international clients in DACH and Southern Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

akta.pro secondary industries

Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Search engine optimization
• Google Ads management
• Web development services
• Conversion rate optimization
• E-commerce marketing

Headquarters

HQ city

Wormer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Zoekmachine Optimalisatie (SEO): Monthly retainer model based on hours per month (minimum 4 hours/month). Long-term contracts (12-month minimum) with iterative optimization.
2. Zoekmachine Adverteren (SEA): Management of Google Ads campaigns including Setup and ongoing optimization. Advertising budgets are paid directly by client to Google.
3. Website en Webshop Bouwen: Custom website and e-commerce development in WordPress/WooCommerce, Lightspeed, Shopify, Magento. One-time project-based fees with hourly rates for custom work.
4. Hosting, E-mail en Domeinregistratie: Managed hosting, email packages, and domain registration services. Minimum 12-month contract, renewed annually.
5. Google Analytics Migratie & Data & Analytics: GA4 migration services and Consent Mode V2 implementation. Three pricing tiers from EUR 450 to EUR 1,900 for full setup, plus monthly license costs.
6. Conversie Optimalisatie: Conversion rate optimization services bundled with SEO/SEA or as standalone consulting.
7. Internationale Campagnes: Multilingual online marketing campaigns using native speakers for Germany, France, Italy, Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

SEO vrienden is a full-service online marketing agency that helps small and medium-sized businesses improve their visibility in search engines and drive conversions. The company delivers SEO (Zoekmachine Optimalisatie), paid search advertising via Google Ads and other networks (SEA), custom website and webshop development, managed hosting and domain registration, Google Analytics 4 migration and Consent Mode V2 setup, conversion optimization, linkbuilding, and multilingual international campaigns.

Product overview

SEO vrienden is an online marketing agency offering a portfolio of integrated digital marketing services. The core offering spans three interconnected pillars: (1) organic growth via SEO and linkbuilding (Zoekmachine Optimalisatie and Linkbuilding Uitbesteden), (2) paid acquisition via SEA/Google Ads across Google, Bing, Marktplaats, and LinkedIn, and (3) web development and e-commerce building using WordPress (with Elementor/WPBakery/Divi), WooCommerce, Magento, Lightspeed, and Shopify. Supporting services include Google Analytics 4 migration and setup, Data & Analytics (Consent Mode V2, server-side tagging, TAGGRS.io), conversion optimization, and international multilingual campaigns. The company operates from Wormer, Netherlands, and is a certified Google Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoekmachine Optimalisatie (SEO)

Quantifiable outcome

• Solar Outlet: ROAS of 1,300%+, 121 keywords ranked #1, 24,000+ paid clicks
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google LLCcoreTechnology or IntegrationSEO vrienden is a certified Google Partner, authorized to manage Google Ads campaigns and promote Google's advertising products. The partnership involves certification requirements and access to Google resources and support.
• TAGGRS.iocoreTechnology or IntegrationSEO vrienden is a certified TAGGRS.io partner. TAGGRS.io is a server-side tagging platform that enables first-party data collection and helps clients prepare for the deprecation of third-party cookies in Chrome. SEO vrienden helps clients set up and manage their tag servers.
• FEBO Zaanstad CupminorOthersSEO vrienden is an official sponsor of the FEBO Zaanstad Cup, a local youth football tournament in Zaanstad. This represents community engagement and local brand building.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Seeders: Seeders is a Dutch digital agency specializing in SEO, SEA, and linkbuilding for SMBs and e-commerce businesses, with international expansion across Europe. Directly comparable to SEO vrienden in service mix, target customer segment, and local SEO positioning.
• Netprofiler: Netprofiler is a Dutch-founded performance marketing agency offering SEO, SEA, and content services to European SMBs and enterprise clients. Comparable to SEO vrienden in core search marketing services and Dutch SMB focus, though at larger scale.
• Traffic Builders: Traffic Builders is a Netherlands-based performance agency focused on SEO, SEA, and conversion optimization for mid-market and enterprise clients. Comparable to SEO vrienden in digital marketing service mix, though typically serving larger accounts.
• Takeoff Online Commerce: Takeoff is a Dutch e-commerce agency that combines webshop development, SEO, and SEA services for online retailers. Highly comparable to SEO vrienden in targeting Dutch e-commerce SMBs with bundled build + marketing offerings.
• Dopweb: Dopweb is a Dutch digital agency offering web design, SEO, Google Ads, and hosting to regional SMBs. Comparable to SEO vrienden in full-service Dutch SMB focus and bundled hosting/marketing model.

Emerging players

• Yoast: Yoast is a Netherlands-based SEO company, best known for its WordPress SEO plugin, with adjacent agency and educational offerings. Partially comparable to SEO vrienden via Dutch SEO expertise and SMB WordPress focus, but predominantly a software/tools company.

Broad incumbents

• WebFX: WebFX is a large US-based full-service digital marketing agency offering SEO, PPC, web design, and analytics across SMB and mid-market segments. Comparable to SEO vrienden in service breadth and SMB targeting, though at much greater scale and in a different geography.

Regional players

• iPower: iPower is a Belgium-based digital agency providing SEO, SEA, web development, and hosting services. Comparable to SEO vrienden in full-service digital offerings and Benelux SMB focus, but operating primarily in Belgium rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SEOvrienden
• Facebookfacebook.com/seovrienden
• LinkedInlinkedin.com/company/seo-vrienden
• Instagraminstagram.com/seovrienden

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO vrienden