Takeoff

What Takeoff does

Takeoff is a privately held B2B website-first marketing agency founded in 2018 by Lenny Rozental and Jessica Principato, headquartered in New York City with a fully remote team distributed across four continents. The firm specializes in website redesigns, bottom-of-funnel SEO, and Answer Engine Optimization (AEO) for established B2B companies, primarily in the Series B through public-company range. Pricing is structured in two tiers: Growth engagements starting at $50,000 and Enterprise engagements starting at $130,000, with multi-year optimization retainers as the recurring revenue layer.

The core technology stack is CMS-agnostic and includes Webflow (Certified Partner), WordPress, HubSpot CMS, Craft CMS, and Drupal, with component-based design systems and modular CMS architecture enabling marketing teams to update content without developer tickets. The firm has codified a six-layer Website Launch Framework (Strategic Clarity, Visibility Foundation, Conversion Architecture, Standout Creative, Team Empowerment, Performance Integration) and a documented SEO Migration Process covering URL mapping, redirect strategy, content parity, schema preservation, and 30-day post-launch monitoring. Integrations include GA4 with event tracking and CRM connectivity (HubSpot, Salesforce) for closed-loop reporting. The AEO practice covers entity-density audits, llms.txt configuration, schema implementation, and LLM citation tracking across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot.

The business model is professional services with a managed services overlay. Revenue is generated through redesign project fees, ongoing support and CRO retainers, dedicated SEO/AEO engagements, paid media management (Google Ads, LinkedIn Ads), and branding services. The go-to-market is founder-led, with co-founders personally conducting discovery calls and maintaining weekly client meetings throughout engagements. The firm operates with a senior-only staffing model (every team member has 7+ years of experience) and is bootstrapped with no disclosed external funding. Named customers span B2B SaaS, Financial Services, Venture Capital, Healthcare, Professional Services, Manufacturing, and Education verticals, with 70+ websites launched in the past two years.

Name

Takeoff

Legal name

Takeoff

Website

https://takeoffnyc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Takeoff is a bootstrapped, senior-only B2B website-first marketing agency founded in 2018, serving Series B through public-company clients with website redesigns, SEO, AEO, paid media, and branding starting at $50,000.

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Agency

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

Keywords

• B2b web design
• Website redesign services
• B2b seo agency
• Answer engine optimization
• B2b marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Redesign Services: End-to-end redesign engagements for established B2B companies. Growth engagements start at $50,000, Enterprise engagements start at $130,000. Process includes research, information architecture, messaging, visual design, component-based design systems, development on WordPress, Webflow, HubSpot CMS, or Drupal, structured SEO migration process, and post-launch optimization.
2. Ongoing Support & Optimization: Retainers for website maintenance, security updates, performance monitoring, creating new components and pages, conversion rate optimization, A/B testing, technical troubleshooting, platform integrations, and strategic roadmap planning.
3. SEO and AEO Services: Bottom-of-funnel SEO strategy targeting commercial-intent queries that generate pipeline. Technical SEO, on-page optimization, content strategy, link building. Dedicated AEO practice for AI search engines.
4. Paid Media: Google Ads and LinkedIn Ads for B2B demand generation and capture. Includes account audit, campaign strategy, keyword research, ad copywriting, campaign setup, A/B testing, and performance reporting.
5. Branding Services: Logo design/refresh, brand guidelines, brand systems, marketing collateral including pitch decks, one-pagers, case studies, email templates, conference booths, and more.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Takeoff is a website-first B2B marketing agency that delivers end-to-end website redesign services for established B2B companies, integrating conversion-focused design, technical SEO, and an AEO (Answer Engine Optimization) practice for AI search engines into every engagement. Core deliverables include strategy workshops, custom web design, CMS development on Webflow, WordPress, HubSpot CMS, Craft CMS, or Drupal, component-based design systems, SEO migration with 30-day post-launch monitoring, GA4 and CRM integration, and white-glove handoff with a 30-day warranty. Engagements are offered as a Growth package starting at $50,000 (12–16 weeks) or an Enterprise package starting at $130,000 (3+ months), and most convert into multi-year optimization retainers covering paid media, CRO, A/B testing, security, and content updates.

Product overview

Takeoff is a website-first B2B marketing agency offering integrated website redesign services with SEO and AEO optimization built in from day one. The core offering is Website Redesign Services available in Growth ($50,000+) and Enterprise ($130,000+) tiers, which include custom award-winning web design, CMS development (Webflow, WordPress, HubSpot CMS, Drupal), lead form routing, and white-glove handoff with 30-day post-launch warranty. SEO Services and AEO (Answer Engine Optimization) Services are integrated into every redesign engagement rather than sold separately—focusing on bottom-of-funnel keywords for pipeline generation and AI search engine visibility for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Paid Media Services (Google Ads and LinkedIn Ads), Ongoing Support & Optimization retainers, and Branding Services (logo design, brand guidelines, marketing collateral) are offered as add-ons and standalone services. All engagements include GA4 setup with event tracking and CRM integration (HubSpot/Salesforce) for closed-loop reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Redesign Services End-to-end B2B website redesign engagements combining conversion-focused design, technical SEO, and AEO optimization; Growth tier starts at $50,000 for growing companies (12–16 week timeline, up to 15 unique layouts) and Enterprise tier starts at $130,000 for large teams with complex websites (3+ month timeline, up to 30 unique layouts, 3rd-party API integration, multi-stakeholder collaboration, attribution reporting). Delivered by dedicated senior PMs on Webflow, WordPress, HubSpot CMS, Craft CMS, or Drupal.
• SEO Services Bottom-of-funnel focused B2B SEO with commercial-intent keyword targeting for pipeline generation, including technical SEO, on-page optimization, content strategy and briefs, content creation, link and citation building, comprehensive audits, and a documented SEO migration process (URL mapping, redirect strategy, content parity checks, schema preservation, 30-day post-launch monitoring) to prevent traffic loss during redesigns.
• AEO (Answer Engine Optimization) Services Optimization for AI search engines including ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. Covers entity-density audits, schema implementation, llms.txt configuration, answer-structured content creation, third-party entity placement, and LLM citation tracking, designed to make client content citation-worthy for AI-generated answers.
• Paid Media Services Google Ads and LinkedIn Ads campaigns for B2B demand generation, including account audit, campaign strategy and planning, keyword research and targeting, ad copywriting and creative, campaign setup and management, A/B testing and optimization, conversion tracking and analytics, and performance reporting focused on qualified discovery calls.
• Ongoing Support and Optimization Retainer services for website maintenance, security updates, performance monitoring, new component and page creation, landing page design, conversion rate optimization, A/B testing, web animations, CMS updates and content support, technical troubleshooting, platform integrations, and strategic roadmap planning.
• Branding Services Logo design and refresh, brand guidelines and brand systems updates, and marketing collateral including pitch decks, one-pagers, case studies, email templates, conference booths, and t-shirt designs, offered as popular add-ons to website redesign engagements.

Quantifiable outcome

• +57.1% SEO-sourced demo requests for FiscalNote
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• WebflowcoreTechnology or Integration · 1 January 2018Certified Webflow Partner. Takeoff builds on WordPress, Webflow (Certified Partner), HubSpot CMS, Craft CMS, and Drupal, choosing the platform that works best for each client's team and requirements rather than pushing a default.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• NoGood: Growth marketing agency combining SEO, paid media, and content for B2B SaaS and DTC brands. A newer, faster-growing boutique competitor that increasingly emphasizes AI-driven SEO and content—a partial overlap with Takeoff's AEO/SEO positioning and similar target buyer profile.

Direct peers

• KlientBoost: Performance marketing agency specialized in paid media, CRO, and SEO for SaaS and B2B clients. Overlaps Takeoff directly on CRO and landing page optimization, though KlientBoost skews more heavily toward paid acquisition than website redesign.
• SmartBug Media: B2B marketing agency with a strong HubSpot specialization, offering website design, CRM integration, and inbound marketing services. Targets mid-market and enterprise B2B brands, intersecting Takeoff on HubSpot CMS development and full-funnel demand generation.
• Single Grain: Digital marketing agency with prominent SEO, content, and paid-media practices aimed at B2B SaaS and enterprise clients. Competes for the same enterprise marketing buyer and increasingly emphasizes AI-driven optimization, overlapping Takeoff's AEO positioning.
• Refine Labs: B2B demand generation agency built around content-led, brand-and-demand strategies for SaaS companies. Shares Takeoff's enterprise SaaS target market and founder-led delivery orientation, with a stronger emphasis on content and category design.
• Directive Consulting: B2B digital marketing agency specializing in performance marketing, SEO, and content for enterprise SaaS and technology companies. Targets a near-identical buyer (Series B+ B2B SaaS CMOs) with a paid-media-and-demand-gen focus, making it the closest direct competitor in the B2B agency space.
• Heinz Marketing: B2B marketing agency focused on sales and marketing alignment, demand generation, and pipeline acceleration for mid-market technology companies. Competes in the same Series B–enterprise B2B segment and offers website/SEO services adjacent to Takeoff's core.
• Vital Design: Full-service B2B web design and development agency with strong focus on Webflow, WordPress, and HubSpot implementations for mid-market and enterprise technology companies. Overlaps Takeoff in CMS-agnostic redesign methodology, B2B vertical targeting, and tiered pricing model.
• IMPACT: B2B digital sales and marketing agency focused on 'They Ask, You Answer' content strategy and HubSpot-driven web redesigns. Targets mid-market and enterprise B2B organizations, competing on the same sales-led content and inbound foundation Takeoff builds.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, web design, paid media, and CRO across many industries. Operates at a much larger scale with a broader SMB-to-enterprise mix; competes with Takeoff for mid-market redesign and SEO business but lacks Takeoff's B2B-SaaS specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/takeoffwebdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takeoff