Protiming

What Protiming does

Protiming monetizes primarily through professional services for on-site timing (per-event pricing that can reach €15,000 for large events), hardware and equipment rental, transaction fees on online registrations (kept minimal as a deliberate funnel tool), and communication services (press releases, email campaigns, social media promotion). The cloud platform itself is free for organizers to set up and use, following a freemium/PLG motion that converts into paid on-site timing engagements. Go-to-market is hybrid: sales-led direct engagement with associations, municipalities, companies, and clubs across France, complemented by event-driven on-site operator presence and a self-service consumer platform for individual runners. The company holds official homologation from the French Athletics Federation (FFA Athlé 1 and Athlé 2) and the French Triathlon Federation (FFTRI), with direct integration to federation license-verification databases — a regulatory positioning that is hard for unlicensed competitors to replicate and that anchors the company's credibility with serious event organizers.

Name

Protiming

Legal name

PROTIMING SARL

Website

https://protiming.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Protiming is a French sports event timing and registration management company that provides RFID-based chronométrage, cloud registration (ProTiming Cloud Platform), and virtual race services to event organizers across France, holding official FFA and FFTRI federation certifications.

Ownership category

akta.pro rank

Product category

Sports Event Timing and Registration Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

Keywords

• Sports event timing
• Race registration platform
• RFID chronometry
• Virtual race platform
• Event timing services

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Chronométrage Services: On-site timing services for running, triathlon, and other sporting events. Includes equipment setup, operator presence, and real-time results processing. Pricing varies by event size and requirements, with some services reaching up to 15,000 euros.
2. Registration Platform (Cloud): Online registration and ticketing system for event organizers. Platform handles participant sign-ups, payments, and document management.
3. Hardware and Equipment Rental: Rental of timing equipment including detection cells, transponders, GPS beacons, giant screens, inflatable arches, LCD clocks, and generators.
4. Communication Services: Pre-event and post-event communication support including press releases, email campaigns, social media promotion, and results distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Protiming provides end-to-end sports event timing and registration management for running, triathlon, trail, and cycling events in France. Core deliverables include RFID-based chronométrage (timing) with on-site operators, the ProTiming Cloud Platform (PCP) for online registrations and payments, the VirtualRace platform for connected/virtual events, and ancillary services such as equipment rental, video production, and post-race communication. The company holds official homologation from the French Athletics (FFA) and Triathlon (FFTRI) federations.

Product overview

Protiming is a French sports event timing and management company offering a comprehensive suite of services for organizing running, triathlon, and cycling events. The core offering centers on RFID-based chronométrage (timing) with labeled software certified by FFA and FFTRI, supported by the Protiming Cloud Platform (PCP) for online registration management. The product portfolio includes VirtualRace for virtual events, timing equipment rental (transponders, detection cells, GPS beacons, giant screens), graphic design, video production, and post-race services (results, diplomas, photos). The company serves event organizers across France with both on-site timing operations and cloud-based registration infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• ProTiming Cloud Platform (PCP) Web-based event registration and race number reservation management system enabling sports event organizers to handle online registrations, secure payment processing, participant dossier completion, document uploads (including medical certificates), and real-time participant tracking.
• VirtualRace Platform Dedicated platform for virtual and connected races allowing companies, clubs, committees, and federations to organize remote sporting events with online participation tracking.
• RFID Chronométrage (Timing Service) On-site sports event timing service using passive RFID chips embedded in race bibs and active transponders, with electronic detection mats at start, finish, and intermediate checkpoints; provides real-time results broadcast on the internet and giant screens at event venues.
• Matériel et Location (Equipment Rental) Rental of timing equipment including detection cells, passive and active transponders, GPS beacons for live tracking, giant camera screens (12m² and 16m²), inflatable arches, LCD clocks, and generators.
• Communication Services Pre-event and post-event communication support including press release writing, targeted email campaigns, social media promotion, and SEO development for event organizers.
• Résultats et Diplômes Post-race results services including SMS results delivery to participants, downloadable personalized diplomas, and photo distribution to finishers.
• Dossards - Puces RFID Supply of customizable RFID race bibs (dossards), active and passive transponders, bike plates, saddle stem tags, and safety pins for race participants.
• Réalisation de vidéos (Video Production) Video production services including HD course and finish line footage, live race streaming, drone aerial filming, and personalized arrival videos featuring partner logos.
• Création Graphique (Graphic Design) Graphic design services including brand image studies, event graphics development, logo and poster creation, website development, and social media content for event organizers.

Quantifiable outcome

• 2.7M+ race registrations processed
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fédération Française d'Athlétisme (FFA)coreStrategic or Co-development PartnerOfficial certification and homologation for athletics event timing. Results are transmitted to the federation for events declared on CALORG.
• Fédération Française de Triathlon (FFTRI)coreStrategic or Co-development PartnerOfficial certification for triathlon event timing services. License verification database integration.
• Sport Passion OrganisationminorOthersEvent organizer partner using Protiming services for their events.
• Ville de La Roche-sur-Yon - BicentenaireminorOthersMunicipal partner for commemorative sporting events.
• Fériascapade DaxminorOthersEvent organizer partner for festivals and running events in Dax.
• Cross Sud OuestminorOthersRegional cross-country athletics organization.
• Paris Centre (10km Paris Centre)minorOthersParis-based running event organizer.
• Chartres Running Tour (CFRunningTour)minorOthersChartres municipality running event series.
• Foulées des Associations OrléansminorOthersOrléans-based running event organizer.
• Confédération des Métiers de Chronométrage et de Billetterie Sportive (CMCBS)minorOthersProfessional confederation for sports timing and ticketing professions - Protiming is an affiliated member.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Race Result: German-based provider of sports event timing systems (active/passive transponders, timing software, results platform) serving running, triathlon, cycling, and other endurance events globally — directly comparable core offering to Protiming's RFID timing stack.
• Datasport: Swiss sports event timing and online registration company serving runs, marathons, and endurance races across Switzerland — overlapping directly with Protiming's combination of timing services and cloud-based race registration.
• Alge Timing: Austrian manufacturer and provider of sports timing equipment and solutions for running, skiing, and other endurance events — directly comparable timing technology stack and event-services business model.
• Race Roster: North American race registration and event management platform that has expanded into timing integrations — overlapping with Protiming's ProTiming Cloud Platform online registration and results services.

Broad incumbents

• Mylaps: Dutch-based global leader in sports timing technology (transponders, detection mats, race timing software) across motorsport, running, and cycling — overlapping at the RFID timing technology layer with Protiming but operating at much larger scale and across multiple sports.
• RunSignUp: Largest US online race registration platform with timing and results tools, serving tens of thousands of endurance events — comparable SaaS-led registration/results offering to Protiming's PCP.
• Eventbrite: Large-scale general-purpose event ticketing and registration platform with sports vertical presence — broad incumbent in online event registration, potentially adjacent competition to Protiming's cloud registration platform.

Emerging players

• Open Sports: Event management and registration platform targeting sports event organizers with online registration, payment, and results — competing with Protiming's ProTiming Cloud Platform for organizer mind-share in the endurance events vertical.

Regional players

• Sportstats: Sports event timing and results provider active primarily in Switzerland and surrounding markets — comparable timing-services business with a different core geography than Protiming's France-only footprint.
• Time Sport: French sports event timing company offering RFID timing services and registration support for endurance races — directly comparable service offering within the same French regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCihlZdaPFGo9GPThN0HnA9A
• Facebookfacebook.com/ProTimingFrance
• Instagraminstagram.com/protimingfrance
• LinkedInlinkedin.com/company/protiming

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protiming