425 Magazine

Name

425 Magazine

Legal name

425 Magazine (published by Premier Media Group)

Website

https://425magazine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazine
• Consumer print publication
• Local advertising media
• Subscription publishing
• Editorial content production

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Magazine subscriptions sold to consumers - 1 year (10 issues) for $20, 2 years (20 issues) for $35, or 3 years (30 issues) for $49. Offers 75% off newsstand cover price.
2. Advertising: Advertising revenue from businesses seeking to reach affluent Eastside consumers. The magazine claims to reach the northwest's most influential and affluent consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

425 Magazine publishes a monthly lifestyle magazine and associated digital properties targeting affluent residents and visitors of Seattle's Eastside (Bellevue, Kirkland, Redmond, Issaquah). The publication covers local dining, culture, home design, health, and entertainment, and sells advertising space to local, national, and international businesses seeking access to this wealthy consumer demographic. Revenue is generated through consumer subscriptions, newsstand sales, and advertising.

Product overview

425 Magazine is a monthly lifestyle publication by Premier Media Group focused on the Eastside (Seattle area) region. The magazine offers a single unified print and digital publication covering local living topics including home design, dining, travel, entertainment, health, fashion, and culture. The product portfolio includes the core magazine, four weekly email newsletters (Design + Life, Out + About, Sip + Savor, Feel Good Friday), and four special annual sections (Women to Watch, Best of 425, NW Idea House, Faces Of 425). The publication also offers a subscription service for print delivery. The magazine is distributed throughout the region at bookstores, grocery stores, drugstores, garden centers, and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• 425 Magazine Print Subscription Multi-tier subscription service (1-year, 2-year, 3-year) delivering the monthly 425 Magazine print edition directly to subscribers' homes. Designed for affluent Eastside residents and visitors who want consistent local lifestyle content.
• 425 Magazine (Monthly Print Edition) Monthly lifestyle magazine covering local dining, culture, home design, health, and entertainment for the Seattle Eastside market. Distributed via newsstands, hotels, and subscriptions.
• Women to Watch Special Section Annual special editorial section recognizing and profiling influential women in the Eastside community. Used as a premium advertising environment for brands seeking affinity with Eastside female audiences.
• Best of 425 Special Section Annual special editorial section presenting reader and editor-selected rankings of the best Eastside dining, shopping, services, and experiences. Functions as both editorial product and advertising showcase.
• NW Idea House Special Section Annual home design editorial section showcasing residential architecture and interior design in the Eastside market. Functions as a targeted advertising environment for home, design, and luxury brand advertisers.
• Faces of 425 Special Section Annual community profile special section featuring portraits and stories of notable Eastside residents and community figures. Functions as premium editorial product and advertising placement.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seattle Magazine: Direct competitor serving the broader Seattle metro with a luxury lifestyle positioning. Most comparable to 425 Magazine in product format (monthly print + digital) and advertiser base targeting affluent Pacific Northwest consumers.
• Seattle Met: Seattle-focused city magazine covering culture, dining, and lifestyle. Closely comparable in audience (urban Pacific Northwest affluent readers) and in competing for the same regional advertising dollars.
• 425 Business: Sister publication under Premier Media Group serving the same 425 area code but in a B2B/trade format. Comparable in distribution and advertiser relationships, and indicates the parent's strategy of dual consumer/B2B coverage in this market.
• South Sound Magazine: Another Premier Media Group title covering the Tacoma/South Sound region with the same lifestyle format. Comparable in production workflow, subscription mechanics, and advertiser categories, though serving an adjacent (non-overlapping) Pacific Northwest geography.
• Northwest Travel & Life: Premier Media Group's regional travel title with Pacific Northwest distribution. Comparable in editorial format and advertiser base, with overlap in the travel and outdoors category where 425 Magazine also runs content.

Broad incumbents

• Sunset Magazine: Legacy Western US lifestyle magazine covering home, garden, food, and travel across multiple states. Broader incumbent that overlaps with 425 Magazine's home + garden and travel content categories but operates at national/regional scale rather than a single metro.
• Luxe Interiors + Design: National shelter/design publication with regional editions. Comparable in advertising base (luxury home, design, garden center advertisers) that overlaps with 425 Magazine's NW Idea House special section.

Regional players

• Portland Monthly: Pacific Northwest city magazine serving the Portland metro. Comparable in monthly lifestyle format and Pacific Northwest affluent audience targeting, but operating in a non-overlapping geography.
• Alaska Magazine: Long-running regional lifestyle magazine covering travel, culture, and outdoors across Alaska. Comparable in monthly regional lifestyle format and reliance on travel/outdoors advertisers, though serving a different Pacific Northwest-adjacent geography.

Emerging players

• Edible Seattle: Seattle-focused food and drink publication distributed as a local edition within the Edible Communities network. Comparable in Pacific Northwest affluent audience targeting and in competing for restaurant/wine/beer advertising dollars that also advertise in 425 Magazine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/425Magazine
• YouTubeyoutube.com/@425_media/featured
• Facebookfacebook.com/425magazine
• LinkedInlinkedin.com/company/1302860
• Instagraminstagram.com/425magazine/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 425 Magazine