Faust
Brauhaus Faust KG is a family-owned German brewery founded in 1654 in Miltenberg, producing traditional Pils, Hell, Radler, and craft beers. It sells directly to consumers via an online shop, brewery store, and tours, and wholesale through beverage retailers and gastronomy across Germany.
- Company typePrivate
- Founded-
- HeadquartersMiltenberg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Faust does
Brauhaus Faust KG, operating under the Faust brand, is a traditional German brewery founded in 1654 and headquartered in Miltenberg, Bavaria. The company produces approximately 10 beer varieties using open fermentation (offene Gärung) and a "Slow Brewing" philosophy that emphasizes time and craftsmanship over industrial throughput. Its core product portfolio spans Faust Pils (4.9% ABV), Faust Bayrisch Hell (4.8% ABV), Faust Natur-Radler (2.5% ABV, no artificial sweeteners), and the recently launched Faust Cola-Mix, alongside a craft beer specialty line and branded merchandise (apparel, glassware, accessories, books).
Faust operates a hybrid direct-to-consumer and wholesale go-to-market model. Direct channels include a WooCommerce-powered online shop (faust.de/onlineshop) with nationwide shipping, a physical brewery store (Brauerei-Laden) at the Miltenberg Schwarzviertel site, and paid experiential tours (Erlebnisführungen) ranging from €12.90 to €249.00. Wholesale distribution flows through beverage retailers (Getränkehändler) such as Bier&Bier, Die Bierothek, Biermarket.de, and BierSelect, as well as gastronomy/hotels. The company also operates the Gasthaus zum Riesen, claimed as Germany's oldest inn, generating on-site food and beverage revenue. Pricing is unit-based across SKUs with free shipping above €75. Customer segments include regional Franconian consumers (primary), HoReCa accounts, tourism/experience seekers, and beverage retailers.
The business is family-controlled under managing director Johannes Faust, structured as a German Kommanditgesellschaft (KG). There is no external equity, no funding history, and no disclosed financial metrics. Supporting infrastructure consists of standard commercial e-commerce and marketing tooling (PayPal, Klarna, Paydirekt, Sofortüberweisung, giropay, Mastercard, Visa, WooCommerce, Rapidmail, Google Analytics, IONOS hosting), with no proprietary software or platform product. The brewery was named "Beste Brauerei Deutschlands 2024" (Best Brewery in Germany 2024) and recognized at the Frankfurt International Trophy and as "Craft-Brauer des Jahres."
Faust firmographics
Firmographics- Name
- Faust
- Legal name
- Brauhaus Faust KG
- Website
- https://faust.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brauhaus Faust KG is a family-owned German brewery founded in 1654 in Miltenberg, producing traditional Pils, Hell, Radler, and craft beers. It sells directly to consumers via an online shop, brewery store, and tours, and wholesale through beverage retailers and gastronomy across Germany.
- Ownership category
- akta.pro rank
Faust industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (312120), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Faust is headquartered
LocationHeadquarters
- HQ city
- Miltenberg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Faust business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Beer Sales (Bottles, Cans, Kegs): Sale of branded beers including Faust Pils, Faust Bayrisch Hell, Faust Natur-Radler, and craft beers. Products sold in Euro bottles (0.33L, 0.5L), cans (0.5L), and kegs (5L, 15L, 30L, 50L). Primary revenue driver.
- Online Shop: E-commerce platform selling beers, merchandise (textiles, glasses), accessories, and vouchers. Free shipping over €75.
- Experiential Tours (Erlebnisführungen): Paid brewery tours including Klassisch, Bollerwagen & Bier, Miltenberg & Brauhaus, and Creative Brewing experiences. Individual tickets and group bookings available.
- Merchandise and Accessories: Sale of branded merchandise including hoodies, t-shirts, caps, glassware, beer accessories, books, and novelty items like beer pong tables.
- Restaurant/Gastronomy: Operation of Gasthaus zum Riesen (Germany's oldest restaurant) offering Franconian cuisine and Faust beers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beer products - Various sizes |
| Transaction based/ take rate | Pay-as-you-go | Online Shop - Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Textiles and Merchandise |
| Unit Pricing | Pay-as-you-go | Accessories and Souvenirs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Faust product offering
Product offeringCore offering
Faust (Brauhaus Faust KG) is a historic German brewery founded in 1654 in Miltenberg that produces traditional beer specialties (Faust Pils, Faust Bayrisch Hell, Faust Natur-Radler, Faust Cola-Mix) and craft beers using Slow Brewing and open fermentation methods. The company sells its products through its own online shop, a physical brewery store (Brauerei-Laden), a nationwide network of beverage retailers, and on-premise via Gasthaus zum Riesen restaurant. It also offers paid brewery experience tours (Erlebnisführungen) and a Kreativ-Brauerei (creative brewing) program.
Product overview
Faust (Brauhaus Faust KG) is a traditional German brewery based in Miltenberg offering a portfolio of beer specialties including Faust Pils, Faust Bayrisch Hell, Faust Natur-Radler, and Faust Cola-Mix, alongside a craft beer line. The company operates through multiple channels: a WooCommerce-based online shop for direct sales, a physical brewery store (Brauerei-Laden), and a network of retailers. Hospitality services include experience brewery tours (Erlebnisführungen) with malt tasting and beer sampling, a creative brewing experience (Kreativ-Brauerei), and the historic Gasthaus zum Riesen restaurant. Additional revenue streams include a FamClub loyalty program, gift vouchers for experiences and store credit, and branded merchandise including apparel, glassware, accessories, and books. The company emphasizes traditional brewing methods including open fermentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Faust Pils Classic straw-yellow under-fermented Pilsner-style beer with fine hoppy aroma, crisp and fresh taste, and full body with well-integrated hop notes. 4.9% ABV, 11.9% original wort. Sold in 0.33L/0.5L bottles and 5L/15L/30L/50L kegs.
- Faust Bayrisch Hell Typical Bavarian-style Helles with bright pale yellow color, delicate floral aroma, and balanced light maltiness. Prickling fresh, light, and pleasantly mild. 4.8% ABV, 11.4% original wort. Sold in 15L/30L/50L kegs.
- Faust Natur-Radler Naturally cloudy beer mixed drink made from 50% beer and 50% lemon lemonade with real lemon juice and natural aromas. Contains no artificial sweeteners. 2.5% ABV. Sold in 0.33L/0.5L bottles, 0.5L cans, six-packs, and 30L/50L kegs.
- Faust Cola-Mix Refreshing beverage combining cola with fruit lemonade, marketed as 'Miltenberger Erfrischung' (Miltenberg Refreshment). Part of the Faust beer specialties product line.
- Faust Craftbiere Craft beer specialty offerings under the Faust craft beer line, featuring unique and innovative beer styles beyond traditional offerings.
- Faust Online Shop E-commerce platform (WooCommerce-based) selling Faust beers, merchandise, gift vouchers, and accessories direct to consumers with free shipping on orders over €75 across Germany.
- Brauerei-Laden (Brewery Store) Physical retail store at the brewery complex in Miltenberg's Schwarzviertel, selling Faust beer specialties, craft beers, culinary products (Miltenberger Bierwurst, Bier-Gelee), glasses, mugs, textiles, and souvenirs.
- Erlebnisführungen (Brewery Experience Tours) Paid immersive brewery tours taking visitors through the Sudhaus, Brauereiturm, Schatzkapelle, Lager- and Gärkeller with malt tasting, brewing knowledge, and beer sampling. Includes options for English-language tours, individual tickets and group bookings.
- Kreativ-Brauerei (Creative Brewery Experience) Interactive beer brewing experience where groups can brew their own beer in a personal atmosphere as part of the brewery experience offerings.
- Gasthaus zum Riesen Traditional Franconian restaurant at Hauptstraße 99, Miltenberg, claimed to be Germany's oldest guesthouse, serving regional cuisine alongside Faust beers. Open to walk-in guests and tour groups.
- FamClub Loyalty Program Customer loyalty program offering exclusive benefits including welcome packages with exclusive FamClub polo shirt, member ID card, and wooden bottle opener, plus member events.
- Gutscheine (Gift Vouchers) Gift vouchers for the brewery store (from €10) and group experience vouchers (Bier & Brezel, Bollerwagen & Bier, Miltenberg & Brauhaus, Zünftig Bayerisch, Klassisch), plus individual brewery experience vouchers ranging from €12.90 to €249.00.
- Textilien (Branded Apparel) Branded merchandise apparel including hoodies (€49.90), t-shirts (€14.90–€24.90), caps (€8.80), cycling jerseys (€59.90), socks (€8.90), and festival shirts featuring Faust branding.
- Gläser und Krüge (Glasses & Mugs) Branded glassware including beer mugs, tankards, and specialty glasses for Faust beer appreciation.
- Sonstiges (Miscellaneous Souvenirs & Accessories) Branded items including beer mugs/tasses, bottle openers (€1.90–€8.95), keychains, coasters, postcards, books about beer and the Faust brewery, beer pong tables, card games, soaps, and beer counters.
Quantifiable outcome
- Named 'Beste Brauerei Deutschlands 2024' (Best Brewery in Germany 2024)
Companies that use Faust
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Faust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Faust partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Bier&Bier (Biershop Bayern)minorOnline beer retailer partnership for distribution of Faust beers. Listed as recommended beer shop on dealer locator page.
- Die BierothekminorSpecialized beer retailer chain offering Faust beers through their stores.
- Biermarket.deminorOnline beverage retailer distributing Faust beer products.
- BierSelectminorOnline beer specialty retailer with Faust products in their catalog.
- Gasthaus zum RiesencoreGermany's oldest restaurant (Gasthaus) located in Miltenberg, operated in connection with Brauhaus Faust. Offers Franconian cuisine with Faust beers. Open to guests visiting the brewery.
- SENSE. Marketing & WebdesignminorWebsite design and development agency responsible for Faust website implementation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Faust competitors and assessment
Company assessmentEmerging players
- Maisel & Friends: Craft-focused offshoot of the historic Maisel brewery in Bayreuth, Franconia. Directly comparable regional Franconian craft positioning, with similar craft beer specialization and traditional heritage, but with a younger brand identity.
Direct peers
- Bayerische Staatsbrauerei Weihenstephan: Frequently cited as the world's oldest brewery (founded 1040), Weihenstephan is a traditional Bavarian brewery operating in a similar historic/heritage craft segment with comparable traditional brewing methods, on-site hospitality, and premium positioning in the German market.
- Andechser Klosterbrauerei: Monastery brewery (founded 1455) combining traditional brewing with destination tourism at the Andechs monastery. Closely comparable in combining historic brewing heritage with on-site experiential/hospitality offerings.
- Augustiner-Bräu: Historic Munich brewery (founded 1328) with strong regional heritage, traditional brewing methods, and tied Horeca distribution. Closely comparable in heritage-brand positioning and traditional brewing philosophy.
- Schneider Weisse: Long-established Bavarian wheat beer specialist (founded 1872) using traditional open fermentation, similar to Faust's brewing philosophy. Family-owned, heritage-focused, and competes in the same traditional German craft segment.
Broad incumbents
- Hofbräu München: Iconic Munich brewery (founded 1589) combining traditional brewing with destination hospitality and franchise restaurants globally. Comparable heritage position but operates on a much larger scale with international footprint.
- Krombacher: One of Germany's largest privately-owned breweries, operating nationally with broad distribution. Competes in the same overall German beer market but at significantly larger scale and broader category coverage.
- Erdinger: Major German wheat beer producer and one of the largest private breweries in Bavaria. Broader product portfolio and significantly larger distribution, but competes in the same traditional German beer category.
- Paulaner: Major Munich-headquartered brewery (founded 1634) with national and international distribution. Operates in similar traditional Bavarian craft segment but at significantly larger scale and broader geographic reach.
Regional players
- Stieglbrauerei zu Salzburg: Largest privately-owned brewery in Austria, headquartered in Salzburg. Comparable in being a privately-owned, heritage-rooted regional brewery with on-site experience offerings (Stiegl Brauwelt), though operating in a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Faust social profiles
Digital presenceFaust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faust leadership team
Management profileNumber of profiles
Profiles1 record
Faust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faust
What does Faust do?
Faust (Brauhaus Faust KG) is a historic German brewery founded in 1654 in Miltenberg that produces traditional beer specialties (Faust Pils, Faust Bayrisch Hell, Faust Natur-Radler, Faust Cola-Mix) and craft beers using Slow Brewing and open fermentation methods. The company sells its products through its own online shop, a physical brewery store (Brauerei-Laden), a nationwide network of beverage retailers, and on-premise via Gasthaus zum Riesen restaurant. It also offers paid brewery experience tours (Erlebnisführungen) and a Kreativ-Brauerei (creative brewing) program.
Is Faust a public or private company?
Faust is a private company. It is classified as family owned and is currently operating.
When was Faust founded?
Faust was founded in -1. It employs 11 to 50 people.
Where is Faust based?
Faust is headquartered in Miltenberg, Germany, in the Europe region.
How does Faust make money?
Five revenue lines are on record. Beer Sales (Bottles, Cans, Kegs) is the primary driver. The others are online Shop, experiential Tours (Erlebnisführungen), merchandise and Accessories and restaurant/Gastronomy.
Who are Faust's main competitors?
Maisel & Friends is listed as an emerging player. Direct peers are Bayerische Staatsbrauerei Weihenstephan, Andechser Klosterbrauerei, Augustiner-Bräu and Schneider Weisse. Broad incumbents are Hofbräu München, Krombacher, Erdinger and Paulaner. Stieglbrauerei zu Salzburg is listed as a regional player.
Does Faust have an API?
No public API is recorded for Faust.
What industry is Faust in?
Faust's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRANABAC, Beer Retail (Bottle Shops & Beer Merchants). Its NAICS code is 312120 and its SIC code is 2082.