Travel Support
Travel Support Europe provides 24/7 B2B medical and roadside assistance coordination across Europe from its Alarm Centre in Varberg, Sweden, serving insurance companies, motor clubs, rental firms, and mobility partners via a 2,000+ provider network.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Travel Support does
Travel Support Europe (legal entity Travel Support International AB) is a privately held B2B assistance coordination provider headquartered at a 24/7 Alarm Centre in Varberg, Sweden, with a regional office in Amsterdam (Travel Support Holland B.V.). Founded in 2009 in Amsterdam as Travel Support Holland BV to support travellers needing medical assistance, the company was acquired by a Swedish investment company in 2020 and rebranded to Travel Support Europe in 2023. It is led by CEO Cecilia Axéll Ryttergaard with oversight from a board chaired by Johanna Schottenius.
The company coordinates two integrated service lines — Medical Assistance and Roadside Assistance — across Europe on behalf of insurance companies, assistance companies, motor clubs, car rental firms, mobility providers, and transport/logistics organizations. Medical Assistance covers GP services, specialist care, dental care, ambulance and air ambulance transport, hospital admissions coordination, medical translation, and body repatriation. Roadside Assistance covers breakdown response, towing, vehicle transportation, bicycle assistance, and scrapping services. Operations run through a 24/7 Alarm Centre in Varberg and a network of 2,000+ local assistance providers, with direct local presence in Nordics, Benelux, UK, Ireland, and Germany (added 2026) and quality-assured partners covering the rest of Europe.
The business model is managed services delivered under multi-year B2B contracts on a per-case coordination basis, with quote-based pricing not publicly disclosed. Go-to-market is enterprise field sales targeting insurance, assistance, automotive, and mobility buyers, supported by LinkedIn presence, a company blog, and direct B2B outreach. The company has held ISO 9001:2015 certification since 2025 and has no disclosed AI/ML, technology platform, app, or API offering — operations are process- and network-driven rather than software-driven.
Travel Support firmographics
Firmographics- Name
- Travel Support
- Legal name
- Travel Support International AB
- Website
- https://travelsupporteurope.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Travel Support Europe provides 24/7 B2B medical and roadside assistance coordination across Europe from its Alarm Centre in Varberg, Sweden, serving insurance companies, motor clubs, rental firms, and mobility partners via a 2,000+ provider network.
- Ownership category
- akta.pro rank
Travel Support industry classification
Industry- Product category
- Travel Assistance Services
- NAICS
- Special Needs Transportation (485991), Ambulance Services (62191), Other Support Activities for Transportation (4889), Travel Arrangement and Reservation Services (5615)
- SIC
- Transportation Services (4700), Services-Health Services (8000)
- akta.pro primary industry
- Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)
- akta.pro secondary industries
- 24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL), Duty of Care, Traveler Tracking & Risk Management (THALANAD), Accessibility & Special Assistance Ground Transport Programs (THACAIAK), Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE)
Keywords
Where Travel Support is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Travel Support business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- B2B Assistance Coordination Services: Travel Support Europe generates revenue by providing medical and roadside assistance coordination services to insurance companies, assistance providers, motor clubs, car rental companies, and mobility partners across Europe. Services are delivered on a per-case basis through contracted B2B relationships, with coordination covering the full case lifecycle from notification through resolution and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B assistance coordination services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Travel Support product offering
Product offeringCore offering
Travel Support Europe operates a 24/7 multilingual Alarm Centre that coordinates medical and roadside assistance cases for B2B clients across all European countries. The company manages the full case lifecycle end-to-end through a vetted network of 2,000+ local providers, ranging from GP and specialist care, hospital admissions, dental care, ambulances, air ambulances, medical translation, and repatriation, to breakdown response, towing, vehicle transport, bicycle assistance, and scrapping services. It is ISO 9001:2015 certified and operates a single integrated network in core European markets.
Product overview
Travel Support Europe operates as a unified assistance platform offering two integrated service lines: Medical Assistance and Roadside Assistance. Medical Assistance encompasses sub-services including General Practitioner Services, Medical Specialist Services, Dentist Services, Ambulance Services, Air Ambulance Services, Hospital Admission & Inpatient Coordination, Medical Translation Services, and Body Repatriation and Funeral Services. Roadside Assistance includes Roadside Assistance Services, Bicycle Assistance, Towing Services, Vehicle Transportation, and Scrapping Services. The company coordinates both service lines from a central 24/7 Alarm Centre in Varberg, Sweden, providing B2B partners (insurers, assistance companies, motor clubs, rental companies) with one provider for end-to-end case management from first notification to resolution across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Assistance End-to-end 24/7 coordination of medical assistance cases across Europe for B2B clients, including GP services, specialist care, hospital admissions, dental care, ambulance and air ambulance transport, medical translation, and body repatriation. Available to insurance companies, assistance companies, motor clubs, car rental companies, mobility providers, and transport and logistics organizations.
- Roadside Assistance End-to-end 24/7 coordination of roadside assistance cases across Europe for B2B clients, including breakdown response, towing, vehicle transportation, bicycle assistance, and scrapping services. Available to insurance companies, assistance companies, motor clubs, car rental companies, mobility providers, and transport and logistics organizations.
- GP Services Coordination of general practitioner consultations as part of cross-border medical assistance cases across Europe, delivered through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Specialist Care Coordination of specialist medical consultations as part of cross-border medical assistance cases across Europe, delivered through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Hospital Admissions Coordination of hospital admissions across Europe for medical assistance cases, including liaison between insurance/assistance clients and local hospitals. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Dental Care Coordination of emergency and non-emergency dental treatment as part of medical assistance cases across Europe, delivered through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Ambulance Transport Coordination of ground ambulance transport across Europe as part of medical assistance cases, dispatched through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Air Ambulance Coordination of air ambulance transport and cross-border medical evacuation across Europe as part of medical assistance cases. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Medical Translation Coordination of medical translation services in support of cross-border medical assistance cases across Europe, including for hospital admissions, GP and specialist consultations, and case documentation. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Body Repatriation Coordination of international body repatriation and related arrangements across Europe as part of medical assistance cases. Available to insurance, assistance, motor club, car rental, mobility, and logistics organizations.
- Breakdown Response Coordination of vehicle breakdown response across Europe through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and transport/logistics organizations.
- Towing Coordination of vehicle towing across Europe as part of roadside assistance cases, dispatched through Travel Support Europe's vetted local provider network. Available to insurance, assistance, motor club, car rental, mobility, and transport/logistics organizations.
- Vehicle Transportation Coordination of vehicle transportation (intercity and onward travel of vehicles) across Europe as part of roadside assistance cases. Available to insurance, assistance, motor club, car rental, mobility, and transport/logistics organizations.
- Bicycle Assistance Coordination of bicycle breakdown and roadside assistance across Europe as part of roadside assistance cases, delivered through Travel Support Europe's vetted local provider network. Available to insurance, assistance, mobility, and other B2B clients offering cycling-related services.
- Scrapping Services Coordination of end-of-life vehicle scrapping services across Europe as part of roadside assistance cases, including the disposal of vehicles declared a total loss. Available to insurance, assistance, motor club, car rental, mobility, and transport/logistics organizations.
Quantifiable outcome
- Germany joined core mobility network in June 2026, strengthening roadside coordination in one of Europe's most important travel and transport markets
- +1 more outcomes
Companies that use Travel Support
Customer profileSegments6 records
Ideal customer profiles1 record
Travel Support technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Travel Support partnerships and signals
Strategic signalScale indicators3 records
Recent moves12 records
Expansion highlights6 records
Travel Support competitors and assessment
Company assessmentDirect peers
- International SOS: Global leader in medical and travel security assistance services for corporate clients, insurers, and governments. Most directly comparable peer in terms of integrated medical assistance coordination, multilingual 24/7 alarm centre operations, and cross-border case management.
- Europ Assistance: Generali Group-owned assistance company and a pioneer of European travel assistance, providing medical, roadside, and concierge services to insurers, automakers, and travel companies. Closest European-focused direct peer with similar combined medical + roadside model.
- Falck A/S: Danish-headquartered assistance, ambulance, and roadside services company operating across Europe with own operations in many of the same Nordics, Benelux, and UK markets where Travel Support Europe has its core network. Direct competitor in both ambulance/medical and roadside assistance.
- SOS International: Nordic-headquartered assistance company providing medical, roadside, and travel assistance to insurance companies and motor clubs across Scandinavia and Europe. Directly comparable in business model, customer segments, and European geographic focus.
- Global Excel Management: Canadian-based cost containment and assistance management company serving insurers and assistance providers with medical case management and roadside services. Comparable in B2B assistance coordination model, though with less European direct presence.
- Mutuaide Assistance: Groupama subsidiary providing medical, travel, and roadside assistance to insurers and corporate clients primarily in France and broader Europe. Direct competitor in European travel and medical assistance coordination.
- April Assistance: French-headquartered assistance company offering travel, medical, and roadside assistance to insurers and corporate clients across Europe. Comparable in B2B customer segments and combined medical + roadside coordination model.
Broad incumbents
- Allianz Partners: Subsidiary of Allianz Group providing travel insurance, assistance, and health services globally. Operates as a broad incumbent with much larger scale, broader product portfolio, and bundled insurance products where Travel Support Europe provides only coordination services.
- AXA Partners: AXA Group's assistance and travel insurance arm, offering integrated medical, travel, and roadside assistance services globally. A broad incumbent with much deeper resources, brand recognition, and insurance distribution capability.
Regional players
- ANWB Alarmcentrale: Dutch motor club's assistance centre providing roadside and medical assistance to ANWB members across Europe. Regional peer primarily serving the Dutch market but with European roadside coordination capabilities, comparable to Travel Support Holland B.V. operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Travel Support social profiles
Digital presenceTravel Support compliance and trust
Trust signalCompliance1 record
Travel Support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Support leadership team
Management profileNumber of profiles
Profiles8 records
Travel Support subsidiaries and ownership
Company hierarchySubsidiaries1 record
Travel Support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Support
What does Travel Support do?
Travel Support Europe operates a 24/7 multilingual Alarm Centre that coordinates medical and roadside assistance cases for B2B clients across all European countries. The company manages the full case lifecycle end-to-end through a vetted network of 2,000+ local providers, ranging from GP and specialist care, hospital admissions, dental care, ambulances, air ambulances, medical translation, and repatriation, to breakdown response, towing, vehicle transport, bicycle assistance, and scrapping services. It is ISO 9001:2015 certified and operates a single integrated network in core European markets.
Is Travel Support a public or private company?
Travel Support is a private company. It is classified as private equity controlled and is currently operating.
When was Travel Support founded?
Travel Support was founded in 2009. It employs 11 to 50 people.
Where is Travel Support based?
Travel Support is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Travel Support make money?
One revenue line is on record: B2B Assistance Coordination Services.
Who are Travel Support's main competitors?
Direct peers on record are International SOS, Europ Assistance, Falck A/S, SOS International, Global Excel Management, Mutuaide Assistance and April Assistance. Broad incumbents are Allianz Partners and AXA Partners. ANWB Alarmcentrale is listed as a regional player.
Does Travel Support have an API?
No public API is recorded for Travel Support.
What industry is Travel Support in?
Travel Support's product category is Travel Assistance Services. Its primary akta.pro industry code is THALALAG, Emergency Assistance & Case Management (Medical, Security, Evacuation), with a secondary code of THAKAMAL, 24/7 Traveler Support, Disruption Management & After-Hours Services. Its NAICS code is 485991 and its SIC code is 4700.