ACE Sports

What ACE Sports does

ACE Sports, founded in 2006 and headquartered in Little Rock, Arkansas, is a U.S. manufacturer and national provider of LED video boards, electronic scoreboards, and related audio/video production equipment for sports venues. The company operates as a division of ACE Company and employs 51–100 staff at a single headquarters facility. Its product portfolio spans three proprietary LED module series — XD Pro (COB fine-pitch indoor, 0.9–1.9mm pixel pitch), XR Pro (SMD indoor with black diodes and magnetic serviceability), and XF Pro (outdoor, double waterproof, module-level microprocessors) — plus a multi-sport scoreboard catalog covering football, basketball, volleyball, baseball, softball, wrestling, lacrosse, and swimming, complemented by add-on products such as scoring tables, time clocks, audio systems, production gear, and printed graphics.

The business is built around vertically integrated, in-house manufacturing using automated CNC machinery, with in-house engineers, fabricators, painters, and welders producing customized units per project. ACE Sports delivers a turn-key service stack: design/content creation, manufacturing, national installation, on-site training, ongoing maintenance, consulting, and equipment leasing. A distinctive element is its fundraising/sponsorship program, which has generated nearly $10M in corporate sponsorship funds for schools and venues to finance LED video board purchases.

Revenue is generated primarily through one-time hardware sales plus bundled professional services (design, manufacturing, installation, training, maintenance), with secondary streams from equipment leasing and fundraising/sponsorship facilitation. GTM is sales-led via direct field sales: enterprise engagement for professional venues and collegiate accounts, and regional direct sales supported by fundraising programs for high schools. Customers are highly diversified across North American high schools, colleges, universities, community colleges, and professional venues — with no disclosed public revenue figures.

Name

ACE Sports

Legal name

ACE Company

Website

https://acesports.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

ACE Sports is a Little Rock, Arkansas-based manufacturer and national turn-key provider of LED video boards, scoreboards, and audio/production equipment for high school, collegiate, and professional sports venues across North America.

Ownership category

akta.pro rank

Product category

LED Video Display Systems

NAICS

Sporting and Athletic Goods Manufacturing (33992), Audio and Video Equipment Manufacturing (33431)

SIC

Sporting & Athletic Goods, Nec (3949), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• LED video scoreboards
• Sports display systems
• Video board manufacturing
• Arena display installation
• Stadium LED displays

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Video Board Sales and Installation: Sale and installation of LED video boards, video displays, and scoreboards for sports venues. Turn-key services include design, manufacturing, installation, and training.
2. Professional Services: Services including design, manufacturing, installation, training, maintenance, and consulting for sports venues. State-of-the-art manufacturing with automated CNC machinery.
3. Fundraising/Sponsorship Services: Partnership with corporate advertisers to provide fundraising/sponsorship packages for schools. Team generates revenue through jumbotron displays and develops corporate fundraising strategies. They have generated almost 10 million dollars in sponsorship funds for LED video board applications.
4. Leasing Options: Leasing options available for digital signs, digital displays, scoreboards, and video boards to help venues manage costs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ACE Sports designs, manufactures, and installs LED video boards, electronic scoreboards, audio systems, and production equipment for high school, collegiate, and professional sports venues across North America. The company delivers turn-key services covering design, manufacturing, installation, training, maintenance, and consulting, and offers fundraising and leasing programs to help schools finance LED display installations.

Product overview

ACE Sports is a national provider of LED video boards, scoreboards, and arena display systems, operating as a division of Ace Company. The product portfolio is organized around a core set of display hardware product lines — indoor LED video boards (XD Pro Series fine-pitch COB modules and XR Pro Series SMD modules), outdoor LED video boards (XF Pro Series with double waterproofing), and a comprehensive scoreboard line covering football (1000 Series), basketball/volleyball (2000 Series), baseball/softball (3000 Series), wrestling, lacrosse, and swimming (6000 Series) — complemented by supporting products including scoring tables, time clocks, audio equipment, production gear, and printed graphics. The offering is further extended through a full suite of turn-key services (design, manufacturing, installation, training, maintenance, consulting, leasing, and fundraising/sponsorship package services) that cover projects from ideation through ongoing operation. The company serves high school, collegiate, and professional venues across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Video Boards (XD Pro Series Fine Pitch)
• Indoor Video Boards (XR Pro Series) SMD (Surface Mounted Diode) indoor LED video modules with black diodes for high contrast, magnetic front and rear serviceability, die cast aluminum construction for splicing and right-angle screens, and interchangeable pixel pitch options. Used for arena and stadium indoor displays.
• Outdoor Video Boards (XF Pro Series) Double waterproof outdoor LED video display modules with scalable aluminum cabinet system, plug-and-play design, front and rear serviceability, and module-level microprocessors supporting diagnostics and intelligent display technology. Used for outdoor stadium and arena displays.
• Football Scoreboards (1000 Series) LED scoreboards for football featuring customizable color options, with models ranging from the SF-1100 (9' x 4'11", 283 lbs) to the SF-1600 (32' x 9'4", 1519 lbs), displaying time, score, ball position, quarter, yards to go, and down information. Used at football venues.
• Basketball/Volleyball Scoreboards (2000 Series) LED scoreboards for basketball and volleyball in models SB-2100 through SB-2300, displaying time, score, period, fouls, player stats, and time outs left, with options ranging from 161 lbs to 275 lbs. Used at basketball and volleyball venues.
• Baseball/Softball Scoreboards (3000 Series) LED scoreboards for baseball and softball, models SS-3100 through SS-3300, displaying score, inning, runs, hits, errors, ball, strike, out, and at-bat information, with models ranging from 670 lbs to 1076 lbs. Used at baseball and softball venues.
• Wrestling Scoreboards (6000 Series) LED scoreboards for wrestling (WS-6100 and WS-6200) displaying period, player, fouls, stats, time, score, and time outs left. Used at wrestling venues.
• Lacrosse Scoreboards (6000 Series) LED lacrosse scoreboard (LS-6300) at 12' x 8' x 6" and 300 lbs, displaying time, score, player and penalty info, and period. Used at lacrosse venues.
• Swimming Scoreboards (6000 Series) LED swimming scoreboard (AS-6400) featuring 10" lap counter for swimming competitions. Used at aquatic venues.
• Scoring Tables Sideline scoring tables available in 8' and 10' options, connectable for custom lengths, with options for bonus/possession indicators and multiple padding color choices, used for displaying game stats and generating advertising revenue.
• Time Clocks Timing displays for sports events, complementary to scoreboard offerings.
• Audio Equipment Audio systems and equipment for stadium and arena sound reinforcement as part of the turn-key sports display offering.
• Production Gear Video production equipment and tools for live sports event broadcasting and display management.
• Printed Graphics Large-format printed graphics and signage products, manufactured in-house with eco-friendly UV-cured direct-printing processes.
• Fundraising Services On-site fundraising and corporate sponsorship package services connecting schools with national advertisers to generate revenue for LED video board installations; has raised nearly $10 million in sponsorship funds for high school and collegiate LED applications.
• Design Services Custom content creation including hype videos, virtual scoreboards, virtual stats, sponsor logo animations, and team logo animations, delivered by in-house graphic designers.
• Manufacturing Services In-house manufacturing using automated CNC machinery and a team of engineers, fabricators, painters, and welders, producing customized scoreboard and video display products from the ground up.
• Installation Services National installation team providing turn-key installation including structural, electrical, and data components, using the latest tools and technology.
• Training Services On-site training covering content creation and live feed operation, enabling staff to run professional-level production.
• Maintenance Services National maintenance services offering emergency repairs and ongoing upkeep to maintain display performance.
• Consulting Services Experienced consulting services for sports arena and stadium projects, with a focus on creative partnerships to generate successful project outcomes.
• Leasing Services Equipment leasing options for schools and venues to acquire LED video boards and scoreboards without large upfront capital expenditure.

Quantifiable outcome

• Nearly $10 million in sponsorship funds generated for customers through fundraising programs
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• National Corporate Partners (Unspecified)coreGTM or Marketing PartnerACE Sports partners with various organizations to provide fundraising/sponsorship packages for schools. These national corporate partners help generate sponsorship funds for LED video board applications. Partners access regional targeting through ACE Sports' national network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watchfire Signs: Manufacturer of LED signs, digital scoreboards, and time/temperature displays with strong penetration in schools, colleges, and on-premise business signage. Closely comparable product set and customer base to ACE Sports.
• Daktronics: The dominant U.S. manufacturer of sports scoreboards, LED video displays, and large-venue display systems. Direct competitor across all three of ACE Sports' core customer tiers (high school, collegiate, professional) and the benchmark incumbent in the category.
• Colorado Time Systems: Specialist in aquatic timing systems, scoreboards, and results displays for swimming, water polo, and track. Overlaps with ACE's swimming scoreboard line and the broader collegiate timing market.
• Fair-Play Scoreboards: Long-established U.S. scoreboard manufacturer serving high school and collegiate athletics with LED and electronic scoreboards. Competes head-to-head in ACE's mid-market school segment.
• Electro-Mech Scoreboard Co. Family-owned U.S. manufacturer of scoreboards and timing displays for football, baseball, basketball, and track. Targets the same high-school and small-college buyer that anchors ACE Sports' volume.

Broad incumbents

• Unilumin Group: Global LED display manufacturer with extensive venue, rental, and commercial signage product lines. Competes indirectly through OEM supply and directly on large professional-venue projects where scale and balance-sheet matter.
• SNA Displays: U.S.-based large-format LED display integrator active in sports stadiums, retail environments, and architectural installations. Comparable on the high-end professional venue side of ACE's market.
• Absen: One of the world's largest LED display manufacturers with broad commercial, retail, and venue applications. A key upstream module competitor whose scale and pricing pressure the hardware cost base across the entire LED sports-display category.

Others

• ANC (Learfield): Sports venue signage and display partner of Learfield/IMG College, focused on collegiate athletic facility signage and sponsorship activation. Adjacent participant in the same sponsorship-funded venue-display ecosystem that ACE Sports' fundraising program leverages.

Emerging players

• Hy-Tek Manufacturing: Smaller specialty manufacturer of timing and scoring displays for rodeo, equestrian, and event venues. Comparable in form factor and target customer (mid-market athletic/event venues) though narrower in sport coverage than ACE Sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acesports10
• YouTubeyoutube.com/channel/UCQpvGRlBdcfpKMFO0IykVWg
• Facebookfacebook.com/acesportsproducts
• LinkedInlinkedin.com/company/33455620
• Instagraminstagram.com/ace_sports_displays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Sports