ColombiaRED

What ColombiaRED does

ColombiaRED (Colombiared S.A.S.) is a Colombian telecommunications company, founded in 2008 and headquartered in Ibagué, Tolima, with a small team of 11–50 employees and direct offices in Bogotá, Medellín, Cali, and Barranquilla. It provides cloud-based communications services to Colombian businesses, including VoIP telephony, SIP trunking, cloud PBX, virtual phone numbers (DIDs), bulk SMS, bulk WhatsApp messaging, call blasting (voice message blasts), and bulk email. The underlying technology stack is built around VoIP/SIP, cloud PBX, and integrations with widely deployed open-source and commercial platforms including Asterisk, FreePBX, Issabel, Elastix, Vicidial, FusionPBX, Grandstream, Yealink, Salesforce, and Bitrix24, plus automation through Zapier and IFTTT. The company also operates a WhatsApp Business integration with an NLP-driven chatbot.

The company monetizes through a mix of recurring subscriptions (PBX Virtual, virtual numbers, VoIP services), usage-based charges (SMS, WhatsApp, call blasting, email), and a transaction-fee VoIP Reseller program with white-label options. Distribution is primarily direct via the website, phone, email, and WhatsApp, augmented by the reseller channel. The company states it has served more than 7,000 businesses across Colombia and has operated for over 16 years, with no disclosed external funding rounds. Named customer logos span healthcare (Horizontes IPS, Fundación Renal de Colombia), government and humanitarian (Cruz Roja Colombiana, Cámaras de Comercio), logistics (Inter Rapidísimo), insurance (Seguros Bolívar), consumer brands (Avon, Olímpica Stereo), education (Politécnico Mayor), and a long tail of SMBs. The value proposition is anchored on 60–75% cost savings versus traditional telephony, no long-term contracts, non-expiring credits, fast activation (approximately one hour for SIP trunking), and 24/7 technical support at no additional cost.

Name

ColombiaRED

Legal name

Colombiared S.A.S.

Website

https://colombiared.com.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ColombiaRED is a Colombian cloud telecommunications provider offering VoIP, SIP trunking, virtual PBX, bulk SMS, WhatsApp mass messaging, and bulk email to 7,000+ businesses across major Colombian cities, monetizing via subscriptions, usage-based pricing, and a white-label VoIP reseller program.

Ownership category

akta.pro rank

Product category

Cloud Telecommunications Services

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ)

Keywords

• Cloud telephony services
• SIP trunking solutions
• Virtual PBX systems
• Bulk SMS messaging
• VoIP reseller platform

Headquarters

HQ city

Ibagué

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Telefonía IP / VoIP Services: Voice over IP calling services enabling businesses to make and receive calls over the internet. Revenue generated per-call or through subscription plans, with options for SIP trunks and unlimited channels.
2. SMS Masivos (Bulk SMS): Mass text message delivery to thousands or millions of contacts simultaneously. Charged per message or per volume sent.
3. WhatsApp Masivos (Bulk WhatsApp): Mass WhatsApp communication with clients without restrictions or limits, enabling businesses to reach audiences via the WhatsApp Business platform.
4. PBX Virtual: Cloud-based private branch exchange for managing business communications, offered as a subscription service.
5. Número Virtual (Virtual Phone Number / DID): Virtual telephone numbers for receiving calls through the cloud, connected to virtual PBX systems. Charged per number per period.
6. Mensajes de Voz Masivos (Call Blasting): Mass outbound calls with pre-designed audio messages, charged per call or per volume.
7. Emails Masivos (Bulk Email): Professional design email templates sent to large contact lists for marketing and communications campaigns.
8. VoIP Reseller Program: Resellers earn margins on every call made by their clients. Resellers set their own pricing for end customers and manage their own client base through the platform. Additional revenue from recharges and platform customization (white-label).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ColombiaRED provides cloud-based telecommunications services for Colombian businesses, including IP telephony (VoIP), SIP trunking, cloud-hosted virtual PBX, virtual phone numbers (DID), bulk SMS, bulk WhatsApp messaging, voice message blasting (call blasting), and bulk email campaigns. The company also operates a VoIP Reseller program enabling partners to resell voice services under their own brand with white-label options.

Differentiator

Problem solved

Functional benefit

Products and services

• Telefonía IP (IP Telephony / VoIP)

Quantifiable outcome

• Up to 60–75% cost reduction vs. traditional telephone lines
• +6 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RingCentral: Global leader in cloud PBX and UCaaS, offering hosted telephony, SIP trunking, IVR, and contact center capabilities. Provides the same core product category (cloud-based business communications) as ColombiaRED and is the most direct comparable in scope of features, though at much larger scale and geographic reach.
• 8x8: Cloud communications platform combining UCaaS with contact center and CPaaS APIs. Directly comparable to ColombiaRED's full-stack offering of voice, SMS, messaging, and PBX capabilities, serving global SMB and mid-market customers.
• Vonage: Cloud communications provider offering VoIP, SIP trunking, virtual numbers, and messaging APIs (now part of Ericsson). Has overlapping product capabilities with ColombiaRED across voice, SMS, and WhatsApp Business integration, but serves a much broader geographic footprint.
• Twilio: Developer-focused CPaaS leader offering voice, SMS, WhatsApp, and email APIs for programmatic communications. Highly comparable in ColombiaRED's bulk SMS, WhatsApp Masivos, and email products, though Twilio operates as a developer API platform versus ColombiaRED's packaged managed services approach.
• Nextiva: Cloud communications provider focused on SMBs, offering VoIP, virtual PBX, call recording, IVR, and CRM-style features. Mirrors ColombiaRED's SMB-focused value proposition and bundled feature set, primarily serving the US market.
• Dialpad: AI-powered UCaaS platform offering cloud PBX, voice, and contact center with AI-driven transcription and chatbot features. Comparable to ColombiaRED's WhatsApp chatbot and call center feature set, with strong differentiation in AI capabilities.
• Zoom (Zoom Phone): Zoom Phone is Zoom's cloud PBX offering providing global VoIP, virtual numbers, IVR, and integrations. Directly comparable to ColombiaRED's hosted telephony and integrates well with broader unified communications workflows.

Broad incumbents

• Avaya: Established enterprise communications vendor offering on-premise and cloud PBX, contact center, and UC solutions. Competes broadly with ColombiaRED in the Colombian enterprise communications market alongside enterprise telephony sales.
• Mitel: Long-standing enterprise communications provider offering both on-premise and cloud PBX solutions. Competes with ColombiaRED for SMB and mid-market VoIP/UCaaS contracts in Colombia and broader LATAM regions.
• Genesys: Cloud contact center and CX platform with omnichannel capabilities including voice, SMS, WhatsApp, and email. Overlaps meaningfully with ColombiaRED's call center segment customers (ACD, IVR, real-time monitoring, call recording).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks8 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCPvrzn_URmp9YorWmNJXMDw
• Facebookfacebook.com/colombiaredsas
• LinkedInlinkedin.com/company/65263745/admin
• Instagraminstagram.com/colombiared_sas
• Xx.com/colombiaredsas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColombiaRED