Holusion
Holusion is a French manufacturer of holographic displays using Pepper's Ghost technology, selling and renting Iris showcases, Prism pyramids, and fans to enterprises, museums, and real-estate developers across Europe.
- Company typePrivate
- Founded2014
- HeadquartersTourcoing, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holusion does
Holusion, founded in May 2014 in Tourcoing by Thibault Guillaumont and Sebastien Dumetz, designs and manufactures holographic display hardware based on the Pepper's Ghost optical illusion in its Roubaix workshop. Its portfolio spans the Iris showcase series (22- to 75-inch screens), the Prism 360° pyramid, the Focus 180° scenic display, holographic fans, smartphone/tablet pyramids (Pixel, Pixel+, Pixel XL), a Tactile Table, and accessories such as flight cases and Wi-Fi routers. The technology uses semi-transparent mirrors to produce UltraHD free-floating 3D images, with interactive control via iPad, NFC, and Leap Motion integration.
The company monetizes through four streams: hardware unit sales (€500–€23,000 HT), short- to mid-term rentals (24 hours to 24 months, €500–€4,950 per event), a cloud content-management SaaS (content.holusion.com) with Individual (free), Professionnel (€1,500 one-time), and Entreprise (€125/month with 12-month commitment) tiers, and 3D model conversion services (Explore/Improve/Upgrade at €950–€3,750 per BIM model). Distribution combines direct e-commerce with seven named European channel partners (Prodware, Scanways, Akeo Lab, ATI Project, Hyliad, Gustav by Cocktail, Laval Virtual Center) and an iPad control app (Holusion Companion).
Customers include major French enterprises in real estate (Vinci Immobilier, Bouygues Immobilier, Linkcity, Nacarat), defense (Thales), automotive retail (Opel/Claro), consumer goods (Decathlon), chemicals (BASF), and financial services (AG2R La Mondiale), alongside European museums (Musée Fournaise, Musée National du Sport, Nausicaa) and academic partners (Université de Lille, University of Genoa, Université de Liège). Two primary verticals dominate: museums/cultural heritage and real estate/construction, with automotive, events, and healthcare as secondary segments.
Holusion firmographics
Firmographics- Name
- Holusion
- Legal name
- Holusion
- Website
- https://holusion.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holusion is a French manufacturer of holographic displays using Pepper's Ghost technology, selling and renting Iris showcases, Prism pyramids, and fans to enterprises, museums, and real-estate developers across Europe.
- Ownership category
- akta.pro rank
Holusion industry classification
Industry- Product category
- Holographic Display Hardware
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Holusion is headquartered
LocationHeadquarters
- HQ city
- Tourcoing
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Holusion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of holographic display hardware including kiosks (Iris series), holographic fans, tablet pyramids (Pixel/Pixel XL), and accessories. One-time purchase model with products like Iris 22 (€2,000), Iris 32 (€4,500), Iris 46 (€6,500), Iris 75 (€23,000), and various holographic fans (€500-800) and pyramid devices (€3.33-€8.50).
- Product Rental: Products available for rent from 24 hours to 24 months. Rental pricing includes Iris 22 (€500/3 days), Iris 32 (€1,750), Iris 46 (€2,250), Iris 75 (€4,950). Suitable for trade shows, exhibitions, and temporary installations.
- Cloud Content Management: SaaS subscription service for managing holographic content via cloud platform. Plans include Individual (free), Professionnel (€1,500 one-time per company), and Entreprise (€125/month with 12-month commitment). Includes 10GB-100GB cloud storage, remote administration, and iPad control.
- 3D Content Creation Services: Conversion of BIM 3D models into holographic animations. Tiers include Explore (€950/model), Improve (€1,700/model), and Upgrade (€3,750/model). Includes dynamic orbital views, realistic renders, and Ultra-HD rendering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Iris 22 - 22-inch holographic showcase |
| Unit Pricing | Pay-as-you-go | Iris 32 - 32-inch holographic showcase |
| Unit Pricing | Pay-as-you-go | Iris 46 - 46-inch holographic showcase |
| Unit Pricing | Pay-as-you-go | Iris 75 - 75-inch XXL holographic display |
| Unit Pricing | Pay-as-you-go | Prism - 360° holographic display |
| Unit Pricing | Pay-as-you-go | Focus - 180° scenic holographic display |
| Unit Pricing | Pay-as-you-go | Pixel/Pixel+ - Smartphone holographic pyramid |
| Unit Pricing | Pay-as-you-go | Holographic Fans |
| Unit Pricing | Pay-as-you-go | Explore - Basic 3D model conversion |
| Unit Pricing | Pay-as-you-go | Improve - Enhanced 3D visualization |
| Unit Pricing | Pay-as-you-go | Upgrade - Advanced 3D simulation |
| Freemium | Pay-as-you-go | Individual - Free cloud management |
| Subscription | Multi-year contract | Professionnel - Company-wide cloud management |
| Subscription | Annual | Entreprise - Recurring needs management |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Holusion product offering
Product offeringCore offering
Holusion designs, manufactures in France, and sells/rents holographic display products based on Pepper's Ghost optical illusion technology. The portfolio spans from small smartphone pyramids (Pixel) to 2-meter XXL displays (Iris 75), supplemented by 360-degree displays (Prism), holographic fans, and an interactive tactile table. Complementary offerings include the content.holusion.com cloud platform for no-code content management and tiered 3D model conversion services for BIM-to-hologram projects.
Product overview
Holusion is a French holographic display solutions provider offering a comprehensive portfolio of products designed and manufactured in France. The core offering centers on Pepper's Ghost optical illusion technology for displaying 3D holographic content. The product line includes: (1) Iris series holographic showcases (Iris 22, Iris 32, Iris 46, Iris 75) ranging from 22 to 75 inches for retail, museum, and real estate applications; (2) Portable holographic pyramids (Pixel, Pixel+, Pixel XL) for smartphones and tablets; (3) Holographic fans (50cm, 60cm) for advertising displays; (4) 360-degree displays (Prism, Focus) for centralized installations; (5) Tactile Table for interactive touch presentations; and (6) Accessories including flight cases, stands, backgrounds, and WiFi routers. The ecosystem is supported by the content.holusion.com cloud platform for no-code application creation and Holusion Companion iPad app for device control. 3D model conversion services (Explore, Improve, Upgrade tiers) enable BIM-to-hologram transformation for architectural and cultural heritage projects.
Differentiator
Problem solved
Functional benefit
Brands
- Holomouseio: Holographic museum solution developed in partnership with University of Lille for cultural heritage and scientific education
- Holusion Companion
- Content Manager
Products and services
- Iris 22
Quantifiable outcome
- Interactive digital signage is memorized twice as easily compared to classic signage
- +1 more outcomes
Companies that use Holusion
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Holusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
Holusion partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Plaine ImagescoreInnovation cluster in Tourcoing, France that provided initial workspace and business development opportunities for Holusion. The Imaginarium building serves as Holusion's showroom location. Co-developed holographic projects including XXL displays and various customer installations.
- Université de LillecoreAcademic partner for the Holomouseio project developing holographic museum solutions. Collaboration includes digitization of archaeological, paleontological, and art collections. Partnership with IRHis Laboratory and Photo3D department.
- Museomix NordminorAssociation bringing together museum and cultural mediation professionals. Co-developed Ca Tisse Factory project at Manufacture museum in Roubaix. Facilitates collaboration between researchers, artists, and museums.
- University of Genoa (DAD)minorArchitecture department partnership for international holographic projects. Started in 2020 as part of Holusion's international development.
- Université de LiègeminorPartnership for cultural heritage digitization and holographic presentation of goldsmith's items (eThesaurus project). Collaboration with LNA/DIVA lab and Centre européen d'Archéométrie.
- Gustav by Cocktailcore3D content creation company that collaborated with Holusion on the Opel Mokka holographic dealership project. Created 3D models and interactive content for six simultaneous installations.
- HDFID (Hauts-de-France Innovation)minorRegional innovation agency supporting innovative companies in Hauts-de-France region. Listed as sponsor and partner.
- French TechcoreNational French Tech initiative branding received in 2016, part of Lille is French Tech ecosystem supporting promising innovators in northern France.
- Inrap des Hauts-de-FranceminorInstitut National de Recherches Archéologiques Préventives. Partnership for digitizing prehistoric artifacts and creating holographic presentations of early human tools and sculptures.
- Groupe DubreuilcoreAutomotive group that equipped six Opel dealerships with Holusion Iris 75 holographic displays for Mokka and Mokka-e vehicle presentations across France.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Holusion competitors and assessment
Company assessmentDirect peers
- HYPERVSN: UK-based provider of 3D holographic displays using spinning LED fan technology for retail and event deployments. Most direct competitor to Holusion's holographic fan line and Iris series, targeting similar enterprise marketing and merchandising use cases across Europe.
- Realfiction: Danish developer of mixed-reality and holographic display solutions, including the DeepFrame and ECHO product lines. Competes directly with Holusion in the large-format Pepper's Ghost-style 3D display segment for retail, events, and cultural venues.
- Looking Glass Factory: US-based manufacturer of light-field holographic displays for 3D visualization without headsets. Addresses the same enterprise need for glasses-free 3D content display, particularly in design, medical, and creative applications overlapping Holusion's verticals.
- MDH Hologram: European-based provider of holographic stage shows, telepresence, and projection systems serving entertainment, corporate events, and retail. Comparable to Holusion's rental business and large-format Iris displays for live events and product launches.
- 3D Hologram Company: UK-based provider of 3D hologram projectors and Pyramid hologram displays similar to Holusion's Pixel and Prism product lines. Competes directly in the smartphone/tablet pyramid and small-form-factor holographic display segment.
Others
- Unity Technologies: 3D content creation platform that Holusion explicitly integrates with via its CameraFlop shader package. While not a direct competitor, Unity is a critical enabling technology partner for Holusion's content ecosystem and competes for the underlying 3D visualization budget.
Broad incumbents
- Christie: Large established projection and display manufacturer offering high-brightness projectors, MicroTiles LED, and content solutions used in events, museums, and immersive venues. Overlaps with Holusion on high-end visualization projects where Christie products sometimes substitute for holographic displays.
- Samsung Electronics (Display Division): Global electronics incumbent producing commercial displays, transparent OLED panels, and LED signage that can serve as alternatives to holographic displays for retail, museums, and corporate deployments. Represents both a channel partner opportunity and a competitive threat to Holusion.
- Sony (Professional Displays): Major manufacturer of professional displays, spatial reality displays (ELF-SR1), and Crystal LED video walls targeting museums, retail, and corporate customers. Competes with Holusion's Iris line in high-end visualization use cases while offering a broader portfolio.
Emerging players
- Displair: Russian-developed interactive aeroholographic display projecting images onto a stream of water droplets. Targets retail and advertising use cases overlapping Holusion's event and merchandising deployments, though using a fundamentally different projection medium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holusion social profiles
Digital presenceHolusion compliance and trust
Trust signalCompliance1 record
Holusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holusion leadership team
Management profileNumber of profiles
Profiles3 records
Holusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holusion
What does Holusion do?
Holusion designs, manufactures in France, and sells/rents holographic display products based on Pepper's Ghost optical illusion technology. The portfolio spans from small smartphone pyramids (Pixel) to 2-meter XXL displays (Iris 75), supplemented by 360-degree displays (Prism), holographic fans, and an interactive tactile table. Complementary offerings include the content.holusion.com cloud platform for no-code content management and tiered 3D model conversion services for BIM-to-hologram projects.
Is Holusion a public or private company?
Holusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holusion founded?
Holusion was founded in 2014. It employs 1 to 10 people.
Where is Holusion based?
Holusion is headquartered in Tourcoing, France, in the Europe region.
How does Holusion make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are product Rental, cloud Content Management and 3D Content Creation Services.
Who are Holusion's main competitors?
Direct peers on record are HYPERVSN, Realfiction, Looking Glass Factory, MDH Hologram and 3D Hologram Company. Unity Technologies is listed as an others. Broad incumbents are Christie, Samsung Electronics (Display Division) and Sony (Professional Displays). Displair is listed as an emerging player.
Does Holusion have an API?
Yes. Holusion provides a public API on each of its products that allows controlling activation, deactivation, addition, deletion, and playback of media. The API can be accessed via the web interface for media transfer, or directly from third-party applications. Capabilities include adding/removing media, instant media launch, retrieving system information (name, version, etc.). Each product includes an integrated media-player with a complete API documentation available online. Developer documentation is at holusion.com/dev/en/references/control-api.
What industry is Holusion in?
Holusion's product category is Holographic Display Hardware. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 33721 and its SIC code is 2540.