We Love Green

What We Love Green does

We Love Green is an independently operated, eco-responsible music and cultural festival held annually at the Bois de Vincennes in Paris. Founded in 2014, the festival serves 100,000+ attendees across a three-day program organized around five thematic stages: Prairie, Clairière, Canopée, Lalaland, and Think Tank. Programming spans multi-genre live music (pop, rap, rock, indie, electronic), a 100% vegetarian food court with 60+ vendors and a €10 price ceiling, comedy, and a Think Tank conference track on environmental and social issues. The festival targets music enthusiasts aged 18-45, eco-conscious urban dwellers from Île-de-France, families, and international visitors from the UK, Belgium, and the Netherlands.

The core product portfolio centers on festival passes (1/2/3-day tiers, including reduced-rate and Navigo Culture discounts) paired with an RFID cashless wristband payment system, operated through a technology partnership with AXS, and an official mobile application built on the Fragolabs platform. Operational technology includes the SAFER geolocation safety app co-developed with En Avant Toutes, Fêtez Clairs, and Nous Toutes for anonymous harassment reporting, and an in-progress biodiversity impact study with professional ecologists. Ticketing is distributed via the official website, third-party platforms (Shotgun, Fnac, Ticketmaster), and bundled packages with TGV INOUI, Eurostar, and The People hostel chain.

Revenue is generated through four primary streams: ticket sales, sponsorship and partnerships (a large roster including BoursoBank, Barbour, Nike, Deezer, Generali, Orange, Crédit Mutuel, the European Commission, and media outlets such as Les Inrockuptibles, Konbini, France TV, and Télérama), cashless on-site transaction economics from vendor commissions, and merchandise sales. The festival won the Yourope Green Operations Award in 2024 (and previously in 2012), achieved 78% waste recovery in 2024, and reduced per-attendee carbon footprint from 14.6 to 10 kgCO2e between 2022 and 2023. The next edition is scheduled for June 5-7, 2026.

Name

We Love Green

Legal name

We Love Green

Website

https://welovegreen.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

We Love Green is an independently operated eco-responsible music and cultural festival held annually at Bois de Vincennes in Paris, serving 100,000+ attendees with a 3-day program of live music, vegetarian food, comedy, and sustainability conferences, funded through tickets, sponsorships, cashless transactions, and merchandise.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Arts, Entertainment, and Recreation (71), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Music festival events
• Eco-friendly festivals
• Cashless payment systems
• Live entertainment France
• Sustainable event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Festival passes sold in 1-day, 2-day, and 3-day formats with various pricing tiers including standard, reduced rates for students/job seekers/recipients of social benefits, and children's tickets. Tickets sold through official website and third-party platforms.
2. Cashless On-Site Spending: Festival operates 100% cashless. All food, beverage, and merchandise purchases processed through pre-loaded wristband accounts. Revenue from vendor commissions and transaction fees.
3. Merchandise Sales: Official festival merchandise including apparel (2026 jerseys/maillots) sold through on-site stands and online channels.
4. Sponsorship and Partnerships: Multi-tiered sponsorship program including private partners (BoursoBank, Barbour, Nike, Deezer, Generali, Orange), mobility partners (TGV INOUI, Eurostar, Velib), food partners (Naturalia), accommodation partners (The People), media partners, and institutional partners. Provides financial support and in-kind services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

We Love Green is an independent eco-responsible music and cultural festival held annually over three days at Bois de Vincennes in Paris. Its core commercial offering is multi-day admission passes (1-day, 2-day, and 3-day tickets), complemented by on-site cashless wristband spending, official merchandise, sponsorship activations, and ancillary services including a 100% vegetarian food court, Think Tank conferences, comedy programming, and a Village Impact sustainability exhibition.

Product overview

We Love Green is an eco-responsible music and cultural festival held annually at Bois de Vincennes, Paris, offering 3-day and single-day admission passes. The core product portfolio centers on festival access passes paired with a proprietary cashless wristband payment system, supported by a mobile application built on Fragolabs. The festival experience is organized across five thematic pillars: Music (5 stages featuring pop, rap, rock, electronic acts), Food (100% vegetarian foodcourt with consigned reusable dishware), Think Tank (conferences, debates, comedy), Art (eco-designed open-air museum), and Green (sustainability initiatives). Additional services include the Village Impact exhibition space, Backyard/Safe Place well-being areas, official merchandise, and shuttle transportation. The festival also features an eco-responsible accessibility program for persons with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Think Tank: Conference and debate program featuring talks, comedy, and discussions on environmental and social themes
• Food Court
• Village Impact
• Backyard
• Comedy Stage

Products and services

• Festival Pass (Billet 1-3 jours) Multi-day and single-day admission tickets to the We Love Green music festival, offering access to all five stages (Prairie, Clairière, Canopée, Lalaland, Think Tank) and festival venues at Bois de Vincennes, Paris. Available in 1-day, 2-day, and 3-day formats with reduced rates for students, job seekers (RSA), AAH beneficiaries, and Navigo Culture pass holders, and free entry for children under 5.
• Système Cashless (Cashless Wristband Payment System)

Quantifiable outcome

• 78% waste recovery rate achieved in 2024
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• TGV INOUIcoreGTM or Marketing Partner · 1 January 2026Mobility Partner facilitating access to the festival from 60+ French cities via TGV and Intercités trains. Offers exclusive discounts for ticket holders and promotes sustainable transportation. Helps reduce festival carbon footprint by encouraging train travel over car travel.
• EurostarcoreGTM or Marketing Partner · 1 January 2026Transportation partner for international visitors from the United Kingdom, Belgium, and Netherlands. Partnership enables festival access for European audiences and includes promotional offers.
• BoursoBankmajorGTM or Marketing Partner · 1 January 2026Banking partner offering festival-goers financial services and promotional offers. Partnership announced as 'Unedited' (Partenariat Inédit) for an unforgettable festival experience.
• BarbourmajorGTM or Marketing Partner · 1 January 2026Fashion brand partnership announced in 2026 as a 'natural alliance for sustainability.' Barbour joins as a new partner aligned with the festival's sustainable fashion values.
• Les InrockuptiblesmajorGTM or Marketing Partner · 1 January 2026Cultural media partnership with French music and culture publication for enriching cultural experiences and editorial coverage.
• NikeminorGTM or Marketing Partner · 1 January 2026Sportswear brand partnership for the 2026 edition.
• Velib MetropoleminorGTM or Marketing Partner · 1 January 2026Bike-sharing service providing Vélib stations near the festival site plus temporary XXL Vélib station with 600 spots on Esplanade Saint-Louis.
• DeezerminorGTM or Marketing Partner · 1 January 2025Music streaming platform partnership including 'Shake ton Fest' activation inviting festival-goers to create their own festival experience.
• GeneraliminorGTM or Marketing Partner · 1 January 2025Insurance partner raising awareness about hearing protection and risks through a dedicated festival stand with information and prevention activities.
• Bosch eBike SystemsGTM or Marketing Partner · 1 January 2025Bike parking partner providing secure, guarded bicycle storage at the festival entrance. Supports sustainable mobility for festival access.
• VIC TransportminorGTM or Marketing Partner · 1 January 2025Shuttle bus service providing late-night return transportation from festival to Nation metro station. Departures every 5 minutes from 1:39 AM to 3:00 AM on Friday and Saturday.
• La Climate HousecoreStrategic or Co-development Partner · 1 January 2025Co-creator of Village Impact exhibition space showcasing sustainable innovation, startups, and environmental organizations across six themes: circular economy, sustainable food, biodiversity, low-carbon mobility, responsible finance, and ecological education.
• European CommissionmajorGTM or Marketing Partner · 1 January 2025Institutional partner with 'Réussir Ensemble' stand raising awareness about social rights, employment opportunities, and work-life balance within the EU. Targeted at young people and workers.
• AXScoreTechnology or Integration · 1 January 2025Ticketing and cashless payment technology provider. Powers ticket validation, wristband cashless accounts, and festival access control through their mobile application.
• Sol de JaneirominorGTM or Marketing Partner · 1 January 2025Beauty brand partnership activating 'BADALADA mode' for festival-goers with product sampling and brand experiences at their booth.
• SalomonminorGTM or Marketing Partner · 1 January 2025Outdoor brand activation including photo booth, product giveaways (XT-6 shoes), Strava fitness challenges, recycling workshops, and custom charm bar.
• HONORminorGTM or Marketing Partner · 1 January 2025Technology brand capturing festival moments and memories with surprises prepared for festival-goers to immortalize their experience.
• SAFERcoreTechnology or Integration · 1 January 2025Safety application with geolocation allowing anonymous reporting of harassment or dangerous situations. Three alert levels transmit directly to trained festival teams.
• En Avant Toutes, Fêtez Clairs, Nous ToutescoreStrategic or Co-development Partner · 1 January 2025Specialized associations coordinating the SAFER program against sexual and gender-based violence. Provide training for festival staff and operate harassment reporting systems.
• RefashioncoreStrategic or Co-development Partner · 1 January 2024Third-year partnership with eco-organization for textile, home furnishings, and footwear sector. Implements clothing collection boxes and awareness campaigns about responsible fashion consumption.
• The PeoplemajorGTM or Marketing Partner · 1 January 2024Hostel chain partnership providing accommodation packages for festival-goers in Paris, Lille, Strasbourg, Marseille, Les 2 Alpes, Tours, and Le Havre. Offers bundled festival pass plus accommodation deals with discounts.
• leboncoinminorGTM or Marketing Partner · 1 January 2024French marketplace partner promoting responsible consumption through collective art installations and good news media content (L'avenir a du bon).
• BLOXminorGTM or Marketing Partner · 1 January 2024Hearing protection partner providing reusable earplugs and children's headphones. Runs recycling program converting used earplugs into urban furniture (benches, tables).
• Croix Rouge (French Red Cross)coreOthers · 1 January 2024First aid and emergency response services at the festival. Teams positioned near main entrance to handle health emergencies and provide medical assistance.
• NaturaliacoreStrategic or Co-development Partner · 1 January 201610-year partnership with organic supermarket chain. Committed to sustainable food sourcing through bio-regenerative agriculture, local supply chains, and transparent agro-sourcing. Supports regenerative farming practices and local producers.
• Crédit MutuelmajorGTM or Marketing Partner · 1 January 2014Historical partner (20+ years) supporting French music scene through 90+ festivals and 600 events. Platform RIFFX offers ticketing, exclusive experiences, artist meetings, masterclasses, and competitions including RIFFX x We Love Green talent contest.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rock en Seine: Annual multi-genre rock/indie festival held in the Paris region (Domaine national de Saint-Cloud). Comparable on geography, summer timing, and indie/alternative programming targeting a similar 18–45 urban audience.
• Pitchfork Music Festival Paris: Paris edition of the Pitchfork festival brand focused on indie/alternative acts. Overlaps with WLG on Paris venue, indie-leaning programming, and 18–35 music-enthusiast demographic.
• Hellfest: France's largest music festival (180K+ attendees, Clisson). Comparable as a major French independent music festival targeting mass audiences with multi-genre programming and significant sponsorship infrastructure.
• Flow Festival: Helsinki-based festival recognized for sustainability programming and urban-industrial setting. One of the most sustainability-positioned European festivals and a strong peer on eco-credentials.
• Solidays: Paris-based music festival held at Hippodrome de Longchamp with a hybrid music + social-cause mission (HIV/AIDS awareness). Most directly comparable to WLG on geography, scale, and cause-driven positioning in the French festival market.
• Roskilde Festival: Major non-profit Danish festival with longstanding sustainability program and ~130K attendees. Comparable on scale, environmental commitments, and pan-European audience.
• Primavera Sound: Barcelona-based multi-genre festival widely regarded as a European benchmark for indie/electronic programming. Comparable on curatorial ambition, multi-stage format, and international attendee base.

Emerging players

• Øyafestivalen: Oslo-based sustainability-recognized festival, nominated alongside WLG for the Yourope Green Operations Award. Comparable on environmental positioning though smaller in scale.
• NorthSide Festival: Aarhus-based Danish festival also nominated for the Green Operations Award. Comparable as a mid-size European festival with active sustainability programming.

Broad incumbents

• Download Festival: Major UK-headquartered rock/metal festival brand with multiple international editions. Comparable as a large-scale, sponsor-heavy European music festival competing for the same artist and sponsor pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WeLoveGreen
• Facebookfacebook.com/welovegreenfestival
• LinkedInlinkedin.com/company/we-love-green

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Love Green