Ribbons and Balloons

What Ribbons and Balloons does

Ribbons and Balloons is a Mumbai-based bakery and confectionery brand founded in 2005 by Satish Shetty, operating under parent entity Yaashkrishni Food Science Ltd. The company sells handcrafted celebration cakes, custom cakes, pastries, ice cream, desserts, cookies, breads, tea cakes, snacks/savouries, and gifting bouquets to two primary customer segments: Mumbai metropolitan individual consumers and corporate/B2B clients requiring bulk gifting and multi-location deliveries. There is no proprietary technology disclosed; the business is built on handcrafted production, brand reputation, and franchise-based distribution.

The company operates a hybrid go-to-market model spanning (i) a franchise network of 60+ retail stores across India generating brand licensing revenue, (ii) a direct-to-consumer e-commerce storefront at ribbonsandballoons.com with same-day Mumbai metropolitan delivery (Mumbai City to Virar, Thane, Navi Mumbai up to Panvel), and (iii) a dedicated corporate sales division handling orders from 10 to 10,000+ boxes with branded customization and multi-location fulfilment. Pricing is unit-based in Indian Rupees, ranging from ₹26 (pizza base) to ₹5,750 (premium fancy cakes), with gift bouquets between ₹160–₹520. Marketing relies on the website, Instagram (ribbonsandballoons_in), email newsletter, and in-store word-of-mouth.

Revenue mechanics include one-time retail store sales through franchisees, transaction-based e-commerce orders, and corporate bulk orders; franchise royalty/licensing terms are not publicly disclosed. Headcount is reported at 11–50 employees, consistent with a franchisor model where store-level staff are employed by franchisees rather than the parent entity. No external funding, acquisitions, AI/ML initiatives, or technology partnerships are disclosed in available source material.

Name

Ribbons and Balloons

Legal name

Yaashkrishni Food Science Ltd

Website

https://ribbonsandballoons.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ribbons and Balloons is a Mumbai-based bakery and confectionery brand founded in 2005, operating 60+ franchise stores across India alongside a direct e-commerce channel and a corporate gifting division serving individual consumers and B2B clients in the Mumbai metropolitan region.

Ownership category

akta.pro rank

Product category

Bakery and Confectionery

NAICS

Confectionery and Nut Retailers (445292), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Seasonal & Gift Confectionery Wholesale (AFAIAFAH)

Keywords

• Bakery products
• Celebration cakes
• Custom cakes
• Corporate gifting
• Pastry shop

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Revenue from physical retail stores selling ready-made cakes, pastries, ice cream, snacks, and baked goods across 60+ store locations in India.
2. E-commerce Direct Sales: Online ordering through ribbonsandballoons.com website with home delivery in Mumbai metropolitan area (Mumbai City to Thane, Navi Mumbai up to Panvel). Prices listed in Indian Rupees.
3. Corporate Bulk Orders: B2B corporate gifting and celebration solutions for offices, including customized gift hampers, branded packaging, and multi-location deliveries. Serves requirements from 10 to 10,000 boxes.
4. Franchise Revenue: Franchise model generating revenue through 60+ stores across India, with franchisees paying for brand licensing and operating independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ribbons and Balloons is a Mumbai-based bakery and confectionery brand that manufactures and sells handcrafted celebration cakes, custom cakes, ice cream, pastries, desserts, snacks, savouries, cookies, breads, tea cakes, and chocolate gifting bouquets. Products are distributed through 60+ franchise retail stores across India and a direct-to-consumer e-commerce website delivering within the Mumbai metropolitan area, with a dedicated corporate division serving bulk gifting orders from 10 to 10,000 boxes.

Product overview

Ribbons and Balloons is a Mumbai-based bakery and confectionery brand offering a diverse portfolio of celebration cakes, custom cakes, ice cream, pastries, desserts, snacks, savouries, cookies, breads, and gifting bouquets. The core product lineup includes Custom Cakes with three sub-collections (Fancy Cakes, Birthday Bash, and Dazzling Collection), alongside standard product categories for Ice Cream, Cakes, Pastries & Desserts, Snacks & Savouries, Tea Time & Cookies (including breads, cookies, and tea cakes), Guilt Free Indulgence, and Gifting & Bouquets. The company also provides corporate gifting services with customized flavor, packaging, and branding options for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes Made-to-order celebration cakes designed to reflect unique moments and personal style, with precision artistry and elegant design. Includes sub-collections such as Fancy Cakes, Birthday Bash cakes, and the Dazzling Collection premium decorative cakes, priced from ₹1,000 up to ₹5,750. Targeted at customers planning birthdays, weddings, anniversaries, and other milestones.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yaashkrishni Food Science LtdcoreOthersParent company of Ribbons and Balloons brand. Yaashkrishni Food Science Ltd is the sole owner of information collected on www.ribbonsandballoons.com. The brand is operated under this parent company entity.

Scale indicators4 records

Broad incumbents

• Haldiram's: Haldiram's is a large Indian snack and sweets manufacturer with deep retail reach and brand recognition. It overlaps with Ribbons and Balloons in the snacks/savouries category and Indian festive gifting occasions.
• Amul: Amul is India's largest dairy and confectionery brand, including ice cream. It competes with Ribbons and Balloons' ice cream and dessert categories and is a benchmark for mass-market Indian confectionery scale.

Direct peers

• Sweetish House Mafia: Sweetish House Mafia is a Mumbai-based, premium custom-cake and cookie brand selling directly to consumers. It competes in the same made-to-order, design-led cake segment that anchors Ribbons and Balloons' value proposition.
• IGP (Indian Gifts Portal): IGP is a leading Indian online gifting platform covering cakes, flowers, and hampers with pan-India delivery. It competes directly with Ribbons and Balloons' chocolate bouquet and corporate gifting categories.
• Theobroma: Theobroma is a Mumbai-founded premium bakery and dessert brand known for brownies, cakes, and custom celebration orders. It competes head-on with Ribbons and Balloons in custom cakes and corporate gifting across Mumbai and other metros.
• Monginis: Monginis is one of India's largest bakery chains with a deep Mumbai heritage and franchise footprint, selling celebration cakes, pastries, and breads. It is the closest legacy rival to Ribbons and Balloons in category, customer base, and franchise-led distribution.
• CakeZone: CakeZone is an Indian cake and desserts chain with online ordering and multi-city delivery, plus a franchise-led expansion model. It overlaps with Ribbons and Balloons on category, franchise GTM, and online-first cake delivery.
• Ferns N Petals (FNP): FNP is India's largest gifting platform, with corporate gifting, multi-location delivery, and an extensive franchise and online network. Ribbons and Balloons' corporate division serves the same occasions (festive gifting, team celebrations) and competes for the same corporate wallet.
• Bakingo: Bakingo is a digital-first, multi-city cake and dessert delivery brand in India with strong same-day delivery and customization. It is directly comparable on online cake ordering, customization, and Mumbai metro delivery — the same D2C lane Ribbons and Balloons operates.

Emerging players

• Wow! Momo: Wow! Momo is a fast-growing Indian chain specializing in momos, dim sums, and adjacent desserts/beverages. It is comparable as an emerging organized Indian QSR brand expanding via franchise, though its core category is distinct from bakery.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ribbonsandballoons_in
• Xx.com/RNBMumbai
• Facebookfacebook.com/RibbonsandBalloonsOfficial
• LinkedInlinkedin.com/company/ribbons-and-balloons-rejoice-every-bite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ribbons and Balloons