Shinobi School

What Shinobi School does

Shinobi School is a Tampa, Florida-based movement arts academy founded in 2014 by Shinobi Poli that delivers in-person instruction in parkour, aerial arts (silks, trapeze, lyra, bars), and American Ninja Warrior-style obstacle training. Core offerings include age-segmented group classes (Little Ninjas ages 4-7, kids parkour ages 8-11, teen/adult programs), supplemented by ancillary revenue lines: three-tier birthday party packages ($300-$500), week-long summer and holiday camps, Parents Night Out Friday evening childcare, one-on-one and semi-private training sessions ($20-$30 per person tiered by group size), and enterprise entertainment services supplying aerialists, stunt performers, and fight choreography to clients such as Busch Gardens Tampa Bay, NCAA Women's Final Four, Volvo, and Beats by Dre. Operations run from a single facility inside University Square Mall in Tampa, following a 2020 relocation from a 10,000 sq ft Temple Terrace site; the school uses a 'Secret Ninja Entrance (Door #4)' for after-hours access and partners with Laping Martial Arts on co-location. Underlying technology is essentially physical infrastructure (1,200-cube foam pit, 14-foot warped wall, ANW-style obstacle replicas, aerial rigging systems, portable obstacle courses for satellite classes) layered with third-party SaaS for scheduling (Glofox), e-commerce (Square), event registration (Eventzilla), and customer loyalty (Flok). The business model is direct-to-consumer with pay-as-you-go and bundled class purchases, occasional subscription-style recurring attendance, and episodic B2B entertainment bookings; the company is founder-owned, bootstrapped, and community-supported, with the only disclosed capital raise being a $2,200 crowdfunding campaign in 2015 run in partnership with American Parkour.

Name

Shinobi School

Legal name

Shinobi School

Website

https://shinobischool.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinobi School is a Tampa, Florida-based movement arts academy founded in 2014 that teaches parkour, aerial arts, and American Ninja Warrior-style obstacle training to children and adults, while also hosting birthday parties, camps, and corporate entertainment bookings.

Ownership category

akta.pro rank

Product category

Movement Arts Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Parkour training
• Aerial arts classes
• Ninja warrior training
• Movement arts academy
• Youth fitness programs

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Group Classes: Recurring revenue from scheduled group parkour, aerial, and ninja warrior classes offered throughout the week. Classes available for various age groups including Little Ninjas, kids, teens, and adults.
2. Birthday Parties and Events: One-time revenue from three-tiered party packages (Stage 1: $300, Stage 2: $425, Stage 3: $500) plus per-child fees and add-ons. Also includes special event entertainment services.
3. Summer and Holiday Camps: Week-long camp programs running Monday-Friday from 9am-1pm, with optional extended Open Gym until 5pm for $30/day additional.
4. Parents Night Out: Friday evening childcare events featuring pizza, parkour, and games for children ages 6+.
5. Private and Semi-Private Training: One-on-one private sessions, Any Time Drop In Training (ADITs), and semi-private group training for 4+ participants. Travel options available for groups of 10 or more.
6. Loyalty Rewards Membership: Flok-powered customer loyalty program offering rewards and discounts for regular class attendance, driving membership retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shinobi School is a Tampa Bay-based movement arts academy that delivers group and private instruction in parkour, aerial arts (silks, trapeze, lyra), American Ninja Warrior-style obstacle training, and stage combat/choreography. The school supplements its core recurring class offerings with summer and holiday camps, Parents Night Out childcare events, three-tier birthday party packages, private and semi-private training sessions, and live entertainment performance services for corporate and public events.

Product overview

Shinobi School is a Tampa-based movement academy offering a unified training platform centered on parkour, aerial arts, and ninja warrior obstacle training. The core offering consists of regularly scheduled group classes (parkour, aerials, Little Ninjas) complemented by ancillary services including summer camps, Parents Night Out events, birthday party packages, private training sessions, and live entertainment services. The school also offers an online store for class bundles and session purchases. All programs are designed to develop functional strength, agility, and confidence through playful, skill-based movement training.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkour Classes Beginner through advanced group parkour instruction covering obstacle courses, climbing, vaulting, jumping, rolling, and quadrupedal movement for ages 8-11, 12+, and family sessions.
• Aerial Arts Classes Group aerial acrobatics instruction on silks, trapeze, lyra, and bars at beginner and intermediate levels, with focus on upper body strength, balance, and core development.
• Little Ninjas Program Movement training for children ages 4-7 combining parkour, aerial elements, and obstacle course work to develop gross motor skills, coordination, strength, and confidence.
• Summer Camps Week-long day camps (Monday-Friday 9am-1pm) for ages 6+ covering parkour, American Ninja Warrior training, Nerf games, and games, with optional extended Open Gym until 5pm for $30/day.
• Birthday Party Packages Three-tier ninja warrior themed birthday packages (Stage 1: $300, Stage 2: $425, Stage 3: $500) with per-child fees, add-ons, optional meeting/training with Shinobi Poli, decorations, and party area access.
• Private Training Sessions Flexible private training including Any Time Drop-In Training (open gym), 1-on-1 private instruction, and semi-private group sessions for 4+ participants with travel options for groups of 10+.
• Parents Night Out Friday evening events from 6pm-9:30pm for ages 6+ featuring pizza, parkour, and games, with early drop-off at 5:30pm.
• Live Entertainment Services Live entertainment offerings including aerialists, ninjas, stunt performers, and choreographers for corporate events, private parties, and public appearances.
• American Ninja Warrior Training Specialized training on life-sized American Ninja Warrior-style obstacle courses, taught by multi-time ANW and Ultimate Beastmaster competitor Shinobi Poli.

Quantifiable outcome

• Students compete successfully in regional ninja competitions
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Laping Martial Arts, Inc.coreStrategic or Co-development Partner · 2 December 2020Interim location partnership during COVID pandemic and facility transition. Laping Martial Arts generously provided space for Shinobi School to continue offering classes while finalizing their new permanent location. Located near the old facility.
• FlokminorGTM or Marketing Partner · 16 June 2016Customer loyalty program partnership offering members rewards for attending classes. Flok allows members to join via mobile phone or tablet, track progress, and receive rewards and discounts. Available on Apple App Store and Google Play Store.
• American ParkourcoreStrategic or Co-development Partner · 29 October 2015Co-launched crowdfunding campaign with American Parkour to fund the new 10,000 sq ft indoor facility. American Parkour helped promote the campaign to their community. The partnership enabled the school to acquire equipment including a 1,200 cube foam pit and 14ft warped wall.
• E3 Supply CominorGTM or Marketing Partner · 29 October 2015The McEachern family partnered with E3 Supply Co in New York to auction off items from their 'low volume, detail oriented operation' to raise funds for Shinobi School's new facility.
• Spencer's GiftsminorOthersShinobi School is located inside University Mall directly next to Spencer's Gifts store location.
• Look CinemasminorOthersLook Cinemas is located on the backside of University Mall near Shinobi School's Secret Ninja Entrance (Door #4), providing a landmark for customers navigating to the facility outside mall hours.
• The Boba HouseminorGTM or Marketing PartnerLocal community business offering 25% discount on Boba Tea to customers who show proof of a recent class taken at Shinobi School. Demonstrates local community support for the school.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tempest Freerunning Academy: Multi-location parkour and freerunning academy teaching parkour, tricking, and acrobatic movement to youth and adults — direct instructional and demographic overlap with Shinobi School's parkour classes.
• DEFY Rochester (and DEFY locations): Indoor extreme recreation venues with ninja obstacle courses, aerial rigs, foam pits, and birthday party programming targeting families — direct functional overlap with Shinobi School's offering.
• Urban Evolution: Parkour/freerunning gyms offering classes, camps, and open gyms for kids and adults — comparable business model, instruction, and target demographic.
• House of Air (and sister brands): Indoor trampoline/aerial parks with youth ninja programs, camps, and birthday parties — comparable facility-based extreme recreation GTM.
• American Ninja Warrior Gyms (e.g., Conquer Fitness, Ground Control): Network of ANW-style training facilities offering obstacle courses, classes, and youth ninja programs — directly comparable to Shinobi School's signature offering.

Broad incumbents

• Sky Zone (Ninja Warrior Course programs): National trampoline park chain that has layered in ninja warrior-style obstacle courses, youth camps, and birthday party packages — overlapping Shinobi School's core programming and family GTM.
• Tough Mudder Bootcamp / Toughest Mudder Training: Obstacle-course fitness brand with affiliated training gyms offering structured functional fitness classes — comparable to Shinobi's movement/obstacle training paradigm at higher scale.
• iFLY Indoor Skydiving: Multi-unit experiential indoor recreation franchise delivering family entertainment and special events — operates in the broader experiential/family entertainment category with similar corporate event overtones.

Emerging players

• Aerial Yoga / Pole Studio Chains (e.g., Pole Fitness Studio): Specialized aerial arts and pole studios overlapping Shinobi School's aerial silks/trapeze/Lyra programming for adults.

Others

• American Parkour (APK): National parkour certification/community organization partnered with Shinobi School for instructor certification and facility launch — adjacent enabling organization, not a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShinobiSchoolTampa
• Instagraminstagram.com/shinobi24
• LinkedInlinkedin.com/company/shinobi-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinobi School