Bickford

Name

Bickford

Legal name

Bickford Ford

Website

https://bickford.net

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Snohomish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used Ford vehicle sales including cars, trucks, SUVs, crossovers, hybrids, EVs, and commercial vehicles. Revenue generated from the difference between acquisition cost and sale price to consumers.
2. Service and Parts: Maintenance, repairs, and genuine OEM Ford parts sales. Service offerings include oil changes, tire rotations, battery replacement, brake service, and general maintenance. Mobile service available for customer convenience.
3. Finance and Insurance Products: Vehicle financing, leasing, and extended service contracts (Ford Protect). Revenue from financing arrangements and F&I product sales.
4. Trade-in Vehicle Acquisition: Purchase of customer vehicles as trade-ins, which are then resold on the used lot or through wholesale channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bickford Ford is an authorized Ford franchise dealership that sells new Ford vehicles across SUVs, trucks, vans, hybrids/EVs, cars, and commercial models, as well as used vehicles and work trucks. The dealership also provides on-site vehicle maintenance and repair using genuine OEM Ford parts, mobile service, parts sales, financing and leasing, Ford Protect extended warranties, and a dedicated commercial/fleet sales department.

Product overview

Bickford Ford is a Ford franchised dealership offering a comprehensive portfolio of Ford vehicles and services. The core offering includes new Ford automobiles across five vehicle categories: SUVs/Crossovers (Escape, Bronco Sport, Bronco, Edge, Explorer, Expedition), Trucks/Vans (Maverick, F-Series including F-150 through F-600, Super Duty, Transit, Ranger, E-Series), Hybrids/EVs (Escape Hybrid, Escape Plug-In Hybrid, Mustang Mach-E, Explorer Hybrid, F-150 Lightning, F-150 Hybrid), Cars (Mustang), and Commercial Vehicles (Transit Connect, E-Series Cutaway, Chassis Cab, F-650/F-750, E-Transit). The dealership also offers used vehicles, work trucks, and trailers through affiliated businesses. Service capabilities include an on-site service center using OEM Ford parts, mobile service, and a parts department. Ford Custom Garage provides factory-backed vehicle customization packages for Bronco and F-150 models. Additional services include fleet sales, financing, and Ford Protect extended warranty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full line of new Ford automobiles for sale including SUVs, trucks, vans, hybrids, EVs, and cars, sold to retail and commercial buyers from the Snohomish dealership.
• Used Vehicles Pre-owned Ford vehicles and other used cars, trucks, and SUVs for sale at the dealership.
• Work Trucks Specialized work truck inventory for commercial and vocational applications, including F-Series work trucks and Transit work vans, presented via the dedicated work truck solutions website.
• Service Center Vehicle maintenance and repair services using OEM Ford parts, including oil changes, tire rotations, battery replacement, brake service, and general maintenance.
• Mobile Service On-site vehicle service and maintenance delivered to the customer location for added convenience.
• Parts Department Genuine OEM Ford parts and accessories available for purchase through the dealership parts department.
• Finance Center Vehicle financing and leasing options, credit applications, and payment calculators for retail vehicle purchases.
• Fleet Services Dedicated fleet vehicle sales and management services for commercial customers, including volume procurement and commercial credit applications.
• Ford Protect Extended warranty and vehicle protection plans for Ford vehicles, sold through the dealership finance process.
• Trailers Trailer sales and service offered through the affiliated Bickford Trailers business.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorBickford Ford operates as an authorized Ford franchise dealership, selling new Ford vehicles and using the Ford brand identity. The relationship includes access to Ford's vehicle inventory systems, manufacturer incentives and rebates, warranty support, genuine OEM parts supply, and Ford's co-branded marketing assets and websites. As a franchisee, the dealership operates under Ford's brand standards and commercial programs.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. public auto retailer operating hundreds of franchise dealerships across multiple OEMs. Comparable as a multi-roof franchised auto retailer with new/used sales, service, parts, and F&I revenue streams.
• Sonic Automotive: U.S. franchised dealer group operating franchised dealerships plus the EchoPark used-vehicle platform. Comparable as a multi-roof dealer with parallel franchise and used-vehicle verticals.
• Penske Automotive Group: International premium franchised auto retailer with significant U.S. new-vehicle, used-vehicle, and service operations. Comparable as a multi-brand franchised dealer group with similar revenue stream composition.
• Group 1 Automotive: U.S./U.K. franchised auto retailer operating new vehicle dealerships with associated service, parts, and F&I. Comparable business mix to a single-OEM franchised dealer like Bickford Ford.
• Asbury Automotive Group: U.S. franchised auto retailer with significant service, parts, and F&I operations. Comparable franchise dealer operating new vehicle, used vehicle, service, and parts revenue streams.
• Lithia Motors: Large public U.S. dealer group with hundreds of franchises and a growing digital retail platform (Driveway). Comparable as a scaled franchised auto retailer pursuing omnichannel new/used sales and service operations.
• Hendrick Automotive Group: Largest privately-held U.S. dealer group operating franchised dealerships across multiple OEMs. Comparable as a scaled private franchised auto retailer with similar revenue stream composition.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and integrated financing. Comparable as an emerging alternative competing for the same used-vehicle and trade-in shoppers that Bickford Ford targets.
• Vroom: Online used-vehicle marketplace and retailer. Comparable as an emerging digital competitor to the dealership's used-vehicle sales motion and trade-in acquisition channel.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with integrated financing, trade-in, and reconditioning operations. Directly comparable for Bickford Ford's used vehicle and trade-in acquisition business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bickfordford
• Facebookfacebook.com/bickfordford
• LinkedInlinkedin.com/company/bickford-ford

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bickford