Elements Collective
Elements Collective is a Brisbane-based hip-hop dance company and venue operator founded in 2010, delivering professional performances, touring productions, dance education, and multi-space venue hire through EC Venue in Fortitude Valley for corporate, government, school, and community clients across Australia.
- Company typePrivate
- Founded2010
- HeadquartersFassifern Valley, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elements Collective does
Elements Collective is a Brisbane-based, founder-owned hip-hop dance company and venue operator established in 2010 by multi-national champion b-girl Leah Clark (Flix). The business runs two integrated divisions from 17 McLachlan Street, Fortitude Valley: the Elements Collective Dance Company, which delivers professional performances, choreography, and touring productions for corporate events, sports games, festivals, film/TV, and advertising; and EC Venue, a multi-space creative facility with three hireable spaces (The Warehouse up to 200 guests, Blackbox Studio up to 80 guests, and Foyer Bar & Pop-Up Space up to 30 guests). The company also operates the International Breaking Bootcamp on the Gold Coast, supported by the Queensland Government through Arts Queensland.
Core products include a portfolio of touring productions — M.I.N.D.E.D (a multi-award-winning 45-minute theatre piece combining hip-hop choreography with aerial straps apparatus and an original soundtrack by ARIA award-winning artist Ben Ely), Goldie & the 3 B-Bears, One Way, and Beachtime Breakers (premiered at GC2018 Commonwealth Games) — plus the GET ON UP school program and community activations. The proprietary Breaking and Hip-Hop Syllabus is recognised across Queensland. Two new productions (Triggered and Filter) are in development.
Revenue is generated through four streams: performance and entertainment fees for events (Brisbane Heat Hype Crew since 2011, GC2018 Commonwealth Games ceremonies, brand activations for ADIDAS, Nike, Red Bull, City Beach, Footlocker); touring production bookings (Adelaide Fringe, Melbourne, Shanghai, Foshan, regional Queensland); EC Venue hire (one-time and packaged bookings managed via the company website); and dance education programs including Kids Breaking Classes ($25 casual, Tuesdays 5-6pm) and school workshops. Customer segments are event organisers and corporates, schools and community groups, venue hirers, and families. Distribution is direct via the EC Venue website, on-site performance teams travelling to client locations, and school/community program delivery across Queensland. The company is preparing for Brisbane2032 Olympic activations.
Elements Collective firmographics
Firmographics- Name
- Elements Collective
- Legal name
- Elements Collective
- Website
- https://www.elementscollective.com.au/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elements Collective is a Brisbane-based hip-hop dance company and venue operator founded in 2010, delivering professional performances, touring productions, dance education, and multi-space venue hire through EC Venue in Fortitude Valley for corporate, government, school, and community clients across Australia.
- Ownership category
- akta.pro rank
Elements Collective industry classification
Industry- Product category
- Dance Entertainment & Event Services
- NAICS
- Dance Companies (71112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industry
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Elements Collective is headquartered
LocationHeadquarters
- HQ city
- Fassifern Valley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Elements Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Performance and Entertainment Services: Professional dancers and choreographers provide entertainment for corporate events, sports games, festivals, film, TV, and advertising. Revenue generated through performance fees for custom choreography, stage shows, roving entertainment, and halftime performances.
- Touring Dance Productions: Elements Collective produces and tours original dance theater productions including M.I.N.D.E.D, Goldie & the 3 B-bears, and One Way. Revenue from venue bookings at festivals and events.
- Venue Hire: EC Venue generates revenue from hiring out three creative spaces: The Warehouse, Blackbox Studio, and Foyer Bar. Clients include event organizers, wedding parties, corporate functions, and workshop facilitators.
- Dance Education Programs: Kids breaking classes ($25 casual), school programs, and community workshops delivered by professional dance instructors. Programs include one-off workshops, short-term blocks, and ongoing weekly classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Kids Breaking Classes - Casual |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Elements Collective product offering
Product offeringCore offering
Elements Collective is a hip-hop dance company that provides professional performance and choreographic services for corporate events, sports games, festivals, film, TV, and advertising. It also produces and tours original dance theatre productions, and runs dance education programs (kids' breaking classes, school programs, community activations, and the International Breaking Bootcamp). The company additionally operates EC Venue, a multi-space events and creative studio hire facility in Brisbane's Fortitude Valley.
Product overview
Elements Collective operates two distinct but complementary offerings: EC Venue (events venue hire) and Elements Collective Dance Company (professional entertainment and education). EC Venue provides three hireable spaces: The Warehouse (loft-style, up to 200 guests), Blackbox Studio (urban-style, up to 80 guests), and Foyer Bar & Pop-Up Space (up to 30 guests). Elements Collective Dance Company delivers professional hip-hop performances and entertainment services including touring productions (M.I.N.D.E.D, Goldie & the 3 B-Bears, One Way, Beachtime Breakers), corporate entertainment, and sports entertainment (Brisbane Heat Hype Crew). The company also runs educational programs including Kids Breaking Classes, the GET ON UP school program, community activations, and the International Breaking Bootcamp. All programs are rooted in authentic hip-hop culture and led by professional artists.
Differentiator
Problem solved
Functional benefit
Products and services
- EC Venue Multi-space events venue in Fortitude Valley offering hireable creative spaces: The Warehouse (loft-style, up to 200 guests), Blackbox Studio (urban-style, up to 80 guests), and Foyer Bar & Pop-Up Space (intimate gatherings up to 30 guests). Used for weddings, corporate functions, music and film shoots, workshops, and pop-up markets.
- Elements Collective Dance Company Internationally recognised hip-hop dance company providing professional performances, choreography, and entertainment for corporate events, festivals, sports games, film, TV, and advertising.
- M.I.N.D.E.D Multi-award-winning 45-minute hip-hop theatre production exploring thoughts and emotions through movement, choreography, and aerial straps apparatus, featuring original soundtrack by ARIA award-winning artist Ben Ely.
- Goldie & the 3 B-Bears Dynamic 25–30 minute hip-hop dance theatre show for primary school audiences, featuring spoken word, rhyme, music, drama, and dance. Toured to regional North Queensland and Northern Territory.
- One Way Groundbreaking 50-minute show combining breaking and hip-hop with contemporary dance theatrics, exploring themes of discovering true passions and place in society.
- Beachtime Breakers 20-minute fun, hype performance featuring world-class breakdancing and vibrant costumes, suitable for outdoor events, festivals, and school holiday activations.
- Kids Breaking Classes Weekly breaking classes for children ages 6–12 held on Tuesdays from 5–6pm at Fortitude Valley studios, with a casual class rate of $25.
- GET ON UP School Program Hip-hop and breaking dance programs delivered in schools, teaching foundations of breaking, core dance techniques, coordination, musicality, creative expression, and personal values such as respect, teamwork, discipline, and resilience.
- Community Activations Urban culture-led community activations using Hip Hop and Breaking as tools to support youth engagement, multicultural activation, crime prevention, and public space activation.
- International Breaking Bootcamp (IBB) Three-day intensive breaking bootcamp featuring world-champion guest teachers, workshops, discussions, and a community battle event.
- Corporate Events Entertainment Bespoke choreography, stage shows, and roving entertainment for corporate events; past clients include Brisbane City Council, ADIDAS, City Beach, Nike Australia, Footlocker, and Red Bull Australia.
- Sports Entertainment (Brisbane Heat Hype Crew) Dynamic pre-game, halftime, and post-game performance entertainment for sports events, including the long-running Brisbane Heat Hype Crew engagement for WBBL and BBL cricket.
Quantifiable outcome
- M.I.N.D.E.D won 'Best Dance Award' and 'Weekly Dance Award' at Adelaide Fringe Festival 2017
- +1 more outcomes
Companies that use Elements Collective
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Elements Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Elements Collective partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Brisbane HeatcoreElements Collective conceived and has served as official dancers for the Brisbane Heat Hype Crew since 2011, providing dynamic pre-game, halftime, and post-game performances for WBBL and BBL cricket games for over 10 years.
- Brisbane City CouncilcoreCorporate event entertainment and community activations partner for Brisbane City Council events and initiatives.
- QLD CricketcoreLong-term entertainment management partnership spanning 10+ years for cricket events and activations.
- ADIDASminorCorporate entertainment collaborations for brand events and activations.
- Nike AustraliaminorCorporate entertainment and promotional event partnerships.
- Red Bull AustraliaminorHigh-energy performance entertainment for Red Bull brand activations.
- Brisbane FestivalcoreOngoing festival involvement including roles as Associate Producer (2019), Artist Liaison (2020), and Producer & Venue Manager BOQ Festival Gardens (2021).
- GC2018 Commonwealth GamescoreCast Coordination for Opening & Closing Ceremonies and premiere of Beachtime Breakers at Festival2018 for the Commonwealth Games.
- Queensland Government (Arts Queensland)coreSupported by the Queensland Government through Arts Queensland for the International Breaking Bootcamp program.
- Concrete Culture at H.O.T.A (Home of the Arts, Gold Coast)minorArtistic Director role for Concrete Culture productions at H.O.T.A.
- City BeachminorCorporate entertainment and promotional event collaborations.
- FootlockerminorCorporate entertainment and brand activation partnerships.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Elements Collective competitors and assessment
Company assessmentRegional players
- Tasdance: Tasmania-based resident dance company producing original works and delivering regional touring and community workshops. Comparable mid-scale Australian dance model with touring productions and education revenue, anchored in a different regional market.
- Strut Dance: Perth-based contemporary dance organization producing resident works, festivals, and community programs. Comparable operating model (productions + education + community) but geographically isolated from Brisbane and contemporary rather than hip-hop in focus.
Broad incumbents
- Bangarra Dance Theatre: Australia's leading Indigenous dance company, producing original works for national and international touring. Comparable as a culturally rooted Australian dance company monetizing production IP across corporate, festival, and government channels, though at substantially larger scale.
- Australian Dance Theatre: Adelaide-based contemporary dance company with a touring and festival model analogous to Elements Collective's M.I.N.D.E.D and One Way circuit. Larger and well-funded but a structural analogue for touring dance-theater production.
- Sydney Dance Company: Australia's flagship contemporary dance company producing touring productions and operating large-scale dance programs. Comparable on the production and touring dimension but operates at national institutional scale and focuses on contemporary (not hip-hop) repertoire.
Direct peers
- Jabbawockeez: US-based hip-hop dance performance troupe built around IP-driven theatrical shows. Most directly comparable to Elements Collective on the dimensions of hip-hop-rooted dance-theater IP, branded touring productions, and corporate entertainment activations, though operating at substantially larger scale in Las Vegas.
- Hype Dance Studios: Brisbane-based hip-hop dance studio offering classes, workshops, and performance training. Direct competitor on the education/community side of Elements Collective's Kids Breaking and GET ON UP school program offering, operating in the same metro catchment.
Emerging players
- The Farm Dance Ensemble: Australian dance company producing and touring original contemporary works. Similar mid-sized, content-led model with a comparable footprint across productions, workshops, and community engagement.
- Lucy Guerin Inc: Melbourne-based independent dance company of comparable scale producing original touring choreography. Analogous in operating structure (small team, original touring IP) but focused on contemporary dance, not hip-hop.
- Chunky Move: Melbourne-based contemporary dance company producing touring works and artist-development programming. Closest mid-sized Australian peer on production scale and operating model, though genre is contemporary rather than hip-hop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Elements Collective social profiles
Digital presenceElements Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elements Collective leadership team
Management profileNumber of profiles
Profiles1 record
Elements Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elements Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elements Collective
What does Elements Collective do?
Elements Collective is a hip-hop dance company that provides professional performance and choreographic services for corporate events, sports games, festivals, film, TV, and advertising. It also produces and tours original dance theatre productions, and runs dance education programs (kids' breaking classes, school programs, community activations, and the International Breaking Bootcamp). The company additionally operates EC Venue, a multi-space events and creative studio hire facility in Brisbane's Fortitude Valley.
Is Elements Collective a public or private company?
Elements Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elements Collective founded?
Elements Collective was founded in 2010. It employs 11 to 50 people.
Where is Elements Collective based?
Elements Collective is headquartered in Fassifern Valley, Australia, in the Oceania region.
How does Elements Collective make money?
Four revenue lines are on record. Performance and Entertainment Services are the primary driver. The others are touring Dance Productions, venue Hire and dance Education Programs.
Who are Elements Collective's main competitors?
Regional players on record are Tasdance and Strut Dance. Broad incumbents are Bangarra Dance Theatre, Australian Dance Theatre and Sydney Dance Company. Direct peers are Jabbawockeez and Hype Dance Studios. Emerging players are The Farm Dance Ensemble, Lucy Guerin Inc and Chunky Move.
Does Elements Collective have an API?
No public API is recorded for Elements Collective.
What industry is Elements Collective in?
Elements Collective's product category is Dance Entertainment & Event Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 71112 and its SIC code is 7900.