Party Hard Travel

What Party Hard Travel does

Party Hard Travel is a UK-based, founder-owned youth travel company (legal entity TBG Travel Group Ltd) founded in 2014 in Guildford by Nathan Cable and Barry Moore. It specializes in curated all-inclusive party holiday packages targeting young adults aged 18-35 across 11 European destinations (Albufeira, Ayia Napa, Barcelona, Croatia, Ibiza, Kavos, Magaluf, Malia, Malta, Tenerife, Zante). Its core products are the Ultimate Events Package (10+ events per destination at £115-£135pp) and the Essentials Events Package (3-4 curated events from £95pp), supplemented by single event tickets, discount wristbands, group bookings, and student discounts.

The company operates a direct-to-consumer model through a proprietary web-based booking platform and native iOS/Android mobile apps that handle itinerary management, wristband collection information, event schedules, and in-trip photography access. Revenue is generated primarily via one-time package and ticket sales (typical basket £25-£135 per person), with Pay-in-3 installment plans during winter months to broaden affordability for student and budget-conscious segments. Demand generation combines event-driven package drops (First/Final/General Release), a free membership program with priority access, a Party Hard Creators influencer program on TikTok and Instagram, and high-profile media partnerships including ITV's Love Island, Capital FM, MTV, and Ibiza Weekender. The company has scaled to 50,000-57,000 annual bookings (200,000+ cumulative guests) and is targeting 86,000 bookings for 2026, backed by reported triple-digit year-on-year turnover growth and a Sunday Times Top 100 ranking.

Name

Party Hard Travel

Legal name

TBG Travel Group Ltd

Website

https://partyhardtravel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Party Hard Travel is a UK-based youth travel company that sells all-inclusive party holiday packages (Ultimate and Essentials event bundles) plus standalone event tickets to 18-35 year-olds across 11 European destinations, distributed via its DTC website and mobile apps.

Ownership category

akta.pro rank

Product category

Youth Party Holiday Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Holiday Party Services (HSACACAF)

Keywords

• Party holiday packages
• Youth travel packages
• Clubbing holiday deals
• Event wristband packages
• Student travel deals

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ultimate Events Packages: Core product offering bundling 10+ events per destination including boat parties, pool parties, club nights, and beach club events with wristband access, rep support, and venue discounts. Sold as all-inclusive packages from £115-£135 per person depending on destination.
2. Essentials Events Packages: Smaller event bundles providing 3-4 curated events at lower price points starting from £95. More affordable option for shorter stays or selective event attendance. Includes discount wristband and rep support.
3. Single Event Tickets: Individual event tickets available for specific events such as boat parties, pool parties, and club nights. Prices range from £25-£55 per event. Full payment required at time of booking.
4. Payment Plans: Pay in 3 option during winter months (October-March) splitting costs across three monthly payments with £30 deposit. Standard deposits of £30 per person for package bookings with balance due 2 weeks before travel. Enables price-sensitive young customers to afford packages.
5. Group Booking Premium: Groups of 6+ receive exclusive benefits including dedicated rep outreach, group discounts, or complimentary upgrades. Higher transaction values per booking compared to individual purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Party Hard Travel sells all-inclusive party holiday packages that bundle multiple events (boat parties, club nights, pool parties, themed nights, foam parties, beach events) at European destinations into a single wristband-enabled purchase at more than 50% savings versus booking events individually. The flagship Ultimate Events Package includes 8 to 11 events plus in-destination rep support, while the Essentials Events Package offers a smaller bundle of 3 to 4 curated events. The offering is supported by a proprietary booking website, native iOS and Android mobile apps, in-destination reps, and a free membership program with priority access and best-price guarantees.

Product overview

Party Hard Travel is a youth travel company specializing in clubbing holidays across 11 European party destinations (Albufeira, Ayia Napa, Barcelona, Croatia/Split, Ibiza, Kavos, Magaluf, Malia, Malta, Tenerife, and Zante). The core product consists of two event package tiers: the Ultimate Events Package (comprehensive, typically 8-11 events including boat parties, pool parties, club nights, and themed events at 50%+ savings) and the Essentials Events Package (smaller bundle of 3-4 events at a lower price point). Both packages are supported by a mobile app (iOS/Android) providing booking management, event information, and itinerary access, plus add-ons including discount wristbands and welcome packs. The company also operates seasonal products (Party Hard in the Snow ski holidays), group booking discounts (6+ travelers), student discounts (via Unidays), and a creator community program (Party Hard Creators) for influencer marketing. Payment options include Pay in 3 installments and standard deposits starting at £30 per person.

Differentiator

Problem solved

Functional benefit

Brands

• Party Hard in the Snow: Winter-season travel product launched for 2026, covering Andorra and other snow destinations for party-focused winter holidays.

Products and services

• Ultimate Events Package Flagship all-inclusive party holiday package bundling 8 to 11 events per destination (boat parties, club nights, pool parties, themed and foam parties) into a single wristband-enabled purchase at over 50% savings versus individual event booking, with in-destination rep support and venue discounts. Targeted at young adults aged 18-35 booking group holidays across 11 European destinations.
• Essentials Events Package Lower-priced party holiday package bundling 3 to 4 curated events per destination (boat parties, club nights, pool parties) into a single wristband-enabled purchase. Designed for price-sensitive travelers, particularly students, seeking a simpler entry-level bundle.
• Single Event Tickets Standalone à la carte tickets for individual events such as boat parties and club nights, priced £25 to £55 per event, allowing customers to purchase entry to specific events without committing to a full party holiday package.
• Workers Events Pass Event access pass tailored for working holidaymakers and the 18-24 working traveler segment seeking standalone event access during their stay at Party Hard Travel destinations.
• Party Hard Travel Mobile App Native iOS and Android mobile application of Party Hard Travel that supports customers with booking, accessing their itinerary and event schedule, finding their rep, viewing event photography, and receiving destination information during their holiday.
• Party Hard in the Snow Seasonal winter ski-season holiday package that extends Party Hard Travel's all-inclusive party events model into ski resorts, combining ski accommodation with branded party events and content partnerships.

Quantifiable outcome

• Over 50% savings on events vs booking individually
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• ITV Love IslandflagshipGTM or Marketing Partner · 10 June 2026Official sponsor of ITV's Love Island for the new series. Major TV sponsorship providing national brand exposure to millions of viewers in target demographic of young adults. Aligns brand with popular youth entertainment show ahead of biggest season to date.
• Capital FMcoreGTM or Marketing PartnerRadio partnership for brand visibility and cross-promotion with Capital FM listeners. Featured media partner on the Party Hard Travel website.
• MTVcoreGTM or Marketing PartnerFeatured media partner providing TV exposure through MTV programming and brand association with music/entertainment brand.
• Ibiza WeekendercoreGTM or Marketing PartnerFeatured media partner capitalizing on ITV2 show viewership for brand awareness among target demographic.
• Oh PollyminorGTM or Marketing PartnerFashion brand partnership for branding and content collaboration. Appears as featured partner on website.
• BoohoominorGTM or Marketing PartnerFashion brand partnership for branding and content collaboration. Appears as featured partner on website.
• Ayia Napa Venues & Event PartnerscoreStrategic or Co-development PartnerLong-term partnerships with Ayia Napa venues including Aqua Club, Pambos Napa Rocks, and beach clubs. Number 1 destination for last 4 years. Hosts annual Opening Trip as flagship creator event.
• Amnesia IbizacoreStrategic or Co-development PartnerExclusive partnership making Amnesia Ibiza part of Ultimate Events Package for Summer 2026. Includes access to events like Josh Baker You&Me, Kettama Steel City, Do Not Sleep, Glitterbox, NRG, Resistance, Joseph Capriati presents Metamorfosi, and Pyramid.
• Agenda Beach Club (Albufeira)coreStrategic or Co-development PartnerFlagship event venue for Albufeira hosting Hybrid Minds live event and major branded events. Albufeira is currently the number 1 resort for Summer 2026 bookings.
• Joel Corry / Welcome to The JunglecoreStrategic or Co-development PartnerArtist partnership with Joel Corry for Welcome to The Jungle branded events. Previously worked with Meduza, WEISS, and General Levy. Jungle-themed club nights across European destinations.
• LoveJuicecoreStrategic or Co-development PartnerResidency partnership bringing LoveJuice house brand events to Party Hard destinations for Summer 2026. One of the biggest house brands in the game.
• Switch DiscocoreStrategic or Co-development PartnerArtist partnership with Switch Disco for residencies across top party destinations Summer 2026. One of the biggest names in UK dance music.
• Bongos BingominorStrategic or Co-development PartnerBongos Bingo events launching in Albufeira and Magaluf for Summer 2026. Bingo, rave music, and party entertainment for stag dos and hen parties.
• Belters OnlyminorStrategic or Co-development PartnerResidency partnership bringing Belters Only to Albufeira for Summer 2026. Demand has skyrocketed with bookings flying in from across UK and Ireland.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TUI UK: TUI is the UK's largest package holiday operator selling dynamically-packaged beach holidays to similar Mediterranean destinations (Albufeira, Malia, Magaluf). Comparable on OTA/dynamic packaging, European resort footprint, and family/young-adult Med holidays, though much larger and broader in scope.
• easyJet Holidays: easyJet Holidays is the package arm of easyJet, offering dynamically packaged trips to Mediterranean beach resorts. Comparable on dynamic packaging model, European beach/party destination overlap (Ibiza, Malaga, Mallorca, Greek islands), and UK source market focus.
• Jet2holidays: Jet2holidays is a UK package holiday OTA covering Magaluf, Ibiza, Malia, Tenerife and other PHT destinations. Comparable on dynamic package bundling, UK source market, and resort concentration in the same Mediterranean destinations.
• On the Beach: On the Beach is a UK dynamic package holiday OTA with strong beach and party-destination exposure (Magaluf, Ibiza). Comparable on dynamic packaging business model, UK-origin Mediterranean package customer, and direct online booking UX.
• Lastminute.com Group: Lastminute.com is a pan-European OTA selling dynamic holiday packages to Mediterranean beach and party destinations. Comparable on OTA-driven dynamic packaging, European footprint, and broad young-adult / weekend break customer.

Direct peers

• Topdeck Travel: Topdeck is a 18-39s group tour operator running event-anchored, hostel/hotel hybrid itineraries across Europe. Comparable on youth-party tour structure, group booking mechanics, and product packaging.
• Contiki: Contiki is a youth-focused (18-35) tour operator with social/party-led itineraries across Europe and beyond. Directly comparable on target demographic, holiday-style bundling, and group-travel mechanics, though at a slightly older/older-budget skew.
• StudentUniverse: StudentUniverse (a Flight Centre brand) sells discounted travel to the same 18-25 UK/global student cohort with student verification and flex-payment mechanics. Comparable on student demographic, online direct booking, and discount-led value proposition.

Emerging players

• Festicket: Festicket packages festival and music-event travel (accommodation + ticket) for young music-event audiences globally. Comparable on event-ticket bundling, young-adult/affluent UK customer, and direct online booking for experiential packages.
• Resort Holidays: Resort Holidays is a smaller UK tour operator selling event/party packages to Mediterranean resorts (Magaluf, Malia). Highly comparable on target customer, package style, and destination overlap, though at smaller scale than Party Hard Travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7WJqF4l7XlE晗
• Facebookfacebook.com/PartyHardTravel
• Instagraminstagram.com/partyhardtravel
• Xx.com/partyhardtravel
• LinkedInlinkedin.com/company/party-hard-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Party Hard Travel