Perpetua Life

Name

Perpetua Life

Legal name

Perpetua Life

Website

https://perpetua.life

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Longevity and Anti-Aging Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Longevity supplements
• NAD+ boosters
• Liposomal supplements
• Anti-aging supplements
• Gerontology research

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer sales via their Shopify-powered website (perpetualife.bio). Products are sold at various price points with periodic discounts and sales.
2. Subscription/Recurring Revenue: Customers can subscribe to products through the subscription management system, providing recurring revenue. The company offers a 'Manage Subscription' feature on their website.
3. Marketplace Sales: Products are available through Amazon marketplace, expanding distribution reach beyond their owned e-commerce channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Perpetua Life develops, manufactures, and sells direct-to-consumer liposomal dietary supplements focused on longevity and healthy aging. Its flagship AEON Anti-Aging 11 Complex Supplement combines NAD+ precursors NMN and NR with Resveratrol and ten additional age-supporting compounds (including Quercetin, Fisetin, and Astragalus) in a liposomal delivery system designed for enhanced bioavailability. The portfolio is rounded out by Urolithin-A Liposomal 1,000mg, Magnesium Complex Gummies, Creatine Monohydrate gummies, and ULTRA Beets Heart Chews, sold via the company's own Shopify store and Amazon.

Product overview

Perpetua Life is a Research & Development firm specializing in Longevity, focused on developing dietary supplements to support healthy aging. The company offers a portfolio of liposomal supplements centered around its flagship AEON anti-aging product, which combines NAD+ boosting ingredients (NMN and NR) with senolytics and longevity compounds. Additional products include Urolithin-A for mitochondrial support, Magnesium Complex for cognitive health, and specialty supplements for cardiovascular and physical performance support. The product line consists primarily of the AEON core supplement, its variants (Black & White Bundle, White with Curcumin/AKG), Urolithin-A, Magnesium Complex, Creatine Gummies, and ULTRA Beets Heart Chews.

Differentiator

Problem solved

Functional benefit

Brands

• AEON: NAD+ boosting anti-aging supplement combining NMN and NR in a liposomal delivery system, along with Resveratrol and 10 additional age-supporting compounds such as Quercetin, Fisetin, and Astragalus.

Products and services

• AEON Anti-Aging 11 Complex Supplement Flagship liposomal NAD+ boosting dietary supplement combining dual NAD+ precursors (NMN and Nicotinamide Riboside) with Resveratrol and 10 additional age-supporting compounds including Quercetin, Fisetin, and Astragalus, targeted at individuals seeking healthy aging, energy, and longevity support. Priced at $59.00 on sale / $79.00 regular.
• AEON Black & White Bundle Bundle package combining AEON supplement variants in black and white bottles for comprehensive anti-aging support. Priced at $84.99 on sale / $99.00 regular.
• AEON White with Curcumin and AKG Premium AEON variant enhanced with Curcumin and Alpha-Ketoglutarate (AKG) for additional longevity support. Priced at $59.99.
• Urolithin-A Liposomal 1,000mg Liposomal supplement delivering 1,000mg of Urolithin-A, a compound known to support mitochondrial health and cellular renewal. Priced at $59.00, with 178 customer reviews.
• Magnesium Complex Gummies Multi-form magnesium supplement in gummy form containing L-Threonate, Glycinate, Citrate, Sulfate, and Oxide for cognitive and general health support. Priced at $29.00 on sale / $49.00 regular, with 95 customer reviews.
• Creatine Monohydrate Gummy Bears (Low-Sugar) Low-sugar gummy supplement delivering Creatine Monohydrate for muscle support and physical performance. Priced at $39.00 on sale / $45.00 regular, with 11 customer reviews.
• ULTRA Beets Heart Chews - Blood Pressure Support Beetroot-based supplement in chew form designed to support cardiovascular health and blood pressure. Priced at $29.99 on sale / $39.00 regular, currently listed as sold out, with 9 customer reviews.

Quantifiable outcome

• Many users report higher energy, improved vitality, and enhanced sense of well-being after raising NAD+ levels
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life Extension: Established longevity/wellness supplement brand with broad NAD+, resveratrol, and senolytic SKUs; competes for the same longevity-oriented buyer with deeper catalog and longer brand history.
• Thorne: Premium wellness supplement brand with practitioner-grade NAD+, resveratrol, and longevity products; competes in DTC and practitioner channels against Perpetua's health-conscious segment.
• Jarrow Formulas: Established supplement brand with NMN, resveratrol, and mitochondrial-support SKUs distributed via DTC, Amazon, and retailers — overlapping catalog with Perpetua at similar price points.

Direct peers

• Novos: Longevity supplement brand offering a multi-ingredient stack targeting aging pathways; closely mirrors Perpetua's positioning of combining several longevity actives into a single formulation.
• Elysium Health: Direct NAD+/longevity supplement competitor selling branded stacks (e.g., Basis) to the same health-conscious, longevity-interested consumer via DTC, overlapping directly with Perpetua's AEON positioning.
• Seeking Health: Practitioner-oriented supplement brand selling NAD+ precursors, methylation support, and longevity-oriented formulations targeting a health-conscious, science-aware consumer similar to Perpetua's buyer.
• Tru Niagen (ChromaDex): Direct competitor in the NAD+ precursor category; Tru Niagen sells Niagen (NR) as a standalone or stacked supplement via DTC and retail — overlapping core actives with Perpetua's NMN+NR liposomal stack.
• Double Wood Supplements: DTC supplements brand offering NMN, Urolithin-A, magnesium, and longevity stacks on Amazon and own storefront — closely parallel product mix and channel strategy to Perpetua Life.
• ProHealth Longevity: Longevity-focused supplement retailer/brand offering NAD+, resveratrol, and hormone/anti-aging SKUs — comparable buyer persona and product overlap with Perpetua Life.

Emerging players

• H.V.M.N. (KetoneOne): DTC longevity/metabolic-health brand with science-forward positioning and NAD+ adjacent products, referencing similar researchers (Sinclair/Attia); overlapping niche buyer and content-led GTM with Perpetua.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKKuM1M4Ofp5Ipt673jTEwg
• Facebookfacebook.com/profile.php?id=100093685538202
• Instagraminstagram.com/perpetualife
• TikToktiktok.com/@perpetualifebiotech
• LinkedInlinkedin.com/company/perpetua-life-biotech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perpetua Life