Start-Up and Scale
Start-Up and Scale is a private consulting firm that helps entrepreneurs, consultants, service providers, and course creators acquire high-value clients through its proprietary Rapid Scale System sales funnel automation methodology. The bootstrapped company operates from Las Vegas and Gold Coast offices.
- Company typePrivate
- Founded2020
- HeadquartersGold Coast, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Start-Up and Scale does
Start-Up and Scale is a private business consulting and sales funnel automation firm founded by Ben Waldeck in 2020. The company serves entrepreneurs, consultants, service providers, and course creators who want to acquire high-value clients without managing complex marketing technology themselves. Its core product is the Rapid Scale System, a proprietary 3-stage methodology (Strategy, Systems, Scale) operationalized through the 7-Figure Funnel automation offering. The firm operates from a Las Vegas regional headquarters and a Gold Coast, Australia office, with a legal domicile in New York.
The go-to-market is sales-led and premium-positioned. Free entry points — the Clarity Call consultation and the Rapid Scale Roadmap blueprint — are used to convert prospects into bespoke consulting engagements. Revenue is generated through professional services delivered on a project or monthly retainer basis; pricing is quote-based and not publicly disclosed, and the company offers a service guarantee to reduce buyer risk. Marketing spans content, SEO, email, webinars, organic social, and a newly launched Partner Program that enables external entrepreneurs to refer clients for commissions.
The operating footprint is small, with 1-10 employees and no external institutional funding on record, indicating a bootstrapped, founder-led model. The customer base spans SMBs (skincare e-commerce, therapeutic care, PR advisory), mid-market firms (IntelliBuild Pro, Publicity Power), and at least one enterprise client (Nik Halik). Leadership consists of founder Ben Waldeck, Chief of Strategy Gregory Duffell, and Public Relations Advisor Joanne Rahn. No revenue, AI/ML capabilities, patents, or formal certifications are disclosed in the available source material.
Start-Up and Scale firmographics
Firmographics- Name
- Start-Up and Scale
- Legal name
- Start-Up and Scale
- Website
- https://startupandscale.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Start-Up and Scale is a private consulting firm that helps entrepreneurs, consultants, service providers, and course creators acquire high-value clients through its proprietary Rapid Scale System sales funnel automation methodology. The bootstrapped company operates from Las Vegas and Gold Coast offices.
- Ownership category
- akta.pro rank
Start-Up and Scale industry classification
Industry- Product category
- Business Consulting & Sales Funnel Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Start-Up and Scale is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Start-Up and Scale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consulting and Agency Services: Premium consulting services delivered through personalized engagement. The company offers bespoke solutions for business scaling and sales funnel automation, likely through project-based or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Premium Service - Customized consulting engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Start-Up and Scale product offering
Product offeringCore offering
Start-Up and Scale provides business consulting services built around its proprietary Rapid Scale System, a 3-stage methodology (Strategy, Systems, Scale) that helps entrepreneurs, consultants, service providers, and course creators acquire high-value clients through automated sales funnels and lead generation. Services include personalized consulting engagements, sales funnel automation (7-Figure Funnel), and ongoing strategic support for predictable client acquisition.
Product overview
Start-Up and Scale offers a single unified product centered on the Rapid Scale System, a 3-stage methodology (Strategy, Systems, Scale) designed to help entrepreneurs, consultants, service providers, and course creators acquire high-value clients on autopilot. The core offering includes the 7-Figure Funnel for sales automation, supplemented by free entry points like the Clarity Call consultation and the Rapid Scale Roadmap (Free Blueprint) training. A new Partner Program extends the system to affiliates. The company operates in Las Vegas, USA and Gold Coast, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Rapid Scale System A proprietary 3-stage consulting methodology (Strategy, Systems, Scale) designed to help entrepreneurs, consultants, service providers, and course creators acquire high-value clients on autopilot through automated lead generation and a predictable growth roadmap.
- 7-Figure Funnel Sales funnel automation system designed to help businesses scale toward seven-figure revenue through systematic lead generation and conversion processes, delivered as part of the firm's consulting engagements.
- Clarity Call Free discovery consultation offering personalized guidance for entrepreneurs evaluating the Rapid Scale System before committing to a paid engagement.
- Rapid Scale Roadmap (Free Blueprint) Free training resource and roadmap that walks entrepreneurs through the Rapid Scale System methodology, designed to attract premium clients and overcome tech overwhelm.
Quantifiable outcome
- System capable of delivering results within 30 days
Companies that use Start-Up and Scale
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Start-Up and Scale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Start-Up and Scale partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Program MembersminorOpen partner program for leading entrepreneurs to generate income by offering Startup and Scale solutions to their existing clients. Partners act as referral sources receiving commissions for client referrals.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Start-Up and Scale competitors and assessment
Company assessmentDirect peers
- Strategic Coach: Dan Sullivan's Strategic Coach offers premium coaching programs for entrepreneurs and consultants to grow their practices, addressing an overlapping buyer (high-ticket service professionals) with a similar methodology-driven offer.
- The Futur: Chris Do's The Futur sells courses, coaching, and resources to help creatives, designers, and consultants win premium clients and scale their businesses — matching Start-Up and Scale's consultants-and-coaches primary segment.
- ClickFunnels: Russell Brunson's platform and ecosystem (including the One Funnel Away / DotCom Secrets education brands) sells sales-funnel automation software and consulting-style training for exactly the same buyer persona (entrepreneurs, course creators, consultants) that Start-Up and Scale targets with the 7-Figure Funnel.
- DigitalMarketer: DigitalMarketer sells marketing training, certifications, and agency services to entrepreneurs and SMBs covering funnels, traffic, and conversion — a near-direct competitor in the "marketing systems for entrepreneurs" category.
- Consulting.com (Sam Ovens): Sam Ovens's ecosystem sells high-ticket programs and coaching teaching consultants/coaches to scale their practices and acquire premium clients, mirroring Start-Up and Scale's Rapid Scale System value proposition almost verbatim.
Broad incumbents
- ActiveCampaign: ActiveCampaign is an established marketing automation and CRM platform used by consultants and SMBs for automated lead nurturing and customer journeys — the underlying automation layer Start-Up and Scale services around.
- HubSpot for Entrepreneurs: HubSpot's free CRM, marketing hub, and academy (HubSpot Academy) target the same entrepreneur/consultant buyer with integrated tools plus education for client acquisition, offering an end-to-end alternative to bespoke consulting engagements.
Emerging players
- Builderall: Builderall provides funnel-building and digital marketing tools aimed at small-business owners wanting to automate client acquisition, overlapping with the same SMB/entrepreneur segment and competing for the same "tech without overwhelm" positioning.
- ClickFunnels 2.0 / Etison: ClickFunnels' higher-tier and agency-focused programs serve the same micro-agency and consultant buyer, offering an in-house ecosystem that competes with Start-Up and Scale's bespoke sales-funnel delivery.
- Kartra (Genesis Digital): Kartra is an all-in-one sales funnel and marketing automation platform that bundles the funnel-build, email, and checkout layers that Start-Up and Scale's Rapid Scale System depends on; competing on adjacent infrastructure rather than the methodology itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Start-Up and Scale social profiles
Digital presenceStart-Up and Scale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Start-Up and Scale leadership team
Management profileNumber of profiles
Profiles3 records
Start-Up and Scale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Start-Up and Scale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Start-Up and Scale
What does Start-Up and Scale do?
Start-Up and Scale provides business consulting services built around its proprietary Rapid Scale System, a 3-stage methodology (Strategy, Systems, Scale) that helps entrepreneurs, consultants, service providers, and course creators acquire high-value clients through automated sales funnels and lead generation. Services include personalized consulting engagements, sales funnel automation (7-Figure Funnel), and ongoing strategic support for predictable client acquisition.
Is Start-Up and Scale a public or private company?
Start-Up and Scale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Start-Up and Scale founded?
Start-Up and Scale was founded in 2020. It employs 1 to 10 people.
Where is Start-Up and Scale based?
Start-Up and Scale is headquartered in Gold Coast, Australia, in the Oceania region.
How does Start-Up and Scale make money?
One revenue line is on record: consulting and Agency Services.
Who are Start-Up and Scale's main competitors?
Direct peers on record are Strategic Coach, The Futur, ClickFunnels, DigitalMarketer and Consulting.com (Sam Ovens). Broad incumbents are ActiveCampaign and HubSpot for Entrepreneurs. Emerging players are Builderall, ClickFunnels 2.0 / Etison and Kartra (Genesis Digital).
Does Start-Up and Scale have an API?
No public API is recorded for Start-Up and Scale.
What industry is Start-Up and Scale in?
Start-Up and Scale's product category is Business Consulting & Sales Funnel Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 541613 and its SIC code is 8742.