What Bottlerocket Wine & Spirit does

Bottlerocket Wine & Spirit is a New York City-based, privately-held wine and spirits retailer founded in 2006, operating a single flagship store at 5 West 19th Street in Manhattan's Flatiron/Chelsea district alongside an e-commerce website and native iOS and Android mobile applications. The company curates a catalog of more than 2,000 SKUs across 20+ countries, organized not alphabetically but by meal pairing, region, grape variety, and lifestyle attributes (organic, biodynamic, natural, kosher, vegan, woman-produced, BIPOC), with bottles ranging from approximately $7.94 to $293. Its retail mix covers still wines, Champagne and sparkling, dessert/Port, and a full spirits range (vodka, whiskey, sake, tequila, mezcal, rum, gin, brandy, liqueur, ready-to-drink), complemented by a Cocktail Library content resource, gift bundles, gift cards, corporate gifting services, in-store tastings, office happy hour services, and a recurring Wine Club subscription.

The underlying commerce and store-operations technology is provided by City Hive, which Bottlerocket lists as a core strategic technology partner; this partnership supplies the e-commerce storefront, mobile app infrastructure, and back-office tooling, meaning the company does not appear to operate a proprietary platform. Distribution is omnichannel but geographically anchored: the physical store operates six days a week (closed Saturdays), same-day delivery is offered within the NYC metro area, and the e-commerce channel extends reach nationally and internationally via shipping. Revenue is generated through five streams: transactional wine and spirits sales (in-store and online), subscription Wine Club memberships, B2B corporate gifting (custom baskets, bundles, gift cards, office events), and event-based professional services (in-store tastings, custom in-store and off-site events).

The company employs 11-50 staff and has not disclosed external funding, institutional investors, parent-company ownership, or acquisition activity. There is no published management team roster, no patents or trademarks on record, no certifications, and no public regulatory history. Marketing is primarily organic, leveraging SMS, email newsletter, Facebook, Twitter/X, Instagram, Yelp, Google reviews, in-store events, and a loyalty/rewards program. The single named customer reference is an individual consumer praising knowledgeable staff and same-day delivery, suggesting customer concentration risk is structurally low but also that the company has not built referenceable enterprise accounts at scale.

Name

Bottlerocket Wine & Spirit

Legal name

Bottlerocket Wine & Spirit

Website

https://bottlerocket.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottlerocket Wine & Spirit is a privately-held, NYC-based wine and spirits retailer operating a flagship Flatiron storefront, e-commerce site, and mobile apps, offering a curated 2,000+ SKU catalog spanning 20+ countries alongside a Wine Club, corporate gifting, and event services.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Spirits retail
• Corporate gifting
• Wine subscription
• Online wine shop

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Revenue generated from direct sales of wine products through physical retail location and e-commerce channels. Products span multiple price points from budget ($5-$15) to premium ($100+), including rare and specialty wines.
2. Retail Spirits Sales: Revenue from direct sales of spirits including vodka, whiskey, sake, tequila, mezcal, rum, gin, brandy, and liqueur through retail and online channels.
3. Wine Club Membership: Subscription-based wine club offering curated selections delivered to members, providing recurring revenue through membership fees.
4. Corporate Gifting: B2B services for corporate gifting including custom gift baskets, bundles, and gift cards for office parties and corporate events.
5. Events and Tastings: Revenue from in-store tasting events, custom in-store experiences, and custom off-site event services including office happy hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Bottlerocket Wine & Spirit is a New York City-based wine and spirits retailer that curates and sells still wines, sparkling wines, dessert/port wines, and a full assortment of distilled spirits (vodka, whiskey, sake, tequila, mezcal, rum, gin, brandy, liqueur, RTDs) through a flagship Manhattan storefront, e-commerce site, and iOS/Android mobile apps. Beyond retail, it operates a Wine Club subscription, corporate gifting services, and paid in-store tastings and custom events (including office happy hours). The assortment spans roughly 2,000+ SKUs from 20+ countries with specialty categories such as Kosher, Organic, Biodynamic, Natural, Vegan, Sustainably Farmed, Orange, Local NY, Woman Produced/Woman Owned, and BIPOC producers.

Product overview

Bottlerocket Wine & Spirit is a New York City-based wine and spirits retail store offering a curated selection of wines and spirits through both in-store shopping and e-commerce. The product portfolio centers on Wine (Red, White, Rosé, Sparkling, Dessert wines with specialty categories including Kosher, Organic, Biodynamic, Natural, Vegan, and Sustainably Farmed selections) and Spirits (Vodka, Whiskey, Sake, Tequila, Mezcal, Rum, Gin, Brandy, Liqueur, and Ready-To-Drink). Complementary offerings include Gifts (bundles, baskets, gift cards, Wine Club), Events & Services (tastings, office happy hour, custom events), and a Cocktail Library. The company operates a proprietary mobile app for iOS and Android alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationE-commerce platform and store infrastructure powered by City Hive technology. City Hive provides the underlying e-commerce platform, mobile app infrastructure, and operational technology for the Bottlerocket retail and online store.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wine.com: Largest online wine retailer in the U.S. with multi-thousand-SKU assortment, gift bundles, and a wine club. Directly comparable to Bottlerocket on DTC wine ecommerce, curated assortment, and subscription/gifting revenue mix — only channel breadth differs.
• Drizly (Uber): On-demand alcohol delivery marketplace now under Uber. Closest comparable to Bottlerocket's same-day NYC delivery proposition; competes on convenience and assortment via partner retailers rather than owning retail.
• Flatiron Wines & Spirits: Boutique neighborhood wine shop in Manhattan's Flatiron/Chelsea area serving as a direct local competitor for in-store tastings, staff-driven recommendations, and curated selections targeting NYC wine enthusiasts.
• Sherry-Lehmann: Iconic NYC fine wine retailer with deep luxury/specialty assortment, wine club, and curated events. Highly comparable on curation narrative, premium/rare wine focus, and gift/premium positioning.
• Astor Wines & Spirits: Long-standing NYC wine and spirits shop combining a physical store with e-commerce and curated selection. Direct local rival for in-store expertise, curated tasting events, and specialty-category merchandising.

Emerging players

• Winc: Online wine subscription club with data-driven personalized recommendations. Direct overlap on Wine Club subscription model and DTC wine delivery; differentiated by lack of physical retail and own-brand label focus.
• ReserveBar: Premium spirits and gifting-focused online retailer with strong corporate gifting program. Overlaps with Bottlerocket on spirits assortment, luxury gifting, and B2B gifting revenue streams.
• Wine Library: Long-running online wine merchant offering curated premium and investment-grade wines. Comparable assortment and gift offerings, though primarily an e-commerce player without a flagship retail experience.

Broad incumbents

• BevMo!: Multi-state specialty beverage retailer combining physical stores with online ordering and delivery. Comparable across wine and spirits assortment and DTC channel mix, though at significantly broader scale.
• Total Wine & More: National multi-category off-premise alcohol big-box retailer with massive SKU depth across wine and spirits. Overlaps with Bottlerocket on curated browsing by region/grape/price and on spirits assortment, but operates at much broader retail scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bottlerocketnyc
• Instagraminstagram.com/bottlerocketnyc
• Xx.com/bottlerocketnyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottlerocket Wine & Spirit