San Miguel Produce

What San Miguel Produce does

San Miguel Produce is a family-owned grower and processor of dark leafy greens, founded in 1976 in Oxnard, California, and currently led by a fourth-generation family team. The company farms and processes kale, chard, collard, mustard greens, bok choy, and related leafy greens, and operates a fresh-cut processing facility co-located with its growing fields to compress field-to-pack time and protect shelf life.

The company sells its products under three sub-brands — Cut 'N Clean Greens (launched 1995), Jade Asian Greens (launched 2010), and SUPERGreens Salads (launched 2012) — and has extended the core kale franchise into value-added products such as Kale Chip Kits (launched 2020). Its go-to-market is B2B distribution into U.S. and Canadian retail grocery and foodservice channels, and it is certified under the LGMA food-safety program, the Non-GMO Project, and NMSDC as a minority-owned business.

San Miguel generates revenue by selling branded and private-label fresh-cut leafy greens and related value-added products to retail grocery banners and foodservice operators across North America. Capital deployment has been incremental and internally funded, exemplified by the 2019 opening of a new fresh-cut processing facility, with no public funding rounds, M&A, or AI/technology platform disclosed in the available information.

Name

San Miguel Produce

Legal name

San Miguel Produce, Inc.

Website

https://sanmiguelproduce.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

San Miguel Produce is a family-owned Oxnard, California grower and fresh-cut processor of dark leafy greens, selling branded products such as Cut 'N Clean Greens, Jade Asian Greens, and SUPERGreens to retail grocery and foodservice customers across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Sale of fresh-cut leafy greens, Asian greens, and bunch/bulk produce through retail grocery stores and foodservice distributors. Products include kale, chard, collard, mustard greens, bok choy, and specialty blends under Cut 'N Clean Greens and Jade Asian Greens brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

San Miguel Produce is a fourth-generation family farm and fresh-cut processor that grows, harvests, washes, and packages dark leafy greens (kale, chard, collard, mustard, Asian greens) and specialty blends. The company sells its products under three sub-brands (Cut 'N Clean Greens, Jade Asian Greens, and SUPERGreens Salads) to retail grocery consumers in the US and Canada, and supplies bulk fresh-cut greens (25lb bags, multiple cut formats) to the foodservice industry.

Product overview

San Miguel Produce is a 4th generation family farm and leading grower and fresh-cut processor of dark leafy greens. Their product portfolio consists of three main sub-brands: Cut 'N Clean Greens (the original washed and ready-to-use cooking greens launched in 1995), Jade Asian Greens (the first ready-to-use Asian greens launched in 2010), and SUPERGreens Salads (nutrient-dense ready-to-use salad greens launched in 2012). Products are available in various formats including bagged ready-to-use greens, foodservice bulk quantities (25lb bags), and bunch/bulk whole greens. Offerings include specialty greens (kale varieties, rainbow chard, lacinato kale) and comfort greens (collard, mustard greens, turnip greens, country greens). Products are sold at grocery stores across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Cut 'N Clean Greens: The original washed and ready to use cooking greens in a bag, offering a variety of cuts and blends of specialty and comfort greens in various sizes, both organic and conventional.
• Jade Asian Greens
• SUPERGreens

Products and services

• Cut 'N Clean Greens The original washed and ready-to-use cooking greens in a bag, providing specialty and comfort greens (kale, chard, collard, mustard, turnip, country greens) in various cuts and blends. Available in organic and conventional varieties in multiple retail bag sizes, sold at grocery stores across the US and Canada.
• Jade Asian Greens The first ready-to-use line of Asian greens including Baby Bok Choy and Baby Shanghai Bok Choy. Washed and wok ready for traditional dishes or ready to use raw in salads and smoothies, sold through retail grocery stores in the US and Canada.
• SUPERGreens Salads First nutrient-dense ready-to-use salad greens, including the Super Kale Blend and other specialty salad bases targeted at health-conscious consumers.
• Cut 'N Clean Greens Kale Chip Kits Fresh kale-based chip kits launched as a ready-to-make healthy snacking product under the Cut 'N Clean Greens brand.
• Foodservice Bulk Fresh-Cut Greens Bulk fresh-cut greens supplied to foodservice operators including restaurants, hotels, hospitals, and schools, in 25lb bags with various cut options (chopped, shredded, de-stemmed) and specialty blends (SuperKale Salad Slaw, Kale-icious Cardio).
• Bunch & Bulk Greens Whole, uncut leafy greens sold in bunches or bulk quantities for retail, including kale, chard, collard, mustard greens, turnip greens, and Asian greens like baby bok choy and Shanghai bok choy.
• SuperKale Salad Slaw A colorful foodservice blend of shredded Green Kale, Tuscan Kale, Red Kale, and Shredded Carrots, supplied to commercial foodservice operators.
• Kale-icious Cardio A foodservice specialty blend of greens such as kale, Tuscan kale, spinach, and beet greens, supplied to commercial foodservice operators.

Quantifiable outcome

• First washed and ready-to-use cooking greens brand (1995)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Leafy Greens Marketing Agreement (LGMA)coreStrategic or Co-development PartnerSan Miguel Produce is a member of the Leafy Greens Marketing Agreement (LGMA), which was the first compliance program for the FSMA Produce Safety Rule in the USA. Their COO sits on the board of LGMA helping to create a food safety system that protects public health. This partnership demonstrates the company's commitment to food safety culture.

Scale indicators4 records

Recent moves6 records

Direct peers

• Organic Girl: Niche branded player in pre-washed organic leafy greens and salad blends sold at major US grocery retailers. Competes head-to-head with San Miguel's organic Cut 'N Clean and SUPERGreens SKUs in the same retail channels.
• Tanimura & Antle: Family-owned California leafy greens and vegetable grower supplying retail and foodservice with field-packed and value-added SKUs. Comparable vertically integrated grower model serving similar customers.
• Taylor Farms: Largest North American fresh-cut salads and leafy greens processor, serving both retail CPG and foodservice channels with branded and private-label SKUs. Directly comparable to San Miguel in product format, customer base, and processing-driven value proposition.
• Braga Fresh: Family-owned California grower-processor of leafy greens, salads, and fresh-cut vegetables for retail and foodservice. Highly comparable vertically integrated model, regional base (Salinas Valley), and multi-channel GTM.
• Misionero Vegetables: California-based grower of organic and conventional leafy greens, salads, and specialty vegetables for retail and foodservice. Comparable product mix (washed greens, salad kits) and similar regional grower-processor profile.
• Earthbound Farm: Pioneer in organic leafy greens and salad blends, with national retail and foodservice presence. Closely comparable to San Miguel's organic specialty greens line and Cut 'N Clean positioning around premium, washed ready-to-eat greens.
• Ready Pac (Bonduel): Producer of fresh-cut salads, leafy greens, and ready-to-eat vegetables for retail and foodservice. Directly overlaps with San Miguel's fresh-cut processing, retail bagged greens, and foodservice bulk offerings.
• Fresh Express: Major US fresh-cut salad and leafy greens brand owned by Chiquita, with national retail distribution. Overlaps directly with San Miguel's Cut 'N Clean and SUPERGreens product formats in the bagged salad aisle.

Broad incumbents

• Dole Food Company: Diversified global produce incumbent with broad fresh-cut salads and leafy greens lines across retail and foodservice. Overlaps with San Miguel in bagged salads and leafy greens but operates at significantly larger scale across multiple produce categories.

Emerging players

• Gotham Greens: Indoor vertical farming operator producing leafy greens, herbs, and salad dressings for retail and foodservice. Competes indirectly with San Miguel in fresh leafy greens but with a controlled-environment, year-round production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cutncleangreens
• Facebookfacebook.com/CutNCleanGreens
• Instagraminstagram.com/cutncleangreens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Miguel Produce