Automester

What Automester does

AutoMester (legal entity Automester AS) is a privately held Norwegian company headquartered at Kolonivegen 43, 2072 Dal, that operates a nationwide chain of independently owned, publicly approved automotive workshops under a franchise model. The chain is described as one of Norway's oldest independent workshop chains and is positioned as an alternative to brand dealerships, offering service, repair, EU-kontroll (periodic vehicle inspection), bilskade (bodywork), tire services, glass replacement, financing, and a 1-year mobility guarantee at typically lower prices while preserving manufacturer warranty coverage. Customer acquisition is direct-to-consumer, driven by the automester.no website (workshop locator and booking), a national phone number (800 40 555), per-workshop online booking portals, walk-ins, and content marketing including Instagram (@automesternorge) and educational articles.

The core products are service, repair, EU-kontroll, and bilskade, supported by add-on modules including the AutoMester Konto consumer financing account (up to 60 days interest-free, plans up to 24 months, partnered with Resurs Bank), the AutoMester Mobilitetsgaranti (a bundled 1-year Nordic roadside assistance product via Viking Redningstjeneste), a 20-punktssjekk (20-point inspection priced at 1,690 NOK incl. VAT), Tilstandsrapport condition reports (Best-in-test 2024 from TV2 Hjelper deg), Dekkhotell tire storage, glass services (via Bilglassgruppen and Riis Bilglass), and specialized EV/hybrid and heavy vehicle (>7.5 tonnes) service lines. The underlying technology is conventional workshop management and diagnostic tooling, a chain-wide IT and software competence program, and parts logistics with daily central-warehouse deliveries; no AI/ML capability is disclosed.

The business model is a franchise chain: revenue at the workshop level is generated from labour, parts sales, inspection fees, tire and glass services, and financing transaction fees (AutoMester Konto), with 3-year parts warranty and a 100% satisfaction guarantee supporting pricing power. AutoMester AS itself operates with a small headquarters team (approximately 4 named staff including Managing Director Gjermund Hjell, franchise consultant Arild Nilsen, Leif Snipstad, and franchise secretary Ingunn Sæbø Johnsrud), suggesting the franchisor entity captures a mix of franchise, marketing, and parts-procurement economics while the bulk of service revenue sits with the independently owned member workshops.

Name

Automester

Legal name

Automester AS

Website

https://automester.no

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoMester is a Norwegian nationwide franchise chain of publicly approved independent automotive workshops offering service, repair, EU inspection, bodywork, EV/hybrid service, financing, and roadside assistance to individual car owners and commercial fleet operators across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Skytta

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Service and Repair: AutoMester workshops earn revenue from labour and parts for vehicle service, repair, and maintenance across all vehicle types including cars, vans, and heavy trucks. This is the primary revenue stream.
2. EU-Kontroll (Vehicle Inspection): All AutoMester workshops are authorized to perform EU-Kontroll (periodic vehicle inspections). Revenue is generated from inspection fees.
3. Financing Account (AutoMester Konto): Customers can open an AutoMester account for flexible payment on services. The account offers up to 60 days interest-free credit, with payment plans up to 24 months at competitive rates. Revenue is generated from financing fees and credit arrangements.
4. Parts Sales: Workshops generate revenue from the sale of original quality parts and matching quality parts to customers.
5. Tire Services and Dekkhotell: Revenue from tire sales, tire changes, and tire storage (dekkhotell) services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AutoMester operates a nationwide chain of independently owned, publicly approved automotive workshops in Norway that deliver vehicle service, repairs, periodic EU-kontroll inspections, and body-damage repair, supplemented by add-on offerings such as a one-year mobility guarantee, a 20-point inspection, tire sales and storage, car glass repair, vehicle condition reports, and flexible customer financing.

Product overview

AutoMester is a nationwide chain of independent, publicly approved automobile workshops operating throughout Norway. Rather than a unified software platform, the offering is a service portfolio built around a common brand, quality standards, and shared infrastructure. The core products are Service (maintenance), Reparasjon (repairs), EU-kontroll (vehicle inspection), and Bilskade (body damage repair). These are supported by add-on modules including Mobilitetsgaranti (roadside assistance partnered with Viking), Finansiering (financing via Resurs Bank), 20-punktssjekk (20-point inspection), Delelager (parts supply), Bilglass (glass repair via Bilglassgruppen/Riis Bilglass), Dekkhotell (tire storage), Tilstandsrapport (condition reports), and 100 % Fornøydgaranti (satisfaction guarantee). A specialized Elbil/Hybrid service addresses Norway's growing electric vehicle market. All workshops use original or matching-quality parts with three-year warranty and share common branding, training programs, and booking infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Service (Service) Routine vehicle maintenance and servicing for all car brands, providing valid service documentation that retains manufacturer warranties while saving time and money compared to brand-specific dealerships.
• Vehicle Repair (Reparasjon)
• EU-kontroll (Periodic Vehicle Inspection)
• Bilskade (Vehicle Damage / Bodywork Repair)
• AutoMester Mobility Guarantee (Mobilitetsgaranti)
• AutoMester Konto Financing (Finansiering)
• 20-Point Inspection (20-punktssjekk)
• 100% Satisfaction Guarantee (100 % Fornøydgaranti)
• Original-Quality Parts Supply (Deler med Originalkvalitet)
• Parts Warehouse (Delelager)
• Car Glass (Bilglass)
• Tire Sales (Salg av Dekk)
• Tire Hotel (Dekkhotell)
• Vehicle Condition Report (Tilstandsrapport)
• 24/7 Drop-off and Pickup (Døgnåpen Inn- og Utlevering)
• Heavy Vehicle Service (Tungbil)
• Electric and Hybrid Vehicle Service (Elbil/Hybrid)

Quantifiable outcome

• 30% of Norwegian cars fail EU-kontroll due to lighting issues; AutoMester offers 20-punktssjekk to help customers prepare vehicles and avoid unexpected failures
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered supporting, core and minor.

• Ragn-Sells ASsupportingOthersAutoMester has partnered with Ragn-Sells AS for environmentally responsible waste handling. The collaboration aims to maximize recycling rates and minimize landfill waste from workshop operations, supporting AutoMester's sustainability goals and environmental certifications.
• Viking RedningstjenestecoreStrategic or Co-development PartnerAutoMester's mobility guarantee is a combined membership with Viking Redningstjeneste (Viking Roadside Assistance). Viking operates 150 service stations nationwide with trained personnel available 24/7 to provide roadside assistance throughout the Nordic region.
• BilglassgruppenminorChannel Partner/ Reseller/ DistributorAutoMester collaborates with Bilglassgruppen for car glass replacement and repair services. Bilglassgruppen provides the specialized glass replacement services through select AutoMester workshops.
• Riis BilglassminorChannel Partner/ Reseller/ DistributorAutoMester also partners with Riis Bilglass for car glass replacement and repair services, providing comprehensive glass coverage through the network.
• Google AnalyticssupportingTechnology or IntegrationAutoMester uses Google Analytics for website traffic analysis and statistical reporting on visitor behavior to the automester.no website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mekonomen: Leading Nordic independent automotive service chain with workshop networks across Sweden, Norway, and other Nordic markets. Directly comparable to AutoMester as a multi-brand independent workshop franchise offering service, repair, and parts distribution.
• Bosch Car Service: Global network of independent workshops backed by Bosch automotive expertise. Compares to AutoMester as a branded independent workshop network offering multi-brand service, diagnostics, and warranty-equivalent positioning.
• Vianor: Nordic tire retail and service chain offering tire sales, mounting, storage (dekkhotell), and related auto services. AutoMester's tire services, dekkhotell, and partnership-based glass/catastrophe work mirror Vianor's integrated tire-and-service approach.
• First Stop: European tire and auto service network with strong presence in multiple markets. Comparable to AutoMester's tire services and broader workshop offering for passenger vehicles.
• Carglass: Specialist vehicle glass repair and replacement chain operating in Norway and across Europe. Comparable to AutoMester's glass repair offering (delivered via Bilglassgruppen and Riis Bilglass partnerships) in terms of category and customer overlap.

Broad incumbents

• DEKRA: Global vehicle inspection, testing, and certification organization operating in Norway. Comparable to AutoMester's EU-kontroll and tilstandsrapport products as a regulated vehicle inspection provider, though DEKRA is broader in scope across multiple testing categories.

Regional players

• Bilprovningen: Swedish state-authorized vehicle inspection company with a Nordic footprint. Comparable to AutoMester's EU-Kontroll capability as a regulated vehicle inspection player, though primarily serving Sweden rather than Norway.

Others

• Würth: Global supplier of automotive consumables, fasteners, and workshop supplies. Comparable to AutoMester's parts and consumables supply chain as a wholesale and supply ecosystem provider to the independent workshop sector.
• Snap-on: Global supplier of professional tools, diagnostic equipment, and shop management software to automotive service workshops. Comparable to AutoMester's IT competence program and approved diagnostic tools as a workshop equipment and software ecosystem enabler.
• Meca: Norwegian automotive parts distributor and purchasing cooperative serving independent workshops. Comparable to AutoMester's parts supply infrastructure (Delelager) as a Norwegian parts ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/automesternorge
• Xx.com/automesterirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automester