FARMCONTROL
FARMCONTROL is a Portugal-based IoT software company that provides a hardware-agnostic cloud platform for real-time monitoring, automation, and production analytics across livestock, agriculture, and industrial operations, serving over 250 farms in six countries.
- Company typePrivate
- Founded2013
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FARMCONTROL does
FARMCONTROL is a Portuguese IoT software company that builds a cloud-based, hardware-agnostic monitoring and automation platform for livestock and agricultural operations. Founded in 2013 in Alfragide, Portugal, and operating as Farmcontrol, S.A., the company launched its core cloud software in 2017 and now reports a footprint of more than 250 farms and 15,000 sensors across at least six countries (Portugal, Spain, Greece, Brazil, and others), processing over five million data points per day. The platform integrates with multiple third-party sensor brands and OEM equipment to capture environmental, feed, water, energy, and equipment data, and exposes real-time dashboards, configurable alarms, custom automation rules, production analytics, and task management accessible from any device.
The product portfolio centers on the IoT Cloud Platform and Smart Livestock Manager module, complemented by three tiers of Smartbox hardware (Master, Wireless, One) and an industrial sub-brand called Thingscontrol that repurposes the same technology for industrial sites. Target verticals are predominantly livestock — pig, poultry, beef, dairy, and lamb production — with additional coverage of crop agriculture and industrial IoT. The go-to-market is sales-led, with demo-driven enterprise acquisition, channel partners such as Telefarm Greece and ITS Agro Brasil for international reach, and event-driven demand generation at fairs such as FIGAN 2025.
FARMCONTROL monetizes through three revenue streams: monthly SaaS subscriptions for platform access, one-time hardware sales of Smartbox devices, and professional services including Farmcare support, on-site auditing, and training programs. Contracts are typically 12 months with automatic renewal, and historical data is retained for 90 days after discontinuation. The company is privately held, was backed by Portugal Ventures in a 2017 funding round, and operates with 11–50 employees under a leadership team led by founder and CEO António Correia.
FARMCONTROL firmographics
Firmographics- Name
- FARMCONTROL
- Legal name
- Farmcontrol, S.A.
- Website
- https://farmcontrol.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FARMCONTROL is a Portugal-based IoT software company that provides a hardware-agnostic cloud platform for real-time monitoring, automation, and production analytics across livestock, agriculture, and industrial operations, serving over 250 farms in six countries.
- Ownership category
- akta.pro rank
FARMCONTROL industry classification
Industry- Product category
- Precision Livestock Farming Software
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
- akta.pro secondary industries
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where FARMCONTROL is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
FARMCONTROL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Software as a Service (SaaS) Subscription: Monthly subscription fee for cloud-based platform access. The terms of use specify payment of a fee according to agreed specifications and current prices at renewal time, plus applicable taxes.
- Hardware (Smartbox Devices): Sale of IoT hardware devices including Smartbox Master (complete solution), Smartbox Wireless (industrial-grade with low installation cost), and Smartbox One (simple, low-cost animal welfare monitor).
- Professional Services: Support services including Farmcare (online and telephone support for daily software configuration and alarm analysis), Audit services (on-site visits for productivity improvement advice), and Training programs (workshops and customized on-site programs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Software as a Service subscription model with monthly fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FARMCONTROL product offering
Product offeringCore offering
FARMCONTROL sells a cloud-based IoT platform that integrates real-time data from on-farm sensors and equipment with human-collected insights to enable remote monitoring, alerting, automation, and production analytics for livestock and agricultural operations. The offering is sold as a monthly SaaS subscription, complemented by proprietary IoT hardware gateways (Smartbox Master, Smartbox Wireless, Smartbox One) and professional support services (Farmcare, on-site audits, training).
Product overview
FARMCONTROL offers an IoT-based farm management ecosystem consisting of a cloud-based IoT platform as the core software, complemented by three hardware devices (Smartbox Master, Smartbox Wireless, Smartbox One) providing sensor-based data collection. The Smart Livestock Manager module extends livestock-specific management capabilities. The portfolio also includes support services (Farmcare, Auditing Service, Training Programs). The platform serves multiple agricultural sectors including pig production, poultry production, beef production, dairy production, lamb production, agriculture, and industry (through the Thingscontrol division).
Differentiator
Problem solved
Functional benefit
Brands
- Thingscontrol: Industrial IoT division that deploys IoT projects on industrial sites using the same technology with robust monitoring and automation of critical equipment.
Products and services
- IoT Cloud Platform Cloud-based IoT software platform that aggregates sensor and equipment data from livestock and agricultural operations, providing real-time monitoring, alerting, automation rules, custom dashboards, detailed reports, task templates, and API/CSV/Excel data export. Targeted at farm operators and production managers running pig, poultry, beef, dairy, lamb, crop, and industrial sites.
- Smartbox Master Complete IoT hardware solution for livestock farms, integrating advanced sensors to monitor environmental conditions, feed, water, and equipment status, and transmitting data to the Farmcontrol cloud platform.
- Smartbox Wireless Industrial-grade wireless IoT gateway with low installation cost that enables advanced data collection from sensors without requiring wiring infrastructure on the farm.
- Smartbox One Simple, low-cost IoT device providing essential animal welfare monitoring capabilities for farm operations, transmitting data to the Farmcontrol cloud platform.
- Farmcare Online and telephone support service that helps users with daily software configuration and alarm analysis on the Farmcontrol platform.
- Auditing Service On-site farm visit service delivering productivity-improvement advice and guidance based on Farmcontrol's livestock production expertise.
- Training Programs Customized workshops and on-site training programs designed to facilitate technology adoption and effective use of the Farmcontrol platform by farm operators.
Quantifiable outcome
- Feed represents approximately 70% of production costs in livestock operations - Farmcontrol optimizes feed consumption, water, and energy reducing waste
- +3 more outcomes
Companies that use FARMCONTROL
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
FARMCONTROL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
FARMCONTROL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Telefarm GreececoreTelefarm Greece is a technology company that installs the Farmcontrol system on multiple producers in Greece with great success. They provide local implementation, integration, and support services for Farmcontrol's IoT platform, acting as a key channel partner for market expansion in Greece.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
FARMCONTROL competitors and assessment
Company assessmentDirect peers
- Nedap: Dutch livestock technology vendor offering integrated identification, monitoring and automation solutions for pigs, poultry and dairy. Directly comparable to Farmcontrol as a multi-vertical livestock IoT platform with both software and hardware.
- Fancom: Netherlands-based specialist in climate control, feeding and farm management automation for pigs and poultry. Closely comparable to Farmcontrol's pig/poultry-focused environmental monitoring and automation offering.
- Afimilk: Israeli dairy farm management platform with sensors, milking analytics and herd software. Directly comparable to Farmcontrol's dairy vertical offering and overall IoT-based farm management approach.
Broad incumbents
- Big Dutchman: Global incumbent in pig and poultry equipment, increasingly bundling sensors, climate control and farm management software. Competes with Farmcontrol in pig and poultry verticals through turnkey integrated barn systems.
- Munters: Swedish climate and air treatment specialist with a significant livestock division providing ventilation and environmental monitoring. Comparable to Farmcontrol's environmental monitoring, automation rules and Thingscontrol industrial IoT applications.
- DeLaval: Global dairy equipment incumbent with integrated herd management software and milking automation. Comparable to Farmcontrol in the dairy vertical, particularly for milk cooling, environmental monitoring and animal welfare analytics.
- Allflex Livestock Intelligence (MSD Animal Health): Global livestock identification and monitoring business within MSD Animal Health, offering sensors and software for tracking animal health and productivity. Comparable in hardware+software IoT layer serving the same livestock verticals as Farmcontrol.
Emerging players
- Connecterra: Amsterdam-based AI platform for dairy cattle using sensor data to deliver actionable insights. Comparable to Farmcontrol's dairy Smart Livestock Manager module and predictive analytics roadmap.
- Cainthus: Computer vision-based livestock monitoring platform acquired by Cargill, focused on dairy and beef. Comparable to Farmcontrol on the analytics/data layer, with potentially overlapping beef and dairy customer bases.
Regional players
- 365FarmNet: European (German-anchored) farm management platform with broad crop and livestock functionality. Comparable to Farmcontrol as a European-anchored multi-vertical farm management software player, though with greater crop production emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FARMCONTROL social profiles
Digital presenceFARMCONTROL financial estimates
Financial estimateRevenue estimate
Valuation estimate
FARMCONTROL leadership team
Management profileNumber of profiles
Profiles3 records
FARMCONTROL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FARMCONTROL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FARMCONTROL
What does FARMCONTROL do?
FARMCONTROL sells a cloud-based IoT platform that integrates real-time data from on-farm sensors and equipment with human-collected insights to enable remote monitoring, alerting, automation, and production analytics for livestock and agricultural operations. The offering is sold as a monthly SaaS subscription, complemented by proprietary IoT hardware gateways (Smartbox Master, Smartbox Wireless, Smartbox One) and professional support services (Farmcare, on-site audits, training).
Is FARMCONTROL a public or private company?
FARMCONTROL is a private company. It is classified as venture growth investor backed and is currently operating.
When was FARMCONTROL founded?
FARMCONTROL was founded in 2013. It employs 11 to 50 people.
Where is FARMCONTROL based?
FARMCONTROL is headquartered in Lisbon, Portugal, in the Europe region.
How does FARMCONTROL make money?
Three revenue lines are on record. Software as a Service (SaaS) Subscription is the primary driver. The others are hardware (Smartbox Devices) and professional Services.
Who are FARMCONTROL's main competitors?
Direct peers on record are Nedap, Fancom and Afimilk. Broad incumbents are Big Dutchman, Munters, DeLaval and Allflex Livestock Intelligence (MSD Animal Health). Emerging players are Connecterra and Cainthus. 365FarmNet is listed as a regional player.
Does FARMCONTROL have an API?
Yes. API Integration for external software. The platform supports data sharing through API integration enabling connection with external software systems, and data export to CSV/Excel formats. Developer documentation is at No Information.
What industry is FARMCONTROL in?
FARMCONTROL's product category is Precision Livestock Farming Software. Its primary akta.pro industry code is AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware), with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 115210 and its SIC code is 700.