Blerter

What Blerter does

Blerter Limited is a New Zealand-based, privately held software company that operates a cloud-based event delivery platform combining real-time communications, operations, and safety management for organizations running large-scale events. The platform is purpose-built for temporary, workforce-intensive events and consists of ten integrated feature modules — Blerts (two-way group communications with location data), Channels (secure segmented messaging), Alerts (broadcast notifications), Check-in (location-aware arrival and departure tracking), Incident Management, Risk and Hazard Register, Live Runsheets, QR-code-based onboarding, an Analytics Dashboard, and a companion iOS/Android mobile app — exposed through a web and mobile interface.

Blerter serves five named customer segments — Sports & Entertainment, Medical & Security, Venues & Facilities, Universities & Campuses, and Governing Bodies & Federations — with each segment addressed through a tailored edition built on the same core platform. Revenue is generated via annual subscription contracts sold through direct enterprise field sales with 'Request a demo' and 'Book a call' CTAs and no publicly disclosed pricing; channel partners include World Triathlon, USA Triathlon, and Challenge Family, with technology integrations to Rosterfy for volunteer management. The company was founded in 2016, is headquartered in Auckland, New Zealand, and has an operational footprint spanning the Americas, Europe, and Oceania. Blerter Limited has no disclosed institutional funding, no parent entity, no API or SDK offering, and no disclosed AI/ML capabilities in the available source material.

Name

Blerter

Legal name

Blerter Limited

Website

https://blerter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Blerter is a New Zealand-based SaaS platform that provides integrated real-time communications, operations, and safety management for large-scale events, serving sports and entertainment organizations, medical and security teams, venues, universities, and governing bodies.

Ownership category

akta.pro rank

Product category

Event Operations and Workforce Communication Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Event delivery platform
• Event operations software
• Event safety management
• Workforce communication
• Incident management software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Blerter operates as a cloud-based SaaS platform. Pricing is structured around different customer segments (Sports & Entertainment, Medical & Security, Venues & Facilities, Universities & Campuses, Governing Bodies) with core platform and enterprise tiers. The platform is described as 'One breakthrough event delivery platform that powers your events' with pricing 'Priced to work the way you do', indicating tiered or custom enterprise subscription pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Blerter sells a cloud-based Event Delivery Platform that combines integrated communications, operations, and safety management for large-scale sports, entertainment, and event operations. It centralizes two-way group messaging (Blerts), targeted alerts, secure channels, location-aware check-in, incident and hazard registers, live runsheets, QR-code onboarding, and analytics, delivered via web and native iOS/Android apps to event organizers, venues, medical/security teams, governing bodies, and universities through tiered SaaS subscriptions.

Product overview

Blerter is an Event Delivery Platform that offers a unified system combining communications, operations, and safety management. The core Blerter Platform serves as the central hub, augmented by feature modules including Alerts for real-time notifications, Blerts for two-way group communication with location data, Channels for secure team organization, Check-in for workforce management, Incident Management for emergency response, Risk and Hazard Register for safety tracking, Live Runsheets for schedule management, QR Code Onboarding for fast user provisioning, and Analytics Dashboard for data-driven decisions. The platform is offered across industry-specific editions: Sports & Entertainment for mass participation events, Medical & Security for emergency response organizations, Venues & Facilities for venue operators, and Universities & Campuses for academic institutions. A companion mobile app (iOS/Android) enables field operations.

Differentiator

Problem solved

Functional benefit

Brands

• The Event Transformation Podcast: A podcast series hosted by Chris Randle featuring conversations with industry experts in sports, festivals and live events.

Products and services

• Blerter Core Platform Cloud-based Event Delivery Platform providing integrated communications, operations, and safety management for events of all sizes; sold as a SaaS subscription to event organizers, venues, medical/security teams, universities, and governing bodies.
• Sports & Entertainment Edition Tailored configuration of the Blerter platform for large-scale outdoor sports and entertainment events held in temporary locations, addressing challenges such as weather, traffic, and overcrowding.
• Medical & Security Edition Tailored configuration of the Blerter platform for medical and security organizations requiring fast response capabilities and structured incident documentation for event health and safety services.
• Venues & Facilities Edition Tailored configuration of the Blerter platform for venues and facilities operators, enabling real-time coordination between venue operations teams and visiting event organizers.
• Universities & Campuses Edition Tailored configuration of the Blerter platform for universities managing traditional events, exams, and large-scale campus gatherings across one or multiple locations.
• Blerter Mobile App Native iOS and Android application that delivers the Blerter platform to frontline event staff and volunteers on mobile devices for real-time communications, incident reporting, and check-in.

Quantifiable outcome

• Reduced incident response times - Norseman Xtreme Triathlon reported reduced incident response times and improved athlete safety
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RosterfycoreTechnology or IntegrationRosterfy is an integration partner enabling volunteer management within the Blerter platform ecosystem. Blerter's platform page shows Rosterfy as a partner, suggesting interoperability for volunteer onboarding and workforce management.
• EventCoverminorOthersEventCover is a partner providing insurance advisory content for Blerter's COVID-19 resources. Stuart Hartley from EventCover provided expert advice on event insurance in a Blerter blog post.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Emerging players

• LiveSafe: LiveSafe is a mobile safety and incident reporting platform used by universities, corporations, and event organizers; it competes in the same risk/hazard reporting and two-way safety communication niche as Blerter's Incident Management module.
• Deputy: Deputy is a shift-based workforce management platform used in hospitality, events, and venues; it overlaps with Blerter's check-in, shift scheduling, and live runsheet features for temporary workforces.
• Whaller: Whaller is a private team collaboration and communication platform built for organizations needing secure, sovereign messaging; it is comparable to Blerter's Channels feature as an alternative for event organizations seeking secure group comms without a full event delivery suite.

Broad incumbents

• Crisis24 (GardaWorld): Crisis24 is a security and medical risk management platform serving enterprises and major events; it overlaps with Blerter's Medical & Security edition and incident escalation workflows as part of a much wider risk intelligence portfolio.
• Everbridge: Everbridge is a large critical event management and mass notification incumbent used by corporations, governments, and event organizers for emergency communications; it overlaps with Blerter's Alerts and Incident Management capabilities as part of a much broader portfolio.
• ServiceNow Field Service / ITSM: ServiceNow offers enterprise incident management, workflow, and field service modules used by large venues and event organizers; it competes for the same incident ticketing, hazard register, and audit trail budget that Blerter addresses for events specifically.

Direct peers

• Beekeeper: Beekeeper is a frontline workforce communication and operations platform used across hospitality, manufacturing, and event-adjacent industries; it competes for the same deskless workforce coordination budget with channels, alerts, and mobile-first UX similar to Blerter's core features.
• Rosterfy: Rosterfy is a volunteer management platform explicitly integrated with Blerter, focused on onboarding, scheduling, and engaging large event workforces — directly competing for the same volunteer-driven sports event buyer.
• Zinc (by CompanyCam): Zinc is a frontline employee communication and task management platform targeting large hourly workforces; it overlaps with Blerter's two-way group comms and task assignment features for distributed teams.
• VolunteerHub: VolunteerHub is a volunteer management platform used by nonprofits, festivals, and races; it competes with Blerter for the volunteer onboarding, scheduling, and communication portion of large event workforce management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blerter
• YouTubeyoutube.com/channel/UCZfLGeJ0lZjl1YwLrPvW5xw
• LinkedInlinkedin.com/company/blerter
• Facebookfacebook.com/blerter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blerter