PsyAsia

What PsyAsia does

PsyAsia International Pte. Ltd is a privately-held, founder-owned business psychology consultancy founded in 2002, headquartered at Levels 15 & 16, Nexxus Building, 41 Connaught Road, Central, Hong Kong, with Singapore (Pte. Ltd) legal incorporation. The company delivers psychometric testing, business psychology consulting, professional training, and clinical neuropsychology services to HR professionals, multinational corporations, Asian government agencies, and individual psychology practitioners across Asia-Pacific and globally online (with documented presence in Hong Kong, Singapore, Malaysia, Australia, UAE, India, and the UK). No external venture capital, private equity, or acquisition activity is referenced in the available source material; the company appears bootstrapped under the Psychology1 Group umbrella of web properties.

The company's core technology stack centers on two proprietary online platforms: the Psychometric Portal® (a multi-assessment testing system supporting aptitude tests, personality questionnaires, 360° feedback, culture and engagement surveys, and job analysis tools) and the Identity Self-Perception Questionnaire® (offering Feedback, Talent, Careers, Interview, Remote Working, and Onboarding reports). Supporting these are the Quest Profiler® Personality Questionnaire, the Validate anti-cheating system, and the Psychologist-on-Call™ on-demand consulting service. The company also operates the Psychometrics MOOC, launched October 2015, delivering 54 units of HD video-based psychometric training, and supports multilingual deployment with Chinese language versions of its assessments.

PsyAsia monetizes through a diversified multi-stream revenue model: transaction-based psychometric test credit sales, professional services revenue from HR consulting and clinical neuropsychology, training course fees (both one-time and subscription-based), and freemium MOOC enrollment with paid US$49 certificates. Its go-to-market combines enterprise field sales for multinational and government accounts, public training events at Singapore (Conrad Centennial / Suntec) and Hong Kong venues, self-serve online platforms for qualified test administrators, an affiliate program with recurring commissions, and small cohort sizes of 4-15 delegates per course. Pricing structures include monthly subscriptions for BPS Level 1 & 2 / EFPA Euro Test User courses (Express, Extended, Independent, and Monthly Subscription modes), pay-as-you-go test credits, freemium MOOC enrollment, and customized in-house training contracts.

Name

PsyAsia

Legal name

PsyAsia International Pte. Ltd

Website

https://psyasia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PsyAsia International is a bootstrapped, founder-owned business psychology consultancy founded in 2002 and headquartered in Hong Kong, providing proprietary psychometric testing platforms, BPS/EFPA certification training, HR consulting, and clinical neuropsychology services to multinational corporations, Asian governments, and HR professionals across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Psychometric Testing & Business Psychology Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

Keywords

• Psychometric testing services
• Business psychology consulting
• Psychometric training courses
• Talent assessment solutions
• Clinical neuropsychology services

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Psychometric Test Sales: Revenue generated from selling psychometric test credits and access to online testing systems including Identity Questionnaire and Psychometric Portal. Clients purchase test credits for candidate assessments.
2. Professional Training Courses: Income from delivering HR and psychometric training courses in-person and online, including BPS Level 1 & 2 certification, Assessment & Development Centre training, and Behavior Based Interviewing courses. Multiple delivery modes including Express, Extended, and Independent modes.
3. HR Consulting Services: Fees from business psychology consulting engagements including assessment centre design, competency framework development, psychometric test evaluation, and recruitment consulting services.
4. Clinical Neuropsychology Services: Revenue from neuropsychological assessment services for neurological disorders and brain damage, available online or at Hong Kong clinic.
5. Subscription Courses: Monthly subscription model for BPS Level 1 & 2 training courses offering flexible payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

PsyAsia International operates an online psychometric testing platform (The Psychometric Portal® and Identity Questionnaire®) and provides BPS/EFPA certified psychometric training courses, business psychology HR consulting, and clinical neuropsychology assessment services. Its psychologists deliver everything from test administration and competency framework design to recruitment consulting across Asia-Pacific and globally online, serving multinationals, Asian governments, HR professionals, and individual delegates.

Product overview

PsyAsia International operates a multi-product portfolio centered on psychometric testing and business psychology services. The core offerings include two proprietary online testing platforms: the Identity Questionnaire (personality assessment with multiple report types including Talent, Careers, Interview, and Remote Working reports) and the Psychometric Portal (accessing aptitude tests, Quest Profiler personality assessments, 360° Performance Appraisal, Culture & Engagement Survey, and Job Analysis tools). Supporting these platforms is the Psychometric Bureau Service for fully managed testing and the Psychologist-on-Call Service providing expert consultation. Training products include BPS Level 1 & 2 / EFPA Euro Test User Qualification (offered via Express, Extended, Independent, and Monthly Subscription modes), the free Psychometrics MOOC, Psychometrics for HR Decisions Course, and various accreditation courses. HR Training covers Assessment & Development Centres, Behaviour Based Interviewing, Performance Appraisal, and Team-building. Consulting services encompass assessment centre design, competency frameworks, and recruitment support. The company also offers Clinical Neuropsychology assessment services bridging cognitive evaluation with workplace performance.

Differentiator

Problem solved

Functional benefit

Brands

• Psychology1 Group: Corporate group encompassing psyasia.com, psychometricassessment.com, psychologicalconsultancy.com, psychology1.com, psy.asia, psychometrics.in, and neuro.vip websites
• PsychometricAssessment.com
• Neuro.vip
• Psychologist-on-Call™
• The Psychometric Portal®
• Identity Questionnaire®
• Live Lounge

Products and services

• Aptitude Tests

Quantifiable outcome

• Small cohort sizes (4-15 delegates) ensure great learning and personal support from psychologist-facilitator, compared to competitors accepting double the participants
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SHL: Global leader in psychometric assessments for recruitment and talent management. SHL is the most direct competitor to PsyAsia, offering aptitude, personality, and situational judgement tests with a global enterprise sales footprint that dwarfs PsyAsia's regional focus.
• Hogan Assessments: Provider of personality assessments (Hogan Personality Inventory, HDS, MVPI) widely used in workplace selection and development. Directly comparable to PsyAsia's Identity and Quest Profiler personality questionnaires, with a global distributor network and stronger brand recognition.
• Thomas International: Provider of psychometric assessments including PPA (personality), GIA (aptitude), and TEIQ (emotional intelligence). Closely comparable to PsyAsia in offering aptitude and personality tests with workplace applications, with a comparable size profile and similar mid-market positioning.
• CPP (Myers-Briggs Company): Publisher of the Myers-Briggs Type Indicator (MBTI) and other personality assessments used in workplace development. Directly comparable to PsyAsia's personality assessment portfolio, with established global distribution and certification programs similar to PsyAsia's BPS courses.

Broad incumbents

• Korn Ferry: Global organizational consulting firm that acquired Saville Consulting (now Korn Ferry Assess) and the Hay Group, offering psychometric assessments, talent management, and HR consulting. Broad incumbent with assessment solutions that overlap PsyAsia's psychometric and consulting offerings but as part of a much larger portfolio.
• Pearson TalentLens: Pearson's psychometric assessment division offering aptitude and personality tests (e.g., Watson-Glaser, Raven's). Broad incumbent with global scale and brand, comparable to PsyAsia in offering psychometric content but distributed at much greater scale across enterprise customers.
• Aon Assessment Solutions: Aon's talent assessment arm offering psychometric testing, assessment centers, and recruitment process outsourcing. Broad incumbent with global enterprise reach, competing with PsyAsia in HR consulting and psychometric testing for multinational clients in Asia-Pacific.
• Mercer: Global HR consulting firm (now part of Marsh McLennan, with Mercer Mettl acquired) offering workforce analytics, assessment solutions, and HR consulting. Broad incumbent that competes with PsyAsia in HR advisory and assessment for enterprise and government clients across Asia.
• CEB (now Gartner): Research-based HR advisory and assessment firm (now part of Gartner following acquisition). Broad incumbent offering HR assessments, competency frameworks, and consulting that overlaps with PsyAsia's competency framework and HR audit consulting services.

Emerging players

• TestGorilla: Modern pre-employment assessment platform offering aptitude, personality, and skills tests for SMB and mid-market hiring. Emerging player that competes with PsyAsia's psychometric testing portal but at lower price points and without credentialed psychologist facilitation, representing a commoditizing threat from below.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/psychometrictesting
• LinkedInlinkedin.com/company/psyasia
• Xx.com/psychometricz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsyAsia