API2Cart
API2Cart is a B2B SaaS company that provides a unified REST API connecting software vendors to 70+ eCommerce platforms and marketplaces, enabling SaaS developers to manage products, orders, and customers across storefronts through a single integration.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What API2Cart does
API2Cart is a private B2B SaaS company that operates a unified REST API connecting third-party software applications to more than 70 eCommerce platforms and marketplaces — including Shopify, Magento, WooCommerce, Amazon, eBay, Etsy, Salesforce Commerce Cloud, and BigCommerce — through a single integration point. The platform exposes 100+ methods for managing products, orders, customers, shipments, baskets, and categories, and supports real-time event delivery via webhooks; the service is hosted on AWS and advertises a 99.98% uptime SLA, 256-bit SSL encryption, and GDPR compliance. API2Cart primarily serves SaaS developers and software companies building shipping, ERP, PIM, inventory, order-management, marketing-automation, and dropshipping products that need multi-platform eCommerce connectivity without maintaining dozens of native connectors.
The product surface extends beyond the core API into a set of add-on modules: Batch API, Delta Sync, Scheduled Sync Rules, Plugin Builder, Live Shipping Rates, Webhooks, an Integration Health Dashboard, and Mock API Responses. An Enterprise On-Premise deployment variant is available for organizations with data-residency requirements. Technical differentiators include a proprietary normalized data model across heterogeneous platforms, a Bridge Connector Plugin that isolates store admin credentials from API2Cart infrastructure, and self-reported latency overhead of ~0.13 seconds on top of native platform response times.
API2Cart employs a tiered subscription model: Startup ($300/month, 20k requests, 10 stores), Scaling ($500/month), Rapid Growth ($700/month), Expansion ($1,000/month), and Enterprise (custom). Annual billing carries a 16% discount; add-ons for unlimited stores ($250/month), parallel requests, branded plugins, and live shipping rates expand ARPU. Distribution combines a product-led-growth self-serve 14-day free trial with inside sales for mid-market and direct enterprise sales; the company also runs Integration Partner and Affiliate Partner programs. The firm is bootstrapped and operates as a product line under the MagneticOne Group conglomerate, with its headquarters in Ternopil, Ukraine, and a US sales office in Austin, Texas.
API2Cart firmographics
Firmographics- Name
- API2Cart
- Legal name
- API2Cart
- Website
- https://api2cart.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- API2Cart is a B2B SaaS company that provides a unified REST API connecting software vendors to 70+ eCommerce platforms and marketplaces, enabling SaaS developers to manage products, orders, and customers across storefronts through a single integration.
- Ownership category
- akta.pro rank
API2Cart industry classification
Industry- Product category
- eCommerce Integration Middleware
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA)
- akta.pro secondary industries
- API Observability, Testing & Monitoring (BPAMAOAG), Application Integration & API/Middleware Services (BPAEAAAF)
Keywords
Where API2Cart is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
API2Cart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model based on API request volume and number of connected stores. Plans range from Startup ($300/month, 20k requests, 10 stores) to Enterprise (custom pricing). Additional add-ons available for unlimited stores (+$250/month), parallel requests, and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup - $300/month |
| Subscription | Monthly | Scaling - $500/month |
| Subscription | Monthly | Rapid Growth - $700/month |
| Subscription | Monthly | Expansion - $1000/month |
| Subscription | Annual | Enterprise - Contact Sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
API2Cart product offering
Product offeringCore offering
API2Cart provides a unified REST API that connects SaaS software with 70+ eCommerce platforms and marketplaces (including Shopify, Magento, WooCommerce, Amazon, eBay, and Etsy) through a single integration point. The API exposes 100+ methods for managing products, orders, customers, shipments, categories, and baskets across all connected stores, supplemented by real-time webhooks, an on-premise enterprise deployment option, and SDK-based developer tooling. The platform is hosted on AWS with a 99.98% uptime SLA.
Product overview
API2Cart offers a unified API platform that connects SaaS software with 70+ eCommerce platforms and marketplaces. The core product is the API2Cart Unified eCommerce API, which provides 100+ methods for managing store data across products, orders, customers, shipments, and baskets through a single integration. Additional modules include Webhooks for real-time notifications, Plugin Builder for white-label solutions, Live Shipping Rates for carrier calculations, Batch API for bulk operations, Delta Sync for efficient data transfer, Scheduled Sync Rules for automation, Integration Health Dashboard for monitoring, and Mock API Responses for testing. The platform also offers an Enterprise On-Premise deployment option for organizations requiring self-hosted infrastructure. Pricing is structured across tiers (Startup, Scaling, Rapid Growth, Expansion, Enterprise) based on API request volume and connected store limits.
Differentiator
Problem solved
Functional benefit
Products and services
- API2Cart Unified eCommerce API The primary unified API platform that enables SaaS developers to connect their software with 70+ eCommerce platforms and marketplaces (including Shopify, Magento, WooCommerce, Amazon, eBay, Etsy) through a single integration point, exposing 100+ API methods for managing products, orders, customers, shipments, and baskets. Sold as tiered subscriptions (Startup, Scaling, Rapid Growth, Expansion, Enterprise) priced on monthly API request volume and connected store count.
- API2Cart Enterprise On-Premise Solution Self-hosted deployment option for enterprises requiring full control over the integration infrastructure, providing all API2Cart functionality while maintaining store data on-premise. Targeted at large-scale implementations needing compliance, data residency, or dedicated deployment.
Quantifiable outcome
- Up to 9x cost savings on shopping cart integration compared to in-house development
- +3 more outcomes
Companies that use API2Cart
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles2 records
API2Cart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature5 records
API2Cart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent and core.
- MagneticOne GroupparentParent company of API2Cart since 2008. MagneticOne Group develops and operates eCommerce integration solutions.
- AWS (Amazon Web Services)coreInfrastructure provider for API2Cart cloud hosting. AWS-hosted infrastructure with Live SLA for enterprise-grade reliability.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
API2Cart competitors and assessment
Company assessmentEmerging players
- Make (formerly Integromat): Make provides visual no-code API integration workflows for SMB and mid-market — overlaps with API2Cart's lower-tier customers needing eCommerce-to-app integration without bespoke code, but lacks API2Cart's deeper normalized data model.
- Cyclr: Cyclr is an embedded iPaaS that lets SaaS platforms offer integrations-as-a-feature — adjacent to API2Cart's market among SaaS developers, but focused on low-code workflow building blocks rather than raw unified APIs at API2Cart's developer granularity.
Broad incumbents
- Plaid: Plaid operates as a category-defining unified API for financial-account connectivity — the highest-scale analog of API2Cart's eCommerce integrator business model, demonstrating both the upside (massive scale, broad coverage) and the platform-dependency risks (bank-API dependency) relevant to API2Cart.
- Celigo: Celigo is an enterprise-grade iPaaS that competes for the same SAP/NetSuite/Shopify integration budgets as API2Cart, but at the larger mid-market/enterprise tier with pre-built integration flows rather than a developer-facing raw API.
- Tray.io (Tray AI): Tray.io is a general-purpose iPaaS serving enterprise SaaS integration use cases — a comparable API-first integration platform though broader in vertical scope and aimed at a larger enterprise buyer than API2Cart's typical SMB SaaS customer.
- Zapier: Zapier is the largest no-code API integration platform — competes with API2Cart at the lower end of the market for simple eCommerce-to-SaaS workflows, particularly for SMB customers without dedicated developer resources.
- MuleSoft (Salesforce): MuleSoft, now Salesforce-owned, is the dominant enterprise iPaaS — competes with API2Cart at the high end of the market for customers needing Shopify/Salesforce Commerce Cloud-grade integration orchestration alongside broader enterprise connectivity.
Direct peers
- Apideck: Apideck provides a unified API for integrating SaaS products with hundreds of third-party platforms across HR, CRM, accounting, and eCommerce — the same 'one integration, many platforms' product model as API2Cart, with overlapping go-to-market into SaaS developers.
- Merge.dev: Merge offers unified APIs spanning HR, payroll, CRM, ATS, and ticketing — directly analogous to API2Cart's architecture (single integration point, normalized data model, usage-based pricing), though focused on non-eCommerce vertical SaaS integrations.
- Codat: Codat builds unified APIs that connect business software to accounting and financial platforms (QuickBooks, Xero, Sage) — the same horizontal unified-API model as API2Cart but for the accounting vertical, with comparable enterprise pricing and developer-first GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
API2Cart social profiles
Digital presenceAPI2Cart compliance and trust
Trust signalCompliance2 records
API2Cart financial estimates
Financial estimateRevenue estimate
Valuation estimate
API2Cart leadership team
Management profileNumber of profiles
Profiles2 records
API2Cart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
API2Cart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about API2Cart
What does API2Cart do?
API2Cart provides a unified REST API that connects SaaS software with 70+ eCommerce platforms and marketplaces (including Shopify, Magento, WooCommerce, Amazon, eBay, and Etsy) through a single integration point. The API exposes 100+ methods for managing products, orders, customers, shipments, categories, and baskets across all connected stores, supplemented by real-time webhooks, an on-premise enterprise deployment option, and SDK-based developer tooling. The platform is hosted on AWS with a 99.98% uptime SLA.
Is API2Cart a public or private company?
API2Cart is a private company. It is classified as corporate owned and is currently operating.
When was API2Cart founded?
API2Cart was founded in 2008. It employs 11 to 50 people.
Where is API2Cart based?
API2Cart is headquartered in Austin, United States, in the North America region.
How does API2Cart make money?
One revenue line is on record: subscription Plans.
Who are API2Cart's main competitors?
Emerging players on record are Make (formerly Integromat) and Cyclr. Broad incumbents are Plaid, Celigo, Tray.io (Tray AI), Zapier and MuleSoft (Salesforce). Direct peers are Apideck, Merge.dev and Codat.
Does API2Cart have an API?
Yes. API2Cart provides a unified REST API that connects SaaS software with 70+ eCommerce platforms and marketplaces through a single integration point. The API offers 100+ methods for managing store data including products, orders, customers, categories, shipments, baskets, and online refunds. Authentication uses API key, and real-time synchronization is supported via webhooks. The API returns JSON responses and is hosted on AWS with 99.98% uptime SLA. Developer documentation is at api2cart.com/docs.
What industry is API2Cart in?
API2Cart's product category is eCommerce Integration Middleware. Its primary akta.pro industry code is HDAEAIAA, API Management Platforms (API Gateways, Developer Portals), with a secondary code of BPAMAOAG, API Observability, Testing & Monitoring. Its NAICS code is 513210 and its SIC code is 7372.