What HPM does

HPM is an Australian electrical solutions company that designs, manufactures, and distributes consumer and trade electrical accessories for residential and commercial installations across Australia and New Zealand. Its core product portfolio spans modular power points and light switches (offered across six ranges: Excel, Standard, Vivo, Aqua, Linea, and Arteor), electrical installation accessories (plugs, connectors, mounting blocks, junction boxes, miniature circuit breakers), portable power solutions (extension leads, powerboards, adaptors, timers, door chimes), ventilation products (ceiling fans, exhaust fans, bathroom heaters), and indoor and outdoor lighting (downlights, oyster lights, floodlights, garden lights, LED globes). A NATA-accredited testing laboratory in Sydney underpins compliance with Australian and New Zealand electrical standards and supports active contribution to industry safety boards. HPM is wholly owned by Legrand Group, a global specialist in electrical and digital building infrastructure listed on Euronext Paris (EPA: LR), and leverages Legrand's worldwide R&D resources while maintaining a locally focused brand identity.

The company's revenue model is hardware sales of physical electrical products distributed through a nationwide network of authorized stockists and retailers, complemented by an E-Catalogue Direct B2B platform serving licensed electricians, builders, and trade professionals. Customer segments are horizontal across three primary personas: DIY homeowners undertaking renovations and new builds, licensed electricians and trade professionals installing electrical components, and building developers/contractors requiring volume-compliant solutions for new construction projects. HPM sells through three primary marketing channels: its official website (content marketing with product catalogs and a stockist locator), the E-Catalogue Direct platform for trade ordering, and physical retail through stockists. The company is headquartered in Prestons, New South Wales, employs 101-250 people, and operates without disclosed revenue as a private subsidiary entity within the Legrand Group structure.

Name

HPM

Legal name

HPM

Website

https://hpm.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

HPM is an Australian electrical solutions brand and wholly-owned subsidiary of Legrand Group that designs, manufactures, and distributes power points, switches, ventilation, and lighting products to homeowners, electricians, and building contractors across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Electrical Accessories

NAICS

Electrical Equipment Manufacturing (33531), Wiring Device Manufacturing (33593), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH)

akta.pro secondary industry

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)

Keywords

• Electrical accessories
• Power points switches
• Ceiling exhaust fans
• Residential lighting
• Ventilation products

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Products Sales: HPM generates revenue through the sale of physical electrical products including power points, light switches, ventilation fans, lighting fixtures, and accessories to consumers and trade professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HPM manufactures and supplies electrical accessories and solutions for residential and commercial installations across Australia and New Zealand. Core offerings include wall-mounted power points and light switches (across Excel, Standard, Vivo, Aqua, Linea, and Arteor ranges), electrical installation accessories, portable power solutions, ceiling and exhaust fans, bathroom heaters, and indoor/outdoor lighting products. The portfolio targets both homeowners undertaking DIY/renovation projects and licensed trade professionals performing electrical installations.

Product overview

HPM is an Australian electrical solutions company (part of the Legrand Group) offering a comprehensive portfolio of electrical, lighting, and ventilation products. The core offerings include modular Power Points & Switches available across six distinct ranges (Excel, Standard, Vivo, Aqua, Linea, and Arteor), complemented by Electrical Installation Accessories (plugs, connectors, circuit breakers) and Portable Power Solutions (extension leads, powerboards, adaptors). The ventilation lineup features Ceiling Fans, Exhaust Fans, and Bathroom Heaters, while the Lighting range includes Indoor Lighting, Outdoor Lighting, and Globes & Fluorescents. The company differentiates through its NATA-accredited Sydney testing laboratory ensuring compliance with Australian and New Zealand standards.

Differentiator

Problem solved

Functional benefit

Brands

• Excel: Award-winning, customisable switches and power points range
• Standard
• Vivo
• Aqua
• Linea
• Arteor
• Electrosafe
• Plug Boss
• POD
• Workshop
• Garden
• Household
• Entertainment
• Inspire
• Serene
• TULI

Products and services

• Power Points & Switches Wall-mounted electrical outlets and light switches including power points, dimmers, fan controllers, grid and coverplates, mechanisms, and data/TV/AV phone connectivity solutions. Offered across multiple sub-ranges (Excel, Standard, Vivo, Aqua, Linea, Arteor) to suit different styles, finishes, weatherproof ratings (IP53-IP66), and price points for residential and commercial installations.
• Electrical Installation Accessories Essential electrical setup components including plugs and connectors, mounting and installation accessories, junction boxes, and miniature circuit breakers for residential and commercial wiring installations.
• Portable Power Solutions Extension leads, powerboards (including Electrosafe with RCBO protection, Plug Boss heavy duty, and POD child-safe variants), adaptors, timers, and door chimes for convenient power access in homes and workshops.
• Ceiling Fans Indoor air circulation ceiling fans including DC fans, fans with integrated lights, fans without lights, and stainless steel/aluminium options. Offered across Inspire and Serene ranges plus ceiling fan accessories for residential ventilation.
• Exhaust Fans Ventilation fans for bathrooms and wet areas including ceiling, inline, and wall-mount configurations, plus exhaust fan accessories.
• Bathroom Heaters 3-in-1 ducted and non-ducted bathroom heating units with integrated lighting and exhaust functions, single heat lamps, and bathroom heater accessories.
• Indoor Lighting Interior illumination products including bathroom lights, downlights, LED batten fixtures, oyster lights, and lighting accessories for residential and commercial spaces.
• Outdoor Lighting Exterior illumination including floodlights, garden lights, bunker lights, work lights, and outdoor lighting accessories for residential outdoor spaces.
• Globes & Fluorescents Light sources including LED globes and fluorescent battens for replacement and new installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Legrand GroupcoreOthersHPM is a wholly-owned subsidiary of the global Legrand Group. As part of Legrand, HPM leverages world-class research and cutting-edge technology to deliver innovative electrical products. Legrand is a global specialist in electrical and digital building infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BG Electrical (Luceco): UK-based manufacturer of wiring devices, USB-integrated power points, and weatherproof accessories, distributed via Luceco Group. Comparable product breadth in modular switches, USB outlets, and weatherproof ranges; competes in similar trade and OEM channels as HPM.
• Hager Group: German-founded manufacturer of wiring accessories, cable management, distribution boards, and KNX building automation. Competes directly with HPM in switches, power points, MCBs, and panel upgrades across residential and commercial installations in Australia.
• Deta Electrical: Australian and UK supplier of wiring accessories, power points, switches, and lighting products. Directly comparable to HPM in product range (Excel/Linea equivalents), price-point positioning, and channel focus on Australian electrical wholesale and retail.
• Crabtree: UK-headquartered manufacturer of wiring accessories, switches, sockets, and distribution equipment with historical Australian presence. Directly comparable product mix (modular switches, power points, weatherproof ranges) targeting similar trade and residential channels.
• Clipsal: Clipsal is Schneider Electric's flagship Australian/NZ electrical accessories brand (switches, power points, lighting). It is HPM's most direct head-to-head competitor across product range, channels, and customer segments (electricians, builders, homeowners) in the same domestic market.

Broad incumbents

• ABB Electrification: Global electrical equipment manufacturer offering wiring accessories, distribution boards, and building automation alongside industrial switchgear. Comparable to HPM at the building-infrastructure level, including competing low-voltage distribution product lines.
• Eaton: Global power management company with residential and commercial wiring devices, loadcentres, surge protection, and lighting controls. Comparable product breadth in MCBs, RCBOs, switches, and power points, particularly relevant where HPM plays in safety/surge via Electrosafe and MCB ranges.
• Legrand: Global specialist in electrical and digital building infrastructure, parent company of HPM. Overlaps with HPM across wiring devices, lighting controls, cable management, and AV/data connectivity under globally distributed brands (Arteor, Valena, BTicino).
• Schneider Electric: Parent of Clipsal and a global leader in electrical distribution, industrial automation, and building infrastructure. Comparable to HPM through Clipsal and through overlapping low-voltage distribution, wiring device, and energy management portfolios offered by both companies in Australia.

Regional players

• Trader (Pole Products): Australian electrical accessories brand carried by Woolworths/Chemist Warehouse-adjacent wholesale channels (previously marketed under 'Pole Products' PEP). Comparable to HPM in switches, power points, and consumer-grade electrical accessories distributed primarily through mass-merchant hardware retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HPMAus
• LinkedInlinkedin.com/company/waynua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPM