What Legrand Group does

Groupe Legrand is a family-owned French automotive dealership group headquartered in Cérisé, operating 43 concessions across 9 departments in the Grand Ouest region of France. Founded in 1925 and now in its fourth generation, the group distributes 16 automotive brands — including Abarth, Alfa Romeo, Citroën, DS, Fiat, Ford, Honda, Jeep, Leapmotor, Lotus, Mazda, MG Motor, Nissan, Opel, Peugeot, and Suzuki — and additionally references approximately 32 brands in its online catalog. Its offering spans new vehicle sales, certified used vehicle sales (with an inventory of more than 1,285 units), aftersales maintenance and repair (bodywork, painting, mechanical services), vehicle trade-in/reprise, and an integrated financing stack. Financing is delivered through partnerships with Cofica Bail (LOA/lease-purchase) and BNP Paribas Personal Finance (classic credit), with bundled insurance products distributed via Cardif Assurance Vie, Cardif Assurances Risques Divers, and Icare Assurance — generating commission and referral income.

The group's business model is a traditional multi-brand automotive retail operation with no proprietary technology platform; lead generation runs through the corporate website (vehicle catalog and contact forms), Google Business Profiles (9,591 reviews averaging 4.4 stars), and physical regional events such as the Foire du Mans and Foire de Rennes. Pricing spans entry-level vehicles around €17,390 (Suzuki Swift) to premium vehicles above €80,000 (Jeep Wrangler), with representative used-vehicle LOA terms of 48 months at €325.57/month on a €23,409 vehicle. GTM motion is direct-to-consumer through the physical dealership network, supplemented by online catalog browsing with in-person transaction completion. Customer segments are split between retail individual buyers and SMB/professional fleet buyers purchasing utility vehicles (e.g., Citroën Berlingo Van, Ford Transit).

Recent strategic activity centers on electrification: the group launched or began distributing the Suzuki e-Vitara, Ford Puma Gen-E, Citroën ë-C3, Citroën Nouvelle C4, Citroën Nouveau Berlingo Van, and the forthcoming Mazda CX-6E, while announcing a Ford Caen/Ford Cherbourg dealership merger project in November 2025 as part of internal restructuring. Ownership remains concentrated within the founding family with no disclosed external investors, public listing, or subsidiary structure.

Name

Legrand Group

Legal name

Groupe Legrand

Website

https://groupe-legrand.fr

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Legrand is a family-owned French multi-brand automotive dealership group operating 43 concessions across 9 departments in the Grand Ouest, distributing 16 vehicle brands and offering new/used vehicle sales, financing, insurance, maintenance, and trade-in services to retail and SMB customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive dealership
• New and used vehicles
• Vehicle maintenance and repair
• Vehicle financing services
• Multi-brand car retailer

Headquarters

HQ city

Cérisé

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across 16 brands including Ford, Mazda, Suzuki, Citroën, Opel, Peugeot, and others. Both retail (B2C) and commercial/professional vehicle sales.
2. Financing Services: Facilitates vehicle financing through partnerships with Cofica Bail (Location avec Option d'Achat - LOA) and BNP Paribas Personal Finance (classic credit). Earns commissions on financing arrangements.
3. Maintenance and Repair Services: Workshop services including maintenance, repairs, bodywork, painting, windshield replacement, and other mechanical services at dealership locations.
4. Insurance Products: Distribution of insurance products through partnerships with Cardif Assurance Vie, Cardif Assurances Risques Divers, and Icare Assurance for borrower insurance and Guaranteed Loss coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Legrand Group operates a multi-brand automotive dealership network of 43 concessions across Western France, selling new and used vehicles across 16 automotive brands including Citroën, Peugeot, Ford, Mazda, Suzuki, Opel, Jeep, and MG Motor. Beyond vehicle sales, the group provides in-house maintenance and repair services (mechanical, bodywork, painting, windshield replacement), vehicle financing through partnerships with BNP Paribas Personal Finance and Cofica Bail, vehicle trade-in and reprise services, and distribution of insurance products (borrower insurance, guaranteed loss coverage) through partnerships with Cardif and Icare Assurance.

Product overview

Groupe Legrand operates as a multi-brand automotive dealership network with 43 concessions across Western France (Grand Ouest). The company distributes 16 automotive brands including major manufacturers such as Citroën, Peugeot, Opel, Ford, Mazda, Suzuki, and MG Motor. Their offering encompasses new vehicle sales, certified used vehicle sales (with over 1,285 vehicles in inventory), complete maintenance and repair services, vehicle financing solutions (credit, balloon financing, leasing), and trade-in services. Vehicles are available across all energy types: petrol, diesel, hybrid, plug-in hybrid, and 100% electric. The group serves customers across 10 departments including Calvados, Côtes d'Armor, Eure, Ille-et-Vilaine, Loire-Atlantique, Manche, Orne, Sarthe, and Seine-Maritime.

Differentiator

Problem solved

Functional benefit

Products and services

• Suzuki E-Vitara First 100% electric SUV from Suzuki offered through Groupe Legrand. Combines the brand's rugged Vitara DNA with electric technology, available with 49 kWh or 61 kWh LFP batteries, 174 ch or 144 ch power output, and ALLGRIP-e all-wheel drive system. Includes active emergency braking and lane keeping assist. Distributed by the group to urban and extra-urban adventure seekers.
• Ford Nouveau Puma Gen-E 100% electric urban SUV crossover distributed by Groupe Legrand with up to 376 km range, 5G modem connectivity with over-the-air updates, integrated access to Ford's BlueOval charging network (over 800,000 charging points across Europe), and up to 566 liters of storage space including the Gigabox. Available in Puma (33,990 €) and Premium (36,489 €) trim versions.
• Citroën Nouvelle C4 New generation compact sedan distributed by Groupe Legrand. Available in hybrid, electric, and petrol variants, with Citroën LED Vision lighting and Advanced Comfort seats. Includes the Citroën We Care warranty up to 8 years or 160,000 km.
• Citroën Nouveau Berlingo Van Compact utility vehicle distributed by Groupe Legrand with updated design, available in electric, petrol, and diesel variants. Features Advanced Comfort seats, 10-inch infotainment screen, and advanced driver assistance systems (fatigue alert, lane keeping assist). Panel Van version starts from 37,660 € and Extended Cab from 31,980 €.
• Citroën ë-C3 2024 Affordable 100% electric citadine (city car) distributed by Groupe Legrand. Priced from 23,200 € (19,300 € after ecological bonus of 4,000 €). Features 113 ch motor, 42 kWh lithium-iron-phosphate battery, 320 km announced range, and fast charging 10-80% in approximately 30 minutes at up to 100 kW DC.
• Mazda CX-6E 100% electric SUV unveiled at Brussels as part of Mazda's electric vehicle lineup expansion. Represents Mazda's new strategic direction combining aesthetic elegance with technological prowess. Distributable through Groupe Legrand's Mazda concessions.
• Multi-Brand New Vehicle Sales Sale of new vehicles across 16 automotive brands (Abarth, Alfa Romeo, Citroën, DS, Fiat, Ford, Honda, Jeep, Leapmotor, Lotus, Mazda, MG Motor, Nissan, Opel, Peugeot, Suzuki) across petrol, diesel, hybrid, plug-in hybrid, and 100% electric variants. Conducted through the 43-concession network in Western France.
• Certified Used Vehicle Sales Sale of certified used vehicles with inspection, warranty, and control. Inventory includes over 1,285 vehicles across multiple brands (sedans, SUVs, utility vehicles, hybrids/electrics). Backed by a 30-day or 1,000 km satisfaction-or-refund guarantee.
• Vehicle Maintenance and Repair Complete vehicle maintenance and repair services including oil changes, brake inspections, tire replacements, bodywork, painting, windshield replacement, and other mechanical repairs. Services provided by qualified technicians at the 43 concessions across Western France.
• Vehicle Financing and Leasing Multiple vehicle financing solutions including traditional credit through BNP Paribas Personal Finance (12 to 72 months), balloon / LOA leasing through Cofica Bail (25-84 months, 5,000-50,000 km/year, with final purchase option), and leasing options. Includes associated insurance products such as borrower insurance (DIM) and Garantie Perte Financière.
• Vehicle Trade-in and Reprise Free vehicle valuation and trade-in services allowing customers to estimate current vehicle's market value and receive a trade-in offer toward a new or used vehicle purchase from the dealership.

Quantifiable outcome

• 4.4 average Google rating across 9591 reviews at 43 establishments

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Stellantis &You (ex-PSA Retail): OEM-owned (Stellantis) retail network distributing Citroën, Peugeot, DS, Opel, Fiat, and other group brands across France. Represents the agency/direct-sales model that threatens traditional multi-brand dealers like Legrand; distributes several of the same brands Legrand franchises.
• Groupe Emil Frey: Largest automotive retailer in Europe, headquartered in Switzerland, operating hundreds of multi-brand dealerships across multiple countries. Comparable as a large-scale multi-brand dealer group, though significantly larger and more geographically diversified than Legrand.

Direct peers

• RCM (Rousselet Centrale Moderne): French multi-brand automotive distribution group with Toyota, Lexus, and other franchises across regional France. Comparable in scale and multi-brand retail model to Legrand, with similar reliance on aftersales and F&I attach.
• LS Group (Laudren Sport et Carrosserie): French automotive distribution and services group with multi-brand dealerships in western France. Comparable regional dealer with overlapping Stellantis and other mainstream OEM franchises.
• Jean Rouyer Automobiles: French multi-brand automotive dealer group distributing several mainstream European and Asian brands. Directly comparable in business model: new/used vehicle sales, financing, maintenance, and parts.
• Hess Automobile: French multi-brand dealer group distributing several of the same OEMs as Legrand (including Stellantis brands and Asian marques) with new-car, used-car, and aftersales operations. Comparable regional dealership operator with overlapping franchise mix.
• ByMyCar: French multi-brand automotive distribution group with a broad portfolio of new and used vehicle sales, financing, and aftersales services. Directly comparable business model to Legrand: multi-brand retail, F&I intermediation, and regional dealership density.
• GCA Motors: French Toyota- and Lexus-focused dealership group, part of the larger GCA retail network. Comparable multi-brand group model with new-car, used-car, and aftersales services, though concentrated in Toyota Group brands.
• Groupe Bernard: Major French multi-brand automotive dealership group with a broad OEM portfolio and significant geographic presence. Direct competitor for French new-car and aftersales market share, with overlapping brand franchises and similar B2C/B2B customer base.

Regional players

• BodemerAuto: Breton/Western French automotive dealer group with strong regional concentration. Overlaps geographically with Legrand's Grand Ouest footprint and competes directly for the same customer base in Brittany and Pays de la Loire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Groupe_Legrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legrand Group