What OSET Electric Bikes does

OSET Electric Bikes is a UK-based designer and manufacturer of electric trials motorcycles and dirt bikes, founded in 2005. The company's product range consists of four models — the OSET 12.5R and OSET 16.0R for younger riders and entry-level beginners, and the TXP-20 and TXP-24 for intermediate-to-expert off-road and trail riding — spanning an advertised target user age of 4 to 64. The core technology is an electric motorbike platform purpose-built for low-weight, age-appropriate, and progression-friendly riding rather than scaled from adult road motorcycles.

OSET generates revenue almost exclusively through hardware sales of its electric motorcycles, sold via an authorized dealer network co-located with Triumph Motorcycles' UK retail footprint. The company has no disclosed software, app, subscription, or service-revenue line items, and pricing is not publicly listed; transaction details are handled at the dealer level. Distribution, aftersales, customer contact ([email protected]), and digital merchandising are all integrated under the Triumph Motorcycles Limited umbrella.

In 2022, OSET was acquired by Triumph Motorcycles Limited, a UK private limited company regulated by the FCA (reference 704398). Since the acquisition, OSET has operated as a wholly-owned subsidiary rather than an independent entity — there are no separate funding rounds, leadership listings, or financial disclosures for OSET as a standalone brand. The company's near-term strategic positioning centers on leveraging Triumph's brand credibility and dealer infrastructure to extend OSET beyond its original youth entry-level niche into broader off-road and family-riding use cases, while geographic expansion beyond the UK has not yet been publicly confirmed.

Name

OSET Electric Bikes

Legal name

Triumph Motorcycles Limited

Website

https://osetbikes.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

OSET Electric Bikes is a UK-based designer and manufacturer of electric trials and trail motorbikes for riders aged 4 to 64, operating as a wholly-owned subsidiary of Triumph Motorcycles since 2022 and selling through the Triumph UK dealer network.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorbikes
• Youth off-road bikes
• Electric trials motorcycles
• Beginner dirt bikes
• Family recreation vehicles

Headquarters

HQ city

Saint Leonards

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Electric Bike Sales: OSET generates revenue through the sale of electric motorcycles and motorcycles across their product range, including the OSET 12.5R, OSET 16.0R, TXP-20, and TXP-24 models. Products are sold through dealer network and direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OSET designs and manufactures electric motorbikes for riders aged 4 through 64, covering beginner, intermediate and expert skill levels. Its product range comprises four models — the OSET 12.5R, OSET 16.0R, TXP-20 and TXP-24 — sold through the Triumph/OSET dealer network in the UK.

Product overview

OSET Electric Bikes is a family of electric motorbikes designed for riders aged 4 to 64, ranging from beginners to experts. The product portfolio consists of four distinct models: the OSET 12.5R and OSET 16.0R (entry-level and mid-range bikes for younger riders), and the TXP-20 and TXP-24 (trail-oriented models for intermediate to experienced riders seeking off-road capability). OSET joined the Triumph Motorcycles family in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• OSET 12.5R Entry-level electric motorbike in the OSET range, designed for young riders from age 4 and up. It is the smallest and most beginner-friendly model, intended as the first step into motorcycling.
• OSET 16.0R Mid-range electric motorbike in the OSET lineup, designed for older children and young beginners transitioning up from the 12.5R.
• TXP-20 TXP-series electric motorbike designed for trail riding and off-road adventures, positioned for intermediate riders in the OSET family.
• TXP-24 Larger TXP-series electric motorbike for trail riding, designed for more experienced riders in the OSET family.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Triumph MotorcyclesflagshipStrategic or Co-development Partner · 1 January 2022OSET Bikes joined the Triumph Motorcycles family in 2022. This acquisition brought OSET under the Triumph brand umbrella, providing OSET with access to Triumph's global dealer network, manufacturing expertise, and brand recognition. Triumph gains a dedicated electric motorcycle brand focused on young riders and beginners.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kuberg: Kuberg is a direct competitor that designs and manufactures electric trials and dirt motorcycles specifically for children, teenagers and beginner riders. It competes head-to-head with OSET on the same youth/electric trials proposition, overlapping strongly on customer base, product category and dealer-led distribution.
• Stacyc (Harley-Davidson): Stacyc makes electric balance and stability bikes for very young riders (typically ages 3–7), the natural entry-rung below OSET's 12.5R. Owned by Harley-Davidson, it competes in the same family/beginner electric two-wheeler segment with overlapping dealer channels and is a complementary or substitute brand to OSET's youth lineup.

Emerging players

• Sur-Ron: Sur-Ron is an emerging Chinese electric motorcycle specialist whose Light Bee and similar off-road electric models compete with OSET's TXP trail lineup on price, power-to-weight and youth-rider appeal. It represents a fast-growing pure-play threat in the electric dirt/trail category that overlaps with OSET's older-rider SKUs.
• Talaria: Talaria builds electric off-road/dirt bikes (notably the Sting) targeting trail and enduro riders with lightweight, high-torque electric powertrains. It overlaps with OSET's TXP-20 and TXP-24 in the adult/older-rider trail segment and is rapidly gaining share among electric dirt bike enthusiasts.
• Razor USA: Razor is a US-based specialist in youth electric ride-ons — electric scooters, mini electric bikes and off-road-style products aimed at children and teens. It competes for the same family/young-rider wallet as OSET, though typically at lower performance/price points and through mass retail rather than dealer channels.
• Segway Powersports: Segway Powersports extends the Segway brand into off-road electric vehicles, side-by-sides and youth-oriented off-road products. While focused on larger UTV/ATV formats, it competes for family recreational off-road spend that could otherwise go toward OSET electric dirt bikes.

Broad incumbents

• GasGas: GasGas is a heritage trials and off-road motorcycle manufacturer (now part of Pierer Mobility / KTM group) with deep trials pedigree and a growing electric lineup. It competes with OSET at the brand-equity level in trials/off-road and benefits from broader distribution across ICE and electric SKUs.
• Beta Motor: Beta is an Italian heritage trials and off-road motorcycle manufacturer, traditionally ICE-focused but actively electrifying its youth lineup. It is a broad incumbent comparable to OSET in the trials category and is the most direct heritage trials competitor for OSET's electric pivots.
• Yamaha Motor (PW series): Yamaha is a global motorcycle OEM with the PW-series youth electric two-wheelers (e.g. PW50, electric balance bikes) targeting young and beginner riders. It competes broadly with OSET in the youth/entry-rider segment and has the scale, dealer network and brand power to pressure OSET in any expansion market.
• KTM (Husqvarna): KTM and its Husqvarna sibling brand are established off-road and trials motorcycle manufacturers with deep dealer networks and youth/electric lineups (e.g. Husqvarna EE-series). They are broad incumbents competing with OSET across the dirt/trials and electric youth segments under the Pierer Mobility group.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/osetbikes
• Facebookfacebook.com/OSETbikes
• LinkedInlinkedin.com/company/oset-bikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSET Electric Bikes